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SEO Dictionary Word: Pay-Per-Click

Home SEO Dictionary Word: Pay-Per-Click

SEO Dictionary Word: Pay-Per-Click


What is Pay-Per-Click?

Also known as cost-per-click or pay-for-performance, pay-per-click is an advertising revenue system used by search engines and ad networks in which advertising companies pay an agreed amount for each click of their ads. This Click-Through Rate-based payment structure is considered by some advertisers to be more cost-effective than the Cost-Per-Thousand payment structure, but it has at times led to Click Fraud.


Keywords for Pay-Per-Click:

pay-per-click, ppc, cost-per-click, pay-for-performance

Pay-Per-Click Information

Date Approved: Sep 13, 2017

Viewed: 217 x

Last Viewed: Nov 28, 2020


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