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“You may not always have a lot of control over how busy you will be today, but you have total control over how busy you will be in the future!” —Antony Whitaker, Grow It’s not magic, it’s not even hard. The most effective way to increase your income (besides being an amazing stylist) is to […] The post Prebook to make $15,000 more a year — with the clients you already have! appeared first on The Parlour by...
It’s not magic, it’s not even hard.
The most effective way to increase your income (besides being an amazing stylist) is to prebook your clients for their next appointment(s) before they leave the salon.
Seriously, it’s that easy.
And prebooking is a win-win because, at the same time that it ups your earnings, it’s also making your clients’ lives easier.
By booking clients in for their next service at the end of their appointment, you’re helping them maintain the look they love — the look you created — so they can have great hair every day.
And they’ll never again have to put “make a hair appointment” on their to-do list.
Done, dusted, and blowdried to perfection.
Really? Prebooking sounds so boring
We know, prebooking doesn’t sound sexy. But it’s the fastest way to increase your earnings with no extra work.
Your dentist probably prebooks your next check-up before you leave their office.
And most successful stylists prebook their clients, pretty much guaranteeing that their books will be filled six weeks or more in advance. Super stylists rebook around 80% of their clients. Aim for your salon to rebook at least 60% of your clients at a minimum.
OK, so you know what prebooking is — but are you actually doing it?
Let’s review: prebooking not only increases your income, it makes both hair care and scheduling easier for your clients.
Kind of a no-brainer, right? Yet, many stylists, especially beginners, aren’t doing it.
If you’re not prebooking, what are you giving up?
3 ways you lose when you don’t prebook
Clients want what they want when they want it.
To look their best, clients generally need a haircut every 6 weeks. But many clients will let that 6 weeks slip by and then suddenly realize, oh no, I need to get my hair done!
But then most clients get distracted and wait another week before booking.
Now we’re at week 7 and they discover that you’re booked at their preferred times, bringing us up to 8 weeks.
So, what happens next? Well, usually one (or a combination) of these three things:
- You lose money — About 80% of clients need a haircut every 6 weeks, but most wait 7 weeks to book and get in around 8 weeks (see the numbers, below).
- You lose a little of your client’s respect — Hey, you weren’t available when they needed you.
- Your lose your client — They waited until the last minute, and now their hair is unbearable and they can’t get in to see you for at least a week or two. So, they go to a walk-in salon and get a cut from someone else.
Show me the money
The numbers don’t lie: prebooking makes you more money without having to find a single new client. Here’s how it works.
Let’s say a client named Angela likes to come in every 6 weeks for her cut and colour. This adds up to about 8½ services each year.
If Angela ends up coming in every every 8 weeks because you don’t prebook her, she will only come in for 6½ services a year.
Uh-oh, that’s 2 lost appointments.
If she is paying you $100 per service, you just left $200 on the table because you didn’t prebook.
If you do prebook Angela to make sure she comes in every 6 weeks, that extra $200 is yours.
Now, let’s say you have a client list of 75 clients. Multiply that $200 by 75, and you get an extra $15,000 per year — like magic!
Oh, except it’s not magic, it’s just the numbers. You’ve increased your income by a whopping 33% without adding a single new client to your roster!
10 reasons prebooking is good for you
- Having your schedule filled in advance is motivating for you
- A full schedule allows you to run a cancellation list
- You’ll have recurring clients to rely on while building clientele and during slow times
- Slow times happen less often when you have enough prebookings
- You can easily justify raising your prices once you are prebooked a couple of months in advance
- Gives the impression that you’re in demand
- Creates a sense of scarcity
- Makes clients aware that your time is valuable
- Converts first-time clients into long-term clients
- The more often you see your clients, the more loyal they feel
8 reasons prebooking is good for your clients
- Takes “book an appointment” off their to-do list
- Guarantees them their preferred appointment days and times
- No more bad hair days while they wait for an appointment
- Gives clients a welcome island of “me time” in their busy lives
- Scheduling in hair care is an empowering act of self-care, especially for those who spend most of their time caring for others
- Assures them of appointments during your busy seasons and around your vacations
- Builds their trust in you
- Budgeting for hair care is easier with regular appointments
Tips for talking to clients about prebooking
If you avoid prebooking because it feels too pushy or “salesy,” you’re not alone.
Many stylists, especially newbies, hesitate when it comes time to ask a client to prebook.
Others simply don’t know how to open the conversation. What works best depends on personalities — yours and your client’s. Here are some suggestions. Experiment to find what feels right for you.
Take a holiday — Veteran stylists confirm that one of the easiest ways to get your clients on the prebooking bandwagon is to book your own vacation.
But before you head for the beach, give your clients an insider tip: “I’m going on vacation, and I’m booking up quickly. Would you like to book now to make sure you get the time you want before/after my trip?”
Celebrate the season — Festive seasons are another good rallying point: “I get really busy in December, so how about we book you in now, so you’ve got first pick for the time you want.”
Make it about them — Don’t ask clients “would you like to pre-book your next appointment?” because they’re more likely to say “No, I’ll call,” or “I’m not sure what my schedule will be.”
Instead, give them a reason to prebook, and make it about their needs. For example:
“I know you prefer to come in on Friday mornings. I’m getting booked quite far in advance so I’d recommend we book you in today so we can get you the most convenient time.”
“You’ve got your daughter’s wedding coming up in June. Should we book you in now, while I’ve still got room?”
Educate your clients — Don’t assume they know how often their hair needs to be cut or coloured. Share your expertise, they’re counting on you for it.
Let them know how long their precision cut will keep its edges. “If you want to keep your cut looking sharp, let’s book you for about 6 weeks.”
Explain to them that chemical services require more maintenance and lend themselves well to prebooking: “Since you don’t like your roots to show, how about we book you in for a root touch-up in 4 weeks?”
When in doubt, ask — You can always start by asking, “how often do you like to come in?” and listen for clues about what to say next. They might ask what you recommend.
Or, maybe they’ll tell you they don’t want to prebook because they don’t know their schedule in advance, but they would like to be reminded.
“Your hair will need to be cut again in 6 weeks. Shall I give you a call in about 4 weeks and see what time works for you?”
Recurring appointments and automated reminders
If prebooking is good, then recurring appointments are the bee’s knees. All good salon apps (salonMonster most definitely included) allow you to set up recurring or standing appointments for your clients so everything is done for you.
Once a client is prebooked, it’s essential that you remind them of their appointment. Clients can easily forget an appointment they made weeks ago. Any good online booking software (like salonMonster) will do this for you automatically, just set it and forget it.
Reminders are great for your client because they make scheduling effortless. And they’re great for you because they insure that your client will show up.
Get the prebooking habit
Don’t expect to get all your clients prebooking from day 1.
It might take you some time to find your best approach and get your clients used to the idea. Keep offering and you will eventually reach a tipping point where most of your clients are booking before they leave the salon.
To help you get into the prebooking habit, salonMonster has a built-in reminder that asks you to prebook each client before checking out their current service.
If you’re not a salonMonster client, get creative and find another way to make prebooking a habit at the end of every appointment.
We wish you all the best as you give your income a significant boost and make life easier for you and your clients — all with the simple habit of prebooking!
P.S. Looking to read some more about prebooking? Check out these resources:
The post Prebook to make $15,000 more a year — with the clients you already have! appeared first on The Parlour by salonMonster.
I was happily procrastinating the other morning digging through Dezeen hunting for some exciting salon design. What I saw was a lot of the same – neutral white on white colour schemes (or the bold beige on beige!) and I was getting a bit bored until I came across this eye catching salon. Located in […] The post Bold Colour in Salon Design appeared first on The Parlour by...
I was happily procrastinating the other morning digging through Dezeen hunting for some exciting salon design. What I saw was a lot of the same – neutral white on white colour schemes (or the bold beige on beige!) and I was getting a bit bored until I came across this eye catching salon.
Located in the Richmond suburb of Melbourne, The Hues Hair Salon is a breath of fresh air in salon design. The bold pink and green colour story works wonderfully breaking up the spaces into interesting nooks and crannies. Architect Adriana Hanna wanted to get away from the standard row of cutting stations that face the wall so instead she created lovely private geometric areas that feel cool and confident.
The hair wash stations have been tucked away in their own area and the cutting stations are situated to best provide privacy so you can comfortably chat with your clients. My favourite part is the waiting area which is so mellow and stylish I wouldn’t mind if my stylist was running late!
In a neighbourhood with a lot of salon competition, I appreciate the efforts The Hues made to stand out and be bold, it really works and it makes me smile!
Architect: Adriana Hanna
Salon: The Hues Hair Salon
I look towards April with mixed emotions. On one hand, spring is starting to show the first signs of life and the garden is beginning to sprout. On the other, it’s year-end accounting time, and I’m stuck inside doing my bookkeeping, yikes! Here’s the big lesson, and I’ve learned it the hard way: a little […] The post Stop the madness! Bringing peace to your year-end accounting appeared first on The Parlour by...
I look towards April with mixed emotions. On one hand, spring is starting to show the first signs of life and the garden is beginning to sprout. On the other, it’s year-end accounting time, and I’m stuck inside doing my bookkeeping, yikes!
Here’s the big lesson, and I’ve learned it the hard way: a little bit of work throughout the year can greatly reduce my pain come April.
I’ll admit, I used to be an accountant’s nightmare. All year, I’d pile up my accounting records in the corner of my office. Then, come April, I’d start on a mad, week-long bender of entering it all into our accounting program. Good times!
This had the not-so-unexpected result of making me very grumpy as well as preventing me from giving proper attention to our business and clients. It also irritated our accountants.
Another problem with this once-a-year approach? It’s impossible to truly know how your business is doing month to month. Being in the dark like this is never a good idea!
I’ve developed a system for making April so much more enjoyable. It’s simple, really. Once a month I collect all the paperwork and reconcile that month’s accounts. This allows us to look back at our profits and expenses and resolve any issues as they arise.
What’s even better? Using software that tracks your daily sales.
For example, by using salonMonster’s Point of Sales system, all your daily sales are recorded, along with taxes, tips and payments. You do a daily register closure to balance your till and then enter those numbers into your accounting software. Now you’ve got pretty reports to send your accountant that have all your tax payment details, payment type breakdowns, tips and more.
How do you handle YOUR year end? We’d love to hear from you.
If you don’t have a system that’s working for you, take a few minutes now and sketch out a plan. Does your software track your sales data as you make the sales? Do you need to set aside an hour each month to review the last month?
A little bit of work each month will reward you with a lot less pain at the end of the year!
The post Stop the madness! Bringing peace to your year-end accounting appeared first on The Parlour by salonMonster.
You’ve made the leap to using online booking software. Makes life easier, doesn’t it? Your clients can now book appointments online anytime. Reminders get sent automatically and you spend less time on the phone. Awesome. But beware of the dark side! Some online booking software operates as an online directory, advertising all the competing salons […] The post Does your online booking software tempt your clients to cheat on you? appeared first on The Parlour by...
You’ve made the leap to using online booking software. Makes life easier, doesn’t it? Your clients can now book appointments online anytime. Reminders get sent automatically and you spend less time on the phone. Awesome.
But beware of the dark side! Some online booking software operates as an online directory, advertising all the competing salons in your area to your very own clients!
That’s right, popular online salon booking apps like Vagaro, MindBody and StyleSeat focus on helping clients discover salons near them. If you’re just starting out in business, this can sometimes help bring you new clients.
But if you’re already established, with a solid client base, this is not good for your business. These salon directories show your clients your competitors’ online booking pages, daily deals and reviews. You’ve worked too hard building relationships to have your salon software sell clients out from under you.
Check out the homepage of your online booking software and make sure they don’t run a salon directory that might be stealing your clients.
P.S. At salonMonster, we don’t operate a salon directory. We believe your clients should stay with you.
The post Does your online booking software tempt your clients to cheat on you? appeared first on The Parlour by salonMonster.
You probably know that goal setting is a really powerful tool, right? But have you ever set a goal and then gotten scared away? I have. Take this blog as an example. Earlier this year I set myself the goal of writing and sharing more blog posts with our readers. At first, I had great […] The post When big goals get in the way: smaller goals to the rescue appeared first on The Parlour by...
You probably know that goal setting is a really powerful tool, right? But have you ever set a goal and then gotten scared away? I have.
Take this blog as an example. Earlier this year I set myself the goal of writing and sharing more blog posts with our readers. At first, I had great success. This motivated me to write bigger and better posts with more research and depth. I was having fun. I felt excited and encouraged!
But then the problems began. I began to experience “goal creep.” I started out with the simple goal of writing more regular posts, and now I was spending 4 to 8 hours on each one. So, after that initial flurry of posts, I found myself writing nothing because I “didn’t have that much time” to spare.
I was letting my goal get in the way of my achievement. The scale of the goal was scaring me away, so I wasn’t writing anything!
Last week I embarrassingly admitted to my accountability partner that I had once again failed to write a blog post. She gave me a challenge: write a post in just one hour. So here I am writing again and enjoying it. Brilliant!
Thinking about it now, I really should have know better. I had a similar experience earlier this year when I was training for an 80km mountain bike race. I didn’t have the 2 or more hours each day to train, so I bailed on training altogether.
Eventually, I discovered I could trick myself by adjusting my goal. I switched my focus to just starting my workout. I figured even just 30 minutes — heck, even 15 minutes — was better than nothing. The interesting thing was once I got started I usually did the full workout that I thought I “didn’t have time for.”
All I had to do was get past the initial fear caused by the scale of my goal.
Have you set any goals that ended up scaring you off? Try scaling back your objectives and see if that helps you get the ball rolling!
The post When big goals get in the way: smaller goals to the rescue appeared first on The Parlour by salonMonster.
Whenever I’m looking for new hair accessories the first place I go is Etsy. Scrolling through pages of fun and unique hair trinkets created by crafty people always makes me feel good! Here are some of my current favourites. Arrow Bobby Pins – handmade, 3 inches long, made by CollectedEdition Bronze Minimalist Hair […] The post Five great hair accessories found on Etsy appeared first on The Parlour by...
Whenever I’m looking for new hair accessories the first place I go is Etsy. Scrolling through pages of fun and unique hair trinkets created by crafty people always makes me feel good!
Here are some of my current favourites.
Arrow Bobby Pins – handmade, 3 inches long, made by CollectedEdition
Bronze Minimalist Hair Fork – hammered bronze, made by silverdawnjewelry
Great White Shark Hair Clips – made by KawaiiHairCandy
Heart Hair Clip – brass, made by Kapelika
Boho Hair Pin – made by SpiceWildflowers
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