Click Fraud
Click Fraud is the illegal practice of manipulating Cost-Per-Click (CPC) or Pay-Per-Click (PPC) revenue sharing agreements. There are numerous types of click fraud, but in a typical scenario the webmaster of a site that earns money from each click of....... read the full definition Click Fraud
Click-Through
Click-through refers to a single instance of a user clicking on an advertising link or site listing and moving to a Landing Page. A higher Click-Through Rate (CTR) is one of the primary goals of Search Engine Optimization. read the full definition Click-Through
Click-Through Rate
Click-through rate is the percentage of users who click on an advertising link or search engine site listing out of the total number of people who see it, i.e. four click-throughs out of ten views is a 40% CTR. read the full definition Click-Through Rate
Cloaking
Cloaking is the presentation of alternative pages to a search engine Spider so that it will record different content for a URL than what a human browser would see. Cloaking is typically done to achieve a higher search engine position or to trick users....... read the full definition Cloaking
Contextual Link Inventory
Search engines/advertising networks use their contextual link inventory to match keyword-relevant text-link advertising with site content. CLI is generated based on listings of website pages with content that the ad-server deems a relevant keyword....... read the full definition Contextual Link Inventory
Conversion
Conversion is the term used for any significant action a user takes while visiting a site, i.e. making a purchase, requesting information, or registering for an account. read the full definition Conversion
Conversion Analytics
Conversion analytics is a branch of Analytics concerned specifically with conversion-related information from organic and paid search engine traffic, such as the keywords converts used in their queries, the type of conversion that resulted, landing page....... read the full definition Conversion Analytics
Conversion Rate
Conversion rate is the next step up from Click-Through Rate. It's the percentage of all site visitors who convert' (make a purchase, register, request information, etc.). If three users buy products and one user requests a catalogue out of ten....... read the full definition Conversion Rate
Cost-Per-Acquisition
Cost-per-acquisition (CPA) is a return on investment model in which return is measured by dividing total click/marketing costs by the number of Conversions achieved. Total acquisition costs / number of conversions = CPA. CPA is also used as a synonym....... read the full definition Cost-Per-Acquisition
Cost-Per-Action
In a cost-per-action advertising revenue system, advertisers are charged a Conversion-based fee, i.e. each time a user buys a product, opens an account, or requests a free trial. CPA is also known as cost-per-acquisition, though the term....... read the full definition Cost-Per-Action
Cost-Per-Click
Also known as pay-per-click or pay-for-performance, cost-per-click is an advertising revenue system used by search engines and ad networks in which advertising companies pay an agreed amount for each click of their ads. This Click-Through Rate-based....... read the full definition Cost-Per-Click
Cost-Per-Thousand
Also known as cost-per-impression or CPM for cost-per-mille (mille is the Latin word for thousand), cost-per-thousand is an advertising revenue system used by search engines and ad networks in which advertising companies pay an agreed amount for every....... read the full definition Cost-Per-Thousand
