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Marketing Affairs

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  • April 13, 2011 03:41:28 AM
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Product review: Riviera for Skype

Photo cred: Zsolt VajdaThere's a lot of buzz in the blogosphere around the "blogger outreach campaigns" done these days by companies. Lots of them go totally wrong, generating nothing but bad PR for brands.This is a blog post I decided to write mainly because I recently got a software product review offer on the email. Don't know exactly how they picked me, but it just happens that the product they're promoting might prove to be useful for me after all.I was happy to see that they're offering...


What motivates you !?

Photo cred: Jinx!Hello world ! Yes, I've taken a short vacation from writing on this blog and this is mainly because my schedule looked like hell for the last months...of course this doesn't mean that the torment is over, or is it ?!I came across an interesting video about what motivates us at home and in the workplace. To be honest with you, I'm surprised how much I can relate to what Dan Pink is saying about this.As usual, let me know what your thoughts are after watching this video. What...


20 Ways To Become The Best In Your Field

Photo cred: Leo ReynoldsBecoming the best in a certain field has always been the ultimate challenge. This requires determination beyond anything. It means not settling for "second best", not going halfway in your journey to success and fulfillment, surpassing yourself and all the others while you evolve and grow.I received a list from Adrian Soare called "101+ Ways For Becoming The Best In Your Field". We will attach it to the blog post so you can download it and check it from time to time to...


The Difference Between a Boss and a Leader

Photo cred: nestor galinaIs a boss different than a leader ? I'd like to think so and I'm sure you'd agree. Keeping it clear and simple I'd like to point out the major differences between them:A boss inspires fear. A leader inspires enthusiasm.A boss uses words like "I", "Go". A leader uses words like "We", "Let's go".A boss knows how it is done. A leader shows how it is done.A boss's focus is on fixing the blame for the problem. A leader's focus is on fixing the problem.A boss drives people. A...


How to attract attention to your products or services

photo cred: captcreateRecent marketing campaigns are spread worldwide and all potential customers are literally bombarded with adds for all kinds of products. People have gotten to the point where it is all background noise. We let that which does not matter slide because we fear that our head will explode if we have to remember everything.It's about time for smarter and more interesting marketing that captures the target customers' attention and interest. Here is a video that shows a few...


Guys Listen Up

When you say skincare you naturally think about women as being the right consumer. But isn't that just half of the equation. Why not focus also on the guys ? According to Garnier, a lot of Singapore's men think of skincare as being sissy.See how Garnier Men got them to talk about their complexes by using a video of a couple breaking up over oily skin. Using their interactive site, girls could customize the campaign's video and send it to any guy they think needs to listen up.Of course this went...


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