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SFWP Experts | San Francisco Wordpress Development Agency

Rated: 2.40 / 5 | 1,190 listing views SFWP Experts | San Francisco Wordpress Development Agency Blogging Fusion Blog Directory

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  • Dev joshi
  • August 20, 2018 09:08:04 AM
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A Little About Us

SFWP Worpdress Experts is the leading San Francisco Wordpress Development Company provides quality and top notch wordpress web development services. We create business oriented websites that are comprehensive, highly responsive, and easily maintainable that reflects all of our WordPress development expertise. You can check our website to know more about the quality of our services, where you can obtain a clear picture of the quality of our work.

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    WordPress Website Design Guide: Things To Know Before Creating WordPress Websites

    Are you looking to create an attractive and conversion-centric WordPress website design for your business? But confused about different aspects of WordPress website design?  If yes then you have landed... The post WordPress Website Design Guide: Things To Know Before Creating WordPress Websites appeared first on Wordpress Website Design | SFWP Wordpress...

    Are you looking to create an attractive and conversion-centric WordPress website design for your business? But confused about different aspects of WordPress website design? 

    If yes then you have landed on the right article where you will come to know different aspects of WordPress website design. We will also help you to determine answers for some important and underrated questions that every WordPress website owner should know. 

    What is WordPress CMS?

    sfwpexperts.com-wordpress-website-design-CMS 

    WordPress CMS (Content Management System) is on the popular and widely used CMS platform that powers more than 35% of the website. A CMS is basically used to manage the content of the website. Using a CMS website author can easily edit, manage, and publish content without having any prior coding knowledge.   

    Today, WordPress is more than a Content Management System. Using WordPress you can easily create a fully functioning standard as well as eCommerce website for all types of business. It uses PHP and MySQL to run a website. 

    WordPress is an SEO friendly and open-source platform that is maintained and updated by more than 10,000 developers. These developers are always working on the back end to offer the best user -experience.  

    WordPress.com vs WordPress.org   

    sfwpexperts.com-wordpress-website-design-wordpress.com-vs-wordpress.org-comparison 

    Most of the users get confused in determining the difference between wordpress.com and wordpress.org. If you search WordPress in the search engine then you will get two different results wordpress.com and wordpress.org. Sounds confusing? Don’t worry we will help you to identify the difference.

    WordPress.org 

    If you are looking to create and run a self-hosted website then wordpress.org should be your primary choice. Worpdres.org offers different plugins and themes that you can use to create an attractive and fully functioning standard as well as an eCommerce website. To run a website using wordpress.org you need website hosting and a domain. 

    WordPress.com 

    If you are using wordpress.com then you don’t have to buy any hosting as it is a web hosting company that allows you to create blogs for free. In short, WordPress is a blog hosting service provider.  If you are signing up with wordpress.con then your blog page domain will be in this format myblog.wordpress.com. Compared to wordpress.org, wordpres.com has several limitations but if you are a beginner and looking to start a blogging website with a limited budget then wordpress.com be the perfect choice for you.

    WordPress.com offers 5 different plan 

    • Its free plan offers limited features 
    • A personal plan will cost you $48/per year 
    • The premium plan will cost you $96/annually 
    • The business plan comes for $300/year 
    • Ecommerce plan will cost you $540/year 
    • VIP plan comes for $5000/year 

    Why Use WordPress for building a website? 

    With the increase in the launch of a new content management platform and website builder, most of the business owners often ask one question: Why use WordPress? 

    Not only that but people also ask why should I switch from the current cms platform to the WordPress cms platform?  Below we have mentioned  5  reasons why WordPress is the best CSM platform for your website.

    1. WordPress is free

    Earlier we have mentioned WordPress is free software that allows you to easily download and install without putting in any money. Yes, there are other charges like hosting cost, domain cost, and more. But like other CMS platforms, WordPress comes for free with all the features that are offered by different paid platforms. That the reason why it is the widely used CMS platform 

    2 WordPress Design Flexibility 

    A new beginner may use WordPress as a blogging website. But when it is handed to WordPress website design experts then it can be used to create a fully functioning customized eCommerce as well as a standard website. Its design flexibility makes it the widely used platform across the world.  

    3. Easy to customize

    WordPress has made it easy for non-programmers to access and customize website appearance without writing heavy codes. That’s the reason why WordPress attracts most of the site owners and encourages them to switch to the WordPress CMS platform. 

    Earlier when a site owner had to make the changes in the appearance of the website then they used to contact the website development company to make small changes. But WordPress made it easy for the website owner to take one-time service from the WordPress website design agency and later modify changes on their own. 

    4. Offers freemium themes and plugins 

    In the early days for adding small functions or features on the website, the site owner used to spend a lot of money by hiring a website design company. But WordPress has made it easy for the site owners by introducing different plugins and themes. 

    WordPress offers a wide range of free as well as paid plugins that allows users to easily install and activate those plugins in the backend of your WordPress dashboard. There are their party plugins and themes available too that can be easily integrated into the WordPress website. 

    Themes in WordPress can be easy to customize as it offers a separate panel that allows you to change color, add media elements, customize padding, create attractive sliders, and more. 

    Using the plugin you can add custom functionality and advance features to enhance your WordPress website functioning. By downloading plugins you can add advanced features like analytical features, contact form, page builder, and more. 

    5. WordPress is SEO friendly 

    Undoubtedly WordPress is an SEO friendly platform as it is written using high-quality codes that are loved by Google and their search engine. It produces semantic markup that makes it easy for the search engine to understand the codes. That’s why WordPress websites rank higher in the search engine result page. 

    Other than being SEO friendly WordPress offers various SEO plugins that make it easy for the site owners to optimize the search engine web page for the search engine to rank higher on the search engine result page.

    6. Easy to manage platform 

    WordPress has a builtin updated management system that allows you to easily update the themes and plugin from the WordPress dashboard. Whenever there is a new update available for the particular theme or plugin then an update pop appears on every section. By clicking on that popup, you can easily update the plugins and themes.  WordPress also offers a WordPress mobile app that allows you to manage your dashboard from mobile devices.

    7. Safety & Security 

    Compared to other platforms and software WordPress is considered to be more secure and offers security to avoid vulnerabilities. WordPress is developed by considering security and safety in mind. Because small WordPress vulnerabilities can result in loss of data and web pages.

    WordPress’s vast community support has more than 10000 developers that are dedicating their time and efforts to make WordPress more secure. There are a lot of intruders that are trying to access the data of the different websites. A secured environment will help you to get rid of those unwanted vulnerabilities. WordPress offers all the security measures 

    What is required to build a fully functioning WordPress website? 

    sfwpexperts.com-wordpress-website-design-build-fully-functioning-website

    There are many website builders available in the market that can be used to create a conversion-centric website. But due to WordPress’s attractive and free feature, most website owners prefer to use WordPress CMS to create and run their website. Its popularity and Seo friendly interface make it the widely used CSM platform. 

    So the main question is what is needed to create a website using WordPress? 

    • An authentic and reliable Hosting provider 

             Articles that will help you to find and select the best hosting provider 

     10 Features To Expect From An E-commerce Website Hosting Provider

    5 Best WooCommerce Hosting Provider In 2020 

    • A domain name (there are various popular domain name provider like name cheap, Godaddy and more)
    • Then templates and plugins + your efforts  

    There are various tutorials available that can help you to set up a WordPress website. WordPress is free just you have to download the zip file by visiting wordpress.org website. Next, you have to buy the hosting and domain name.  

    While purchasing hosting you will be asked to enter the new domain. Once you provide the new domain (ensure that your domain relates to your business and it’s easy to pronounce) you will receive an email containing a detail about how to access Cpanel. In the Cpanel dashboard, you can upload the word[resss file and access the WordPress dashboard.

    If you wish you can design the web page by own or you buy a template to make your website look more professional and attractive. However, if you have a particular design in your mind that you want to reflect on your website then you can always reach out to a leading WordPress website design company. 

    After creating your WordPress website you can find a post and page in the left sidebar of your WordPress dashboard. That’s the place where you can add the content to define your website and web page’s purpose. 

    You can make use of page builder plugins to edit and customize the webpage appearance. There are various popular plugins like Elementor, beaver builder, WPbakery page builder, and more.

    To know more about page builder plugins check out the blog on 5 Best WordPress Landing Page Plugins To Use In 2020

    How much does it cost to run a WordPress website? 

    Earlier we have mentioned that WordPress is totally free; you don’t have to put in any money to download WordPress from wordpress.org. But website hosting and domain pricing are the most basic price every company and business has to pay before creating a website. 

    However, if you wish to download or integrate paid plugins and theme then the pricing will gradually increase. Not only that but the WordPress website design cost also varieties depending on the type of website you are creating. 

    The cost of creating a standard and eCommerce website starts from $5000 and goes up to $40000 depending on the design, number of pages, and the efforts that your WordPress website design company is putting. 

    Other than the basic charge if you wish to hire a developer or WordPress website design company then the costing may vary depending on the type of website you are building. If you have a budget then we will always recommend hiring a WordPress website design company so that you can offer an attractive website that relates to your target customer.

    Note: If you are creating a blogging website then you don’t need any developer or WordPress website design agency. There are a lot of tutorials and themes available that you can use to produce content focused blogging websites.

    Which is better: a custom WordPress website design or a template-based WordPress website?

    One of the common questions that most of the WordPress users come across while creating a brand new website. If you are among them then this section will surely help you to clarify your doubt. 

    There is no doubt that every WordPress website is built using templates. Even if you are building a custom WordPress website you have to use templates. Before determining which theme is better let’s check and identify different themes or templates available in WordPress. 

    WordPress offers free as well as premium themes. Free themes come with limited customization options and offer less support. So if you are a beginner and looking to create a highly converting eCommerce website then you may come across various difficulties while using free themes. Whereas if you want to build an attractive blogging website the free themes can be a perfect choice.   

    On the other hand, premium themes offer different customization features that allow you to enhance your website appearance. WordPress allows you to easily integrate premium themes without any trouble. 

    The cost of the theme may vary depending on the involvement of different features like deep customization, eCommerce functionalities, media galleries, and more. If you have the budget then it’s worth spending on a premium theme but read the further explanation to know whether it’s good for your website or not. 

    There are times when you seek to create a highly customized website that relates to the target customer and reflects your design. That’s when you approach a WordPress website design company to create a custom design from scratch. 

    Premade templates can be used to create a website but. When you start customizing those templates without code then you can come across various problems like padding issues, the shift in a row, and more. Most of the time new beginners fail to mirror the same design that they have in their minds.

    Not only free but when you access the paid template then you can easily assemble and design the appearance but most of the time the site owner fails to get the desired website. That’s when a custom design comes into the picture. 

    Even after buying the theme if you are approaching a WordPress website design company to enhance and optimize website appearance. Then it is not worth spending money on buying the theme for your website. 

    Instead, you can be smart and consult with WordPress website design companies to get their suggestions as well as custom design quotations. Custom website design is created after acknowledging what your target audience will like and what type of design will persuade them to take action.

    sfwpexperts.com-wordpress-website-design-back-end-front-end

    WordPress Front End Design 

    WordPress front end design is all about what your visitor will see after visiting your web page. The Front end of the website generally includes the media elements, menus, widgets, contents, and more. All these aspects combined can offer attractive, informative, and intuitive website design. 

    A website front end has all the power to convert a website visitor as well as drive away from your website. If your website’s first impression is grabbing user attention and offering them all the details without any trouble then without any hesitation your visitor will become your paying customer. 

    That’s the reason why many businesses and companies spend a lot of money on enhancing their front end by hiring the best WordPress website design company. You can customize your WordPress website front end for your WordPress dashboard. Navigate to the Appearance section that will allow you to add and edit all the small aspects of your web page.   

    WordPress Backend Development 

    The front end of  WordPress is built for visitors and customers. but back end or (WP-admin) of you WordPress is one of the important sections that allow you to handle each and every aspect of your WordPress website. 

    Your backend allows you to publish different content for different user queries using PHP Programming language. In simple words, your WordPress back end is the backbone of your WordPress website as it allows you to optimize web pages for SEO, design, functioning, and many more. 

    Is WordPress SEO Friendly? 

    sfwpexperts.com-wordpress-website-design-seo-friendly

    Earlier we have mentioned WordPress is an SEO friendly platform. But other than WordPress being an SEO friendly platform it is important for every website to optimize their website for search engines. Optimizing your website for SEO can help you to rank on the top in SERP which can result in driving more organic traffic and sales. 

    While optimizing your website for SEO you need to consider factors like On-page SEO, technical SEO, and Off-Page SEO. Optimizing your website for these three factors helps search engines recognize your web page’s purpose, authenticity, and helps them crawl your website more smartly. 

    How to make WordPress web pages SEO Friendly?

    Search engine optimization (SEO) involves many factors and steps that help you optimize your website and its pages for search engines. It can help you to boost your website’s organic traffic. Below we have listed some important tips that you should consider while optimizing your website. 

    • Disable search engine visibility seating. (Go to the settings in the WordPress dashboard then navigate to the Reading section under the settings. From there you can disable search engine visibility option) 
    • Optimize your URL structure. To optimize your URL you can include the targeted keyword so that search engines identify your website purpose. 
    • Identify and select the best SEO plugin for WordPress website.  SEO Yoast and all in one SEO pack are the popular WordPress SEO plugin. Among them, SEO Yoast is a widely used SEO plugin.

    (To know more about SEO plugins in WordPress you can refer this article 10 Best WooCommerce SEO Plugins (2020) To Boost Your Online Presence)

    • Make sure to include an XML sitemap to allow search engine crawlers to understand your website and crawl every page smartly. XML sitemap also helps search engine crawlers to differentiate between your main page and subpage. 
    • Connect your website with Google search console 
    • Optimize your web page title and description
    • Insert the target keyword in your web pages to help search engines identify your website’s purpose. (To know how to perform keyword research go through our Keyword Research Guide: How To Find Right Keywords For A Website In 2020)
    • Use Interlinks and well as external links in your website.
    • Optimize your images 
    • Improve your website speed and performance on both desktops as well as mobile devices.
    • Secure your website by adding SSL certificate (HTTPs secured)

    If you are looking to know more about on-page and off-page SEO activities then check our blog on 10 Underrated On-Page and Off-Page SEO Activities Explained With Examples

    Is WordPress responsive? 

    As we have mentioned above there are more than 10000 developers that are working on optimizing WordPress performance. Undoubtedly WordPress is a responsive platform that allows you to create a responsive website. But the responsiveness of the website totally depends on the theme and plugins you are selecting for your WordPress website. 

    What is a responsive theme? 

    A responsive theme uses responsive web design approach to create and offer the best user experience across different devices. A good and responsive WordPress theme automatically adjusts the screen depending on the size of the devices. No matter what type of device users are using a response theme displays all the elements of the website depending on the size of the screen. 

    Earlier site owners used to create separate mobile versions of the website from different mobile versions like iPhone, Android, etc. But after the introduction of a responsive theme, things have become easier for the website owners. A responsive theme allows site owners to provide better usability and readability on mobile devices as well as on tablets.  

    As users are shifting to mobile devices it is always recommended to create a responsive website that allows visitors to view all the examples and optimizes your website navigation. You can always reach out to the best WordPress website design company to make your WordPress website more responsive. 

    How to Select a Responsive WordPress Themes? 

    WordPress offers a wide range of themes for all types of business. Whether you are creating a blogging website or an eCommerce website WordPress allows you to easily pick and integrate themes to create a fully functioning website. To discover a right, effective, and responsive theme for your website you need to consider a few things. Your theme should not only attract customers but allow them to learn more about your business and website. 

    A responsive theme works on all devices and offers seamless navigation to encourage the visitor to explore more about your brand and business. So let’s jump in and discover factors that you should consider before selecting the responsive theme for your website.  

    1. Features Offered By Theme

    Integrating themes in WordPress is not a difficult job thanks to WordPress’s user-friendly interface. But after integrating the theme into your WordPress you need to ensure that the features offered by the theme are helping you to create a responsive and user-friendly website. That’s why it is recommended to consider the features offered by the theme. 

    For example, if you are planning to sell subscriptions on your website then it is important to select a theme that allows you to display a pricing plan table in your web page. Not only that but if you are planning to start a marketing agency then your portfolio will play a major role in persuading potential customers. That’s why it is important to select a theme that allows you to display your company portfolio.

    There are a lot of e-commerce as well as standard themes available in the WordPress library that come with many advanced features using which you can create an attractive and conversion-centric website.

    2. Customization Options 

    Customization of the theme is one of the basic aspects that allow you to create attractive and intuitive website design. An authentic and reliable theme always offers flexible customization features to its user.  While selecting your theme make sure your theme allows you to customize the color, fonts, media elements, logo, and more. There is a theme available that allows you to experiment with a different layout so that you can make an attractive website for your business. Select a theme that is easily compatible with the page builder.

    4. Design Offered by them

    Your design responsiveness will play a major role in persuading visitors to take action on your website.  That’s why it is always recommended to select a theme that offers a responsive and appealing design. Select a theme that reflects your design. This type of practice will help you to save your time in customizing and modifying the theme. Today most of the theme offers demo features, make use of it to check its responsiveness as well as it’s working. Once you successfully find the theme of your choice you can easily purchase and integrate the zip file into your WordPress dashboard.

    How to optimize WordPress website speed? 

    Whether you use a WordPress website or HTML coded website your website speed and performance define your online reputation. Your website speed and performance has the capability of attracting as well as driving away visitors. An optimized website with optimized speed encourages site visitors to explore the website. Whereas a slow loading website can drive away users before your website elements get visible to the user. 

    That’s it is always recommended to optimize your website speed and performance to improve your website ranking, sales, and conversions. Today with the increase in the number of competitors you have very few seconds to offer users a reason on why they should stay and surf your website. If you are waiting for these few seconds then it means you are losing lots of potential customers. 

    Most of the website owners think that their WordPress website design plays a crucial role in converting a site visitor. Yes, it trues your WordPress website design and responsive matters but an unoptimized loading speed can affect your website in many ways.

    So the question is how to optimize website speed and performance? 

    Before jumping onto tips to optimize WordPress website performance and speed it’s important to check your web pages speed. There are various popular tools like PageSpeed Insight, GTMetrix, and more that allows the site owner to get in-depth detail about their website performance.

    Advantages and disadvantages of using WordPress Website

    Undoubtedly WordPress is one of the widely used platforms that is empowering more than 35% of the website. But that doesn’t mean that it will not have any cons. Yes, it’s true that WordPress’s advantage persuades users to opt for the platform but it is important to know what are the disadvantages of using the WordPress website. Below we have listed all the advantages and disadvantages of using WordPress as your website building platform. 

    Advantages of Using WordPress 

    • Plugins: WordPress offers a wide range of plugins that allows you to improve a website functionality
    • Best CMS platform: One of the best user-friendly content management systems that allow users to easily edit, manage, and publish content. 
    • SEO: WordPress is an SEO friendly platform. WordPress high-quality code makes it easy for the search engine to understand the website and its code  
    • Ecommerce & standard website: It allows you to create a highly responsive and conversion-centric standard as well as an eCommerce website.
    • Forum: Allows you to turn your WordPress website into the forum using BBpress
    • Blogging: WordPress free themes and plugins make it easy for the blogger to create a fully responsive blogging website. 
    • Cost-Effective: Compared to other CMS and WordPress is a cost-effective platform 
    • Third-party integration: Allows you to easily integrate third-party plugins and themes 
    • Updates: More than 10000 develop[ers are working in the backend to improve WordPress performance. WordPress frequently rolls out its update to offer better performance. 
    • Speed & Performance: WordPress is built using minimal PHP code that allows WordPress website to load faster
    • Mobile Friendliness: WordPress is a mobile-friendly CMS platform 
    • Offers vast community support to solve user problems 

    The disadvantage of using WordPress

    • Customization: There is no doubt that WordPress is a flexible platform that allows you to customize your website but when it comes to customizing and updating core WordPress you may need a WordPress expert. Not only that but if you have a design in mind and want to reflect the same then you (a new beginner) may face difficulty in navigating accessing the design process. 
    • Data Security: WordPress offers a secured environment to its user but most of the time due to the presence of vulnerable files an intruder/hacker access the data and website. Most of us are aware that WordPress is an open-source platform that is another factor that gives rise to vulnerability and data security. 
    • Frequent updates: Apart from installing WordPress you need to add themes and plugins to enhance website functionality. But with the increase in the number of installations site owners start facing compatibility issues.  There are times when the activated and integrated plugins or theme doesn’t support the latest version of WordPress (that is why it is said to use staging sites). 

    How to secure a WordPress website?

    sfwpexperts.com-wordpress-website-security

    With the increase in WordPress vulnerabilities, WordPress security is becoming the most discussed topic in the web design industry. Most of the time WordPress website owners create a website and focus on optimizing their website appearance, functioning, SEO, and sales. But security is one of the important aspects of being successful in any industry. 

    In the initial stage, you may not come across those vulnerabilities but as soon as your website starts growing there are chances of getting your website attacked by intruders/hackers. The WordPress core software is very much secured as it is maintained and audited by thousands of developers. But other than that there are other ways to keep a WordPress website secured. 

    Using the below tips you can secure your WordPress website.

    • Keep your website updated 
    • Use Strong website username and password  
    • Select best security plugin for your WordPress website
    • Check your hosting provider’s reputation and review. A good hosting provider monitors suspicious activities and prevents DDOS attacks. Not only that but a good hosting provider keeps their server up to date to avoid unwanted vulnerabilities.

    Secure your website without accessing WordPress codes 

    • Firstly it’s recommended to identify and install the best backup plugin as it will help you to restore your WordPress website easily. It will act as the defense against those vulnerabilities.

    (If you are using WordPress and woocommerce then check our blog on How To Backup A WooCommerce Store? Explained With Best Backup Plugin In 2020)

    • Next, it is recommended to identify and install the best WordPress security plugin
    • You can also enable a web application firewall to protect your website from malicious activities. The firewall helps websites to block all the unwanted traffic that can harm the website and its data. There are two different types of firewalls
    1. DNS Level Website Firewall: Using the DNS lever website firewall you can drive genuine traffic on your website. It routes traffic through cloud proxy servers which filters the traffic and sends the genuine one. 
    2. Application Level Firewall: These types of plugins verifies your traffic after it reaches your server. 
    • One of the most basic ways to protect your website is by installing an SSL certificate and making your website HTTPS secured.

    Advanced Security tips 

    • Change your username by selecting the unique one 
    • To secure your website from other hand disable file editing by adding small code in wp-config. PHP

    { // Disallow file edit

    define( ‘DISALLOW_FILE_EDIT’, true ); }

    • It is recommended to limit your WordPress login attempt. Do it by installing the Login LockDown plugin. After installing Go to the seating, then navigate to Lock Down under seating from there you can define the max login attempt. 
    • If your website is getting too many attacks from intruders then you can add a plugin called two-factor authentication that will allow you to secure your website. 
    • Make sure to change your WordPress database prefix 
    • Use password-protected admin page 
    • Directory browsing helps intruders and hackers to find files having vulnerabilities so that they can access those files. Disabling directory browsing can help you to prevent those malicious activities. 
    • Include security questing in the login page 
    • Automatically Logout from devices with an ideal user 

    Should I hire a WordPress Website Design Company?

    sfwpexperts.com-wordpress-hire-website-design-company 

    If you want to build a WordPress website that is related to the user and convert your target audience into paying customers Then it is always recommended to hire the best WordPress website design company. 

    Undoubtedly WordPress offers vast community support and there are lots of guides/tutorial videos available that can help you to create a fully functioning WordPress website. But there is no guarantee that a WordPress website created by a beginner will fulfill all the requirements of a conversion-centric WordPress website.  

    Most of the time to produce top quality websites there is a lot of time spent on market research, analyzing target audiences, and more. This type of research helps the WordPress website design company to produce attractive and conversion-centric websites that relate to the customer.

    Research-based WordPress website drives more conversion and attracts user’s attention within a short span of time. So if you are creating an eCommerce website or product based website then it is always recommended to hire the best WordPress website design company to increase the reach of your product within a short span of time. 

    With the increase in the number of WordPress website design companies. Most of the business owners get confused in identifying and selecting the right WordPress website design company. Below we have listed tips that can help you to select the best WordPress website design company for your business. 

    How to select the best WordPress website design company? 

    With the increase in the number of websites design companies finding the right one for your business can be a difficult job. Yes, it’s true that there are companies out there who fail to complete or deliver the right website that they assured at the beginning of the project. 

    That’s why it is recommended not to take your selection process lightly. There are WordPress website design companies that are dedicated to delivering the same or more advanced website to win their client’s trust and offer them a satisfactory experience.  

    So the question is how to select the best WordPress website design company for a business? What things you should look into while selecting a WordPress website design company.

    An authentic and reliable WordPress website design company should 

    Have a Good portfolio 

    Before considering other things first you should be aware of your selected company work (experience).  Getting insight into their companies portfolio can help you in identifying how effective their work is. You reach out to them and ask them for a few samples of their work. For example, if you are building an eCommerce website then you can ask the WordPress website design company to display designs created by them. An authentic company will never hesitate to fulfill your requirements. 

    Listen to your requirement and design ideas 

    Undoubtedly your website design company will create your website but you know better about your product and services. You might be having some ideas that you want to reflect on your website. A good WordPress website design company always listens to their customer’s ideas. If they are not listening to your ideas then it’s not a perfect WordPress website design company for you.  

    Contribute and enhance your ideas

    A good and reliable WordPress website design first listens to your ideas then helps you to enhance and optimize them so that they can get the best results. You might be aware of your business but they are the ones who will design your website so their suggestions and ideas matter. Hiring a WordPress website design company that nods on your ideas and doesn’t offer you valuable recommendations then they are not the right one for your business. 

    Familiar with the latest design trends 

    A reputed WordPress website design keeps itself updated with the latest design and technology to offer the best results. For example, if you are selecting a web design agency then during idea exchange they should tell you about the latest trends like flat design, parallax, scrolling, and other popular design trends. A reliable company maintains the balance between the latest trends as well as old trends. So that you can get a unique and attractive design 

    SEO service 

    Earlier web design was all about creating a fully responsive website. But today SEO friendly websites help the search engines understand the website purpose and depending on that it appears for user search queries. While designing your custom theme a combination of web design professionals and SEO experts can help you to get fully responsive as well as a conversion-centric website. While hiring a WordPress website design company to ensure that they are offering SEO service as well. An effective SEO strategy and attractive custom website design will surely help you to attract the user’s attention. 

    Offer Marketing Services

    Today most of the website design companies offer most web design as well as marketing services. An effective web design team will help you to get eye-catchy design but a marketing team will enhance your website to make it more conversion-centric. Together they can offer the best WordPress website design for your business. A WordPress website design agency without a marketing team is just like an e-commerce website without a payment page. That’s why it is recommended to select a WordPress website design that offers marketing service as well. 

    Experience in different industries

    It’s good to hire a WordPress website design company that is experienced in a specific industry. Because of their experience and knowledge of the specific industry. They will surely help you to get the industry-specific website. But the chances of getting identical designs increases. That’s why it is recommended to hire a WordPress website design company that has worked in multiple industries. They are the ones that will offer you a unique and creative custom WordPress design. 

    What Service To Expect From Our Award-Winning WordPress Website Design Company?

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    Custom WordPress Website Design  

    If you are shifting your business to an online platform then it is important to know that your website will be the key asset of your business. Every business owner has a specific layout and design in their mind. A WordPress website design company should reflect the same on the website. Remember an experienced WordPress website design focus on creating a custom design that separates your website from others and makes it stand out from the crowd

    Our WordPress website design and development team are experienced in creating more than 500+ customer website designs for different industries. We at SFWP Experts ensure to create a custom and highly responsive theme from scratch to make it stand out from the crowd. 

    Highly-Responsive Website Design    

    Website responsiveness plays a crucial role in converting a site visitor into a paying customer.

    Whether you are building a standard or an eCommerce website a WordPress website design company should offer highly responsive designs that operate flawlessly on every device. Not only the device but your website elements should be clearly visible on every device.  

    Our WordPress website design company ensures that your WordPress website operates well across every browser and device. We at SFWP Experts offer websites that are compatible with all screens ranging from a small mobile device screen to big LCD monitors. 

    Project Manager

    An authentic and experienced WordPress website design company always offers a project manager to ensure that there is no communication gap between the client and the company. 

    A project manager communicates with clients and answers all the questions that clients have about the website or the report sent by the company. Not only that but a project manager ensures that the requirement of the client is fulfilled. 

    We at SFWP Experts assign a project manager for every project to ensure that all the requirements of the project are fulfilled and the projects are delivered on time without any delay.  Our in house project management team helps our clients in getting all the updates and details related to the project.

    Structured Code that works 

    Structured things are liked by every person on this planet. Same goes with the website, a structured coded website helps search engines to identify your website purpose and assist them in crawling a website more smartly. A good WordPress website design company ensures that the website created by them is well structured and the codes are easily understandable by the search engine. A structured website loads and works seamlessly on all the browsers and device

    We at SFWP Experts have website design professionals with more than 8+ years of experience in writing clean and structured code in compliance with  W3C standards. Our team is dedicated to creating a website that can acquire more visitors and improve your conversion rate. 

    SEO & Content Creation 

    Search engine optimization (SEO) and content are the most basic aspect of being successful and getting ranked on the top in SERP. Yes, there are other companies out there that are offering the same services but getting it from one place may cost you less and your website will be more effective. 

    There are many WordPress website design companies that offer SEO and Content in the same package. When a website is created keeping SEO in mind then it offers you more impactful results. Remember SEO and website load time are the two most important aspects of the website that can make and break your audience or website visitors.

    We at SFWP Experts focus on building an SEO and speed optimized WordPress website that can run efficiently on all the browsers. Our SEO team follows the latest search engine guideline to create an SEO friendly strategy for your WordPress website. While creating the website our 

    Maintenance 

    A website is not successful until it is maintained well. The backend efforts play a crucial role in optimizing the online reputation of a website. After completing and launching a WordPress website, your WordPress website design company should put equal efforts to maintain your website. so that your website doesn’t come across unexpected downtime and other flaws that can affect your website reputation and conversion rate.

    Our Los Angeles WordPress website design company is not limited to building and delivering a WordPress website. We value our client’s time, that’s why our team helps our client in maintaining and upgrading your website to make sure the performance of the website never reduces.  

    Not only that but We will also help you in maintaining the security and speed of your website so that your website visitors get high-quality experience across different browsers and devices.

    24X7 Support

    There are times when you may come across small issues while operating your WordPress dashboard. Remember if you are getting high-quality traffic on your website and if you web pages ranking at the top then a small issue can create a big impact like loss of sales, traffic, and more. A good WordPress website design company should always offer  

    We at SFWP Experts provide 24X7 support to our clients for every small and major tweak required on their WordPress website. Our support team will always assist you in every technical support required to optimize your website functioning. We ensure that all the changes and problems are solved within a short period of time.

    How to find the best custom WordPress website design company?

    Undoubtedly there are a lot of WordPress website design companies available across different countries that are offering the same service.  With the wide range of options available, most of the businesses can get confused in selecting the right WordPress website design company for their website. 

    Hiring a reliable WordPress website design is different from hiring an employee or a worker, where you prefer to go with the recommendation. We are not saying that recommendation is not good but it’s important to check the company’s portfolios and other aspects to know more about that WordPress website design company.

    Referrals are good but we recommend taking the help of google the most reliable platform to get the best suggestions. Typing search terms like the best website design company or hiring a WordPress website design company in the search box will surely help you to get the best results. Because remember google always offers the best suggestion to their users. 

    Above we have mentioned how to determine the best WordPress website design agency but to summarize all the points in a few sentences we would say the company portfolio plays a crucial role. Then their own WordPress design will also help you determine how good they are at their work.

    WordPress Website Designing Company Near me 

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    Whenever you type terms like best WordPress website design company, hire WordPress website design company, or best WordPress website developer in the search box then google will offer you a list of all the best WordPress website design companies. 

    But if you wish to hire a location-specific WordPress website company then you can type WordPress website design company in Los Angeles or San Francisco. To make your search result more specific you can use terms like “WordPress Website Designer near me” or “WordPress website designer near me”.  

    There are businesses that look to hire a local company to create a website that relates to local users. Using these types of terms will surely help you to get the best local results.  

    SFWP Experts is an award-winning WordPress website design company experienced in creating and delivering more than 500+ fully responsive as well as conversion-centric custom web design to all sizes of businesses. Our professionals are also experienced in creating a highly lucrative eCommerce website to help store owners to drive more sales and conversion. 

    We at SFWP Experts know the importance of website design for a website and why our profession performs backend research to analyze your target marketing expectation and depending on that we offer persuasive design. 

    Frequently Asked Questions

    1. What are the Best SEO Plugins for WordPress in 2020? 

    Creating an effective SEO strategy can help you to optimize your website but selecting the right SEO plugin makes it easy for site owners to optimize their web pages and website for search engines. WordPress SEO plugin helps the site owner to add title and description. 

    Not only that but it also allows you to check whether the target keyword is present in your web pages or not. Undoubtedly Yoast SEO is one of the popular WordPress SEO plugins but there are other popular plugins that you can install and activate in your WordPress dashboard. Below we are listing all the popular WordPress SEO plugins:

    • Yoast SEO 
    • All In One SEO Pack
    • WP Super Cache   
    • WP Smush 
    • JetPack
    • Broken Link Checker ‘
    • All In One Schema.ORG Rich Snippet
    • SEO Press
    • WPtouch Mobile Plugin 
    • WP-Backlink  

    If you are looking to create a website that grabs user attention and encourage them to take action on your CTAs then you can always reach our WordPress website design experts they can assist in building attractive as well as a conversion-centric website.

    2. What is the benefit of selecting the right host for the WordPress website?

    In simple words selecting the right hosting provider can assist you in enhancing your website functioning which can result in offering the best customer experience. Whereas selecting wrong or bad hosting providers can result in unwanted errors like website downtime, slow loading pages, and more. 

    Most of the site owners assume that every hosting works well with all types of WordPress websites. But in reality, every web hosting is not compatible with the WordPress website. That’s the reason why WordPress, as well as woocommerce, has started recommending hosting providers to their users. You can also refer our guide on the best hosting provider to know the top-performing web host in 2020. So, let’s find the importance or advantage of selecting the right plugin for your WordPress website. 

    • Optimizing your website speed can result in getting ranked on the top in SERP, improving customer experience and crawlability of your website.
    • Hosting and security have very close relations. Whether you are running a standard website or eCommerce website, data security should be your primary concern. Selecting the right hosting provider can help you in maintaining proper data as well as website security.   
    • Unexpected downtime can affect your website traffic as well as revenue. Selecting a reliable and authentic hosting provider prevents unexpected downtime.
    • Easy to install and activate SSL certificates 
    • Quick and easy access to development tools 

    Your website design defines your online reputation and authority. Compromising with your wordpress website design can directly affect your customer aquisition and revenue. To create a persuading design that stands out from the crowd you can always reach out to our wordpress website design professional experienced in delivering more than 500+ fully responsive and conversion-centric website design.

    What is the best image optimization plugin in WordPress? 

    Image optimization is one of the integral parts of SEO that offers search engines a reason why they should rank your website on top of SERP. optimizing your website images improves your website speed and increases the reach of your content. If your images are optimized with a targeted keyword then users can easily find your web pages in the image result option. Below we are listing the best image optimization plugin that you can install and integrate for your WordPress website. 

    • Smush
    • Compress JPEG & PNG images 
    • Imagify Image Optimizer 
    • EWWW Image Optimizer 
    • ShortPixel Image Optimizer 
    • Lazy Load 
    • Optimus Image Optimizer

    What is the best WordPress speed Optimization plugin? 

    Website speed has a deep relation with the conversion. If your website is not optimized to load faster then it will not only affect your website traffic but also your sales, conversion, and more. There are various popular WordPress plugins available that allow you to optimize your website speed. These WordPress speed plugins allow you to minify your code and optimize your website loading speed on different devices. Below we are listing all the popular WordPress speed optimization plugin:

    • W3 Total Cache 
    • WP Optimize 
    • Perfmatters
    • Clarify
    • WP Fastest Cache 
    • Shortpixel 
    • Asset Cleanup 
    • Autoptimize 
    • AMP for WP
    • Cache Enabler 
    • WP Super Cache 
    • WP Smush.it
    • WP Super Minify

    How to identify the best WordPress page builder plugins? 

    Undoubtedly WordPress offers a wide range of plugins to its users. If you are looking to download the best WordPress page builder plugin then first you need to discover how to identify the best page builder plugins. What features you should expect from a good page builder plugin provider. Below we are listing some important tips that you should consider while selecting the page builder plugin. 

    User-friendly interface: While installing or buying a page builder plugin you should consider buying plugins that offer a user-friendly interface. A confusing interface can make it difficult to access page building features. That’s why it is always recommended to select a plugin that offers a user-friendly interface that can be easily accessed by the new beginner.  

    Advanced styling options: if you want to grab your site visitor’s attention then it is important to offer eye-catchy pages. The element of your web pages plays a crucial role in attracting the visitor’s attention. The advanced styling option allows you to build persuasive pages that can convert your visitors into paying customers. While selecting the page builder plugin make sure to check plugin features for advanced styling options.   

    Widgets & Pre-build templates: A good page builder plugin offers various pre-built templates as well as easy to use widgets that make it easy for the user to create an attractive web page. Whether you are building a web page or a landing page your page builder plugin should allow you to create pages using pre-built templates. 

    Advance Features: Different page builder plugins offer different features. But an authentic and reliable page builder offers all the advanced features that make it easy for the user to create all types of web pages. While selecting a page builder plugin you can expect features like drag and drop visual editor, live front end editing, theme compatibility, shortcode/widget support, and more. 

    Support and WordPress compatibility are the common features that you should expect from a WordPress page builder plugin.

    What are the best WordPress Page Builder Plugins?  

    With the increase in the number of WordPress page builder plugins, most of the site owners get confused and end up buying the wrong plugin. Yes, there are free plugins available but if you are planning to buy the page builder plugin that offers more advanced features then its recommended to buy the popular and effective plugin. Elementor is one of the popular plugins used by most of the WordPress website but there are other plugins that offer more attractive features. Below we are listing the best page builder plugins that you can use for your WordPress website.

    • Elementor 
    • Beaver Builder 
    • Thrive, Architect 
    • Themify Builder 
    • WPBakery Page Builder 
    • Divi Builder 
    • SiteOrigin Page Builder
    • Visual Composer 
    • Brizy 

    The post WordPress Website Design Guide: Things To Know Before Creating WordPress Websites appeared first on Wordpress Website Design | SFWP Wordpress Experts℠.


    WordPress Website Redesign: How To Redesign An Existing WordPress Website?

    Looking to optimize your current WordPress website design to attract and convert more customers?  If yes then WordPress website redesign can be the best solution to boost your conversions as... The post WordPress Website Redesign: How To Redesign An Existing WordPress Website? appeared first on Wordpress Website Design | SFWP Wordpress...

    Looking to optimize your current WordPress website design to attract and convert more customers? 

    If yes then WordPress website redesign can be the best solution to boost your conversions as well as customer acquisition rate.  At some stage, almost every website has to redesign its website to offer a more enhanced and persuasive appearance to its user. 

    Most of the small and medium-sized businesses face challenges while designing or redesigning a WordPress website. You might have started with a basic website but now you might be feeling behind and looking to enhance your website appearance and navigation to attract both search engines as well as user’s attention.

    With the wide range of options available i.e from cookie cluster theme to customer design option, you can always think about redesigning your website. Earlier with the basic design, you could have managed to introduce your business to online users. But to convert them into paying customers it’s recommended to redesign our WordPress website. 

    WordPress website redesign enables the opportunity to rebuild a strong site that reflects your business goal and helps you to get ranked on the top in SERP. An effective and responsive WordPress website design allows search engines to easily identify the purpose of your website and make it visible for related search queries.     

    About Us:  SFWP Experts is an award-winning Los Angeles WordPress website design company specialized in offering conversion-centric custom web design services to all sizes of businesses. Our professionals can create highly effective and fully responsive eCommerce as well as a  standard website. We at SFWP Experts have a team of content writing and marketing experts, dedicated to delivering high-quality and fact-based content to educate our audience about the latest trends, tools, tips, and more.

    If you are using other platforms for your website then we highly recommend you to use WordPress for redesigning your current website.  Many enterprise-level businesses think that WordPress is not a reliable platform. But in reality, hiring the best WordPress website design company will surely offer you a design that will relate with your business as well as target customers.

    Now you might be thinking why use WordPress to redesign my website? There are many reasons that will encourage you to select WordPress to redesign your website.

    Table of Content: 

    1. Why use WordPress when you redesign your website? 
    2. Things to look into before jumping on WordPress Website Redesign
    3. How to redesign an existing WordPress website? 
    4. Why Hire Us for your WordPress website redesign?
    5. What are the best WordPress Website design Examples?
    6. Conclusion
    7. Frequently Asked Questions

    Why use WordPress when you redesign your website? 

    sfwpexperts.com-wordpress-website-redesign-wordpress

    1. Easy to use CMS Platform 

    If you are a beginner then you may come across a few difficulties while accessing its interface. But remember WordPress offers a user-friendly interface that makes it easy for a non-coder to build a fully responsive website. Once you learn and become friendly with the WordPress dashboard then it will be easy for you to update, add, and optimize your website structure, blog, post, design, and more.

    Even if you are taking the help of a WordPress website design company to create an attractive and intuitive website for your business then also you can access the backend of WordPress. While delivering the project most WordPress website design companies educate their clients on how to access the backend of WordPress efficiently. 

    2. Allows creating a simple and effective website structure 

    Your website structure is one of the key aspects of acquiring a new customer and getting branded on the top in SERP. WordPress allows you to create a simple and easy navigation website structure for both users as well as search engines. 

    Every WordPress theme or template has a homepage with a navigation bar that makes it easy for the users to navigate to different pages. Search engines always consider website structure and its navigation before assigning a rank to web pages. One of the leading Search engines Google ensures to offer the best results and experience to its users. 

    If your website is making it easy for the user to find the relevant product with easy navigation then google will never hesitate to recommend your website.  WordPress allows you to easily manage and update your website structure without accessing any code. 

    3. Best platform to manage website design and content 

    Many of us know WordPress as the best blogging platform but in recent years, WordPress has evolved into offering a full-fledged website for all types of businesses. Many top companies and brands around are using WordPress not just for blogging but also for selling products. 

    WordPress is the best platform for users that have any prior coding knowledge. Whether you are uploading new content or making small changes in your website design WordPress makes it easy for you to perform all your tasks without accessing the code.

    WordPress offers an interface that makes it easy for you to add images, videos, text, and different elements into your web page and in your post. From the WordPress backend, you can easily customize your website color, fonts, and design. If you are making changes in the design then you may need CSS knowledge. But from the WordPress appearance section, you can easily manage and add the CSS code.

    4. Offers a wide range of freemium plugins and theme 

    WordPress is popular for offering a wide range of free as well as premium themes and plugins. Whether you need a contact form or eCommerce system WordPress plugins makes it easy for you to include those features on your website within a few clicks. 

    WordPress plugins allow you to optimize your website speed, image, and makes it easy for the user to solve their website issues using plugins. For example, if you think your website is loading slow or lacking in performance then you can add W3 Total Cache plugin or Autoptimize plugin in your WordPress dashboard. For the big issue, you can always reach out to a WordPress developer. But to solve the small issues you can take the help of WordPress plugins.   

    5. WordPress themes 

    One of the main reasons why small businesses use WordPress is because of its wide range of Themes. WordPress offers thousands of free themes that allow you to build a fully responsive basic website without putting in any money. 

    You can also make use of premium themes that come with advanced customization features to create an attractive website for your business. Remember it’s not necessary that every theme will reflect the design you have in your mind. To do that you can always reach out to a WordPress website design company to create a highly responsive website for your business.  

    6. WordPress is mobile friendly 

    Whether you are aware or not but recently google announced that they are considering the mobile-first approach to rank a website on SERP. That means if you want to drive more traffic on your website and increase your customer acquisition rate then its important to create a mobile-friendly website. 

    WordPress offers a mobile-friendly theme and makes it easy for you to create a mobile responsive website that loads on all devices. Not only that but when you update your theme for desktop your mobile website theme automatically gets updated. These small features make WordPress the most reliable CMS platform.  

    7. WordPress is SEO friendly

    One feature that separates WordPress from other CMS platforms is its SEO friendliness. WordPress is written with a structure that makes it easy for the search engines to understand each and every aspect of the website. 

    WordPress also allows you to easily optimize your web page URL structure, title description, and more using different plugins. Matt Cutts a google engineer stated that WordPress is designed in a way that automatically solves a lot of technical SEO problems. That’s why Google gives preference to WordPress websites. 

    Things to look into before jumping on WordPress Website Redesign

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    1. Understand your content structure

    Before redesigning your website it is recommended to understand your website content structure. Even if you are the creator of your website then also we recommend you take a look at your content structure. These type of practice help you to remember each page

    You can take a close look at your parent & child page, navigational menus, categories, tags, custom post type, and more. Once you get a clear picture of your website then you can determine whether you have to make changes in your content structure or not. Because you will not redesign your website again and again.

    You can also look into your current site navigation whether it is hierarchy arranged or not. Because your site navigation not only helps the user but also the backend person that is accessing your website

    The main aim behind looking into your website structure is to ensure that the content is structured and easily accessible by both users as well as creators. If you are redesigning a large WordPress website then it will surely help you to get impactful results. 

    2. Take a look at your website code 

    When you are redesigning a large WordPress website it is recommended to go through your current WordPress themes. It will help you to identify whether you should replicate the custom functionality in the redesigned version or not. 

    You can take a look at your current theme. Whether you are using a child theme or a standalone theme. Check if any custom script loading within the Function.php file. Customized page templates using the WordPress template hierarchy. 

    While building a WordPress website most of us add custom code to enhance our website functionality. Getting a look at your WordPress website code will help you to analyze codes that are empowering different functions. It will help you to identify the exact piece of code empowering specific functions. 

    For example, Instead of using a slider plugin Many WordPress websites prefer to use jQuery script to operate website sliders. And sometimes the templates are designed using custom codes that you may consider while redesigning your website. 

    That’s why it is recommended to understand your content structure as well as your website code to make your redesigning process more effective. If you are facing difficulties in accessing those codes then you can always reach out to a reliable WordPress website design company to help you in redesigning your website.  

    3. Takedown active plugins name 

    Plugins are one of the important aspects of a WordPress website that enhances its functionality. Every WordPress website owner adds plugins to their website as it helps them in adding maximum functionality with little effort. Your design may change but the plugins that you use will offer the same functionality as it served you in the past. 

    A WordPress website redesign is the best time to audit your plugin and analyze what is best for your website. Among all the active plugins there might be few plugins that may not contribute to your future website. Whereas there will be a list of plugins that you find useful for your future website. A proper audit of your plugins will help you to differentiate and identify the best plugin for your website. 

    Once you successfully identify those plugins we recommend you make a list of those plugins so that after redesigning your website make sure that plugins are compatible with your new designs and giving you the same output. 

    4. Make use of staging site 

    Redesigning a website can’t be carried out on live websites as it can cause unwanted errors and downtime. That’s why it is always recommended to carry out your bulk customization process on the staging website. It offers you all the freedom to create, customize, and experiment with your website without harming your current website. 

    Staging websites may not have the updated content as of a productive website but it shouldn’t be a big obstacle as you can easily update content and make changes before launching it or making it live. 

    To keep your staging site updated with the latest content it is recommended to sync the database. There may be few differences in the structure but it totally depends on how your website is built. You can make use of plugins or reach out to WordPress website design to do it for you. 

    5. Look into every small aspect of your design 

    Apart from creating an attractive look and layout, your WordPress website redesign success will depend on the small aspects of your website. The above tips will help you to make your designing process more effective but considering the small titbit of your website will enhance your WordPress website redesign process.

    Make use of SEO plugins (to optimize your on-page SEO), image resizing plugins, analytics, and custom plugins. If you are not accounting for these small but important aspects of WordPress then you might be missing some essential things after your site launches. 

    That’s why in the beginning we mentioned analyzing every small aspect of your website including your website content structure, code, and your plugins. Take note of all the essential details to make use of your previous design to create a website that is liked by both users as well as the search engines. 

    How to redesign an existing WordPress website? 

    1. Back-Up your existing website

    For the above term “backup” you can analyze what you have to do before making changes into your website. Even if you are using a staging website to experiment with your design it is always recommended to back up your current website files as well as the database. So that if anything goes wrong while making changes or redesign your website you will have a backup to get things back on track.

    You can start by collecting a copy of your website files by connecting your site through FTP (file transfer protocol). Next, you can download all the files to ensure that you have a safe copy of your current website.

    Remember backing up of your website files depends on what type of website hosting you are using for your websites. The backup process may vary depending on the WebHost but you can easily check their guide or take the help of support to know the necessary information. Or you can also go through the comprehensive guide to backup your database.

    Still, if you are facing difficulties in backing up your website then you can take the help of WordPress plugins like UpdraftPlus, VaultPress, and WordPress Duplicator to create a copy of your website.  Plugins make it easy for you to create a duplicate copy of your website files within a few clicks.

    You can also consider managed services to do the backup of your website via plugins. These types of services will be helpful when you want to shift to new services or during website hacks. Lastly, we recommend you to select the best hosting for your website as it will make your backup process. 

    2. Remove Unwanted Elements

    The WordPress website redesign is the best time to perform a clean process. While redesigning your website you can identify and fix the broken links, remove unwanted plugins, delete spam comments, and themes. 

    Firstly you can identify and delete all the unwanted plugins and themes that are not useful for your website. Adding more plugins on your website encourages vulnerabilities. There are plugins that have a small weakness that invites hackers and intruders. To secure your website try to use minimum plugins and keep your plugins updated to the latest version.   

    Clear your database by removing all the unwanted and unused data to boost your website speed.  If you have installed on your website that is not in use then while redesigning the WordPress website you can remove those themes. 

    Next in a row, we recommend you remove all the spam comments to ensure that your redesigned WordPress website offers a fresh and positive look to your user. Akismet is one of the popular anti-spam plugins and there are other plugins that can help you to get rid of spam comments. 

    To fix or remove a broken link on your web pages make use of plugins like broken link checker and more. 

    3. Identify and install a new theme on your staging site 

    Earlier we have mentioned making changes in your live website can cause unwanted downtime or error that can trouble your site visitors. That is why we recommend testing your new theme on your staging website before making it live on your active website. 

    The staging website is too handy as it allows you to customize every aspect of your website and enables you to check its effectiveness. To set up a staging website you either install WordPress locally on your WordPress dashboard or install a new WordPress into a subfolder of your domain in the hosting panel. But make sure to enable “discourage search engines to index websites’ ‘ as it will not allow the search engine to crawl your website.

    Next, you can duplicate your website files for your staging website. you can import those files from your database, upload it to get a copy of your active website on your staging site. You can also make use of plugins to perform the same steps in a few clicks 

    Your staging site reflects the same design as your current website. But one thing you should know that the newly installed themes may work fine on your staging website but when you make the same thing live on your actual website then there might be few compatibility issues. That’s why it recommends selecting the best and reliable plugin for your website that is compatible with all the themes.

    If you feel the process is confusing or you wish to get the custom template for your website then you can always reach out to the best WordPress website design company to create the best custom design that makes your website stand out from the crowd.

    4. Test your site 

    After customizing your theme in the staging site, next it is recommended to check your website plugins and other aspects of your website before making your theme live. If the plugins are installed but not active then it is recommended to activate all the necessary plugins. 

    Check every aspect of your website including images of your website. If your blog page contains featured images then there are chances that your new design will not display the same size or previous design. To rebuild your thumbnail you can make use of thumbnail plugins. 

    Most of the theme offers a custom page template that you can use for your web page. If you wish to use those templates for your web page then you can either do it individually or you can use page screen to apply the changes in bulk.  

    To make changes in your new theme within the dashboard then it is recommended to make a note of those changes so that while making your site live you can easily apply those changes.    

    If you face difficulties while redesigning your website then you can always reach out to the best WordPress website design company. Because the redesigning of a website is not done frequently. If your business is doing it then why not get the best result for the long run.  

    5. Implement your design on active site  

    If you find your customized design perfect in your staging site then you can implement those designs on the active website. Even If you wish to modify or customize a couple of tweaks in your design then you can easily do it from your active website as it will not cause big problems and issues,

    Don’t forget to change the setting that you implemented in the staging site. After implementing all the changes go through every aspect of your website to check whether your live website is working effectively and efficiently or not.

    One of the common mistakes most of the site owners commit while implementing the redesign is by not informing their user about the maintenance work. If a user fails to open your website then there are chances that they will never return back on your website. 

    When implementing your design it is recommended to use plugins like wp maintenance mode that will help the user to know that your website is under maintenance. Whenever a user tries to open your website link it will display a message saying that our website is under maintenance please return back after 1 hour or 2 hours. 

    Whenever our experts implement the custom redesigned template on WordPress website design we use a countdown timer to inform the user when the website will be back again. 

    Why Hire Us for your WordPress website redesign? 

    Undoubtedly, there is a lot of difference between creating a new WordPress website and redesigning your current WordPress website. In the initial stage, you may have created a fully functioning WordPress website that tells about your business. But today to convert your site visitor into paying customers it is important to create an attractive and responsive design that relates to your potential customer. 

    If you are planning to redesign your website then it means you have already started getting traffic on your website now you are looking to convert them. To create a conversion-centric website ist is always recommended to hire the best WordPress website design company as they will help you with all the backend research processes. 

    Research is a crucial aspect of website design and development process. It helps businesses to understand the target market’s needs, desires, and problems faced by them. Today creating a website or design is not a big deal thanks to various guides and themes available for users. 

    But apart from those guides and themes, good planning with effective research helps businesses to offer reliable and persuasive websites to their target audience. An authentic and reliable WordPress website design company will help you with all the planning and 

    We at SFWP experts have highly experienced WordPress website design and development professionals that will not only help you to create an attractive website but craft a web design that relates to your potential customer and converts them from being a visitor to paying customer.  

    Our extensive service with transparent communication with clients separates us from other WordPress website design companies. Take a look at our WordPress website redesign services:

    1. Custom website design 

    Our WordPress website design & development team are experienced in creating more than 500+ custom web designs from scratch. We know the importance of a website for a business that’s why our team focuses on creating a WordPress website design that separates your website from the crowd. Every site owner has a specific design or layout in their mind, our team ensures to deliver the same or more enhanced design which we discuss at the initial stage of the development process. We at SFWP Experts have a project management team that anticipate our client’s needs and reflect the same on the website.

    2. Highly-Responsive Website Design    

    Your website responsiveness plays a major role in attracting new visitors and getting ranked on the top in search engines. Today with the increase in the number of mobile users it is important to create a website that loads on all types of screens. We at SFWP Experts are experienced in producing WordPress website design that is compatible with all types of the screen ranging from a small mobile device screen to big LCD monitors. Even if you are redesigning your WordPress website our professional ensures that your visitors can operate your website efficiently across different browsers and devices.

    4. Project Management team 

    Whether you are looking to build a new website or redesign your current website, we at SFWP Experts assign a project manager to ensure that you are updated with all the information and designing process.  Our project management team ensures that your projects are delivered with all its requirements fulfilled. If you have to offer any suggestions or discuss the designing process you can always reach out to your assigned project manager. We at SFWP Experts have an experienced project management team that ensures to deliver the best result to our clients.

    5. Structured Code that works 

    Structured websites attract both users as well as search engine attention. If you are planning to redesign your website from scratch then it is important to focus on the code structure. Our WordPress website design & development team are experienced in writing clean and structured code in compliance with  W3C standards to ensure that your website works seamlessly on all devices. We at SFWP Experts know the importance of structured code that is why our professionals write code that is easily comprehensible by the search engine. 

    6. SEO Friendly Website 

    Earlier we have mentioned that WordPress is an SEO friendly platform. But while building a new website or redesigning your website it is important to consider SEO to get ranked batter on SERP. SEO and website load time are the two important aspects of a website that can make and break your customers. We at SFWP Experts are forced to build the WordPress website by considering all the technical as well as on-page SEO factors. Our in house SEO team and wordpre3ss website development plan the designing strategy together to offer a website that gets ranked quickly on the search engine result page.  

    7. Content Creators

    Apart from having an attractive and persuasive design, your website content plays a crucial role in conveying your website’s purpose. Without content, the search engine will fail to identify your website purpose and because of that, your website will not be visible to your potential customer. We at SFWP experts have a team of highly qualified content creators that can help you to display your website’s purpose by creating website-specific content. 

    8. Maintenance 

    Once your website is live and running successfully next thing you need to look for the maintenance of your WordPress website. A successful website always ensures that their website is maintained well so that users/visitors do not come across unwanted websites issues like slow loading speed, downtime, and more. Our WordPress website design company is not limited to delivering a fully functional and conversion-centric website. We will also help you to maintain and upgrade your website to ensure that it performs well after launch.

    What are the best WordPress Website design Examples?

    WordPress is one of the most widely used platforms that is used by many top websites. Below we are highlighting some popular websites that are using WordPress as their CMS platform.  

    1. American Scraps

    sfwpexperts.com-wordpress-website-redesign-americanscraps

    American Scrap is a popular website that converts scrapped artifacts into comics. From its attractive website design, most of the users get confused in identifying whether its an HTML coded website or WordPress based website. 

    2. Academy Self Defence 

    sfwpexperts.com-wordpress-website-redesign-academyselfdefence

    For the website name, you can recognize that it is a self-defense website for both men and women.  It allows both men and women to buy different training sessions on self-defense, fitness, and fighting training. Academy Self Defence is using the WordPress Neve theme to build their website. From its attractive look, it will be difficult to determine that it uses a free theme to offer an attractive and persuasive website. 

    3. The Obama Foundation 

    sfwpexperts.com-wordpress-website-redesign-theobamafoundation

    The Obama foundation website can be another example of the best WordPress design. When you visit their website you can find large fonts displaying a thought message with Gotham SSM heading. It uses WordPress CMS to offer a simple design with big & bold typography.  While navigating their website you can also find multimedia, social sharing options, and attractive page templates for better user experience.

    4. The Cool Club 

    sfwpexperts.com-wordpress-website-redesign- thecoolclub

    When it comes to the simple and best design with minimal elements then the cool club can be the best WordPress website design example. It uses a custom theme with modern design and offers an easy navigation product and category page. When you visit their website you can find beautifully designed card games that can easily grab the user’s attention.

    5. Nove 

    sfwpexperts.com-wordpress-website-redesign-nove

    It is a public affair and communication company that helps businesses to communicate with European institutions. Its attractive and elegant design with full screws video background and transparent menus make it the best example of WordPress website design. 

    Frequently Asked Questions

    1. What is website redesign? 

    Website redesign refers to modifying or changing the complete code and design to offer a new presentation in front of your website visitors. It is one of the most important parts that every website has to come across to grab their site visitors’ attention. You can image your website as a house that is being torn down to build a new and attractive house.

    2. Is redesigning a  WordPress website a difficult process?

    The WordPress website redesign is not as difficult as you may think but the backend research process can be a time-consuming process.  When you plan to redesign your website. it is essential to create web pages that relate to the user and helps you to grab their attention. To redesign your current website you can always reach out to the best WordPress website design company to create a research-based website for your business. 

    3. How do I redesign my WordPress theme without going live?

    A staging website is the best solution that allows you to get a copy of the same website that you can use to customize your existing website without making any changes to your live website. 

    4. How often should you redesign your website? 

    Customization and redesigning a theme are the two different things in website design. Customization can be carried out any day. But if you are planning to redesign your website then it is important not to do it frequently. If your website is not giving you desired results then you can plan to re-evaluate and redesign your website by performing market research. If you are still facing difficulties then you can visit a WordPress website design company to do it for your business.

    5. How do I share an unpublished page on WordPress?

    You can do it by using plugins like public post preview plugin

    • Download the plugin in your WordPress dashboard 
    • Go to post in the left sidebar of your dashboard 
    • In the right side of your page, you will find publish post meta box option, change the option to public post preview option 
    • Next, click on save draft 
    • After that, you will find enable public preview option 
    • Next, you can copy the link and share it with anyone

    6. What is the best hosting provider for WordPress websites? 

    Selecting the best hosting provider is one of the important aspects of running a successful online business. With the increase in the number of hosting providers most of the site owners get confused in selecting the right hosting for their website. Identifying and selecting the right hosting provider can enhance your website functioning whereas selecting wrong hosting proved can result in unwanted downtime, slow website loading speed, and more. Below we are listing popular hosting provides that allows user to opt for shared as well dedicated hosting: 

    • SiteGround 
    • BlueHost 
    • WP Engine 
    • Hostinger 
    • A2 Hosting 
    • GreenGeeks 
    • DreamHost 
    • InMotion 
    • Hostgator  n

     

    The post WordPress Website Redesign: How To Redesign An Existing WordPress Website? appeared first on Wordpress Website Design | SFWP Wordpress Experts℠.


    6 Best Woocommerce Product Filter Plugin To Use In 2020

    Do you want your site visitor to make a successful purchase every time they visit your WooCommerce website? Adding the best product filter plugin in your WooCommerce store can encourage... The post 6 Best Woocommerce Product Filter Plugin To Use In 2020 appeared first on Wordpress Website Design | SFWP Wordpress...

    Do you want your site visitor to make a successful purchase every time they visit your WooCommerce website? Adding the best product filter plugin in your WooCommerce store can encourage your site visitors to buy the product and convert into paying customers.   

    Most of the time buyers land on an eCommerce website and search for a particular category, scroll through hundreds of products, and leave the website without mankind making any purchase. It’s not that they don’t want to buy the product but most of the time either they get frustrated or confused.  

    About Us:  SFWP Experts is an award-winning  San Francisco website design company specialized in offering conversion-centric custom web design services to all sizes of businesses. Our professionals can create highly effective and fully responsive eCommerce as well as a  standard website. We at SFWP Experts have a team of content writing and marketing experts, dedicated to delivering high-quality and fact-based content to educate our audience about the latest trends, tools, tips, and more.

    Being an online store owner you should always offer a solution that makes it easy for the site visitors to find the specific product and complete the buying process successfully. Because eCommerce industry is all about offering the best customer service by saving your potential customers time and money

    Undoubtedly your woocommerce store inventory can have hundreds and thousands of products. Adding product filter plugins in your woocommerce store makes product navigation easy for your online store visitors. 

    In this article, we will help you to determine why use product filters in your woocommerce website and what are the best product filter plugins that you can use in your eCommerce website.  

    If you are looking to know the best woocommerce plugin then check our blog on 20 Best WooCommerce Plugins (2020) Every Ecommerce Website Should Use

    Why use a Product filter in your woocommerce website? 

    While creating your eCommerce website you must have created different product attributes so that your customer can select the size, color, and other specifications. Today with the increase in the number of online shopping stores, every online store is trying to grab user attention by offering an abundance of products. 

    That’s why a category or a subcategory has hundreds and thousands of products of different colors, sizes, and more.  The product filter helps shoppers to differentiate and find the desired product they are looking to buy. Let me explain it with an example” 

    A woocommerce website can have 50 to 60 varieties of a crop top in their inventory. If a shopper lands on the website and has the desired option to buy either a blue, lavender-pink or a black color crop top. 

    Then First the visitor will either navigate to the category bar or type in the phrase in the search box. Next in the result page, varieties of crop tops will appear to have different sizes, colors, and more.  If the store doesn’t have the product filter option then the visitor has to go through each and every option to find the desired color. 

    On the other hand, if the website is providing a product filter option then it will make it easy for the user to find the specific product that they are looking to buy. From the filter option, a shopper can easily filter the color option to find and buy the desired product. The product filter option reduces the number of searches and offers the results depending on shopper’s requirements.

    Today with a wide range of products, offering product filters has become one of the essential aspects of a woocommerce website.  As it directly affects your sales, service, conversion as well as acquisition rate.  

    Without a producer filter, your site visitor will only find a long list of products. Whereas offering a product filter option enhances customer experience and encourages them to buy the product. 

    Now let’s find the best woocommerce product filter plugin that you can use for your website.

    Best Product filter plugins to use in 2020

    1. YITH Woocommerce Ajax Product Filter Plugin 

    sfwpexperts.com-woocommerce-product-filter-yith-woocommerce-ajax-product-filter

    If you are looking for the best and popular plugin that allows you to offer a product filter to your shopper then YITH Woocommerce Ajax Product Filter Plugin should be your primary choice. It allows your shopper to find the product with a short span of time. 

    Using  YITH Woocommerce Ajax Product Filter your customer can filter products by size, color, category, price, and more. Other than that it also offers filtering options like sales number, publication, and alphabetical order and more for a different type of store. 

    YITH Woocommerce Ajax Product Filter offers a powerful ajax product filter that allows users to get search results quickly and also ensure that the shoppers are getting the right product depending on the selected filter option. Its user-friendly interface makes it easy for the site owner to customize the filter option. It is a premium plugins that are developed by YITH. 

    Features:  

    • Offers different layout for widgets 
    • A shopper can easily filter the product by category, attribute, tags, and more. It offers additional filter options like filter by sales number, alphabetically, publication date, and more. 
    • Easily customize woocomerce price filter 
    • AJAX powered product searching 
    • Allows you to add a slider for the filter by price
    • User-friendly interface 
    • And many more  

    2. Advanced Ajax Product Filter 

    sfwpexperts.com-woocommerce-product-filter-advanced-ajax-product-filters

    It is another powerful and popular product plugin that comes with many advanced and useful features that can be easily accessed by new beginners. From the name you can easily identify that it allows you to include ajax powered filter so that shoppers can quickly get the product result. 

    Advanced Ajax Product Filter comes with drag and drops features that make it easy for a noncoder to access and place the product filter anywhere in your woocommerce website. With the help of a single widget, you can easily add an unlimited filter option.  

    It also offers an attractive feature where a shopper can short the product and can easily navigate to the next or previous page. Including Advanced Ajax Product Filter plugin in your woocommerce store will allow your shopper to filter the products depending on price, color, tag, category, and more. Compared to other woocommerce product filters, the Advanced Ajax product filter is the most widely used plugin. Advanced Ajax Product Filter offers advanced product filtering ability and is a free plugin.  

    Features: 

    • Allows shoppers to filter the product by attribute, category, price and more
    • Add unlimited filter option in the single widget 
    • Using Advanced Ajax Product Filter plugin you can create a hierarchy category tree  
    • Allows shoppers to filter product by product tags
    • Offers Ajax filters, pagination and sorting  
    • User-friendly interface 
    • And more 

    3. Themify Woocommerce Product Filter

    sfwpexperts.com-woocommerce-product-filter-themify

    Undoubtedly above-mentioned plugins are also the best product filter plugin but Themify woocommerce product filter is another free plugin that we will recommend you download and integrate into your woocommerce website.  

    Its powerful and effective feature separates it from other popular product filter plugins. It allows customers to search and identify the products by category, size, color tags, price, and more. Most of the time after filtering the product attribute the result page takes time to display the product but Themify ensures that the result page displays the product result quickly.  

    Site visitors can easily select multiple product filter options and combine the filter option together. It also offers a page builder option that means you don’t have to integrate a separate page builder for your woocommerce website. Using its drag and drop builder you can add and customize the position of your product filter. 

    When it comes to user-friendliness then the Themify interface can be easily accessed by a new beginner and its advanced features make it the best product filter plugin for your website.  

    Features: 

    • Allows shopper to filter the product by category, tags, size, color and more 
    • Offers live search results to make the buying process easier
    • Alles you to set horizontal and vertical layout in your woocommerce website 
    • Offers multiple filter combinations
    • Themify comes with drag and drops feature 

    4. WOOF Product Filter Plugin 

    sfwpexperts.com-woocommerce-product-filter-WOOF-product-filter

    Next in the row, we have another popular product filter plugin that comes for free and considered the best plugin for new beginners. WOOF Product Filter Plugin allows the shopper to filter the products by category, attribute, price, tags, and more.   

    It provides the most convenient way to find the products within a short span of time. WOOF Product Filter Plugin interface makes it easy for the site owner as well as a shopper to access its front and as well as back end interface. Within a few clicks, a shopper can navigate to different attributes of the product and discover the product he/she desires. 

    Using its shortcode and widget support you can position your product filter anywhere on your woocommerce website. WOOF Product Filter Plugin allows you to display the product attribute in the form of the checkbox, drop-down, radio, multi drop-down, and more. 

    If comes with an advanced filter option that allows your shopper to filter the products by a combination of filters. Not only that but it also offers support for infinite scrolling and uses ajax to show the results quickly. 

    Features: 

    • Offers different filtering option by attribute, price, category, tags and more
    • Shortcodes and widgets support makes it easy to display the filter option anywhere
    • Using ajax function customer can search the products quickly
    • Infinite scrolling support 
    • Offers an option to filter products by taxonomies 
    • Display attribute in the form of radio, dropdown, Checkbox, multi drop-down, and more. 

    5. Ultimate Woocommerce Filter Plugin

    sfwpexperts.com-woocommerce-product-filter-ultimate-woocommerce-filters

    It is a free product filter plugin that allows you to implement a product filter using simple woocommerce widgets and shortcodes. Ultimate Woocommerce Filter Plugin offers a user-friendly interface that makes it easy for the new beginner to access interface easily. 

    Using Ultimate Woocommerce Filter Plugin your shopper can easily filter the product by attribute, category, tag, size, color, and more. You can also select a specific layout for different types of woocommerce filters.  

    Features: 

    • Allows shoppers to filter products by color, price, tags, and more 
    • You can choose a color for your shops and products 
    • Allows you to create a powerful browsing experience for shopper in the attribute section
    • Compatible with WPML
    • Include smart product sear4ch in the filtering widget 
    • And many more 

    6. Product Filter by XforWooCommerce

    sfwpexperts.com-woocommerce-product-filter-WooCommerce-by-XforWooCommerce

    If you are looking to install and activate the best all in one filtering plugin then Product Filter by XforWooCommerce can be the best choice for your woocommerce store. It offers tons of advanced features that allow customers to filter and get the best result depending on the selected criteria.  

    Using its advanced customization feature you can easily position and optimize your product filter widget appearance. It is an AJAX powered plugin that offers seamless navigation and smooth experience to shoppers. Product Filter by XforWooCommerce supports a wide range of product filter options and allows customers to filter products based on price, category, tags, taxonomies, and more. 

    Product Filter by XforWooCommerce offers tons of layout using which you can display different product filter options. It offers features like smart filter analytics, adaptive filtering,  and many more. 

    Features: 

    • Allows shopper to filter products based on price, attribute, taxonomies, rating and more
    • Offers filter analytics that allows you to know what your customers are checking 
    • AJAX powered filtering system 
    • Offers attractive customization features to help the user to place their 
    • Offers Widget and shortcode support 

    Conclusion 

    Product filters are the most important aspect of an e-commerce website. It allows shoppers to find a specific product within a short period of time. Not only that but it also helps shoppers that are having a specified budget. Adding product filter into your Woocommerce store not online enhances your customer experience but it also encourages customers to return back to your store to make their next purchase.

    Above we have listed all the important product filter plugin that you should know in 2020. Almost all the listed woocommerce product filter plugin offers the same features. You can make use of the mentioned features to identify the best for your website. We have listed both free as well as paid plugins. 

    So if you are an initial stage startup or a new beginner then it is always recommended to start with free plugins. Once you see grown in your website traffic then you can shift to the paid plugins. If you feel that we forgot to list any of the plugins then in our next blog we will be listing all the plugins. Stay Connected!!

     

    The post 6 Best Woocommerce Product Filter Plugin To Use In 2020 appeared first on Wordpress Website Design | SFWP Wordpress Experts℠.


    Google Launches A New AI-Powered Platform “Keen”

    Recently Google has launched its latest experiment called Keen that can be considered as an answer to Pinterest. Yes, you heard it right Google’s Area 120 that focuses on developing... The post Google Launches A New AI-Powered Platform “Keen” appeared first on Wordpress Website Design | SFWP Wordpress...

    Recently Google has launched its latest experiment called Keen that can be considered as an answer to Pinterest. Yes, you heard it right Google’s Area 120 that focuses on developing and creating experimental applications & services has recently announced keen that can also be considered as a new channel for traffic. 

    Back in July 2019, you might have come across an experimental application called Shoelace that was launched by the same team Google Area 120 (sadly they have to shut it down for various reasons). But again in the year 2020, they have come up with an attractive AI-based application. 

    In the recent article google’s product manager CJ Adam gave an in-depth idea about keen and mentioned that it will be “a home for long term interest” that will be launched for both desktops as well as mobile devices. 

    He also instructed that keen will be the place when you don’t have to spend your whole time searching and getting in-depth knowledge about your interest. Instead, it will be a place where you can share and grow your interest. 

    Keen was developed with the involvement of Adam and the other four colleges of  Area 120. It also involves the Google People and AI Research (PAIR) team to offer a solution that most of us were looking for a long time. 

    The problem keen solving………. 

    It’s no wonder that keen is a recently launched platform and most of the users around may face some difficulties in accessing and navigating Kenn. But from the interface and features, we can say it will be one of the best platforms that will allow the user to focus on their interest. The main focus of creating Keen is to get the user out of feeds and focus on the particular interest.    

    Most of the time a couple or a group has the same interest and they like to share those interests with each other. Keen has made it easy for those couples and groups to curate the content, share their collection, and explore new content based on the interests saved in searches. 

    In the recent article, Adam stated how their (Adam and his wife) interest encouraged them to create Keen. People around the world relate with each other when they discover they share the same interests. Keen has made it easy for them to get more curated content and share it with other people so that other people can get access to those curated content. Keen allows you to make your interests public as well as private. That means it gives you full control over selecting who can contribute and enhance your keenness. 

    How to access the Keen Dashboard? 

    To access the dashboard of keen first you need to create an account with them (sign in with google). Once you successfully sign in keen you will be redirected to the page where you can find a grid of public topics (as shown in the picture).

    sfwpexperts.com--Keen-Google-AI-powered-platform-community-interest

    On the same page, you will find the “+” symbol that allows you to add the keen you desire. If you click on the symbol you will be redirected to a new page that will ask you to create a keen(as shown in the figure). Remember if the displayed public topic interests you then you can save in the keen or you can create a new keen of your desire. 

    sfwpexperts.com--Keen-Google-AI-powered-platform-create-new-keen

    The result you get after creating a new keen is collected and supported by the persistent Google search queries and the latest machine learning. Keen allows you to share your curated content and the content can be made private or publicly available. After creating a keen new page will appear where you can find various options like Add, share, and edit. (while creating new keen you can opt for email twice a week).

    sfwpexperts.com--Keen-Google-AI-powered-platform-gem-explore-search

    On the same page, you will find a lock option that allows you to make your keen private and public as shown in the picture. Next, as you scroll down you will find three main options of keen: 

    Gem: If you are saving links and contents in knees then you can find it in the Gem tab 

    Explorer: It offers results that relate to the search terms. 

    Searches: In the search tab you can edit and update the search queries.

    Different ways to explore keen

    If you have a group that shares the same interest in new techniques of farming and you like to share ideas with each other. Then keen can be the best platform for your group. Keen helps you to get all your thoughts together in one platform. Sharing your keenness with other people and asking them to contribute helps you to explore more about the topic.

    It uses Google search and machine learning to offer the best content that relates to your interests. The saved keens help staykeen.com to understand your topic of interest and depending on the terms they offer interest-specific results.

    The more related items or links you saved to keen, it will offer the best recommendation that relates to your interest. Now you might be wording what if I don’t have in-depth knowledge about the terms that relate to the topic. Keen is an AI-powered platform that analyzes every seed link and content that you save. 

    You can start by saving the topic-specific links and content into “gems”. To be specific you can go through the content and save the helpful links. Those saved links and content act as seed and help keen to understand and offer more results. You can also access the community to get more ideas about your topic of interest.  

    Earlier we mentioned that it is an AI-powered platform that means you don’t have to spend your whole day searching for the related topics. Instead, you have to be a smart searcher that means entering more relevant words and topics will help keen to get in-depth knowledge about your interest. And depending on your interest it will offer you more accurate and interest-specific results.  

    Sharing it with other people that have the same interest and asking them to contribute will enhance your results. The terms you add to your searches will help other people to get access to curated content and that curated content may offer them more ideas that they can contribute to getting better results. 

    Use Keen to drive traffic on your website 

    If used smartly keen can be an opportunity for a website to drive more traffic on their content. As mentioned earlier keen recommend the best content depending on user interest. So if a user is adding multiple contributors in keen then it means they are recommending your content to others which can be the best way to grow traffic. 

    Keen offers a new way to discover different, attractive, and relevant content in the web ecosystem. It searches and offers the best content depending on the query or seed word used by the user.  

    In search engines, users have to ask questions, and depending on search query it offers relevant results. Whereas keen offer more relevant content that is enjoyed by the user. keen is a new platform but based on its feature we can say it will be the best way to drive traffic and increase the popularity of a website and brand.    

     

    The post Google Launches A New AI-Powered Platform “Keen” appeared first on Wordpress Website Design | SFWP Wordpress Experts℠.


    Google Data Studio Guide: What is Google Data Studio? How To Use It In 2020?

    Facing difficulties in deciphering your Google analytics data and reporting it to your clients? If yes, then don’t worry Google Data Studio has got you covered. Many marketers around face... The post Google Data Studio Guide: What is Google Data Studio? How To Use It In 2020? appeared first on Wordpress Website Design | SFWP Wordpress...

    Facing difficulties in deciphering your Google analytics data and reporting it to your clients? If yes, then don’t worry Google Data Studio has got you covered.

    Many marketers around face difficulties in accessing, understanding, and visualizing google analytics data. Because of that most of them fail to report back to their clients with authentic and reliable data. Well, data is something every client-aspect from successful marketing as well as website design companies

    Today having data is not as difficult as it used to be in the early days. Thanks to the various analytical tools available. But understanding, analyzing, and visualizing those data makes it easy for an organization to get an insight into their client’s business. 

    If your marketing and website design company offers the client with all the valuable analytical reports and data embedded into excel spreadsheets then we have a piece of good news for your organization. 

    Like other tools, Google is offering a valuable tool called Google Data Studio that is part of the Google Analytics 360 suite. There are other paid tools available but their price makes it difficult for small and medium-sized businesses to buy and access those tools. Google Data Studio is a free tool that can be accessed by all types of businesses. 

    In this article, you will be able to determine What Google Data Studio is and how you can use it to offer the best data overview.  First, we will help you with the basics of Google Data Studio (as it is hard to understand). Next in the final step, we will give detailed information on how to access advanced options.

    If you are looking to know the upcoming google algorithm update then check our blog on  Google Upcoming Algorithm Update: Core Web Vitals To Improve Page Experience 

    What is Google Data Studio? 

    Google Data Studio is one of the most effective and efficient reporting tools that allow you to convert your client’s analytics data into easy to understand and informational reports through data visualization. You can easily customize, access, and share the report through google data studio to your clients as well as to your in-house team.  In simple words Google data studio allows you to convert your analytical and search console data into reports that can be easily accessed and deciphered by any human. 

    How To access Google Data Studio?

    1. Login to Google Data Studio

    First and Foremost step involves creating an account with Google Data Studio to access the dashboard. It is always recommended to use a similar account that you are using to access Google Analytics or Search Console or Google Ads.

    Once you successfully create the account you will land on the Google data studio dashboard where you can find Create option on the right side and different templates.  

    sfwpexperts.com-google-data-studio-report-creation1a

    2. Google Data Studio Dashboard Features 

    The dashboard appearance is very much similar to google docs and spreadsheets. After accessing the Dashboard you will find Create Option in the right top corner. Once you click on that then you will get three options to select Reports, Data Source, Explorer. 

    i. Report 

    In this section, you can create as well as access all the reports. Not only that but you can filter and select the type of report (All, owned by me, Shared With me)

    ii. Data Source 

    Data source allows you to check all the connections between the data studio and the original data source. Google Data Studio supports 500+ data source few of them are listed below: 

    • Google Ads
    • Search Console 
    • Google Analytics 
    • Youtube Analytics 
    • Extract Data 
    • Display and Video 360
    • Big Query 
    • Campaign Manager 
    • Google Sheet 
    • Search Ads 360

    Whether you are using Google analytics or search console it is always recommended to connect it worth Google data studio to avoid offering ambiguous reports. Connect each view and property individually. If you have google analytics views for the different domains you need to connect them individually that means you need to create a different data source for each view. 

    iii. Explorer 

    From the term, you can easily figure out it’s functioning. Explorer allows you to experiment with your chart without making changes to the actual report. For example, if your report contains data about the conversion rate for the particular web page and you wish to add the data about clicks on that particular page. 

    You don’t have to access the report section to experiment with the data. Instead, you can transfer it to your lab (Explorer). You can add the data and check its effectiveness. If you think that changes made can add more value to the report then you can save and transfer back to report or delete the data. 

    iv. Report Gallery

    It allows you to access different templates and examples offered by Google Data Studio.  

    v. Connect To Data 

    In this section, you can add or connect data sources like google ads, analytics, search console, and more. Google analytics and search console are the basic free tools that every website uses. 

    So the question is how to connect data sources with Google Data Studio? 

    Once you select the Google  Analytics or Google search console you will find an Authorise button. Click on the authorize button to grant permission. Next after authorizing, you have to select the account, property, and view (As shown in the figure).

    sfwpexperts.com-guide-google-data-studio-report-creation2 

    After selecting all those fields click on the Connect button in the top left corner. Beside connect, you will find an option called “Field editing in reports” you can leave it On. But if you are sharing the data with the client and colleague where you don’t want to grant full access then you can turn it off.

    After completing all the steps you will be directed to the view page. There you can find the list of all menus/fields that you have in your analytical account. In this particular step, you can access all the fields, add new fields, duplicate the current one, and more but it is recommended to do it from the report editing section.  

    sfwpexperts.com-guide-google-data-studio-report-creation3

    To create a new report from the data, In the top right corner, you will find Create a new report option click on it. Till now the steps were simpler but next, you have to be attentive while creating the report.

    sfwpexperts.com-guide-google-data-studio-report-creation4

    After clicking on Create New Report you will find a blank page with various editing tools. In the Right sidebar, you can edit the layout and theme. Next Click on the “Add a Chart” to add different charts in your reporting. In the add a chart drop-down menu you will find various options like pie, bar, table, time series, and more.

    sfwpexperts.com-guide-google-data-studio-report-creation8

    Depending on your requirement you can select any option. If you add time-series then you show changes over time in your reports. Whenever you add a chart in the report you can make changes from the right sidebar. 

    sfwpexperts.com-guide-google-data-studio-report-creation5

    For example, if you are selecting time series then the right sidebar allows you to change the time-based dimension including year and hour. Google data studio automatically defines the metric which you can easily change or add it from the right-hand sidebar.

    sfwpexperts.com-guide-google-data-studio-report-creation6

     

    If you wish to add metric or dimension manually in your time series chart then you can do it either by clicking on the “+” sign in add metric option or you can do it by dragging and dropping the fields from the right section. 

    If you wish to add the table in your right bar then follow the same process 

    • Navigate to the “Add a chat” Option 
    • In the dropdown menu, you will find Table option click on that 
    • From the right sidebar, you can edit the changes 
    • You can add new fields, reduce row per page, Change the dimension and metric
    • After making changes to data next you can click on Style to add border-color, shadow, and more.

    sfwpexperts.com-guide-google-data-studio-report-creation7

    After making the changes and adding all the products next you can view your report by clicking on the View option in the top right corner. 

    By now you might be having a clear idea about what Google Studio is and how you can create and access it. Google Data Studio is not limited to that there are a lot of tips that a bigger person should know before creating a report on Google data studio. 

    Tips every new beginner should know before accessing Google data studio 

    1. Make Use of Pre-built templates 

    If you have arrived on the Google data studio dashboard then one question might be troubling you how to create an attractive report. Don’t worry you can make use of pre-built temples that are available in the dashboard as well as in the community section. You don’t have to restart everything from scratch. 

    There are many templates built by the Google Data studio team that you can find in the Marketing template section. Not only that but you can make use of the User-submitted template from the community section.  Below we have listed some important templates that you can use to create the report in Google Data Studio. 

    Google Studio Report Gallery gives access to all the marketing as well as the non-marketing template. 

    2. Connect to different data sources 

    In the beginning, we mentioned you can easily connect Google Data studio with different sources like search console, Google Analytics, Google Ads, and more. Other than that Google Data Studio allows you to connect with other third-party resources like Bing Ads, Amazon Ads, Adobe Analytics, AdStage, and more.  

    3. Craft your report

    Yes, there are various pre-built temples available that you can use in your report but other than that if you wish to create a simple report then you do it by accessing tolls in Google Data Studio. In the previous section, we mentioned how to create a report from scratch using the same procedure to land on the New report section. 

    From the right sidebar, you can access the Layout to adjust and edit the style and formatting of the report. In the Theme section, you can select the Custom in the dropdown menu and change the primary, secondary color, font as well as text color. If you are finding it difficult to create the report then you can always reach out to us. Make use of the layout and theme option to make your report look more attractive and appealing.  

    4. Add Elements in your Report

    Google Data Studio allows you to embed URLs. Using this feature you can easily add Google doc link, sheet, and youtube videos link. Offering this type of reporting is far better than passing screenshots in the report. In the upper navigation bar, you can click on Insert then select the URL embed option to insert a link. 

    Embedding these types of links allows you to take you to report viewers’ reviews, tell them what you report is about through video content, and allows you to personalize the report by pasting the links of your website, blog, or the product page.

    5. Schedule your report 

    One of the attractive features offered by Google Data Studio is report scheduling. There are times when your organization has to report to clients weekly monthly or daily. Scheduling reports can be the best way to fulfill your client’s needs. In the top menu bar, you can find a clock symbol, click on it to schedule the report. To schedule, the post enter recipient email id then selects the date and month to schedule your report. 

    6. Easily Download and Embed report 

    Google Data Studio allows you to easily download and embed the report you created on a data studio. Wherever you need the PDF copy of your report you can easily download it from Google Data Studio. Navigate to the top menu bar and click on the down-facing arrow to download the report.  

    If you wish to embed the report in your blog post or your companies portfolio then you can do it by clicking on the bracket icon in the top menu bar. After clicking on the symbol you will get two options to select embed code or embed URL. depending on your requirement you can make use of the code and URL of your report.   

    Tips for Intermediate Users 

    1. Include Data range 

    Allow your visitors to access your report and select the date from when they want to access the report. If your report displays data about the last 30 or 90 days then let your user select the date. You can easily add the date range option in your report by navigating to the calendar symbol on the top menu bar. Follow the below steps to add data range in your report: 

    • Click on the calendar symbol in the top menu bar 
    • Next, a box will appear on your report, place it in the right position 
    • From the left sidebar, you can access the data range properties 
    • Select auto data range option from the drop-down menu 

    Next, if you want your report to get updated depending on the date range selected by the user then you can do in two ways: 

    • Define or set the period so that it always replaces the data range control. 
    • Next, you can group the chart that should be applied to particular date range control.  (You do it by selecting the chart, next navigate to arrange option and click on the Group in the drop-down menus.

    After completing those seating make sure to test your chart so that when the customer selects a particular data range they don’t find the same data for that particular selected data range.     

    2. Include Filter control Option 

    Providing Filter Option enhances the report and makes it easy for the audience to view specific data. For example, if someone tries to access the total number of clicks in the report, the filter option allows them to get specific data.

    From the top menu, you can add the filter. Once you click on the filter option, a filter bar will appear in the report. Resize and position the filter option on to the right or left corner to make it visible to the user. A panel will appear on the left side that will allow you to add and edit the filter option. 

    3. Include data control 

    Using a data control feature you can easily allow your stakeholders and different teams of your company to view and choose the source of data. You can create different sets of data in your report and from the data control tab, they can easily select the type of data they want to see. Once they click on a data view the whole chart will automatically get updated. 

    Just you have to click on the data control widget icon in the top menu bar. Then form the Data control properties, you can add the widgets and showcase different data in your report. 

    4. Include Dimension Breakdown 

    Adding dimensional breakdown in your chart allows you to make your chart more informative. Whether you are displaying referral links or organic traffic getting access to in-depth reports helps users to better understand the report. Organic traffic can be from different countries and referral link data can be from single or different sources.

    Including dimensional breakdown allows you to create a separate bar for each source. You can navigate to the data section on your right sidebar. In the dimension section filter by medium and click on + sign to add dimension and metric. 

    5. Data Studio Explorer

    While explaining different aspects of the Google data studio we highlighted what is the use of Explorer. You can easily bring your chart into Explorer. Click on the three vertically stacked dots that you will find in the top right corner. Then hit the Explorer option. 

    In the explorer tab, you can easily add and modify dimension metrics, data range, and more. Make sure to save the changes. Like other Google tools, the data studio doesn’t save the changes automatically. Once you click on save all your data will be saved in the explorer section as the default report. 

    You can also access the explorer directly from the google data studio dashboard. Click on explorer than in the next tab you can click on + symbol on the bottom right corner. From there you can start adding editing the report.

    Advance Features 

    Other advanced-level tips can help you to enhance your Google Data Studio report. Below we have mentioned all the advanced features offered by Google Data Studio. 

    • Google Data Studio allows you to create report level filter 
    • Using 400+ data sources you can blend all the data into one report to make it more accessible and informative.
    • There are times when existing data doesn’t offer in-depth information. That’s when you can create a basic calculated field to offer more informative reports. The calculated field makes use of your data to calculate and offer more accurate results in your report. 
    • Google data studio advance feature allows you to create data sources as well as chart level calculated fields.
    • If you are aware of the function that you use in Excel and Google spreadsheets then accessing and adding an advanced calculated field will become easier. 
    • You can also create calculated blended field in your report  

     

    The post Google Data Studio Guide: What is Google Data Studio? How To Use It In 2020? appeared first on Wordpress Website Design | SFWP Wordpress Experts℠.


    Reduce Shopping Cart Abandonment Using Different Techniques In 2020

    Are you looking to reduce shopping cart abandonment of your eCommerce website?  Shopping cart abandonment is one of the most common problems faced by almost every eCommerce website. Sometimes your... The post Reduce Shopping Cart Abandonment Using Different Techniques In 2020 appeared first on Wordpress Website Design | SFWP Wordpress...

    Are you looking to reduce shopping cart abandonment of your eCommerce website? 

    Shopping cart abandonment is one of the most common problems faced by almost every eCommerce website. Sometimes your eCommerce website design drives away shoppers, Whereas most of the time checkout page issues give rise to shopping cart abandonment.   

    Other than eCommerce website design and checkout page issues there are other problems that abstain customers from performing the desired action.  So the question is how to reduce shopping cart abandonment issues? 

    Don’t worry our marketing and eCommerce website design experts have got you covered, Below we have listed all the problems and solutions for reducing cart abandonment. But before that look at the below statistics to know what encourages cart abandonment?

    In this article, we will help you to identify the reasons behind shopping cart abandonment and how you can resolve those issues to reduce cart abandonment. 

    If you are looking to improve your eCommerce sales and conversions then check our blog on Checkout Page Optimization: Different Way To Improve Checkout Page Conversion In 2020

    What is Cart Abandonment?

    Cart Abandonment refers to the term used in eCommerce when a customer adds the item into the cart and leaves the page without completing the action. Even if your customer moves the cart item into the checkout page and leaves the website without making the final purchase then it is considered as Shopping cart abandonment. 

    Cart abandonment differs depending on the different industry as shown in the above bar chart. If you wish to calculate the shopping cart abandonment rate then you can do it by dividing the total number of completed purchases by the number of carts created subtract by 1 X 100 to get the cart abandonment rate. 

    About Us:  SFWP Experts is an award-winning  San Francisco website design company specialized in offering conversion-centric custom web design services to all sizes of businesses. Our professionals can create highly effective and fully responsive eCommerce as well as a  standard website. We at SFWP Experts have a team of content writing and marketing experts, dedicated to delivering high-quality and fact-based content to educate our audience about the latest trends, tools, tips, and more.

    Why do customers abandon carts?

    Whether you are aware or not but today more than 70% of the shoppers abandon the cart after facing various problems during the checkout process. Yes, its true earlier customers used to compromise, but with the increase in the number of eCommerce websites, it has become essential for every website to minimize every small mistake.  

    Lack of transparency into checkout process elements like hidden shipping cost, no detail about the return policy, and more are the reason behind shopping cart abandonment. But it’s not limited to that, there are other reasons that give rise to shopping cart abandonment.

    So, Before jumping onto how to reduce shopping cart abandonment first we need to identify why customers abandon carts?  Once you are aware of the problem then it will become easy for you to find the proper and effective solution.  

    Confusing Checkout process: You the customer are landing on your eCommerce website to get satisfactory and easy navigating to final purchase. Creating a long and baffling eCommerce checkout process frustrates customers and becomes the major reason behind the shopping cart abandonment. A multi-step checkout process can benefit you but it frustrates customers and slows dons their buying process.   

    High shipping cost: Shipping costs are not visible at the beginning of the page, customers come across those shipping costs only after entering into the checkout page. If your customer comes across high or unexpected shipping costs that they didn’t anticipate then it will directly affect the final purchase. Offering high shipping costs automatically drives the customer away from the checkout page that becomes the reason for shopping cart abandonment.

    Security Issues: There is no doubt that today every user wants their account and payment details to be secured. With the increase in online frauds, users are becoming more cautious about security. If your site visitor fails to find a secured environment or HTTPs secured website then without any hesitation they will abandon the cart. 

    Forcing visitors for Account Creation: Visitor’s details help eCommerce websites in different ways like contacting them, retargeting and more. But forcing them to create an account before purchasing any provides leads to cart abandonment issues. A first-time shopper may not show interest in creating an account. If your e-commerce website is making it mandatory for users to create an account then you are already losing lots of customers. 

    Unclear Refund And Return Policy: Whether you are aware or not but today many online shoppers have started to face difficulties like getting the damaged product, color change, receiving the different products, and more. A clear refund policy encourages shoppers to buy the product. Whereas an ambiguous return policy gives rise to car abandonment. Every shopper expects a clear refund and returns policy so that if they receive a wrong or damaged product they can easily return and receive a new one. 

    Ambiguous Delivery date and time: Online Shoppers prefer accuracy if your checkout page is displaying unclear delivery time and date like within 10 days delivery, get it between 5-10, and more then your shopper will abandon the cart without even getting next thought. There are many websites that are offering accurate delivery time like get it on Wednesday 10 June and more. 

    Quantity Restriction: Most of the time shoppers don’t add product quantity just to check whether they can buy them or not. But there are times when your product can be liked by multiple people and the shopper might be ordering for every one of them. Putting restrictions on product quantity can frustrate the customer and they may abandon the cart without even making a single purchase.

    Less payment option: Every shopper has a different payment method some may prefer to make payment through PayPal, Skrill, Apple pay, and more. Whereas most of them like to make payments through Credit Card, debit card, or gift cards. Offering fewer payment options to shoppers gives rise to shopping cart abandonment. 

    Slow website and app: It falls under SEO but a slow loading website and checkout page give rise to shopping cart abandonment. Very few customers show interest in making a successful purchase after getting a slow website experience. Mainly if your checkout page is slow and flooded with bugs then your shopper may face difficulties in filling the shipping as well as personal details. These types of problems drive away shoppers and give rise to cart abandonment. 

    Checkout page without the “Apply Coupon/Promo code” option: There shouldn’t be any discussion on the importance of coupons. It is one of the most effective ways to drive conversion. If your eCommerce website is failing to offer coupons and promo code then your shopper will not hesitate to abandon the cart. Because there are a lot of competitors out there that are offering various coupon codes to attract shoppers. 

    Next after identifying shopping cart abandonment issues let’s dive in and check how you can reduce cart abandonment 

    Tips to reduce shopping cart abandonment to optimize your sales and conversion 

    1. Include Progress Bar in the Checkout page 

    sfwpexperts.com-shopping-cart-abandonment-progressive-bar

    If your eCommerce website is using a multi-page checkout process then make sure you include progress bars in your checkout process. Because a checkout process contains multiple elements that are required so that the product can reach the right place.

    If your Shoppers are aware of where they are and how many more steps are left then it becomes easy for them to proceed with the checkout process. This type of progress bar makes it for the shopper to edit and make changes in the previous steps. 

    By adding Progress bar in your checkout process you are eliminating the fear of extra time and cart abandonment. You are informing customers that they have to go through only a few steps to make a successful purchase. These type features motivate and encourage customers to visit back on your website to make their next purchase. 

    2. Add a thumbnail of products  in the Checkout Process 

    sfwpexperts.com-shopping-cart-abandonment-checkout-page-product-thumbnail

    Shoppers don’t forget the products they are buying (until they have a list of 10 products) but like progress indicator adding thumbnail of the product in the customer’s checkout page enhances their buying experience and encourages them to make the final purchase. 

    These types of thumbnails help shoppers that have multiple products in their cart. While making a purchase from the physical store customers have access to see all the products they are buying. Adding a thumbnail to your checkout process reflects the same experience. To make it more effective you can also display the cart item on the checkout page. 

    So, if the customer forgets to add the product from the cart page, they can do it from the checkout page. Adding a thumbnail has a lot more benefits than you can imagine. It will help you to boost your eCommerce website sales, conversion, and abandon rate. 

    3. Offer Various Payment Options 

    sfwpexperts.com-shopping-cart-abandonment-payment-options

    Earlier we have mentioned that eCommerce is all about customer satisfaction. Today most of the customer has a different method to make payments on an online store. Very few customers have access to all the payment options. Offering a single payment option can frustrate customer and there are chances of leaving your website without making any successful purchase.  

    There is no doubt the credit card option should be there on your eCommerce website. But other than that customers have access to different payment options like Paypal, Google Wallet, Apple page and more. Mainly mobile payment options like Apple page and google wallet is becoming more popular among customers.

    If your website is failing to offer different payment options then you are creating a barrier between your customer and sales. Offering different payment options to the customer increases the chances of sales and reduces cart abandonment rate. 

    Most of the time customers have their balance in the apple pay and google wallet. Offering different payment option make it easy for the user to make use of those balance in your eCommerce website. Offering different payment option encourages the customer to make their next purchase from your online store. 

    4. Built trust in Transaction Page 

    sfwpexperts.com-shopping-cart-abandonment-trust-logos

    Today e-commerce website owners don’t pay much attention to transaction form but it plays a crucial role in customers’ purchase decision making. An untrustable transaction form can drive aways your customers from the transaction page. Because by asking to fill transaction form you are asking their personal details more personal than contact details.   

    A transaction from include credit card and debit card datils. If a customer doesn’t feel secure in your transaction page then without any hesitation they will abandon your website without making any purchase. Whereas a trustable transaction page that is assuring customers about their card detail safety can encourage them to make a successful purchase. 

    So the question is how to make the transaction page secured?

    Use your transaction page as the source of opportunity to build trust with your paying customers. Adding trust or security logos in your transaction page can assure you customer about the safety.  According to Shopify, 61% of the online shopper fails to purchase the product by not finding any trust logo on the transaction page.  

    For example, if your transaction page is having Norton certified logo or verifies by the visa logo or Verisign secured logo then it will build trust with the shopper and encourage them to buy the product. Not only that but it also encourages then to return back on your website to make their next purchase. 

    5. Provide Guest Checkout Option 

    Earlier we have said that very few customers that land on an eCommerce website for the first time create an account. If your eCommerce website is making it mandatory for the customer to create an account then you are already losing lots of customers. 

    Yes, creating an account helps you to access customer data so that you can target them for new products and inform them about the new launch. But forcing them to create accounts is not a good choice because these types of activities give rise to cart abandonment.

    Filling all the information, then verifying the email address then coming back on the shopping cart to purchase a product is a lot to ask from a new customer. Instead, you can offer them guest checkout as well as account creation options. 

    Guest checkout will not allow you to get each and every data but it can persuade shoppers to become your paying customer. Offering these types of features saves time and boosts sales.  In guest checkout, you can get your customer email id as shown in the image below. 

    Instead of encouraging them to create an account at the beginning, you can ask them to create an account after they make their purchase. If your service was satisfying then they will never hesitate to create an account with your website. 

    6. Transparency in extra charges (shipping cost) 

    sfwpexperts.com-shopping-cart-abandonment-extra-shipping-charges

    Transparency is the key to success. Today more than bad site experience, a customer gets frustrated after discovering all the hidden costs at once in the checkout page mainly the shipping cost.

    Your shipping charges play a crucial role in encouraging the customer to either make the successful purchase or abandon the cart without making a purchase. For example, if a customer is landing on your product page and the cost displayed is $30 (discounted rate) then it may excite them. But When he/she moves the product to the checkout page and discovers the actual cost of the product including all the charges it becomes $48. 

    Then what do you think the customer will make the purchase or not? 

    You have to understand that customers hate paying the extra costs, mainly the shipping cost. Because they know there are a lot of eCommerce websites out there that are offering free shipping to their users. 

    Now you are aware then customers hate paying extra shipping cost but more than they hate seeing extra surprising cost. So to overcome that you can include the average shipping cost in the product cost (depending on location) to encourage customers to buy the product. Make your customer aware of the extra charges that they will be getting on the checkout page and offer authentic reasons on why you are adding those costs. 

    7. Include Live Chat Support 

    Undoubtedly every customer faces some problem while making the purchase form an eCommerce store. Some time product details confuse them wheres as most of the time checkout page creates confusion. 

    Every shopper haves a few questions that become barriers during the final purchase. To overcome those barriers it is important to offer live chat support or redirect customers to the FAQ page. Live chat support is the most effective way to persuade customers to make their final purchases. 

    Your agent can not only solve user’s problems but they also persuade and encourage them to make their purchase instantly. Whether you are using the WordPress website or HTML website you can easily integrate live chat plugin to make your eCommerce website more effective and efficient. 

    8. Create and Showcase refund Policy 

    Today before making the final purchase customer check each and every detail mainly an eCommerce website return and refund policy. Because every shopper is aware of the online shopping frauds like receiving different products, damaged products, and more. 

    An ambiguous refund and return policy can drive aways your customer and there are chances that your customer may never return back on your eCommerce website. Wheres as a clear refind and return policy assures them that if anything goes wrong with the product delivery they can easily replace, return, and refund the product. 

    Most of the time offering these types of policies improves your eCommerce website customer experience and encourages guest customers to return back to create accounts and make their next purchase form your online store. In simple words, it is the easiest way to reduce abandoned cart rates and improve sales and conversion rates. 

    9. Strong CTA Message in the Checkout page 

    Many eCommerce websites think that if the customer has added a product in the checkout then they don’t need any incentive to buy that product. Because of that, they create a simple checkout page with a mediocre call to action buttons. 

    Adding CTA in the checkout page is essential but the message in the CTA plays a crucial in persuading customers to take instant action. A confusing message with ambiguous meaning can distract customers wheres a strong message with clear meaning can encourage them to purchase the product. 

    Make sure while creating CTA of the website the message is consistent throughout your checkout process. Use strong and persuasive CTA messages on the checkout page to encourage customers to buy the product. Adding location-specific messages in the checkout page makes the customer buying experience more effective.

    10. Remarketing Product to Abandoned cart user 

    One of the best and most effective ways to drive back abandoned cart users is by retargeting and driving them back on your cart page. Remarketing is one of the essential aspects of a successful eCommerce website. Because today most of the visitors abandon cart due to small issues. Retargeting customers allows you to drive then back on your website and encourage them to purchase the abandoned product. 

    So the question is how to retargets customers back on the website? 

    Compared to other platforms and methods email are the most effective way to drive abandon cart customer back on your website. You can create an attractive email with an eye-catchy incentive to get them back on the checkout page. You can also make use of Facebook ads and Google ads to grab your visitor’s attention. 

    Compared to sponsored ads email are more effective as it allows you to communicate with your audience. Using emails you can ask what problems your customer faced while making the purchase. But make sure to offer incentive because it was your mistake that drove them off and providing small incentives can drive them back on your website. 

    Summary 

    Makes use of below tips to reduce the cart abandonment rate in your checkout page. 

    • Recognize leak in your conversion funnel 
    • Optimize your checkout page speed and website speed as well
    • Don’t hide your shipping cost 
    • Optimize your checkout call to action (CTA’s)
    • Clearly display your return and refund policy
    • Offer guest checkout page option 
    • Optimize your website navigation
    • Add product thumbnail throughout checkout page 
    • Display cart option in the checkout page
    • Include progress indication in the checkout page 
    • Offer multiple payment options
    • Build trust in the transaction as well as page     

    Conclusion

    Cart abandonment is one of the common issues faced by every eCommerce website. Sometimes these problem occurs due to small issues in the checkout page and product page. From the different eCommerce statistic, it is very clear that a slow and confusing checkout page confuses the customer and encourage them to abandon the website. 

    We have listed all the problems and tips that can help you to optimize your eCommerce website and its checkout page to reduce abandonment. Whenever you make changes in the checkout page make sure you check its effectiveness by testing it manually and through customer feedback. Most of the time changes made to checkout page don’t provide impactful results. 

    Frequently Asked Questions 

    1. What is a good abandonment rate?

    Typical cart abandonment differs between 60% to 80%. If your website is having an optimized product page and checkout page then the cart abandonment rate may vary between 20% to 25%.

    2. Why is shopping cart abandonment a problem for retailers?

    Most of the time customers abandon cart after discovering extra shipping cost or the hidden charges in the checkout page. These type of common problems encourages the customer to abandon the cart which creates a problem for retailers. Customers don’t want to pay extra shipping charges. Avoiding these types of small and common mistakes can reduce cart abandonment rates. 

    3. How do I email abandoned cart customers? 

    Use the below tips to create a persuading and conversion-centric email that can encourage customers to make a purchase from your store

    • Craft an eye-catchy email subject line 
    • Make your introduction text more attractive and 
    • Make your CTA in email more specific that redirects 
    • Offers different incentive like coupons and discount code
    • Add review and social  proof in the email to win the trust of your abandoned cart customer 
    • Create persuasive closing text 

    4. How can I reduce the cart abandonment rate? 

    Below tips can help you to optimize your checkout page and reduce the cart abandonment rate.

    • Include progress indication in the checkout page 
    • Build trust in the transaction as well as page
    • Add product thumbnail throughout checkout page 
    • Don’t hide your shipping cost 
    • Display cart option in the checkout page
    • Clearly display your return and refund policy
    • Optimize your website navigation
    • Recognize leak in your conversion funnel 
    • Optimize your checkout page speed and website speed as well
    • Offer multiple payment options
    • Optimize your checkout call to action (CTA’s)
    • Offer guest checkout page option 

    5. When should I send an abandoned cart email? 

    After your customer abandons the cart sends the first email within the first hour of abandonment. The first email should be sent before your customer leaves the computer. This way you can encourage them to return back on your website can make a successful purchase. Offer them the incentive to make the process more effective.,

     

    The post Reduce Shopping Cart Abandonment Using Different Techniques In 2020 appeared first on Wordpress Website Design | SFWP Wordpress Experts℠.


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