What is Pay-Per-Click?
Also known as cost-per-click or pay-for-performance, pay-per-click is an advertising revenue system used by search engines and ad networks in which advertising companies pay an agreed amount for each click of their ads. This Click-Through Rate-based payment structure is considered by some advertisers to be more cost-effective than the Cost-Per-Thousand payment structure, but it has at times led to Click Fraud.
Keywords for Pay-Per-Click:
pay-per-click, ppc, cost-per-click, pay-for-performance
Date Approved: Sep 13, 2017
Viewed: 217 x
Last Viewed: Nov 28, 2020
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