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Coke once started a campaign called “Share a Coke campaign” man it worked wonders. Here’s an example of how it has affected the Australians. 3% increase in sales transactions 4%... The post 3 Easy Steps to Create Awesome User-Generated Content appeared first on Wordpress Website Design | SFWP Wordpress...
Coke once started a campaign called “Share a Coke campaign” man it worked wonders.
Here’s an example of how it has affected the Australians.
All of those selfies that were tagged with #ShareACoke is user-generated content (UGC).
What is User-Generated Content?
These are testimonials, pictures, blogs, vlogs, tweets etc., generated by the fan base and it’s totally unpaid. It’s more like free advertising for brands. And big companies like Coke and blackberry in 2009 completely exploited UGC for increasing their popularity. Well, it’s a good sign. It indicates that the brands are good and genuine.
Importance of User-Generated Content
User testimonials give others how good a product is and UGC is the same thing. On top of that, it’s free and companies do know to play their cards! It’s authentic.
It’s Cost Effective
It’s almost free and sometimes brands may use some celebrates to attract people but still, it’s really cost effective.
Your User-Generated Content Strategy Template
Now that we know what’s User-Generated Content. let’s create a User-Generated Content for yourself.
Follow these steps.
Step 1. Define Your Goals for This UGC Campaign
Here’s a way to define your goal.
What is the purpose of the campaign?
It can be used for:
How long will your campaign run?
Time is everything and if people know the period of campaign, they can join in it whenever they want and will do their best, since it’s the time they choose.
What type of content do you need?
It’s the same as knowing the time period but the only difference is that here they will create content.
You should also provide them with the following information as well.
Step 2. Know What Your Audience Wants
In UGC people who create the content may not consume the products. That’s right people creating UGC are totally different from the people, who are the actual consumers.
UGC creators may not consume your products but they will improve your influence and will drag others to join your campaign.
There are two types of people in UGC.
Content creators and content consumers.
Content creators will create content but they do have their own ulterior motives.
But you can always motivate one by doing this.
These are the opposite side of the same coin. As the name suggests they will only buy products instead of creating content.
Step 3. Logistics
It’s about time for you to create a plan that will get things moving.
Your planning will completely depend on the scale of your UGC campaign. Here are a few things that you should consider.
Remember, breaking your master plan into smaller goals will be more efficient.
Even before the UGC begins you must grab the attention of content generators. Try to find people who are interested rather than skimming through all. Create a buzzword, and trend in the market. And you will have all the leads you need.
Take the promotions to the next level. Create a landing page consisting of the following information.
Now the boring, legal and the important stuff. If you are conducting a contest it’s better to have a separate submission page where there should be another page for normal submissions. It will be easy to sort by doing this.
Here’s the legal stuff.
Finally, you should make sure that you are following these as well.
This way you won’t get into trouble.
The post 3 Easy Steps to Create Awesome User-Generated Content appeared first on Wordpress Website Design | SFWP Wordpress Experts℠.
SEO is one of the most important parts in a website design. The more SEO optimized your site the more revenue you will generate. With that in mind, let’s talk... The post 3 Trade-offs: That Every SEO Strategy Needs appeared first on Wordpress Website Design | SFWP Wordpress...
SEO is one of the most important parts in a website design. The more SEO optimized your site the more revenue you will generate.
With that in mind, let’s talk about three primary strategic SEO and their trade-offs.
An SEO strategy definitely needs relevance in the game plan. Because having traffic from users who don’t even have a clue what your website is about then it’s a complete waste. Except when you need more traffic.
Consider the following:
The Disadvantages of a High Traffic Approach
Pros of a High Relevancy, Low Traffic Approach
The Disadvantages of a High Relevancy Approach
It’s pretty obvious that websites are meant to attract new consumers and every brand works towards that same goal of achieving revenue through their websites.
While influencers are people that will get you those consumers with their own methods.
Consider the following:
Pros of an Influencer, Industry Targeted Approach
Cons of the Influencer Approach
Pros of a Consumer, Interest Focused Approach
Cons of the Consumer Approach
Balancing the choice between making content that appeals to people’s desire for novelty and content that stands the test of time is pretty hard to make.
Let us see if we can balance these two.
Pros of Content About Trending Topics
Cons of a Trending Approach
Pros of Content About Evergreen Topics
Cons of an Evergreen Approach
Everyone has their own method of dealing with things is different. Consider the above information as you develop your brand’s SEO strategy.
The post 3 Trade-offs: That Every SEO Strategy Needs appeared first on Wordpress Website Design | SFWP Wordpress Experts℠.
WordPress is like Hollywood superstar in CMS domain. It’s free, open source, easy, efficient, customization, user-friendly and much more. Increasing its influence which is reflected in its market shares. 8... The post Is Your Business Websites Built On WordPress? appeared first on Wordpress Website Design | SFWP Wordpress...
WordPress is like Hollywood superstar in CMS domain.
It’s free, open source, easy, efficient, customization, user-friendly and much more.
Increasing its influence which is reflected in its market shares.
8 out 10 new users are opting for WordPress for creating their CMS site.
Now let’s take a dive into its history.
WordPress was introduced in 2003 and is growing ever since. With more than 35% out of the entire internet is using WordPress.
Matt Mullenweg the co-founder of the WordPress is currently pushing the WP to its future with continuously integrating new features to the WordPress.
Who’s Using It
Well it’s really hard to put every name on this blog, but here are few organizations that are pretty easy to recognize. The Walt Disney Company, Ford, and celebrities like Katy Perry using WordPress for their websites and blogs.
To be honest the capabilities of WordPress are limited as of 2018. Since it’s just an editor. But not anymore with the new editor ‘Gutenberg, WordPress will definitely get its major update. Can outclass every other CMS editors.
As a reputed WordPress website design company, we are helping all size of businesses in their digital transition through our suite of mobile responsive websites, eCommerce store, and logo design & experienced marketing professionals.
The post Is Your Business Websites Built On WordPress? appeared first on Wordpress Website Design | SFWP Wordpress Experts℠.
After the introduction of the internet, our lives became more easy and it also became easy for merchants to create online stores as well. It’s known as e-commerce. So if... The post Write Your Business Plan for Ecommerce Success appeared first on Wordpress Website Design | SFWP Wordpress...
After the introduction of the internet, our lives became more easy and it also became easy for merchants to create online stores as well.
It’s known as e-commerce.
So if you want to start a new e-commerce or if you have already begun selling, and need more profits. Then no worries just create a business plan.
“Why Do I Need a Business Plan?”
Having a comprehensive business plan will definitely you to establish a clear roadmap for your business outset. You can access yourself and your progress, while you can identify all the requirements and resources that you need.
Finally, it will save you a lot of trouble, time, and money.
Get Started: 1-Page eCommerce Business Plan
Swiss business theorist by the name of Alexander Osterwalder created a tool called canvas for designing 1-Page eCommerce Business Plan. Well, it’s not the complete plan but it’s a good place to start.
Business Model Canvas Structure
Here we mention the different sections of the business model canvas:
You can check a few examples from the internet.
How to Use the Business Model Canvas
Let us see how to use the canvas model.
You can use the answers of the following questions for filling the canvas.
Later throw in some keywords. Make sure that your model is flexible enough to adapt to new conditions.
After filling this, your initial model is complete. Use this canvas as a reference for your original or traditional business model.
The Traditional Business Plan
It’s time for some formal work. This might sound scary but this is quite easy. Do know that having business model help you get loans and will also give you an edge our your counterparts.
Now let us see about the six sections that you should include in your business plan.
Section 1. About Your Company
This is all about your company and what others need to know about your firm, ranging from missions to visions and other goals as well. Including a little bit of history about your company.
But do always follow a structured manner. Starting from why the customer should choose you over others?
Vision, mission and value proposition may sound similar but they are different.
Value Proposition: why the customer should choose you.
Mission Statement: why your business exists right now.
Vision Statement: what your business hopes to become in the future.
After adding these three, you can follow the following list.
And other business related data.
Section 2. The Market and Your Competition
This section is mostly about marketing. And your competition.
You can use the tools like PEST and SWOT for analysis.
PEST: Is used find the growth of the factors like political, economic, social, and technological factors.
While SWOT will help you in recognizing the strengths and weaknesses of your business.
You can use the following data for SWOT.
You can find the templates for both the PEST and SWOT online.
Section 3. Your Marketing Plan
Let’s talk about customers.
It’s crucial that you have a plan for getting more customers for your site. You can do a little bit of research about this. The best way to get excellent data is to think like the customers or do a customer interview so that you can know and replicate their tastes in your site. So that more people will be attracted to your site.
You can use the SALES FUNNEL to achieve the same in a more efficient and easier way.
Section 4. Your Business Operations
In this section, you should be able to create a plan that will reflect all your operations from manufacturing to the production. Including your contingency plan and production process.
For more reference, you can take a look at this questions.
Later include the following details as well.
Section 5. Business Finances
This section is all about creating a budget for your business. And plan that will get you profit.
Income Statement: it will show you your expenses, profits, and losses including your income.
Balance Sheet: all of your assets, net worth and liabilities are shown in this sheet.
Cash Flow Statement: it’s the same as income statement but the major difference is that it takes into account the actual date that money comes in and goes out.
Section 6. Measuring Your Success
Finally, we are at the last stage of this plan. Sometimes our plans fall apart or our goals may not seem realistic enough. But must include these two things into your plan.
When you feel like you are falling behind then revise your plans once again. If necessary start from the scratch.
That’s how you design a business plan for e-commerce
The post Write Your Business Plan for Ecommerce Success appeared first on Wordpress Website Design | SFWP Wordpress Experts℠.
Internet users are increasing every day. So is the potential for digital marketing. If you looking to start a new business look nowhere because the internet is your answer. With... The post 7 Techniques To Step Up Your E-Commerce Website Sales ASAP appeared first on Wordpress Website Design | SFWP Wordpress...
Internet users are increasing every day. So is the potential for digital marketing. If you looking to start a new business look nowhere because the internet is your answer. With UK’s e-commerce to rising 17% from the last year and 8% of Europe’s revenue is coming from online retail it’s a no-brainer that starting an e-commerce business is profitable. What’s great is that if you already own an e-commerce website follow these 7 ways or strategies that will help you step up your game ASAP.
Does your platform have what it takes? Well, the platforms like Shopify or Magento maybe good live with but what really matters is what’s inside?
For instance, Manchester-based specialty auto part merchant Awesome GTI managed to increase its revenue by 96% by migrating from Magento to BigCommerce, just like that. So it’s about to choose the right platform that will cater all your needs.
Who wouldn’t want a 5 star rated product? User reviews, photos, and their thoughts about the product published on the website will have a great effect as such it will increase users trust towards your store. And there are a lot of companies doing the same and earning a ton of cash.
A detailed a SEO friendly description of a product is very essential. Not only does it act as advertisement to your product but with enough keywords you can actually get more traffic.
Make sure that your descriptions are not too big but more creative.
Do you know what is better than product description? It’s video about the product. More and more people are using the internet every day to do all sorts of things, in which watching videos is also a part. So if you are able to integrate video about your products or the demo videos provided or created by the brands themselves, use those to your advantage and gain more sales.
Now let’s take about your website. If you think your website is a little bit dull in any aspect don’t hold back use all your skills and tools necessary, to make the best-looking website. Starting from color schemes, layouts and even themes. Choose those wisely. You can use page builder to see these changes in real time.
I was emphasizing that new people are coming to the internet every day since the beginning of this article. The fun fact is that most of them are smartphone users. Normally pc oriented websites are not meant for smartphones and they tend to look ugly when we open them(websites) so make sure that your website is mobile friendly before it’s too late. You can use Google’s tool for the same.
At last, it’s time for the UX. your UX design will decide your SEO score. For example, if you have categorized your products and have better keywords your website might get a much better score than before. So consider this and above all points. Sprinkle in some keywords where possible, create a great UX and you are all set.
In conclusion, if you follow above tips and make changes you will see more traffic than before, and it all boils down to the proper implementation. So all the best
The post 7 Techniques To Step Up Your E-Commerce Website Sales ASAP appeared first on Wordpress Website Design | SFWP Wordpress Experts℠.
First things first, we are not talking about bounce rates of balls, we are talking about bounce rates of a website. It’s pretty similar to window shopping that we all... The post 5 Easy Ways to Reduce Bounce Rate On Your Website appeared first on Wordpress Website Design | SFWP Wordpress...
First things first, we are not talking about bounce rates of balls, we are talking about bounce rates of a website.
It’s pretty similar to window shopping that we all are very fond of. When a new customer visits a website for the first time looking for something he or she wants, But most of the times they won’t find what they are looking for and will close the website.
Don’t get me wrong here as the product/info they want is available on the website but the problem is that they weren’t able to navigate through the website to find what they want. Of course, the companies will lose money because of this. This happens very often. In an analysis by KissMetrics, it’s shown that the average bounce rate for a website is 40.5% and most of them are new visitors.
So if you own a website, we are pretty sure that you have experienced the same. Don’t worry here are five easy ways to decrease your bounce rate.
Keywords are very important in fact they will decide whether you are going to get any search in the first place. Given their importance people started to mess with keywords to optimize their website and that really affects others. For example, when you search for the word ‘one’ (as in numbers) you will get all sorts of musicals, blogs, etc., instead of the matter, you are looking for!
Basically, all you have to do is optimize the correct keyword that directly represents your business, so that people will know and find what they are looking for and will stop bouncing. (Most them at least)
We all know bounces will happen when people couldn’t find or don’t know how to get to the content. Yes, Even if you have the best content in the entire website, your bounce rate will increase, if your website lacks proper navigation. It should be proper, simple, and appealing to the eye.
First time visitors tend to bounce more than the regular ones. It may be due to the fact that they don’t know what to do when entering your site. Show some demos or tutorials for them to understand First-time about your site and try to great them every time.
We encounter content recommendations most of the time in the form of advertisements and other dialogues and for a good reason too. These recommendations help the companies to make more money by making people go through these recommendations and customers also enjoy these types of benefits.
Lastly, be mobile friendly. In this modern era where more than 2 billion+ smartphones were being used, being a mobile-friendly website is a must. If your site is not optimized for mobile then your bounce rates will increase drastically. For instance, there are over a billion websites which are not optimized for smartphones and they suffer a lot of bounce rates.
The post 5 Easy Ways to Reduce Bounce Rate On Your Website appeared first on Wordpress Website Design | SFWP Wordpress Experts℠.
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