PPC advertising is an excellent source of sales leads in and of itself, but it has even more value for sales-driven companies: Data from PPC campaigns helps sales personnel identify the best closing tactics. PPC Identifies Strong Offers Three aspects of PPC explain why it can help improve your sales team’s close rate: Offers Data Offers. Most PPC ads include an offer, something to tempt the search engine user to click on the ad. The better the offer, the higher the click-through rate. ...

Your SEO campaign is a long-term marketing initiative for which strategic and tactical decisions have to be made almost every day. Typical issues include the following: Strategic SEO Decisions Increase or reduce the overall budget Increase or reduce target keywords Change emphasis of target keywords How to react to changes in the competitive landscape Modify campaign KPIs Whether to add a local campaign(s) Change high-level focus of on-site work Change high-level focus of off-site...

If you’ve ever hired an SEO agency or tried to improve your SEO campaign, you’ve probably been surprised by how much conflict you heard. One article says it’s all about the number of links. Another article says it’s quality, not quantity, that matters. One agency says it can get you to the top of Google for $500 a month. Another agency says you may not get there at all, even at $2,000 a month. One study proves keywords are dwindling in importance. Another proves keywords are more...

Are you looking for ways to get better results from your SEO work? If you use SEO to increase sales leads or drive e-commerce revenue, you’ve probably been advised to do a number of things that don’t really need doing. If you stop doing these things, you will: Reduce the cost of your SEO Social media engagement may not improve SEO, but still improves brand...

Looking for a way to make your blog generate more subscribers, leads, revenue and engagement? A simple technique such as automated blog emails might just do the trick. You can use automated emails several ways: Alert subscribers to new blog posts at a specified time and send frequency. Welcome new subscribers when they sign up. If a double opt-in email is part of your email strategy, you can automate the double opt-in mail. Send emails for special events. For instance, send subscribers...

Not all ESPs (email service providers) are equal. So, what’s driving your email campaign — a Jaguar … or a jalopy? Here’s a quick rundown on how to assess the quality of your ESP. Checklist of ESP Features List management — Do you have to think about removing unsubscribes and mark-as-spam? It should be done automatically, in real time. List management — How does your ESP manage hard bounces and soft bounces? A robust ESP removes hard bounces after one sent attempt, and soft...