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Straight North's blog is used to help business owners and marketers learn about internet marketing. Topics cover lead generation, email marketing, SEO, and PPC.
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Marketing Acronyms You Need To KnowThe language of Internet marketing is peppered with acronyms, much to the annoyance of clients who don’t have the time or inclination to learn the technical ins and outs of that particular field. Nevertheless, it’s definitely to your advantage to understand a little bit about some of these terms, because they represent opportunities for your business to gain more online sales leads and revenue. If you have a general idea about what these seven terms can do for your business, your website...
What Scares You About Online Marketing?
Online marketing can be a terrific source of new leads and online revenue, or it can be a rather terrifying experience. When we talk to prospective clients about setting up SEO and PPC campaigns, these are the fears they express most frequently. Chasing Ghosts Companies love precise measurement, and often fear they will be unable to measure the results of their campaign with any precision at all. Here are a few things that should help reduce this fear. The accuracy of measurement has a lot...
How Long Does It Take To Get Results From Internet Marketing?
A question we hear frequently — and a great one to ask — is, “How long does it take to get results from Internet marketing?” As you might expect, the answer is complicated, but it is possible to make some general statements. Before getting into timelines for ROI on various Internet marketing activities, let’s first take a look at five of the most important variables. Key Variables in Getting Internet Marketing Results Your objectives. Are you trying to generate 10 online...
How Hands-on Should You Be With Your Marketing Agency?
Companies of all sizes struggle to figure out how involved they should be with their marketing agency. Nobody wants to be an armchair quarterback, but on the other hand, it isn’t prudent to be entirely hands-off and not make the agency accountable. Here are things we believe are important in a productive and positive client-agency relationship. We believe the best client is an educated client. If you want to know all the gory details about the technical side of SEO, we’re happy to tell you...
Attention To Detail Wins Customers
Personal Case Study: Why Target Is Always on Target I stopped in at Target the other day to pick up a couple small things, so I didn't bother to grab a shopping basket on my way in. But suddenly I found myself caught between two of my favorite aisles — cleaning supplies and wine — and decided I needed a few more things. Lo and behold, I looked down and there sat a pile of baskets, so I didn't have to go back to the entrance to get one. Smart spot to locate them, too, in an area...
3 Huge Reasons To Build A New Company Website
Creating a new company website from the ground up is a time-consuming project that often turns out to be costly, frustrating and distracting. If you've ever been involved with a website development project before, you probably aren't eager to go through it again unless you have to.* So, when do you have to? What are the signs you need a whole new website as opposed to making tweaks to your existing site? This is a really important question to investigate. A lot of companies contact us because...
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