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Every business owner works to drive revenue into their company. In order to do so, they execute several marketing and sales strategies to develop a strong base of customers. In our digitally dominated world, digital marketing has become the need of the hour, and by default, so does SEO. 10 Tips to Show ROI from […] The post 10 Tips to Show ROI from Local SEO 2019 appeared first on Marketing...
Every business owner works to drive revenue into their company. In order to do so, they execute several marketing and sales strategies to develop a strong base of customers. In our digitally dominated world, digital marketing has become the need of the hour, and by default, so does SEO.
Every digital marketing tool, whether it is a blog or website, is used with a goal of making the content both interesting for human consumption and SEO friendly. It is important to get attention from search engines to get wider exposure to your ideal audience.
As a result, SEO often becomes a major factor in revenue generation. And if you are an SEO person, you probably know how difficult it is to show ROI from local SEO.
With search engine rankings being an imperative part of business productivity, local SEO service is no longer an optional service; it has become a mandatory procedure. Being the person responsible for SEO is often frustrating when you are not able to efficiently process ROI reports. This is one of the concerning issues across SEO specialists. If you are also having trouble showing the ROI of local SEO efforts, then here are a few tips to help you paint a realistic picture.
Google Analytics Reports is a great tool to analyze your data, but if your primary goal is to realize ROI from local SEO, then this tool would not be enough. Gauging ROI from Google Analytics reports is quite a challenging task to accomplish. It is important to understand that there are several aspects of SEO, like click-through rates and bounce rates that are not covered in GA reports. Hence, it is advised to go beyond Google Analytics Reports when it comes to measuring ROI from local SEO.
Conversions are a major source of data for businesses. Thus, it would be beneficial if you focus on conversions while preparing the reports. It is important to focus on the conversions that are a direct result of local SEO efforts. You can get assistance from SEO tools to grab the information regarding the conversion rates of the websites. Conversions are generally tracked with web traffic, paid ads result, links on social media, organic search, etc.
There are several businesses that rely on phone calls for lead generation, customer management, and client handling. For such businesses, call tracking metrics data also prove to be helpful in creating an ROI report. Call tracking metrics comprises of all information regarding incoming calls and their subsequent conversions. Hence, it is important to estimate the call tracking data to realize ROI from local SEO. Call tracking metrics results can also be used to track PPC, organic SEO, and offline ads, as well.
Potential visits to the website is also an important source of information to determine ROI. The number of visitors who visited your site depends on the efficiency of your SEO strategies; hence, it is also counted as an imperative element to calculate the ROI generated from local SEO. Keep all the records of website traffic, or you can use an SEO tool to gauge the potential visitors to your website within a specific period of time.
Google Console is an amazing SEO tool, and you might be surprised as to the amount of data you can glean from it. Click through rates and search queries are two of the important elements of SEO, and Google Console knows the right way to calculate them. It will help you track CTRs and monitor search queries that will eventually help in showing ROI from local SEO strategies.
SEO ranking is the major contributor to ascertaining the ROI from local SEO. From the number of times your customer has almost made a purchase decision or viewed your website on the search engine, a ranking tracker will track this data. There are specific software options that you can use to track your online ranking/presence. Everything factors in to the data to calculate ROI from local SEO.
Google My Business (GMB) also plays an important role in determining your ROI from SEO. Every business can use a Google My Business profile; it helps in determining Google’s impression of the business. It also helps in determining how many people are connected with your brand through Google. Take the data into consideration while preparing the ROI results from local SEO efforts. You can also make use of your GMB dashboard to extract the data from customers and search engines.
If your business is working on a seasonal basis, it would be beneficial to have a year-over-year comparison. This will help you draw out necessary data regarding customer interactions when your business was dormant. If you are a seasonal business, month-to-month traffic comparisons might not work. In this case, it is essential to go for year-over-year comparison when it comes to gauging ROI from SEO. Make sure to keep track of your website interactions to make the best use of year-over-year comparison.
When you implement a local SEO strategy, everything related to your search engine ranking works as a source of information to calculate ROI. Tracking your ranking on SERPs is also important to measure the ROI from local SEO. You can use several Google tools, or automated software tools, to assess your rankings on SERPs.
For the calculation of estimated revenue, you should gather details about a customer’s lifetime value. Lifetime value calculates on the basis of regularly purchased services, and products. Here, individuals need to multiply the sales pitches/efforts to a customer’s lifetime value. As a result, estimated revenue from each customer can be determined. The resultant figure can be multiplied with actual conversions for final outcomes.
SEO is a critical component of an online business. While generating revenue becomes the primary focus of the business, it is often quite daunting to get precise information on the return on investment from digital marketing efforts. There’s no doubt in asserting that SEO is one of the major contributors to revenue. Hence, it becomes important to ascertain ROI from local SEO efforts.
Often SEO people miss out on some point or the other when it comes to showing ROI from local SEO. Make sure to keep these tips in your mind the next time when you are preparing an ROI report from your local SEO efforts.
This is a guest post from Ravi Sharma, CEO of Webomaze. As a highly enthusiastic entrepreneur, his love for making every business reach the greatest heights in their industry made him establish his digital marketing company delivering the best local SEO services. He has got a great grip on the idea of effective SEO process and tactics which are vital for virtual exposure. He is a fun-loving person and a keen traveler who always hunts to find adventure in new places.
Small businesses are always fighting uphill battles. You’ve got other small businesses to battle, but you also have larger companies that might enter the same service area as you. Therefore, your marketing strategy comes under a lot of scrutiny. You must have a way of driving people to your business and making your company stand […] The post Why Do Most Small Business Marketing Strategies Fall Flat? appeared first on Marketing...
Small businesses are always fighting uphill battles. You’ve got other small businesses to battle, but you also have larger companies that might enter the same service area as you. Therefore, your marketing strategy comes under a lot of scrutiny. You must have a way of driving people to your business and making your company stand out from the rest.
Unfortunately, the majority of small companies fail at marketing. Now, the standard argument is that small businesses lack the financial resources of larger ones. As such, they can’t compete on the marketing front, hence the failures.
However, the issues run a bit deeper than that. You don’t necessarily need a massive budget to run a successful marketing strategy. In reality, most small enterprises struggle because of one – or all – of the reasons below.
All marketing strategies begin with in-depth research into your chosen market. Here, you discover who your audience is, what they’re like, and what they’re interested in. Of course, it goes deeper than this, but many small businesses don’t conduct this type of research. This is usually because they don’t know how!
There are marketing agencies like KW2 that conduct extensive market research and planning for businesses. If you compare this to what most small companies do, then the differences are shocking. The chances are, you might have an idea in your head for the target customer – this might just be male, a certain age, and that’s it. You assume this is all the research you need, but it’s not! You have to think about your rivals, the gap in the market you’ll fill, etc… the list goes on.
Without this research, you will waste time on a strategy that lacks any real structure or direction. You must know who to target, and your market research guides you in figuring out the best ways to capture your audience.
Outbound marketing definitely still has its place in small business marketing strategies. However, there’s often too much emphasis on it. Business owners are too focused on trying to actively get people to their company. This often leads to lots of wasted time and money on cold calls, advertising flyers, posters, and so on.
Don’t get me wrong, you should look at some outbound measures. But, you should focus just as much, if not more, of your attention on inbound marketing. Inbound marketing is proven to appeal to the modern consumer as you’re not so ‘in-your-face’ about everything. You let people find your business naturally, and this often leads to a higher conversion rate, leading to more customers.
In more traditional marketing terms, outbound marketing is push marketing – you are simply pushing your message onto anyone who you think will listen.
Whereas inbound marketing is pull marketing – you are pulling customers in with your efforts. People who are interested I what you have to offer, and they are coming to you.
Which leads me to the third reason why most small business marketing strategies fail.
Is a lack of marketing expertise hindering the growth of your small business?
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Lastly, it can all come down to experience. If you know nothing about marketing – and you don’t have a team that does – then you’re always going to struggle.
Notice, I didn’t say social media marketing, or digital marketing. I said marketing. Many businesses are hiring Administrative Assistants and handing off their marketing tasks to them. Administration has its own set of tasks and responsibilities – that have nothing to do with marketing. Yet, because digital and social media is “free” many businesses are not hiring the proper marketing personnel with expertise to perform the work. Because after all, if your Admin posts on Facebook she can certainly handle your marketing, right? Uh… no. That’s not how marketing works.
Or, if a business doesn’t have staff, they outsource their “marketing” to a Virtual Assistant. The average VA is more often than not a remote Admin Assistant – some are specialists that have an extensive skill set. However, a VA is NOT a marketer. They may do a couple of marketing tasks when given direction, but most VA’s are taking on marketing projects because of client demand, not because of their expertise. Because if a VA works online, he can certainly handle your marketing right? Uh… that’s a no again.
It’s usually a smart idea for small businesses to outsource their marketing to an agency. This way, you have access to all the experience you need, without needing to put together your own team.
At the end of the day, if your marketing strategy is falling flat, then you’ll struggle to keep your business afloat. Too many startups fail within the first two years, and a poor marketing effort is one of the main reasons for this.
The post Why Do Most Small Business Marketing Strategies Fall Flat? appeared first on Marketing Sparkler.
Pay for ads. Write more articles. Create more stories. Facebook reach is dismal. Wait, isn’t email dead? Should I be on Tik Tok? Many of today’s business owners are at a loss when it comes to marketing, and understandably so. We live in a time where things are constantly changing, primarily fueled by innovations in […] The post The Best Online Marketing Methods for Modern Business appeared first on Marketing...
Pay for ads. Write more articles. Create more stories. Facebook reach is dismal. Wait, isn’t email dead? Should I be on Tik Tok?
Many of today’s business owners are at a loss when it comes to marketing, and understandably so. We live in a time where things are constantly changing, primarily fueled by innovations in technology. Customers’ changing demands and expectations mean change is needed in business. The way we communicate, connect and share information has changed. Just about everything we do, from work to play to everything in between, is now done online. As a company owner, it’s important to keep up, and marketing requires you to understand the psychology of customers and how this is constantly changing over time. Currently, here are three of the best ways to market a business online.
Content marketing works because it’s subtle, and provides something to an audience. Instead of simply being an ad for a product, content marketing works by providing knowledge, humor or wit on the topic and linking to other sources purely as additional information. The audience is free to click on this if they want to find out more, rather than having ‘buy our stuff’ shoved in their face, which older methods like banner ads can do.
Nobody likes companies that broadcast “buy my stuff” all day.
On top of this, research shows that many of us have developed ‘banner blindness’ where we stop noticing ads on the page. Along with this, the use of ad-blocking software is common these days, and simply blocks the marketing efforts of many businesses.
When you’re creating the content for your content marketing campaigns, you should also use SEO and add long-tail keywords, which will give your site a boost in the search engine listings too. Then of course, guest posting on high authority sites will also help you to increase your reach.
When you round this your efforts with a high-quality backlink strategy to boost your ranking on the search engines, your content marketing efforts will result in increased exposure for your business.
Does anyone even look at banner ads on websites anymore??
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Email marketing has a bit of a bad name due to companies doing it wrong and simply resorting to spamming and buying email lists. However, it can definitely be a part of an effective strategy if you go about it the right way. Email enables you to reach a broad audience but keeps your costs down. Use an email tool and experiment with things like different subject lines, times of day and days of the week to work out which get the highest responses and click rates.
Email marketing is not as sexy a marketing strategy as social media , but it works. When developing your emails, you can have fun with it. From emojis to gifs, you can include the latest technology into your emails to make them visually appealing. This, combined with personalized messaging and dynamic content, will ensure your email campaigns aren’t stale at all. In fact there are any companies who are thriving from their email marketing efforts.
Email marketing is something that many businesses take for granted, and it shows in their low open rates and click through rates. If you’re lower than average results, consider performing an audit of your email efforts from this past year.
These are just a few of the things you can review today, to get started on revamping your email marketing campaigns.
Email marketing is something that many businesses take for granted, and it shows in their low open rates and click through rates.
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Many companies mistakenly use social media as a platform to hard sell on. It’s important to know that it doesn’t work like this. Research has shown that social sites simply aren’t people’s preferred ways to buy. Social media should be used instead for increasing brand awareness, building buzz around your company and connecting with your audience. It’s not to say you can’t or shouldn’t sell on social media, but spamming links and harassing your followers for sales isn’t going to have the desired effect. All that will do is make your business look spammy, and put people off.
Once you get over your need to hard sell, social media marketing comes down to platform, content, and engagement. Instead of trying to be everywhere and be all things to everyone, a business must first find where their customers are talking about the types of products and services they offer. Next, look at the content that gets the most engagement on those platforms – is it text, video, memes, infographics, a combo of the above? Can you add to the conversation, or should you create content in a different format in a more compelling way?
When you consistently review your social media efforts, you can experiment to see what gets the most engagement, and clicks. Don’t be afraid to try out new ideas either. Just because something is working for one brand doesn’t mean you have to stick to that same format. This is part of the fun with social media – you are free to experiment to find what your audience likes and responds to. Just be sure to review your analytics to make informed decisions.
Social media should be used for increasing brand awareness, building buzz around your company and connecting with your audience.
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There are so many online marketing methods available today; you an’t possibly use them all. Marketing is complex, and isn’t something you can just guess at. If you don’t fully understand how specific techniques work and how marketing in general should be done then it’s important that you don’t try and guess at it. Poorly executed efforts will almost certainly hinder your business rather than help it, it could even lead to being penalized or banned by search engines. If you’re not sure, hire a professional or a marketing agency to run things for you.
The post The Best Online Marketing Methods for Modern Business appeared first on Marketing Sparkler.
2020 is almost upon us, so this means you’re going to want to plan for any changes you’ll be making in the new year in order to improve your business. One thing you’re going to need is a website fit for the coming year. Things change all the time in the online world of business, […] The post What Does A Great Business Website Need In 2020? appeared first on Marketing...
2020 is almost upon us, so this means you’re going to want to plan for any changes you’ll be making in the new year in order to improve your business. One thing you’re going to need is a website fit for the coming year. Things change all the time in the online world of business, and you need to keep up if you’re going to get the results that you want.
Let’s talk about what a great business website needs in 2020.
This is something you should already have, but even if you have a responsive design, it may need improving further for 2020. At present, over half of internet traffic comes from mobile devices. This means that if your website design is not also suitable to be viewed on a mobile device, you’re missing out on all of those people and all of those potential customers! You need to be sure that your site is responsive, whether on iPhone, Android, a tablet, or something else.
Whatever you want to achieve with your business website, make sure you’re making it as clear as possible to your users. If you’re selling something, make sure you tell your users that you want them to shop and check out. On the other hand, a non profit might be seeking volunteers to help them out, as well as donations from people. You can also use things like images to encourage people to take your desired action. Be sure to tell site visitors exactly what you want to do next.
Are the CTAs on your website clear enough for your customers?
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Making sure your website loads quickly is an absolute must, especially since the increase in mobile traffic could mean that your site slows down. People may be viewing your site with a slow connection and a small screen, so if it takes an age for your site to load, they will no doubt leave your website for a better, faster one. Google now also takes page speed into account as a ranking factor, so that’s all the more reason to ensure it’s up to speed.
If a customer is visiting you on a mobile device, then you want to make it easy for them to call you. Providing a click to call option will make things extremely convenient for your customer, and they will be more likely to get in touch with your business. If you don’t provide this feature, they will need to toggle backwards and forwards between the number and their keypad, and this can be off putting.
#WebsiteTips Providing a click to call option will make things extremely convenient for your customer, and they will be more likely to get in touch with your business.
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Google takes into account what other sites think about you, and it figures this out with the help of backlinks. If, for example, lots of high quality websites have sent links back to your site, then they likely rate your site or your offering. They are essentially vouching for you and your content, and Google will rank you accordingly. It can take some time to figure out the sites that might like to link to yours, as well as contacting them to set up some kind of agreement or rapport, but doing so can mean a great payoff.
Word of mouth reviews is one of the best techniques for attracting customers to your business. Getting reviews online is one of the best ways to do this; people love social proof, so if they see real people leaving reviews for your business, they will be more likely to pay you a visit. This social proof can convince someone who is on the fence to take a chance on you.
It will depend what the nature of your business is, but you might get reviews on Facebook, Trust Pilot, or Google My Business. Other sites can work, but you shouldn’t spread yourself too thin. Aim for a higher number of positive reviews in one place rather than a few reviews here, there, and everywhere. You should also consider showing off some of your best reviews on your website so that potential customers can see them right away. Don’t forget to ask your audience for what you want. Follow up by asking them to write a review for you. If they were happy with your product or service, they will more than likely be happy to do it.
Now you know what your business website needs in 2020, make sure you start making plans now. How will you acquire backlinks and reviews? How will you make your site more responsive and speed things up? Leave your thoughts below!
Digital books (aka ebooks) have changed everything in the publishing world. It’s not that big of a surprise to online marketers who have been selling their information for years via PDF format. But now, there are many different avenues in which you can promote your eBook, including the old PDF format, as well as digital […] The post Making Your Ebook Stand Out from the Rest appeared first on Marketing...
Digital books (aka ebooks) have changed everything in the publishing world. It’s not that big of a surprise to online marketers who have been selling their information for years via PDF format. But now, there are many different avenues in which you can promote your eBook, including the old PDF format, as well as digital eBooks through Amazon’s Kindle and other online book sellers. In order to stand out from the crowd, your book has to be special.
Believe it or not, people who write novels for entertainment also have a particular audience for whom they write. If you are writing an informational book, you should be no different. Know who the audience is before you even think of a subject. Then write your book directly to that audience based on a topic that they want to know more about.
This might not seem like a big deal when it comes to selling, but getting good reviews will help you sell more books. And if your book looks wonky, you’re not going to get a good review even if it’s a great book. Start from the beginning, with a properly formatted book with a well thought-out table of contents. Usually people can see the table of contents prior to buying your book, so keep that in mind as you name each chapter.
In order to stand out from the crowd, your book has to be special. Here’s how you can make your ebook stand out from the rest.
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It’s really hard to edit your own writing. Find someone who can edit your book for you, if not two or three people. One person could read through the book for grammar issues, another could fact check, and yet another can ensure that your book is presented in a logical order. Editing prices vary, but you can find people on Guru.com, Elance.com, and Fiverr.com.
One of the most important aspects of your book when you want to get someone to buy it, is the cover art. You don’t want it to look like cheap clip art or “home made” – you want your book cover art to look just as good as those put out by famous publishing houses. Fortunately, if you’re not talented in that way, you can outsource your book cover design to an affordable, professional designer.
Even if you are selling your eBook on Amazon, it’s important to create a dedicated sales page in order to get the word out about your eBook. The sales page will just link directly to the Amazon checkout instead of your own checkout page, but will serve the same purpose as it did prior to the Kindle publishing platform being available.
On your website, your blog, the sales page, and the various author pages that are allowed on the publishing platforms, make sure that your author’s page is excellent. Have a professional headshot taken, and get help crafting a profile and biography about yourself that attracts people to you and makes them want to buy from you. An often overlooked part of the Amazon publishing bonus is the Author Page. Be sure you complete your Amazon Author Page and include as many applicable links to further promote your brand.
Your book description should explain to the reader what is in the book, why you should be the one to write it and why they need to read it. Use all of the space (and character counts) provided to give your book a rich description. Bullet points work wonderfully here!
Your book description should explain to the reader what is in the book, why you should be the one to write it and why they need to read it. Remember, keywords matter too!
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Amazon offers some special considerations and marketing functions to authors who sign up for Kindle Select and choose to let Kindle offer their book exclusively for 90 days. During the period you’ll get some free marketing options. It’s a good idea to offer your book this way first to take advantage of these options.
Start marketing your book before you’re done writing it. If you start out with an outline of what’s going in the book, the name of the book, and other information, you can get your audience excited about the book before you’ve even finished writing it. Just stick to your writing schedule and be ready to meet your deadlines.
While you’re writing your book, you can create an Book trailer with digital video to use in your marketing efforts. The trailer can go on your sales page, in email marketing, and on YouTube, as well as be pushed out to social media as the publishing date draws near.
Making your eBook stand out from the rest is just like making any product or service stand out. Be a little clearer, a little faster, and a little more compelling than the next guy and you’ll be the one to make the sales.
Marketing has never been more powerful. Sure, it takes more creativity to be seen and it can be hard to make a lasting impression. But at the same time, there has never been a better time to find a direct or local audience, to apply a more cohesive marketing scheme across media formats and to […] The post How to Break the Monotony of the Marketing Hamster Wheel appeared first on Marketing...
Marketing has never been more powerful. Sure, it takes more creativity to be seen and it can be hard to make a lasting impression. But at the same time, there has never been a better time to find a direct or local audience, to apply a more cohesive marketing scheme across media formats and to do so at the press of a button.
Technology’s amazing forward progress that is causing almost all forms of daily marketing to change for the better. That being said, despite all of this progress, nothing, not even silicon valley, can prevent businesses from spinning their wheels. It’s very easy to feel as though today’s all-access marketing approach has caused you a lesser degree of potential. Or worse, so many options can lead you into habitual processes that may not be as worthwhile for you to take care of.
In the following post we hope to explore some of these marketing errors businesses from all over the world continually fall into, how to avoid falling into them yourself, and also how to fully gauge the success of whatever approach you do wish to take. So, what are these errors? See if you’re guilty of any of the following.
It can be essential to repeat a marketing campaign. This is why repetitive, easy to understand marketing and advertising cycles exist. We hope that if someone sees our advertisement more than once it will start to stick, and that’s when we may cinch the sale. It’s why many businesses decide to implement more than one strategy regarding the medium they use to their advantage.
However, an over-repetition of your marketing can become quite irritating to a customer. This may in turn encourage them to actively skip your advertisements, zone out, or ignore them. When we see the same ads over and over again, we just tune out. This is true with online and with traditional media.
This is why a few recuts of a video advertisement, for example, can be so useful. One that may play on television, one that may get your point across in the five second window before the skip option is available on YouTube, or even filming two different variations on the same theme can at least spice things up a little. Additionally, do not keep your marketing campaign running for too long. There’s a moment where everyone gets the point, and hammering it home even further can have diminishing results for you and your brand respectively.
Are your marketing campaigns too repetitive? Try split testing the visuals, or recutting videos to break the monotony.
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You likely remember at least one or two irritating jingles from your childhood. Those you had heard on the television, or through the radio. You can likely think of some you’ve heard in the last five years. These earworms can stick with you, but do they guarantee you’re to use the business they promote? Not always.
Some companies believe that irritation as a tactic is the most brilliant invention since sliced bread. Unfortunately, it can often lead to people feeling quite put off what you have to show. Your products should speak for themselves, demonstrated through minimal marketing that is more impactful, informative marketing that directs an audience, or marketing that excites. It must be positive. Negativity often fails to work in this form, and so it’s important to consider you do not follow those faulty business footsteps.
Just because your ad has a jingle doesn’t mean I will buy the product. Some jingles are irritating and turn consumers off.
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It is very common for brands, particularly intermediately sized businesses, to try and do everything in-house. They may have many departments set up, and so feel that they can design and publish their marketing in-house. They may utilize outsourced professionals to help them stock their ranks, but they may feel as though they can perfect the messaging, achieve the best graphic design through their own instruction, and commit to all of the photography of the product themselves.
This can be a mistake. It’s important that you keep in mind the need for an excellent marketing firm, especially one that can take your needs and reflect them in a less deliberate, more engaging manner. If you haven’t the expertise here, do not naively assume you can generate it overnight. Professional services will help you avoid the headache that is unpredictable or inconvenient marketing through and through. Perhaps more important, an outside firm has a more objective perspective, which often leads to better creative output.
Outsourcing your marketing efforts can bring a fresh perspective and a more objective approach for your next campaign!
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Sometimes, the most egregious issues are marketing campaigns that bore. We’ve all seen an advertisement for almost any product that can be publicly sold by this point, and so we know the normal, easy markers. For example, when we see a sultry man and woman flirt with one another in black and white, we can easily guess the ad is for a fragrance. You do not want your marketing to be this blatant or predictable. Try to do something different, something engaging, something that offers innovation in that marketing space. This way, you will avoid spinning your wheels, and instead launch a more innovative and thought provoking campaign.
Read how businesses routinely spin their marketing wheels, and learn how you can break free of the monotony.
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With this advice, we hope you can apply more worthwhile marketing efforts. Your audience wants a wow factor!
The post How to Break the Monotony of the Marketing Hamster Wheel appeared first on Marketing Sparkler.
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