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For the legions of fans who use it, Google Analytics is an indispensable tool that allows site owners to segment their audience in a granular fashion, learning what works best for each slice. Data can be segmented in a multitude of ways, from geo-targeted traits to specific applications, screens,...
For the legions of fans who use it, Google Analytics is an indispensable tool that allows site owners to segment their audience in a granular fashion, learning what works best for each slice. Data can be segmented in a multitude of ways, from geo-targeted traits to specific applications, screens, and custom dimensions.
It’s common sense that aggregate data is meaningless in its raw form; to find the value, you must see the stories that the data is attempting to tell. Thanks to recent filter additions and updates, Google Analytics now gives site owners the ability to slice and dice their audience metrics all the more. The more you fully grasp how, when, where, and why your users are engaging with your content, the more you can grow your business and give the people what they want. Take a little time to get up to speed on the new Google Analytics features and amp up your site-building know-how.
General Instructions on How to Use Google Analytics
In order to unleash the power of this free tool, you’ll first need to set up the service on any site you manage. To do so, set up an account specifically for the site you wish to track, and paste the generated commands into your site’s code. Then re-access the Google Analytics dashboard, and from then on, traffic data will be tracked.
Your main dashboard shows a summary of the data trafficked via your site. This dashboard is fully customizable, so as you browse around the various report types, just hit the “Add to Dashboard” option for any data you’d like to see on your main analytics page. Go deeper into the metrics by clicking “View Report” for any particular data segment, or adjust your date range to compare results for specific chunks of time. Reports are all shareable, and can be imported into visual charts and graphs, so you can layout the data in a manner that best suits your comprehension needs.
Let’s Get Granular
Google Analytics recently beefed-up their filter offerings, giving a higher level of granularity to many of their metrics. This empowers site owners and marketers all the more, because to truly see the success of your inbound marketing strategies, you must analyze segments of data to see where there are strengths and weaknesses. You’ll also want to divide these site segments into meaningful groups, based on certain demographic parameters. This will aid you in fully grasping the behaviors of your audience.
The new filter additions allow site owners to segment their audience to even more micromanaging degrees. Keep in mind that these changes only impact the actual filters, and not advanced segments. Filters and advanced segments are two separate ways to look at data in Google Analytics. Filters work on the profile level, so when a filter is activated, Analytics won’t gather any visitor data if they do not match. Advanced segments, however, collects all data, and then data is included or excluded once a report is generated.
Big News for Mobile Developers
There are many new ways to filter profiles. The old set-up grouped all aspects of “Mobile” users into one segment, but the new filters let us go a bit more hog wild.
The following fields are now available for segmenting:
- Is a mobile device and “Is a tablet” – these now let users distinguish between screen sizes.
- Mobile brand name – gives the ability to search by mobile brands like HTC, Samsung, etc. Devices may also be branded by their carriers, like Apple or Verizon.
- Mobile model name – now marketers can understand specific behaviors based on the exact phone users are on, like iPhone versions and HTC Evo versus Samsung Epic, etc.
- Mobile marketing name – some phones have different marketing names versus their actual hardware names. As an example, the Galaxy S3 is the marketing name of a device that has two totally separate models.
- Mobile pointing method – some phones come equipped with an actual physical keyboard, so this filter lets you see users accessing keyboards versus the onscreen keyboard.
- Mobile has QWERTY keyboard? – this answers the question of whether or not the device has a physical keyboard.
- Mobile is NFC supported? – differentiates between phones that have NFC, or “Near Field Communication”, and those that don’t.
- Mobile has cellular radio? and “Mobile has Wi-Fi?”- same as above, for their respective technologies.
It’s no longer necessary for marketers to know the nuances of the various mobile devices, as the analytics will highlight differences in technologies. For those developing and maintaining mobile apps, this level of granularity is a goldmine.
Additional New Filters
There are loads more new filters to play with outside of the mobile space.
Some highlights include:
- Social network – lists the social network where the highlighted event has occurred (Facebook, Google+, etc.)
- Social action – outlines the specific social engagement that occurred during the event, which includes a Facebook Like, Google +1, etc.
- Social action target – specifically names the content that triggered the social action above, such as the URL or text that was Liked.
Content & Traffic
- Hit type – defines the type of hit that occurred, such as appview, page, transaction, social, event, etc.
- Internal search term – shows the search terms used in the given property’s internal search engine.
- Internal search type – displays searches that were specific to a category or area of a property (like “Menswear”)
Audience / Users
- Browser size – reveals the pixel dimensions of the browser display.
- IP version – shows the user’s IP version (IPV4, etc.)
- Local currency code – lists a currency code used for the given transaction.
For more information on how to use every single filter available in Google Analytics (and there are oodles!), see the Google Analytics Documentation site. And enjoy the new power the additional filters bring to your marketing prowess!
Article By Tina Courtney-Brown
You can have the wittiest, most useful content on the web, but it does not matter if nobody can see it. Increasing your blog audience is essential to the longevity and profitability of any blog, but you cannot simply magic new visitors out of thin air. You need a...
You can have the wittiest, most useful content on the web, but it does not matter if nobody can see it. Increasing your blog audience is essential to the longevity and profitability of any blog, but you cannot simply magic new visitors out of thin air. You need a concerted strategy on getting new people to your site, which means utilising every out-of-the-box idea you can come up with.
Here are just unconventional ideas on increasing your blog audience and creating a community that will increase organically.
1 – Create (or co-opt) your target community
If you have created a cookery blog, then the most fool proof way of directing visitors to your site is participating in the online cookery community. Find websites, blogs, forums and chat rooms where people who love cookery like to visit, and start networking. There is a whole lot of subtly to the art of networking: do not be that annoying spammer who tries and fails to casually name-drop their blog twenty times over. Instead, make actual friends. Get to know your target audience on a personal level. It takes time, but if you make a name for yourself then people will naturally start checking you out and looking at your own blog. This is a time investment, but it is the best way to get visitors who will keep on coming back.
2 – Bribe some love: free downloads, giveaways and content
Ideally you should be getting visitors because your primary content is awesome, but in the meantime you can always bribe some love for your website. By creating fresh content for downloading such as a short Kindle e-book, graphics or how-to videos, you can encourage people to return to your website (and share it with your friends) because of the material gains.
3 – Going social
Going social isn’t as easy as it sounds, but in general it is easier to get someone to like you on Facebook or follow you on Twitter than it is to make a dedicated website visitor. Trying building a dedicated social network following is tough, but it is a great step to take if you want to get a following for your website. By following the right people and getting them to follow you back, you can share your most SEO friendly content and hopefully get it retweeted or shared to a new audience.
4 – Make the right connections
One high-profile visitor from your particular blogosphere is better than one hundred visitors are not. Getting just one other high-profile blog to notice you can drive an intense amount of traffic to your blog. If you know that a high-profile blogger likes your website, then try arrange a guest post or a shout-out. It’s not what you know, it is who you know.
5 – Get your white-hat on!
Making sure that you are ranking high for the right search terms is visitor gold, so get your white-hat on and make sure your SEO tactics are up to scratch. Make sure your blog is properly optimised and get some organic link-building done. You’ll soon be ranking high and pulling in visitors in no time!
Article by Lilly Sheperd
Normally as we learn more and more about SEO, we hear regularly that SEO should be done for Users rather than Search Engines, which is correct but some ways of optimization includes rich media contents. One way to do this is via video. Here I have tried to explain...
Normally as we learn more and more about SEO, we hear regularly that SEO should be done for Users rather than Search Engines, which is correct but some ways of optimization includes rich media contents. One way to do this is via video. Here I have tried to explain various advantages of using Video optimization for your website in YouTube and other video submission websites.
Videos Can Help In Reducing Website Bounce Rate
With Google updates, Panda and Penguin, we know that the motive of these updates is to increase visibility for sites that Google deems as high quality sites – while decreasing the rank of sites that are deemed low quality. Bounce Rate, as defined by Google is “the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page.) Bounce rate is a measure of visit quality and a high bounce rate generally indicates that site entrance (landing) pages aren’t relevant to your visitors.”
Providing an engaging – content rich video on your site can help decrease your bounce rate. It reduces your bounce rate by providing the potential customer or existing client with engaging material that will keep the visitor on the page longer. And as we know, the longer a visitor is on your site the more your bounce rate decreases and the more likely it is that Google will deem the site as being high quality.
Videos Can Be Assets In Increasing Your Website Rank
You are 53 times more likely to rank with a video, versus ranking with text alone. The reason for this variance is that there is still less competition for videos than there is for text content. A video showcased through a YouTube account can further help you reach first page placement because YouTube is the MVP for Google search results; after all Google owns YouTube.
As a matter of fact, around 80% of videos on Google search result pages are from YouTube while the other 20% are from sites such as DailyMotion, Vimeo and Metacafe. Of the Google search result videos, over 80% are informational videos.
Why is that?
People want to know how to do things. EricTheCarGuy, on YouTube does exactly this. He is a mechanic, but he has tons of videos on how to fix various car problems and even how to identify them. Not only is it informative, but he also demonstrates his knowledge thus building his reputation. As a potential client, it aids in building trust and assurance that if you were to take your car into him he would know exactly what to do.
Helps In Generating Video Links
Videos get links. Have you seen the viral Harlem Shake videos? Everyone from corporations to news teams to sports teams have gotten in on this viral video sensation. While a viral video is different from say, a company video, it illustrates the sharing and linking power of videos. If you upload your videos to various video search engines you can increase your exposure. Sites like YouTube – DailyMotion – Vimeo – Metacafe can all aid in increasing your exposure thus increasing your links and link building opportunities.
Give Your Website Social Media Links
There are tons of other sites that you can submit your video to other than just Facebook and Twitter. Sites that you may not even be familiar with. Sites like Reddit, Tumblr, Digg, StumbleUpon and Google+. You can even edit your video down to a clip or teaser and post it with Twitter’s Vine. You can then use the Vine video to push traffic directly to your website so that they can view the entire video. Vine videos are even beginning to have more link power because they are shared so easily and you have to be creative to engage a potential client in 6 seconds. Vine’s streaming power is similar to that of Instagram as well so it gets to a bunch of viewers. By creating videos on these various social media outlets you are also increasing the potential link value of your video. Not only will this boost your viewership and subsequently your ranking, but it will also aid in creating more conversions.
Embed Source Links
Including a script in your videos embed code, with a link back to your website as the source, can also further link building. Including this information, not only helps move your video to the top of Google search results because there is text content and video content, but it also aids in building links and directing traffic to your website.
Video as Content Creation
One of the awesome things about creating a video is that you can repurpose the video for a multitude of other content creation. Some people suggest that video creation can be limiting and considered “thin content” so to reinforce the video you can do things like a text transcription which is exactly what it says it is – literally a transcription of your video into text.
As part of my job I read a multitude of articles throughout the day to conduct research. I am not always able to turn on my speakers so even putting a text transcription below the video can aid people like myself who want the information but don’t have access to speakers (this will also aid in decreasing your bounce rate). You can also turn a text transcription into a PDF download. Turning a video into something like a PowerPoint or a SlideShare presentation is another way to repurpose the video. If you do turn it into a PowerPoint, then you can share it on SlideShare which will then provide you many other SEO benefits as I discussed in my previous post. Screen shots are another way to share the video in a different medium while still linking back to the video. You can also use the audio as a podcast, if the audio by itself is suitable.
Helps In Increasing Targeted Traffic
Our websites are the only places we find solace in traffic. Traffic means people are coming to your site. Traffic means potential conversions. One of the issues when deciding to do videos is where you want the traffic to go.
As I mentioned above, YouTube rules the Google search engine result pages. The potential trouble with that is, if your videos are all posted through YouTube you are probably not seeing a lot of the YouTube traffic translate into website traffic.
Less than 1% of YouTube visitors convert to website visitors. So the question then is how do we implement the benefits of YouTube’s power and still get traffic to our websites?
First, if you have a YouTube account set up and feature your video on YouTube. Any views of this video through YouTube will not decrease your website’s bounce rate since the platforms are different. Also, the traffic will then be directed to the YouTube channel rather than the website. However, in the YouTube description box you can link to your website and provide any information that might aid in creating a conversion. It would also be to your benefit to include this information within the context of the video. In terms of featuring the video on your website, you should do this even if you have the video on YouTube. YouTube is going to help with indexing (i.e. ranking on the search engine result pages), but having the video on your website will aid in creating rich content on your site making your site more engaging for users who are driven there either through YouTube or organic search queries.
Video is a great medium to communicate information to various clientele and potential clients. Instead of dense text, video provides visual and auditory stimulation. It is also a medium that allows your business creative license to engage your website visitors and build trust and reputation. While there are many aspects of SEO that revolve around coding and meta data, video optimization is a great way to decrease your bounce rate as well as increase links and traffic. SEO is about online marketing, so creating a strong online marketing portfolio means using the best tools around you to build the best site that you can.
Article by Ashley Acuna
In all Google Updates since last year or so, Google has emphasized more on Unique and Quality contents. Recent updates in Google Search Engine Algorithms have been cracking down on duplicate contents on the websites. So what happens if you have multiple websites? Do you have unique contents on...
In all Google Updates since last year or so, Google has emphasized more on Unique and Quality contents. Recent updates in Google Search Engine Algorithms have been cracking down on duplicate contents on the websites.
So what happens if you have multiple websites? Do you have unique contents on them?
If you have franchisee websites then there is always a possibility that you will end up in having duplicate contents on franchisee websites.
Does it have any effect on the performance of your franchisee websites?
Answer is yes. Certainly you are in for a Google disliking your website due to duplicate contents.
The reality is that there is going to be duplicate content on your franchisees websites. There is no way around that, especially if your franchise networks’ numbers are in the hundreds.
Finding a clear and concise solution to solving the duplicate content issue can be time consuming and writing original and fresh content for a large number of websites is simply exhausting.
And who really has time to manage franchisee content across a large number of websites? If you want your franchisees websites in search results you need to address duplicate content.
In a recent Matt Cutts video he points out that:
You should be focusing on content that is high quality and provides real value to the user.
A Numbers Game
So let’s talk numbers. Just how much duplicate content can you share across multiple sites? While there isn’t a magic number that says 35% duplication is ok and 36% is not, keep in mind that a search engine’s algorithm is private and constantly changing.
Using good sense as a guide and keeping in mind that your websites content should provide value to users is the way to go.
These are a few pointers that can help you beat the duplicate content monster across your franchisee websites.
- Scan your franchisee websites for duplicate content
Read this article from Empowerkit that provides useful resources for identifying duplicate content)
- Create a content calendar with your franchisees
Establishing a close communication with your franchisees is very important so that they can be involved in the content creation process. Afterall local is the name of the game in franchises and they could help with geo targeted localized content.
- Provide customizable templates
Setting up content templates is an easy way to make your content development scaleable. Set up a content template that your franchisees can easily edit so that they can add in unique content.
- Images and videos are content too
While many don’t think of images and videos as content, search engines are smart enough to identify both as content. So have your franchisees include them on their websites.
Focusing on unique and fresh content on your franchise websites is a must! Keep in mind the tips outlined above and you will increase the chances that your franchisee websites will be found in search results and increase conversion opportunities.
Article by Joe Jimenez
Idea of buying from Home, office or anywhere in the world has taken the shopping world by storm. People prefer to stay inside rather than roaming on busy streets for their shopping. A medium which provides the flexibility to do so is called Ecommerce. Electronic Commerce is normally an...
Idea of buying from Home, office or anywhere in the world has taken the shopping world by storm. People prefer to stay inside rather than roaming on busy streets for their shopping. A medium which provides the flexibility to do so is called Ecommerce. Electronic Commerce is normally an online industry where someone actually sale or buy any product using any online media using electronic devices like computers, mobile or tablets. It also supports many other utilization mediums such as mobile commerce, electronic fund transfers, internet and online marketing, online money transactions, SCM and many others. It is a base of online business and promotion.
Ecommerce website development is becoming the largest retail source of shopping in the world. Now people do most of their shopping on these ecommerce websites rather than in the shopping malls.
What is an Ecommerce Website?
You have often heard the word ecommerce, but you never go into the in-depth analysis about the ecommerce website what is it and how it works. E-commerce website is just like a virtual shop window or online window shop. You can buy everything from the site like gifts, books, toys, perfumes, clothes, bags, accessories, grocery etc. Its a platform, which brings everything on your fingertips. From shopping to billing, you don’t need to spend hours in the supermarket or shopping malls to shop your desired products. After the advent of mobile devices, the online business has just become the matter of some clicks. You can promote or market your products beyond the geographical limits using an ecommerce platform. In fact, it’s such a great invention of modern technology.
Well, if you want to find out how to create an ecommerce website, here are some basic things to consider:
Designing an e-Commerce Website
Designing ecommerce website is not as easy. It should be designed in a very refined and highly professional style and must contain organized and detailed information about the service or product you offer. So, the visitors can easily get an idea of all the things in just a glimpse.
Clear Product Details
Just imagine yourself as a visitor, if you have searched an online store to buy something and you haven’t found proper information about your desired product, you must be frustrated. Users expect the same thing on the online shopping websites. So, the information should be precise, complete and appealing in order to win visitors over. It should not be lengthy or in the form of paragraphs. Customers will not be interested in reading long essays before purchasing any product. Moreover, the customers should be guided properly how to buy the product and how to pay the bill. So that they can easily carry out their shopping without any frustration.
Adding Shopping Cart
One of the most important components of an Ecommerce website is shopping cart software. Shopping cart acts as an online store’s catalog and ordering process platform. Shopping cart should include all the vital information required by the customer. Such as, change the quantity of products, discounts, shipping and payment settings etc. Remember, a well designed shopping and payment software can make online shopping just a piece of cake for the buyers.
Conclusion: The purpose of this exercise is not to achieve the best results but the following steps may help you get a hold on these issues. However, you can continue to find out other aspects of your ecommerce business to keep improving.
Article by Haroon
Whoever wants to have their website design, they all would prefer to have the unique layouts. There are different ways, you can get it done. Do you know what responsive web design is? What are its benefits? Here we will talk about the importance of responsive web design and...
Whoever wants to have their website design, they all would prefer to have the unique layouts. There are different ways, you can get it done. Do you know what responsive web design is? What are its benefits? Here we will talk about the importance of responsive web design and how it will benefit during the designing of your website. This is very important for your website to be Search Engine friendly and User friendly. It will be quicker to optimize for all major search engines. Here are some of the important points one should consider:
1. Improve user experience
This is the first reason why you should use responsive web design when designing your new website. This technique is very useful in improving the user experience. All readers are able to use many different browsers or devices in order to access the responsive website. There are many studies showing that many users are happy whilst using web responsive technology. By improving the user experience, more users will access your site which may lead to more conversions. This will also help your site in the search engines and not only your profits. Nowadays, search engines are looking for the best websites with good user experience in order to be placed on its first page.
2. One website multiple devices
This is another benefit that you can get by using this technology. This responsive web design allows you to have only one website that can be accessed by many people with different devices. Nowadays, there are many people using different devices such as iPads, iPhones, Tablets, Laptops and smartphones to browse the Internet. The technology allows all users to read the content from any device they wish to use. Because of that reason, it is vital for any website owner to install this technology on their websites. By doing so, they are able to reach a lot of users no matter where they are located in the world.
3. Easy to manage
It is easy to manage one website that can be accessed from multiple devices. It means that people do not have to create a website for a computer or laptop and another one for mobile or devices. People can simply create one responsive website that can be accessed from many different devices easily. The technology allows you to focus on developing good content for your website in order to attract many customers and readers to visit the website. The installation of this web responsive technology is very simple. There are many plugins or themes that you can use to create a responsive website.
4. Easy to read
The technology allows all readers to read the content on the website very easily. It is very challenging to zoom in, zoom out, or move the screen in order to read the whole content on a particular page. All of these situations may not occur when on a responsive website. The website adapts to the browser or device compatibility automatically. This means that all user are able to read the whole content on the website and they do not have to zoom in or zoom to access the content which again helps in user experience.
5. The content looks great
By using the technology it can make all the content look great. The technology is one of the most recommended web design techniques used in the world. There are many website designers who design their websites and ensure that it is web responsive. It can improve the overall look of the website and as a result it will help in gaining more traffic to your site which will ultimately lead to more conversions. These are some of the reasons why web responsive technique is vital for all website owners. It is very important to use this technique in order to create a good website for not only the users but also the search engines. There are some experts who believe that this technique is very useful in boosting the rankings of a site on the search engines results page. Because of that reason, many website owners use this technology in order to be successful in their SEO campaigns. This technology is recommended by the search engine gurus because all the pages are easily accessible and it also helps in the user experience whilst visiting the site.
Article by Blogger
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