TIPS AND TRICKS, THOUGHT LEADERSHIP ON MARKETING COMMUNICATIONS, SALES, CONTENT, WRITING AND THE OCCASIONAL RANDOM POST
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Of the many reasons to write more briefly, email may be the most important. Did you know, an average employee now sends or receives 121 emails per day, according to a recent report by the Radicati Group. If you are an executive or lead a large team, you probably receive a far greater amount. With so many […] The post The Secret to Better Email Response appeared first on...
Is your company speaking in one brand voice? Here’s why it’s important. Surveys find that the majority of marketing and sales executives recognize the importance of messaging in building brand equity, customer preference and competitive differentiation. Yet few are satisfied with their sales and frontline employees’ ability to deliver targeted messages in the key areas […] The post How Your Salesforce Can Speak in One Voice to Deliver Value appeared first on...
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