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Straight North's blog is used to help business owners and marketers learn about internet marketing. Topics cover lead generation, email marketing, SEO, and PPC.
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What Your B2B Website Needs In 2019As every year, some important B2B website features will change in 2019, and others will remain the same. One thing B2B companies should especially keep in mind in 2019 is not to get carried away. Web design firms naturally get caught up in all the latest web design trends. And this year, a lot of cool stuff is going on — broken grid layouts, video backgrounds, particle backgrounds, integrated animations … the list goes on and on. Exciting visuals can be beneficial on a B2B website, but...
SEO Is Good For Everything
One of the most persistent myths in business is that SEO is bad for business, that SEO messes up your company website with tricks and gimmicks that turn off visitors, create a poor user experience on your site and make a terrible brand impression. Frankly, these things are true only if your SEO execution is poor. If you execute properly, SEO not only generates sales leads, it has a ripple effect that improves many aspects of your business and detracts from none. Let’s see how this plays...
One Million Reasons To Say Thank You
In November, Straight North reached a pretty amazing milestone: We validated our 1 millionth sales lead. To all of our clients that have entrusted us with their lead generation marketing campaigns, a sincere thank you for that opportunity. For years, we’ve invested substantially in personnel and technology to enable us to validate leads with tremendous precision. As the pioneering agency in lead validation — you can read about the value of lead validation here — we’ve been able to...
Beware Of Free Marketing Advice
One thing about us marketers: We love to talk. Blogs, social media and websites are so full of free marketing advice, it’s a wonder there’s any room left in the cloud. But if your company is attempting to use this free information to learn about marketing and decide whether to invest in a campaign, be careful. With free advice, you get what you pay for, and what you pay for is mostly confusion. Contradictory Opinions Everywhere Consider SEO. If you spend any time at all reading the...
Marketing Acronyms You Need To Know
The language of Internet marketing is peppered with acronyms, much to the annoyance of clients who don’t have the time or inclination to learn the technical ins and outs of that particular field. Nevertheless, it’s definitely to your advantage to understand a little bit about some of these terms, because they represent opportunities for your business to gain more online sales leads and revenue. If you have a general idea about what these seven terms can do for your business, your website...
What Scares You About Online Marketing?
Online marketing can be a terrific source of new leads and online revenue, or it can be a rather terrifying experience. When we talk to prospective clients about setting up SEO and PPC campaigns, these are the fears they express most frequently. Chasing Ghosts Companies love precise measurement, and often fear they will be unable to measure the results of their campaign with any precision at all. Here are a few things that should help reduce this fear. The accuracy of measurement has a lot...
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