Going shopping can lead to one of two things. It can either reward you or have you feeling disappointed. Today we're always faced with the most ingenious commercials and tactics of some of the smartest marketers in the business. However, there are times we can all remember when we bought things that we didn't have to buy in the first place. Because we didn't have the need nor desire in the first place.

This led to a journey, one that would uncover why people buy things and how most people go about their shopping trips. It's time for the world to be aware of what influences our purchases and how to go about shopping in the smartest manner possible.

1. Don't fall for the "smaller than normal" trick.

It's not uncommon for stores to stock a slightly smaller package of something than usual to advertise an attractive price. It's a tactic that retailers have used for years. Always consider the size/weight when analyzing the price tag.

2. A healthy state of mind will always prevail in the end.

Psychologists have broken down a buyer's state of mind into two categories. Either you are buying to fit into society or purchasing something due to it providing a fix for your likes and status. If you ignore these and stick to your guns, you'll find that your purchases will be necessary instead of unnecessary.

An easy way to do this is to know what you're going shopping for and what things you must keep an eye out for (such as gifts that a 17-year-old girl would like). This will strengthen your state of mind and eliminate the risk of becoming a victim of the many ingenious marketing tactics used by retailers today to boost profits.

3. Always use the World Wide Web to your advantage.

Before you go on a shopping trip, use deal websites, review sites, and the websites that let you see the best bargains. You might even be able to find some coupons to print off to add to your savings. Pre-shopping is commonplace for most people today, and it pays off.

Another great tactic is to shop online when the opportunity presents itself. Amazon Prime seems to offer great deals, especially when you auto-ship certain items regularly. The chance to do this will continue to grow as the market for online shopping increases.

4. Don't be afraid to spoil yourself, but stay within budget.

There are times when you deserve to pamper yourself, but you might feel guilty doing so. You don't have to eliminate this aspect of life to keep things on track financially. Just make sure it doesn't blow your budget.

5. Have an opportunity to stock up? Don't let it pass by.

While sales might be the first thing to come to mind, it's not the only thing that's spoken of when we talk about stocking up. Are you going on a trip somewhere? How about stocking up on things that you don't generally come by locally, or that might be significantly cheaper than it is back home? Not only will it provide you with a great memory, but it's readily justifiable.

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