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Straight North's blog is used to help business owners and marketers learn about internet marketing. Topics cover lead generation, email marketing, SEO, and PPC.
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Use Meta Descriptions To Boost SEOMeta descriptions are snippets of text (no more than 158 characters) that appear under a link in Google’s organic search engine results. Although meta descriptions have no direct impact on rankings, they are extremely useful in getting people to click on your links. Since the goal of SEO is to convert — that is, get Google users to click through to your webpage — you can easily see why meta descriptions matter. Writing meta descriptions is an art. The goals are to: Describe what the...
How To Help Your Writer Write Your New Website
Making sure your new business website has effective content is one of the most important things to accomplish. It’s wise to have a professional writer create website content, since that is the best way to ensure proper grammar, content structure, and most important, a clear and persuasive flow of ideas and information that leads site visitors to buy and inquire. No matter how skilled the writer, that person will need your help in crafting the best site content. Here are the three most...
What Your B2B Website Needs In 2019
As every year, some important B2B website features will change in 2019, and others will remain the same. One thing B2B companies should especially keep in mind in 2019 is not to get carried away. Web design firms naturally get caught up in all the latest web design trends. And this year, a lot of cool stuff is going on — broken grid layouts, video backgrounds, particle backgrounds, integrated animations … the list goes on and on. Exciting visuals can be beneficial on a B2B website, but...
SEO Is Good For Everything
One of the most persistent myths in business is that SEO is bad for business, that SEO messes up your company website with tricks and gimmicks that turn off visitors, create a poor user experience on your site and make a terrible brand impression. Frankly, these things are true only if your SEO execution is poor. If you execute properly, SEO not only generates sales leads, it has a ripple effect that improves many aspects of your business and detracts from none. Let’s see how this plays...
One Million Reasons To Say Thank You
In November, Straight North reached a pretty amazing milestone: We validated our 1 millionth sales lead. To all of our clients that have entrusted us with their lead generation marketing campaigns, a sincere thank you for that opportunity. For years, we’ve invested substantially in personnel and technology to enable us to validate leads with tremendous precision. As the pioneering agency in lead validation — you can read about the value of lead validation here — we’ve been able to...
Beware Of Free Marketing Advice
One thing about us marketers: We love to talk. Blogs, social media and websites are so full of free marketing advice, it’s a wonder there’s any room left in the cloud. But if your company is attempting to use this free information to learn about marketing and decide whether to invest in a campaign, be careful. With free advice, you get what you pay for, and what you pay for is mostly confusion. Contradictory Opinions Everywhere Consider SEO. If you spend any time at all reading the...
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