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There are many kinds of professionals who might need to develop their own sense of a personal brand, and a lot of important reasons why that might be the case. For instance, anyone who is working as a freelancer or a creative will generally need to come up with a strong brand image and work […] The post The Process Behind Developing A Personal Brand appeared first on Marketing...
There are many kinds of professionals who might need to develop their own sense of a personal brand, and a lot of important reasons why that might be the case. For instance, anyone who is working as a freelancer or a creative will generally need to come up with a strong brand image and work to hone it as well as they can. This is also true of other artists and of anyone who is seeking to make their own name the core element of their business.
So how do you actually go about developing a personal brand, and how can you ensure that it will be as good as possible?
In this post, we are going to take a look at some of the major elements of the process of developing your personal brand. As long as you bear these things in mind, you should find that it is a lot easier and simpler, and that you are able to pursue your dreams much more easily.
First of all, you need to make sure that you are fully aware of the answer to this question: what is a personal brand, anyway? Essentially, a personal brand is just like the brand image that a corporation might have, but applied to an individual. As we have already seen, there are many kinds of professionals who might find they need a personal brand, and it is a good idea a lot of the time.
A good personal brand can help to lift you in people’s minds from a ‘regular’ person into this amazing individual, and a kind of icon that people can easily grasp in their mind. Good personal branding ensures that you get more business, and that people respect you more as an authority in whatever it is that you are doing.
Good personal branding ensures that you get more business, and that people respect you more as an authority in whatever it is that you are doing.
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In order to get to work on developing your personal brand, you first need to identify your traits that you are going to have as a major part of your branding. It’s important that you don’t simply invent something here out of thin air, as it would be challenging to then turn yourself into that.
Instead, you should aim to identify traits that you do already have, but which you could make much more of if necessary. It can be helpful at this stage to ask your friends and family for their opinions on you, and you should spend some time contemplating by yourself too.
Once you know the kinds of traits that you want to show off as your personal brand, you can begin to shape it all together in an interesting way.
If you are struggling to really work out how to do all this, you should consider the possibility of modeling yourself after someone. There are a lot of people you can look to here, depending on what kind of business you are in. For example, if you’re a model who wants to showcase her personality, you might be looking to model yourself after someone like Kinsey Wolanski. Or, if you’re a blogger, you might want to seek out your favorite blogger or social media star and see just how they do it.
Having a model will help you to solidify your own brand more, by focusing on how other people do it. What they share, how they share it, etc. Just make sure that you do not actually copy that person, as that is not really the idea here. You are looking for inspiration here! You are still aiming to be yourself as much as you possibly can.
One of the things about a good personal brand is that it works on a very emotional level, especially when compared to the brand that a business might have. You need to make sure that you are aware of how your personal brand is going to appeal to people emotionally, in terms of what kinds of buttons you are likely going to be pressing. If you are aware of that, you can work towards developing your brand much more swiftly and with a greater sense of achievement.
Bear in mind that building a brand of any kind always takes time, and that is just as true for a personal brand as any other. So make sure that you are taking your time, taking the process one step at a time, and just generally ensuring that you are aware of what you are doing at each point in the journey. You will have a great personal brand in no time.
Podcasts have exploded in popularity in recent years and their popularity is only growing. There are thousands of shows covering every possible topic, and podcast listeners are one of the most engaged audiences you can find. Podcasts offer a great way for people to learn something new on-the-go while commuting to work, doing the dishes, […] The post How to Use Podcast Guesting as Free Marketing appeared first on Marketing...
Podcasts have exploded in popularity in recent years and their popularity is only growing. There are thousands of shows covering every possible topic, and podcast listeners are one of the most engaged audiences you can find. Podcasts offer a great way for people to learn something new on-the-go while commuting to work, doing the dishes, exercising, and going about their daily lives. Appearing as a guest on podcasts, ie podcast guesting, is a great marketing strategy that doesn’t cost anything at all.
Appearing as a guest on a podcast exposes you to a whole new audience of people who could potentially become your customers. You’re getting direct access to a group of engaged listeners and a chance to share your expertise and help them with a problem they’re facing. If they found what you said to be valuable, they’ll look you up and enter into your marketing funnel.
Another reason this a great strategy is that it’s free and relatively easy to get started. Being a guest is much easier than running your own podcast or creating your own content.
The first step is to find the right podcasts to appear on. Your first instinct might be to look for big ones that have a huge following. But actually, it’s better to target small shows that are tightly focused on a specific topic.
Start by identifying your target audience and finding podcasts that share the same audience with you. If you target the wrong show, the audience won’t be interested in what you have to say and won’t follow you. They need to be people who share the same issues and concerns as your audience. Also, look for a show with a highly engaged following. Engagement is much more important than the number of listeners.
Approach the podcasts you identified with a solid pitch. Your pitch should briefly tell the podcast host who you are and why they should put you on their show. Explain how your appearance will benefit the show and its audience.
When you contact the show, offer 2-3 topics you can cover. Pick topics that are helpful for their audience and that you know a great deal about. This will be their audience’s first point of contact with you, so choose topics that show you in your best light.
Since this is the first time the show’s audience will hear you, you should take some time to prepare for your appearance. Make sure you know your topic inside and out. Talk with the host beforehand about what you will discuss. It might be good to get a list of the questions they’ll ask.
You should also make sure your tech is ready. The only equipment you really need is a good microphone and headphones. The sound quality matters, so use something more than your phone’s built-in microphone. Check to make sure everything works before the actual interview.
During the interview, speak clearly and use notes to keep you on track if you feel that would be helpful. Along with the information you’re sharing, give the audience a strong call-to-action and tell them where they can connect with you.
Where do you send the show’s audience? The best way to capture your audience is to direct people to a specific landing page with a a lead magnet, where you capture their name and email address and can then market to them. You can also use Facebook messenger or text marketing to have people perform a direct, specific action to engage with you, with the goal of getting people to subscribe to your list. Of course, you can also mention your social media profiles and tell listeners to follow you there.
However, if your goal is to use podcast guesting as a monetizable marketing tool, you will want to manage the way you capture interested listeners. Directing them to your own digital property, is the best way to do so!
Launching a business is about more than simply selling goods or services. If you want to acquire customers and secure a share of the market, you’ll need to develop your brand. By creating a strong brand, you can differentiate your company from its competitors and stand out from the crowd. To get started, take a […] The post Create A Brand That Stands Apart appeared first on Marketing...
Launching a business is about more than simply selling goods or services. If you want to acquire customers and secure a share of the market, you’ll need to develop your brand. By creating a strong brand, you can differentiate your company from its competitors and stand out from the crowd.
To get started, take a look at these top tips for creating a truly different brand now.
To develop a brand, start with positioning your company. This helps you to get into the mindset of your target market and understand how they’re going to view your firm. Is your brand based on ‘what’ your products do for customers, ‘who’ you are, or ‘how’ you operate? By positioning your company, you’ll have the building blocks you need to create a stand-out brand.
Look at the experience you want your customers to have and ensure you’re able to deliver it. Do you want to be known for delivering exceptional customer service? Are you a traditional company offering reliable services? Do your customers want to engage with you on a face-to-face basis or via the internet?
Look at your different customer journeys and pinpoint key elements of the customer’s experience. Use this to help form your brand. If you sell top-quality kitchens, for example, your customer care is going to be an essential part of their journey. Alternatively, if you sell convenience products, then swift delivery and fast transactions may be top selling points.
Everything visual that relates to your business is part of your brand. From your logo and company colors to the fonts you use on flyers – it all reflects your brand. Due to this, you may find it worthwhile to use a professional designer. If you don’t have the resources or knowledge to create these visuals yourself, working with a designer can be a worthwhile investment.
Remember – your branding is going to be used in various places. From your storefront and signage, to letterheads and customized shaker cups, it’s important to ensure that your branding will look impressive in various environments. By working with a professional, you can simplify the process and ensure you have the visuals you need in varying formats.
Many companies operate within the same industry and compete with another, so what makes them different? Your brand story is unique to your company and no-one else can emulate it, so use this to your advantage. Sharing your brand story doesn’t just tell people about your business, it prompts engagement and can gain customer loyalty. Furthermore, it also gives your target audience an insight into your company persona and brings your brand to life.
A strong brand can transform your company’s performance, so don’t overlook it or leave it to chance. If you’re not sure how to develop a brand, it’s worth getting specialist advice. With the right development, your brand can attract and retain customers, as well as increasing your profitability.
If I don’t get my daily cup of coffee I could turn 28 shades of crazy. Which means I never miss my morning cup of love. This also leads me to checking out different coffees when I’m feeling adventurous. Which led me to trying out a couple blends from Fire Dept. Coffee. Sipping with Fire […] The post Infused With Bourbon: Sipping with Fire Dept Coffee appeared first on Marketing...
If I don’t get my daily cup of coffee I could turn 28 shades of crazy. Which means I never miss my morning cup of love. This also leads me to checking out different coffees when I’m feeling adventurous. Which led me to trying out a couple blends from Fire Dept. Coffee.
So let me tell you a little it about the company. Fire Dept. Coffee is a veteran-owned business dedicated to providing great-tasting coffee to people everywhere. Every order is freshly roasted in Rockford, Illinois, by a dedicated team of firefighters, first responders, and coffee connoisseurs.
I think this is pretty cool! They also give back to the community through their Fire Dept. Coffee Foundation.
Now, let me tell you about the two coffees I tried.
First, this Bourbon Infused Coffee is incredible! I am a person who rarely likes flavored coffees because they typically taste artificial to me. But this right here has my taste buds singing. It has such a smooth taste, and the bourbon… perfection!
This coffee smells like hot bourbon when you brew it. Read that again. You have never smelled something so good til your kitchen smells like hot bourbon first thing in the morning.
Now that you can smell it, let me tell you about the taste.
It. Tastes. Incredible.
You will want to brew this coffee whether you’re alone or having guests over. This gourmet cup of heaven will delight all of your senses. It’s a rich, strong flavor, but not overwhelming. The taste will briefly linger on your tongue just long enough to make you want to take another sip. Whew!
So then I tried the Original Medium Roast Coffee. Because as any avid coffee aficionado will tell you, there’s nothing like a regular cup of coffee.
When I first tasted it, I literally said, “dang that’s a good cup of coffee.” I said it out loud. A smooth, full bodied coffee, with a hint of a chocolatey undertone. It is sooo good.
The freshness of the coffee, the full bodied flavor. No burnt aftertaste. Nothing lingers on your tongue. Just smooth and satisfying. These folks at Fire Dept. Coffee know what they’re doing.
And they even put a sticker in my box… I am like a little kid sometimes, but I love swag and I was excited to get my sticker!
So this is how Fire Dept. Coffee made it to my “Stuff I Love” category here. They brew a mean coffee bean!
I absolutely love that they communicate with you every step of the way. I not only received an email confirming my purchase, but I received another notification when my coffee beans were being roasted, then shipped. It’s an engaging customer service process for people like me who always want a real-time status update for orders. I know I’m not the only one!
And if you think you have to grind your own beans, think again! I actually ordered both my bags as ground – the freshness is undeniable. You can also subscribe to their coffee subscription, and/or you can join their Coffee of the Month Club – I am definitely going to check this out.
They even have some fun gear for sale – mugs, stickers, tshirts, etc. I like all the fun swag – their Shellback Espresso gear is pretty sweet!
But right now, I need to go order another couple bags of these two roasts!
The post Infused With Bourbon: Sipping with Fire Dept Coffee appeared first on Marketing Sparkler.
Competition is everywhere, and if you run a small business, then you need to fight in order to survive against other companies that offer a similar product or service. Whether you win your fight or lose, it will depend on how much time and energy you put into your marketing efforts. Today, there are more […] The post A 9 Step Approach To Marketing Your Small Business appeared first on Marketing...
Competition is everywhere, and if you run a small business, then you need to fight in order to survive against other companies that offer a similar product or service. Whether you win your fight or lose, it will depend on how much time and energy you put into your marketing efforts.
Today, there are more marketing techniques and channels than ever before. From print media through to native ads network, there are plenty of choices out there. There are so many choices that it can make it difficult for business owners to figure out what techniques to try, and when.
So, if you run a small business, how can you tell whether you are doing the right thing in your marketing strategy? In this article, we’ll share a nine step approach to marketing your small business.
When it comes to marketing, the first thing that you need to know is what you are selling and who you are selling it to. Understanding your customer is essential if you want to market your business effectively.
Get to know your audience by answering these 5 starter questions:
Having a picture of who your primary customer is will allow you to target your marketing directly at them.
You should also look at who you’d like to market your business to. Work out the demographics of any new customer base that you would like to appeal to and market your business toward them.
What have you got that the other businesses of your type don’t have? Understanding what sets you apart from your major competitors is essential. If you know what sets you apart, you should use this in your marketing. Having a major point of differentiation will add value to all of your marketing campaigns.
Understanding what sets you apart from your major competitors is essential. Having a major point of differentiation will add value to all of your marketing campaigns.
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These days, it is essential for all businesses to have a website. This may sound simple, yet there are many businesses who are relying on free social media platforms as their website. Your website is your digital storefront. Even if you don’t sell products or services online, you should at least include important information about your business on your website.
You should also see your website as an opportunity to have a 24/7 salesperson working for you. Using automated chatbots, you could handle basic customer service queries. Not only will this help drive customers to your business, but it will also help you to deal with many of the basic queries that your team would otherwise need to help out with.
You should see your website as an opportunity to have a 24/7 salesperson working for you.
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Search engine optimization (or SEO) is a series of processes that allow you to increase the organic traffic to your website. It looks at improving the position of your website in the search engine results pages. It is a long term strategy that is worth employing to ensure your website is reaching its full potential.
The type of processes involved in SEO includes link building, optimizing the speed of your website, making sure that your site and content is optimized for mobile, and using local SEO practices to promote your business online in your local area.
When you’re just starting out marketing your business, you will want to make the fastest gains possible at first. Whether you start of with paid ads, influencer marketing, or something similar, employ tactics that will bring you the greatest return on your investment. This money can then be channeled back into longer-term goals, such as building up your organic searches through SEO.
Pay per click marketing involves placing ads online that will cost you, depending on the number of people that click on them. For marketers of small businesses like yourself, they offer excellent value. If your campaign is a success, you will get lots of clicks, and you’ll only pay for the visitors you get. If you’ve missed the mark in your campaign, then the hit won’t be as high as if you’d have paid for a certain amount of impressions.
With over half of the world’s population on social media these days, it seems to be a bit of a no-brainer that you would want to have a social media presence for your business. And yet so many business still don’t use this channel regularly.
If you don’t already have social media profiles for your company, set up accounts with all of the major platforms. Then get to work on building up a following. Don’t just spend your time sharing new products or promoting your services. Nobody wants a 24 hour sales pitch.
Instead, develop a real content strategy that offers a mix of original and curated content. Share articles and videos that add value to your followers. Inspire them and entertain them, you don’t have to just sell to them. All of this will create a stronger brand identity, and it will be one that your customers will attach themselves to.
Engagement is imperative. Be responsive to messages and comments that you receive on your profiles. The more you can interact with users, the better.
Social media is also a great platform for placing very tailored ads. You can really refine the demographic that you’re targeting and retargeting with your ads. This is where it is really important to know your audience.
Engagement is imperative. Be responsive to messages and comments that you receive on your social media profiles. The more you can interact with users, the better.
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When you get a visitor to your site, you should do everything possible to make sure that they leave their email address before they go. Offering discounts and/or exclusive content for joining mailing lists are 2 simple ways to find out who your visitors are, as you work to close a sale.
Make sure that you make the most of your email marketing lists. Again, as with social media, don’t just sell in an email. Add value with links to articles and videos that your customers may find relevant and useful.
How often do you get a visitor to your site that goes through the motions of looking at an item, adding it to their basket and then leaving the site? It probably happens very often. These customers are ideal for retargeting. You can either set up abandoned cart follow up emails if you have them on your email list. Alternatively, you could retarget them with adverts that remind them about the product that they were interested in so that they will return and seal the deal.
These are the nine top ways to market your small business. Whether you employ some or all of these tactics, make sure you use an integrated approach to build a profitable marketing strategy. Then create a step-by-step system execute the tactics so that you can experience wins, measure results, rinse and repeat!
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When you think about marketing, you probably think about social media posts, Google Adwords campaigns, billboards, and all of the usual stuff. Chances are you rarely give a second thought to your staff…but you really should. Your employees can be one of your greatest assets when it comes to effectively marketing your business. Your staff […] The post Your Employees Can Be Assets To Your Marketing Efforts appeared first on Marketing...
When you think about marketing, you probably think about social media posts, Google Adwords campaigns, billboards, and all of the usual stuff. Chances are you rarely give a second thought to your staff…but you really should. Your employees can be one of your greatest assets when it comes to effectively marketing your business.
Your staff are ambassadors for your brand – they are the people at the front and center of everything you do and are typically the first people your customers will interact with at any given time, so it stands to reason that they can, and should, play a key part in your marketing strategy – here’s how…
You might not immediately link customer service with marketing, but they really are inextricably linked. After all, one of the most effective forms of marketing is word of mouth marketing. If your employees are able to treat customers really well, this will be reflected in good reviews online and more word of mouth recommendations to friends and family members.
That’s why it is absolutely vital that you invest in good customer service training, and ensure that all of your employees are happy and on the same page. You want staff to be a delight for your customers to deal with, instead of being grumpy, unhelpful, and disinterested. This is something that can so easily happen when employees aren’t happy.
If your employees are able to treat customers really well, this will be reflected in good reviews online and more word of mouth recommendations to friends and family members.
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Having your employees be ambassadors for your brand by posting about you online is a great way to increase social media engagement. Whether you have them post candid shots of themselves, happily working away in the office, or get them to pose with the latest products you’re looking to sell, there is so much they can do to get your company noticed on the internet.
The more people who are on the same page posting about your business in a positive way, the more people you’re going to reach. This in turn, means more potential customers are going to take notice of your business.
Actions you can encourage your employees to take online include:
Basically, anything you can do to get your business out there via your employees is something worth doing. That is, if you want to improve your online marketing without spending a whole lot of money.
What are some actions you can encourage your employees to take online to support your marketing efforts?
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Often, as a business owner, you think you know best about every aspect of your company and how it should be operating. But the fact is, you are not infallible, and you can get things wrong. Or you may miss certain opportunities. That’s why, especially when it comes to marketing, it is always worth asking your employees if they have any ideas.
After all, your employees work on the frontline of your business, which means they really do have a lot of knowledge about the products and services you offer, as well as the people who buy them. They may have some unique insights that you don’t, and they may just hit upon a great new way to market your stuff.
This is why you should always have a suggestion box available and encourage employees to use it – maybe even offer a bonus for any employee who hits upon a great new way to market the company. It’s always worth a try.
Your staff may have some unique insights that you don’t, and they may just hit upon a great new way to market your products and services.
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A big part of marketing in 2020 is content writing. It can be difficult to find a good content writer who really understands your business, and is able to write about it in a natural and compelling way. It may be worth seeing if any of your employees are up for the challenge.
Obviously, not everyone is a naturally talented writer. But many people can write well when they know the subject inside out, and this means your staff can be a well suited to writing. By allowing staff who are able to do this to create guest posts that can be submitted around the web, you could do a lot of good content marketing!
The great thing about doing this is that every employee will have a different specialty, and a slightly different perspective on the business. You could potentially get a whole lot of content out of your employees, and you may find that they actually love being able to be creative in this way.
Obviously, you can’t expect staff generated content to be always 100 percent perfect, but if it’s informative, engaging, and persuasive, it really doesn’t need to be perfect. You can always employ someone to do some light editing if necessary too.
One of the best ways to use your employees as part of your marketing strategy is to enable them to volunteer to do good deeds in the community. Customers love to support brands who give back and do good for others. By enabling your staff to bake cookies in aid of a cancer charity or do a 5k to raise funds for the local animal shelter; you can raise your profile in the best possible way. All the while helping out and giving your employees something meaningful that they can be proud of in their working life.
Incidentally, if you’re wondering ‘how do you engage a remote workforce?’ this is a great way to do it. Helping others is good for the soul, and it is undoubtedly good for business too, so why not see what you can do?
Your employees are marketing powerhouses. If you give them the training and tools they need, and you look after them well so that they are passionate about your business and all it entails, they will get out there and do much of your work for you.
They will ensure your customers are happy, sing your business’ praises on social media and take up many of the marketing tasks you may otherwise have had to outsource. Look after your employees!
The post Your Employees Can Be Assets To Your Marketing Efforts appeared first on Marketing Sparkler.
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