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Precision Envelope's Small Business Blog

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Precision Envelope's Small Business Blog

Rated: 2.96 / 5 | 1,489 listing views Precision Envelope's Small Business Blog Blogging Fusion Blog Directory



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  • Patrick Coyne
  • October 18, 2013 09:13:47 PM

A Little About Us

A blog from Precision Envelope, featuring advice on direct mail marketing, digital marketing, custom envelopes and fun content, all geared towards a small business audience!

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A Twist on “The Envelope Please”

Altering perceptions of an old Chinese TraditionHongbao, the ancient Chinese tradition of giving a red envelope containing money as a gift for birthdays, weddings, baptisms and other happy occasions, also applies to area that the Chinese government is looking to change. When Chinese families are faced with a major medical procedure, they give the doctor a red envelope with money prior to the procedure.  For the government, the preferred time for gifting the red envelope would be after...

It’s Officially Wedding Season!

This wedding season, consider some of our tips on how to take your wedding to the next level while on a budget.Weddings And HashtagsWe’re all infatuated with social media, so why not bring social media to your wedding this summer? We can’t all be like the super-couples Brangelina and Kimye and get our photos on the front of magazines, but your special day can have its own claim to fame in the media. Consider creating a hash tag that’s easy to remember for your wedding guests, for example...

Creative Branding with Envelopes

Creative Branding with EnvelopesWhether it’s online newsletters, social media, SEO or PPC, most marketers use their budget online. But is this really the most effective way to use a budget for every industry? We don’t necessarily agree. There are ways to take a marketing campaign offline and still go viral. One recent campaign that successfully utilized mailings in its marketing campaigns comes from infamous: Second Son, an open world action-adventure video game. The game’s players beat...

Where Do Envelopes Come From Anyway? The History of Envelopes

The First EnvelopeDid you know the first envelope was nothing like the paper envelope we know about today? Dating back to approximately 3500 – 3200 BC, the ancient envelope originated in the Middle East. Initially, hollow clay spheres were molded around financial tokens and used in private transactions.  These envelopes were created to ensure nobody could alter the number and type of tokens inside. If the number was disputed, the clay could be broken open and the content recounted.Chih...

The Envelope Please - The Oscar's Envelope & 2014's Stats

The Oscars 2014 EnvelopesOne of the most infamous lines in Oscar history will always be, "The envelope please." Over the years, the envelopes used in the Academy Awards have matured, gaining more media attention. This year, each Oscar envelope was custom made for each nominee. That totals 72 envelopes for the Oscars' 24 categories, as well as three announcement cards for every nominee (363 cards for 121 nominees). The cost? Approximately $200 - $500 per envelope. This envelope is so costly...

Will Pantone's Color of the Year Change Your Promotional Mailings & Marketing?

 Pantone, the world’s foremost authority on color, has chosen its 2014 color of the year: radiant orchid. With that in mind, one must ask how this will influence various industries: from your closet to promotional items for your brand.  According to the Executive Director of Pantone, Leatrice Eiseman, radiant orchid is “a little different, it’s a little off the beaten path, and it’s not a primary color.”Pink and Orchid Colored EnvelopesBased upon past trends, we are prepared...

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