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Straight North's blog is used to help business owners and marketers learn about internet marketing. Topics cover lead generation, email marketing, SEO, and PPC.
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Use Caution With Internet Marketing FadsFive years ago, nobody heard of influencer marketing. Today, you can’t stop hearing about it. Whether it’s content marketing, native advertising, voice search or something else, marketers are always chasing the latest fad — and unfortunately, you, the client, often get caught up in the frenzy. Be careful of investing heavily in “hot” marketing techniques. Sometimes, the latest and greatest idea is a real winner. But more often, the hot stuff either fizzles without having much...
Have You Considered SEO Landing Pages?
When non-specialists think about landing pages — if they think about them at all — their thoughts turn to landing pages for online advertising. While a focused, single-objective landing page is indeed crucial for any online ad campaign, landing pages are also highly effective for SEO. Have you considered using them? SEO landing pages are often used to focus on geo-targeted keywords. Suppose your company sells widgets all over the U.S. In that case, your website’s product pages...
What Makes SEO Campaigns Succeed?
Like any marketing campaign, SEO can never be a slam dunk. No matter how talented the agency, no matter how big the budget, many things have to fall in place for SEO to succeed. Here is a checklist of success factors for SEO. How many of these apply to your organization? Strategic SEO Success Factors A clear goal defined in terms of sales lead generation or e-commerce revenue. A clear way to measure progress toward the goal. A timeline to achieve results. A budget adequate to meet the...
Marketing Buzzwords Devalue Your Business
Marketers resort to buzzwords when they don’t understand why people buy their products or services. This is why you encounter marketing buzzwords most often when clients take a hands-off approach with their agencies, and when in-house marketing personnel are far removed from the customer. Unfortunately, even when companies are hands-on and know their customers inside-out, they sometimes pepper their marketing content with buzzwords because they see so many other companies doing...
The Excellent Fringe Benefits Of SEO
Let’s be clear: The reason to invest in SEO, the driver, is to generate online sales leads or e-commerce revenue. Nevertheless, a well-executed SEO campaign offers companies several excellent fringe benefits. These are the ones that stand out. Improved Website Content You may have read that content quality and SEO are in conflict, that SEO keywords make content sound spammy. Nothing could be further from the truth. Since Google’s search algorithm values quality writing, SEO content...
How To Handle SEO Keywords In 2019
Keeping up on SEO best practices is a difficult job for business owners and leaders: If you study online articles long enough, you’re almost sure to find completely contradictory advice! Few SEO topics are more misunderstood than keywords. You’ll hear it said that keywords no longer matter, that Google doesn’t need (or even want) exact keywords to match website contact with search queries. At the other extreme, you’ll hear it said that keywords are still everything to...
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