Looking for a way to make your blog generate more subscribers, leads, revenue and engagement? A simple technique such as automated blog emails might just do the trick. You can use automated emails several ways: Alert subscribers to new blog posts at a specified time and send frequency. Welcome new subscribers when they sign up. If a double opt-in email is part of your email strategy, you can automate the double opt-in mail. Send emails for special events. For instance, send subscribers...

Not all ESPs (email service providers) are equal. So, what’s driving your email campaign — a Jaguar … or a jalopy? Here’s a quick rundown on how to assess the quality of your ESP. Checklist of ESP Features List management — Do you have to think about removing unsubscribes and mark-as-spam? It should be done automatically, in real time. List management — How does your ESP manage hard bounces and soft bounces? A robust ESP removes hard bounces after one sent attempt, and soft...

Small and midsized companies struggle with how to staff an in-house marketing department. Should the internal staff handle everything? Is it less expensive to handle marketing in-house? If any of these questions are running through your mind, this article may help you sort out things. What’s Your Marketing Scope? The first thing to consider is what you want your marketing efforts to accomplish. There are three general levels of scope a marketing function can have in your...

Now that people are talking to their mobile phones, and with the rise of voice-first in-home devices, companies are beginning to ask us how voice search will affect their SEO. There’s no question voice search is ramping up. It may surprise you, but Google revealed (all the way back in 2016) that 20 percent of its mobile search queries were voice searches. Industry analysts agree voice search should catch up with typed search within a few years: Voice search technology and acceptance are...

SEO campaigns can be geared for lead generation (typically, B2B) or revenue generation (e-commerce). Lead generation SEO is tough … but e-commerce SEO is tougher. The SEO landscape in e-commerce is as competitive as it gets. Why? Because lead generation companies have other means of producing leads, whereas almost all e-commerce companies must capture organic search engine traffic in order to survive. That being the case, e-commerce companies must learn the ins and outs of SEO, and...

As consumers, job seekers or B2B buyers, we frequently visit online review sites such as Yelp and BBB to evaluate products, services, businesses and employers. Yet, we are surprised by the number of companies we talk to that have no idea what these immensely popular review sites have to say about them. In an era dominated by word-of-mouth marketing, influencer marketing and social proof, even a handful of negative reviews about a business can send it tumbling down. Poor negative reviews...