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Let me ask you something. How much content is thrown at you on any given day? It’s a lot, isn’t it? We’re bombarded by articles, social media posts, emails, podcasts, videos etc. We come across a lot more content than we could possibly consume any given day. And chances are that a lot of it […] The post How to Break Up Your Content And Make It Easy to Scan appeared first on Marketing...

Let me ask you something. How much content is thrown at you on any given day? It’s a lot, isn’t it? We’re bombarded by articles, social media posts, emails, podcasts, videos etc. We come across a lot more content than we could possibly consume any given day. And chances are that a lot of it is good stuff.

As a result, we’ve all gotten pretty good at scanning and then picking and choosing what we actually want to read, watch, or listen to. And that’s why it is important to break up your content and make it easy for your readers to scan through it.

Why Breaking Up Your Content And Making It Easy to Scan Is Important

If you can’t show them at a glance what the post is about, chances are pretty good that they’ll move on to something else. Here are a couple of different things you can do to break up your post and make sure it’s easy to scan.

Use Headlines and Sub-Heads

Take a look at this post. Do you see how I’m breaking the different elements of making a post easy to scan down into subheadings? You can do the same with your blog post. Think of the outline of your post. Each point in your outline could be a subheading. Start with those and then fill in the content.

Or if you prefer, start with the content and then go back and add the sub headings. Create the content and work in the subheadings in whichever way works best for you. The only important thing is that they are in there before you hit publish.

Keep Your Paragraphs Short

Reading online is a lot different than reading something on paper. Books, newspapers and magazines can get away with long paragraphs. Online it’s a different story. Text is harder to read on digital devices and our attention span keeps shrinking.

One of the most effective things you can do to keep your readers reading is to keep your paragraphs and sentences short. Don’t make it much longer than three or four lines.

One of the most effective things you can do to keep your readers reading is to keep your paragraphs and sentences short. Don’t make it much longer than three or four lines.
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Use Lists And Bold Important Key Terms

Next you want to go through your content and see if there’s anything you can present in the form of a list.

• • Use a list instead of several related sentences.
  • Use a list to share examples.
  • A list is a great way to break things up and grab your reader’s attention.
  • Lists can be as long or short as you need them to be.

And let’s not forget about other formatting options. Bold important key terms, italicize them for emphasis. All of these formatting options make it much quicker and easier to scan a piece of text and figure out what it’s about without having to read every single word.

Pull Them In With Graphics

Last but not least, let’s talk about graphics. A picture is one of the best ways to convey within seconds what your blog post is about and generate interest. Just scroll through your Facebook feed and look at what’s getting your attention. Or how about browsing through Pinterest? Images hook you and grab you in. They are also a great way to break up longer sections of text. Make sure you use them to their fullest advantage.

It is important to break up your content and make it easy for your readers to scan through it. Here’s how you can easily do this.
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Final Thoughts

It’s important to not only consider the device that your reader is using, but also the attention span of today’s reader. Use these different methods to make your content easy to scan, and you will likely increase the dwell time on your website. Nobody wants to read long, unformatted chunks of text online. Nobody.

Ciao,
Miss Kemya

The post How to Break Up Your Content And Make It Easy to Scan appeared first on Marketing Sparkler.

When it comes to putting a marketing plan together, it’s important to know how to include a social media campaign into your plan. Because social media is an incredible tool to make use of in the modern day and age, and being able to utilize it to its full power is key for success in […] The post Why Choose the Top 3 Social Media Platforms For Your Small Business appeared first on Marketing...

When it comes to putting a marketing plan together, it’s important to know how to include a social media campaign into your plan. Because social media is an incredible tool to make use of in the modern day and age, and being able to utilize it to its full power is key for success in your small business.

Before you get started with every single social media platform out there, it’s important to know what social media platforms are best for a small company like yours. So, here are the top three, with a little more detail about why they’re so powerful below.

Why Choose the Top 3 Social Media Platforms For Your Small Business

Facebook

Facebook is quite an old social media platform, and it’s been around the block, meaning there’s a lot of features that are small business friendly. Not to mention just how many users there are on Facebook; over a billion, who are active on a very regular basis.

Indeed, advertising on social media is incredibly easy on Facebook, and with help from people like those at dappergoat.com, you could very well corner your niche market over the next 6 months. Facebook Business Pages are made for companies like you!

Instagram

Instagram is still fast growing, and that means it’s a great platform for a small business to jump on and get going! Of course, if you’re planning to be active on a daily basis at least, you can very well push your posts to the front page of Instagram.

Instagram is visual based, and via a use of photos, stories, and videos, you could build a real audience for your brand here. Instagram also has a very specific userbase; composed mostly of the younger generation, this is a good way to appeal to all corners of the market. This is particularly true if you use it, alongside marketing on Facebook. People browse Instagram at all times, as the platform is designed for mobile use. This means users can easily use it while they’re on the go. In short, you could always be in your audience’s pocket.

Twitter

Twitter is a great place to run advertisements. They seem to have a slightly higher click through rate than ads that are placed on Facebook. However, it loses the edge because of just how fast moving and competitive the world of Twitter is. Engagement demands you to be on the ball at all times, and when combined with both Instagram and Facebook, that may take a lot out of your business schedule.

And yet, when used right, it’s still good for your small business. It’s a good way to come up with a lot of traffic towards your business, which not only helps you to rank better on Google, but it also ensures you have a target audience to help dictate how you’ll be promoting on social media in the future. Besides this, out of the big 3, Twitter is a perfect platform to use as a research tool. Many users (like myself), check Twitter for trending news and topics before any other platform!

Social media platforms are there to be used as tools, and it’s important to know which ones are best for your company. Figure out where your desired audience is looking for the solutions that your business provides. Then craft a social media strategy that meets your audience where they are. Make sure you keep these three above at the top of your list, as they are likely to work out best!

Ciao,
Miss Kemya

The post Why Choose the Top 3 Social Media Platforms For Your Small Business appeared first on Marketing Sparkler.

When you are first starting out with your brand development, it can be challenging to know whether or not you are doing everything you should be doing to make it as complete and rounded as possible. The truth is that there are a range of important qualities which you need to look out for if […] The post 3 Major Qualities of Great Brands appeared first on Marketing...

When you are first starting out with your brand development, it can be challenging to know whether or not you are doing everything you should be doing to make it as complete and rounded as possible. The truth is that there are a range of important qualities which you need to look out for if you are going to develop the strongest possible brand.

Here are some of the major qualities of great brands that you should be aiming for as best as you can, to ensure the brightest possible future for your business.

3 Major Qualities of Great Brands

Specificity

First of all, you need to try and avoid having a brand image which is too generic, or which could be used for a wide number of types of business and products. If you do that, you are going to find that your brand doesn’t work too well. Think about specifics, and try to make your brand as specific as you possibly can.

It might also be worth doing some research into other brands operating in similar areas to you. For example, if you are operating in the world of cbd, look at marketing for cbd brands to see some specifics on how to do it better. The more specific you go with your own brand, the better.

Relevancy

A strong brand must also always be highly relevant. What do we mean by this? Simply that it has to meet people’s expectations for the kind of brand it is, and perform the way that people want it to, for the most part. With good relevancy comes a much higher degree of loyalty, so that is something that you might want to consider if you want to build a strong customer base.

If you are looking to build relevancy in your brand, think about what your brand seems to be suggesting about itself and what it will deliver. Then, make sure that you are actually delivering on those things.

Agility

Perhaps one of the most underrated qualities of good brands is that they tend to have strong agility. You can think of this as a kind of essential flexibility. Ultimately, it means that your brand has the wherewithal to change with the times in an organic and sensible manner. Without good agility, your brand might not survive the times, especially if there are any profound changes in the culture around business or the world in general, as there has been with Covid19.

A brand that can respond well to a fast-changing world is one that is much more likely to survive – and survive in a strong way, too. To improve agility, you can think about what your brand might look like in different situations. If you can’t work that out, it might mean that it is simply not agile enough.

These are some of the most important characteristics that great brands tend to have, so it’s a good idea to get as close to them as you possibly can.

Ciao,
Miss Kemya

The post 3 Major Qualities of Great Brands appeared first on Marketing Sparkler.

In a world where lead generation seems to rule the marketing funnel, it can be easy to focus on acquiring new customers. After all, you need to sell more to make more, right? So naturally, most businesses focus on expanding their customer base to achieve this increase in revenue. However, the old adage remains true […] The post Should You Focus On Customer Acquisition Or Customer Retention? appeared first on Marketing...

In a world where lead generation seems to rule the marketing funnel, it can be easy to focus on acquiring new customers. After all, you need to sell more to make more, right? So naturally, most businesses focus on expanding their customer base to achieve this increase in revenue.

However, the old adage remains true as well. It’s cheaper to retain a customer than it is to acquire a new customer. Which means we should be focusing on customer retention at all times.

Seems like a contradiction in focus, doesn’t it? Here’s the thing. A business should be focused on customer acquisition AND customer retention. You want to gain new customers while keeping existing customers. A natural churn rate is unavoidable. However, there needs to be a conscious effort to balance the scales. And companies should have a strategy for both.

Should You Focus On Customer Acquisition Or Customer Retention?

If you are a new business, the bulk of your marketing efforts will be focused on getting visibility in the marketplace for lead generation. Conversely, an established business should focus the bulk of marketing efforts on customer retention. But what are the best methods to achieve each of these goals?

Fortunately, this infographic from First Data can help! Use the tips and insights in this Customer Acquisition vs Retention infographic to strike the balance required to help grow your business.

This infographic was created by First Data, a provider of merchant services.

Ciao,
Miss Kemya

The post Should You Focus On Customer Acquisition Or Customer Retention? appeared first on Marketing Sparkler.

It’s a golden rule of business: You can’t grow if you don’t invest. However, for many self employed experts and small businesses, working with a limited budget can make investment strategies confusing and challenging. In today’s climate, where a global pandemic has slowed down revenues and activities, investing more into your business could seem counterproductive. […] The post 5 Rules Of Spending More To Earn More appeared first on Marketing...

It’s a golden rule of business: You can’t grow if you don’t invest. However, for many self employed experts and small businesses, working with a limited budget can make investment strategies confusing and challenging. In today’s climate, where a global pandemic has slowed down revenues and activities, investing more into your business could seem counterproductive. But don’t dismiss investing for growth just yet.

If you’re going to invest in your business and see a return on your investment, you need to be able to answer one question: What benefits will you get from the investment? This is not as easy to answer as it sounds. After all, business investments don’t offer as linear a return as some might think. So spending $1 could return $1, but it could also return 50 cents or $5. It’s not a 1:1, or dollar for dollar, ratio.

So how can you determine what you should be investing in, and when? Here are 5 instances where spending more can help you earn more too!

5 Rules Of Spending More To Earn More

If you’re going to invest in your business and see a return on your investment, you need to be able to answer one question: What benefits will you get from the investment?
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The investment saves you time to achieve more.

Whether you run a small business or you’re a freelancer, you understand that your time is limited. There is so much to do and yet do little time to do it all! Outsourcing some of your day-to-day tasks can seem like a bad idea at first. You are accumulating jobs to make sure you can build enough revenues. Surely paying someone to do your job isn’t going to create a new income. You’d be wrong to think like that. Strategic outsourcing enables you to free up time, which you can use to focus on your income-generating tasks. In other words, you create not only time for yourself but also for your clients when you outsource.

Strategic outsourcing enables you to free up time, which you can use to focus on your income-generating tasks.
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The investments helps improve your business.

Smartsourcing is the next step after outsourcing. Wait, what is smartsourcing? It’s a practical process that lets you transfer some of your most vital business processes to an expert, who can improve them. Unlike outsourcing, where you get rid of time-consuming jobs that don’t generate income, smartsourcing focuses on the money-making part of your business to make it work harder.

The marketing investment builds the brand. 

Marketing and advertising can boost your reputation and increase your audience outreach. If you’re going to make advertising work for you, you need to understand the golden rules of success. Take inspiration from some of the best ad campaigns to have graced the social media space with their presence recently. In 2018, Promo launched a B2B sales video showing off their fun and creative personality with a witty kid. The result? A boost in engagement. Learn from the pros and spend where it matters!

When should you invest in your business? Here are the 5 rules of spending more to earn more.
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The investment improves efficiency. 

It’s never the right time to buy new equipment. However, the longer you postpone equipment investment, the more likely you will waste time and money. Slow, inadequate, and ineffective tools cost you more money than they bring. Improve your results with tools that support your growth.

Slow, inadequate, and ineffective tools cost you more money than they bring. Improve your results and efficiency with tools that support your growth.
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Investing strengthens your expertise, and boosts your confidence.

Hey, we all have days where we fear that everybody else is better than us. Those bad days, unfortunately, are part of human nature. But, if you invest in yourself and your skills, you can help keep them at bay. Why not take an online course, for instance? You can strengthen your existing knowledge and discover a few new tips too. This will make you feel more confident and positive about your business. More importantly, you can also secure game-changing certificates. As a self-employed professional, you know that convincing new clients of your worth can be challenging. However, if you can showcase the latest industry expertise, you’re more likely to make a positive impression.

Final Thoughts

It is important to invest in growing your revenue potential. Independent and small businesses need to reframe the way they look at expenses. Instead of “spending money,” why not call it “investing in the business.” After all, any money spent on the business is in fact an investment in the growth of the business.

We all know you have to spend money to make money. When you are working on a tight budget, identifying the best investment strategies to boost your income can make a significant difference. You don’t have to invest all at once, but you do have to prioritize the whens and whats in order to stay efficient and grow your revenue.

When you are working on a tight budget, identifying the best investment strategies to boost your income can make a significant difference.
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Ciao,
Miss Kemya

The post 5 Rules Of Spending More To Earn More appeared first on Marketing Sparkler.

It’s estimated that there are over 3.5 billion smartphone users worldwide. In 2020, smartphones are an essential piece of kit for business owners and consumers. So, whether you’re a start-up business, small business, or entrepreneur, mobile marketing campaigns are a trend you can’t afford to ignore. There are plenty of ways to take advantage of […] The post Innovative Mobile Marketing Campaigns To Learn From appeared first on Marketing...

It’s estimated that there are over 3.5 billion smartphone users worldwide. In 2020, smartphones are an essential piece of kit for business owners and consumers. So, whether you’re a start-up business, small business, or entrepreneur, mobile marketing campaigns are a trend you can’t afford to ignore.

There are plenty of ways to take advantage of mobile marketing and create innovative campaigns that engage customers, sell products or market your brand. In this article, we’re going to show you how other brands have been smashing mobile marketing so you can learn from their innovative campaigns.

1. Burger King – Burn That Ad

Burger King’s Burn That Ad campaign launched in March 2019 in Brazil. The premise behind the campaign was to encourage consumers to ‘burn’ Burger King’s fast-food rivals by using their augmented reality (AR) app.

Brazil-based consumers were asked to launch the Burger King app and point their smartphones at their competitor’s adverts. The app would show the ad burning in flames and a notification followed that told the user they’d won a free Whopper, which could be claimed at their nearest Burger King restaurant.

2. Dominos – Piece of the Pie Rewards

Launched in April 2018 for the Superbowl, Dominos asked customers to sign up for their Piece of the Pie Royalty Program on their app. Once signed up, people were encouraged to scan a pizza of any kind to earn 10 points. Once they collected 60 points, they could claim a free Dominos pizza.

Dominos’ new iPhone and Android game, Piece of the Pie Pursuit, placed users in the middle of Dominos’ latest TV ad where they had to navigate their way through a virtual reality of the Rude Goldberg machine, from their latest campaign. Players encountered pizza-based challenges like guiding a pizza cutter vehicle on a race track.

3. Orange – Two for One Wednesdays

Taking us back to 2003, U.K. mobile provider Orange (now EE) launched their infamous 2-for-1 Orange Wednesdays marketing campaign. The last day the promotion was available, Orange customers were invited to pick a film and a cinema and claim a free ticket via SMS. It’s estimated that over 38 million extra tickets were claimed during the promotion.

The idea behind this innovative mobile marketing campaign was to encourage people to go to the cinema on a Wednesday, one of the least popular days to go in the U.K. Wednesdays quickly became the new Thursday and Fridays, with 14% of the total market share.

4. Wendy’s – Keeping Fortnite Fresh

Popular video game Fortnite has over 350 million players. Fortnite is owned by Twitch.tv, who ask streamers to invite other players to watch them play, comment on their game and earn money through streaming.

However, Twitch isn’t open to brands and never has been, so Wendy’s took it upon themselves to do something very clever.

They created a brand character based around their mascot, Wendy, and vowed to destroy all the freezers in Fortnite, for 9 hours straight. Why? Because Wendy’s have a ‘fresh, never frozen beef” policy. Their marketing campaign went viral, driving engagement and brand awareness.

5. Ikea – Ikea Place

Ikea Place is a mobile app that Ikea launched in 2019. In this augmented reality app, customers can see lifelike versions of over 2,000 Ikea products, like sofas, armchairs, storage units and more within their homes. The idea behind the app is that it helps consumers make reliable purchase decisions by offering them the chance to see products 3-D rendered into their living spaces.

Ikea has struggled to gain traction in the eCommerce side of their business. So their new app aimed to increase online sales by reducing the need for customers to visit their stores to measure up products or picture them in their homes.

Since not everyone lives near an IKEA store, this app was a great success and it’s estimated that it will net €5 billion ($5.9 billion) in online sales by the end of 2020.

Conclusion

We won’t lie, it is a challenge to stand out from the crowd when it comes to mobile marketing campaigns. But, there are guidelines you can adopt to start generating success.

It’s important to channel innovation while understanding what your customers want. Plus, you want to make sure anything you come up with aligns with your brand image, brand values, and brand message.

You don’t have to use new technology to do it. More than 70% of people read their emails via a mobile app, so something as simple as email marketing can give you an edge. If you have no experience in this area, you can make use of handy tools like Wix’s easy to use website builder which allows you to create email campaigns via their mobile app.

Whatever you decide to do, just remember to create an experience that your customers will find memorable, while making use of the technology and tools available to you.

Ciao,
Miss Kemya

This is a guest post from Georgie, a Content Contributor for UKWebHostReview. She is passionate about sharing her enthusiasm for technology through her content writing work, with a mission to help others learn and understand what makes the digital world so successful.”

The post Innovative Mobile Marketing Campaigns To Learn From appeared first on Marketing Sparkler.

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