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Today all of us have become a victim of online shopping. There are few pointers one need to keep in mind while developing an online portal for shopping. The e-commerce website that you are using shouldn’t dangle, while you are viewing the products on such online site. It’s vital that the online website be hassle-free […] The post Why cloud hosting is ideal for e-commerce websites appeared first on Technology...
Today all of us have become a victim of online shopping. There are few pointers one need to keep in mind while developing an online portal for shopping. The e-commerce website that you are using shouldn’t dangle, while you are viewing the products on such online site. It’s vital that the online website be hassle-free while it’s being used. Moreover, the security of the online site is equally significant since there is a massive increase in cyber criminalities. Similarly, during the online discount deals or holiday season, there are many things which can go wrong because of the monstrous traffic on such sites. It’s indispensable to have the best of the support for the online store from the hosting provider.
Cloud hosting is one of the finest ground-breaking technologies which is existing as of now, which allows the website owner to store its files and enables its website to be hosted on the limitless number of machines, acting as one system. To elevate the performance, the website owner should host its website with an unswerving and firmly managed cloud hosting provider. Some of the ways in which cloud hosting can help in stirring your website’s targets are as follows:
- Protected and Mountable Website: While using cloud hosting, the website owners do not have to be burdened with regards to the protection and mounting of the website. These are two of the reasons why the websites fail to perform the discount deals and holiday seasons. Cloud hosting takes care of the safety of the website and furthermore, the reinforcing of the software and server.
To boost these, the cloud hosting helps in taking automatic backups guaranteeing that a copy of all the data is stored at a secured location. In the event of any debacle, your website is back to normal in a fraction of seconds, which is possible only because of the automated backups which are done by cloud hosting.
- Efficient User Experience: Cloud hosting helps the website owner to host multiple e-commerce websites on a single server or to host a single website on a server. Therefore, this helps in optimizing the sales on the e-commerce websites, warranting lowest loading of the pages on the website.
Cloud hosting helps the end user to operate the website smoothly and thus, enhances the sales on the website.
- Excellent service: Cloud hosting delivers a smooth operation of the website along with a total control over your website. The website owner can accomplish or gauge its server on its own without anyone’s help.
It helps in increasing the business of the website owners by captivating the hosting related issues of the website owners.
Cloud hosting is hence a web hosting solution which doesn’t require any hefty investments and can be customized as per the needs of the website owners. All the e-commerce website owners can now focus more on developing their business.
All the e-commerce website owners, let’s start hosting the websites using CLOUD HOSTING!!
The post Why cloud hosting is ideal for e-commerce websites appeared first on Technology Points.
Instagram and Snapchat are two giants in the field of digital marketing. Both of these platforms are the favorite of a large number of people and are best for online marketing. For a digital marketer, selecting one of them is somehow a difficult task as both of them are the winners and losers in different […] The post Which is better Instagram marketing or Snapchat marketing? appeared first on Technology...
Instagram and Snapchat are two giants in the field of digital marketing. Both of these platforms are the favorite of a large number of people and are best for online marketing.
For a digital marketer, selecting one of them is somehow a difficult task as both of them are the winners and losers in different factors of digital marketing. Let’s have a look:
- Advertisements: Instagram is more budget-friendly as it offers cheaper advertisement options as compared to Snapchat. Moreover, it also offers free analytics tools by which you can view and analyze the data of your success on Instagram.
- Audience: If we compare the users of Instagram and Snapchat, Instagram has a large number of users (approx. 500 million) as compared to that of Snapchat (187 million). Hence, posting the advertisements on Instagram may result in the better promotion of your business than Snapchat.
- Filters: Here’s the winner is Snapchat. The great animation of Snapchat filters makes them unbeatable. On the other hand, Instagram offers only a few filters.
- Stories: In the terms of stories, Instagram is selected as the best app than Snapchat. In order to make you engaged on the Instagram, the app lands you to the next person’s story unless you click it out. Your stories will be shown to most of your Instagram followers because of this feature. This promotes your business on Instagram.
- Discoverability: The discoverability feature of Instagram can promote your business well than Snapchat as users can check out your content, it doesn’t matter that they have followed you or not. Besides this, it also lets your followers find your public data and see all your posts whenever they want.
There are also some disadvantages of marketing on Instagram. Every day, there are more than 95 million photos shared on Instagram, due to which 70% of the posts remain unseen.
All in all, Instagram is the best digital marketing platform than Snapchat.
The post Which is better Instagram marketing or Snapchat marketing? appeared first on Technology Points.
Internet-centered businesses are in a demand these days. Having a traffic-free website is indispensable for the growth of the internet based business. Hosting of such websites becomes vital for a smooth operation of the websites. Not only the website servers but the additional services provided by these hosts are also equally important. A good host […] The post Managed v/s unmanaged wordpress web hosting appeared first on Technology...
Internet-centered businesses are in a demand these days. Having a traffic-free website is indispensable for the growth of the internet based business. Hosting of such websites becomes vital for a smooth operation of the websites.
Not only the website servers but the additional services provided by these hosts are also equally important. A good host takes away a lot of afflictions from the user’s shoulders while a bad host would surely be of no help to the user.
Let’s run through what exactly managed and unmanaged hosting means and what each of these terms truly means to the owners.
Managed hosting is a hosting proposal made up of different components. The most elementary component is the server hardware. It has an operating system along with different kinds of software which are used for running the websites. The hosting companies may also offer various other services like automated backups, malware scanning and removal, status monitoring, security sweeps, and more. In quintessence, managed hosting is nothing but a hosting plan which emanates along with a number of other added benefits or services.
Contrariwise, unmanaged hosting is a hosting plan without or very rare supplementary services. The These hosting companies typically don’t provide any other services or carry out any management chores on the server. In case if you want anything supplementary, you have to do it on your own.
Now that you have a perfect understanding between managed and unmanaged hosting, let’s comprehend and discern managed WordPress hosting and unmanaged WordPress hosting.
Managed WordPress Hosting:
The users may install WordPress, Joomla, Drupal or all the three systems and run them all at the same time. There are no issues in doing so to the server, but it does mean that it cannot be fully utilized to run a specific system.
That’s when managed WordPress hosting comes into the picture. It’s like if someone runs only a WordPress then why not just have a server which is altered to run only WordPress. WordPress hosting is much quicker and protected than its other hosting counterparts. Managed WordPress hosting services would include everything right from the hardware to the software which would help in running only the WordPress site.
Managed WordPress hosts are faintly costly than their counterparts as they comprise many other management services with it. Using Managed WordPress hosting will help the site to be more trustworthy, substantially faster, more protected and will also provide an extensive variety of management services with a lower price structure.
The most imperative downfall in using managed WordPress hosting will be that it doesn’t have rigidity i.e. you can only run WordPress sites. Additionally, the host might restrict you to run any WordPress caching plugins if he has a server- level caching in place.
Unmanaged WordPress Hosting:
Now that you are aware of the precise meaning of managed WordPress hosting, let’s apprehend what exactly is unmanaged WordPress hosting. Unmanaged WordPress hosting servers include the installation of the operating system only. Anything that you want to do with the server has to be done on your own.
Hence, whatever that the host can do for you, can be done by yourself depending on whether you have the required skills. You can copy, install and fix up all the monitoring services for yourself. Thus, if you wish to save money and are acquainted with the know-how, unmanaged WordPress hosting can be useful for you.
Many times, the hosting companies don’t offer the services that you need, in such an event you would need to manage it on your own. Consequently, unmanaged WordPress hosting is for those who are well apprised of the server and with the additional facilities required thereof.
Therefore, now you can surely choose between managed WordPress hosting and Unmanaged WordPress. Both are equally apt for the users.
The choice will always be yours!!
Google Page Speed Insights: Page Speed Insights is one of the great open source SEO tool introduced by Google. Just enter a URL of a page, the SEO score of which you want to analyze and click on Analyze button. It then shows the loading speed and optimization level (low, medium, or good) for desktop […] The post Top 5 Open Source SEO tools appeared first on Technology...
Page Speed Insights is one of the great open source SEO tool introduced by Google. Just enter a URL of a page, the SEO score of which you want to analyze and click on Analyze button. It then shows the loading speed and optimization level (low, medium, or good) for desktop and mobile versions. Besides this, it also displays the steps for how to fix the optimization errors.
Google Keyword Planner is a keyword research tool introduced by Google. By using this tool, you can search for the most appropriate keywords for your article. It not only tells about the number of searches per month for every keyword but also lets you know the competition level and suggested bid of each keyword for marketing purposes. You can search for more than one keyword in this tool and it displays all the relevant keywords for each typed keyword. The entire information can also be downloaded in Excel format.
Google Analytics is a complete analysis tool in the field of SEO. You can use this tool of Google for free. It lets you track the traffic from the internet on your website. You can view different graphs for traffic on a website from different online media such as Gmail, Facebook, etc.
It is a handy SEO research tool available for free. Simply enter a keyword and it displays all the relevant keyword with respect to the entered keyword. You can copy all the keywords in just a click and export the entire list of keywords in CSV and Excel formats.
Moz Local Listing Store shows the results of your searches for more than 15 different sources such as Google, Foursquare, Facebook, etc. It displays the information which is good and the information which is to be fixed.
It is not easy to build a reputation and garner customers even through e-commerce portals like AMAZON. The seller does need a strategy to ensure that he remains the favored choice. The following are key points which every seller on an e-commerce market can keep in mind to increase their sales: Competitor’s Analysis: The first […] The post How to increase sale of seller through e-commerce marketplace? appeared first on Technology...
It is not easy to build a reputation and garner customers even through e-commerce portals like AMAZON. The seller does need a strategy to ensure that he remains the favored choice.
The following are key points which every seller on an e-commerce market can keep in mind to increase their sales:
- Competitor’s Analysis:
The first step before you start promoting your products on the e-commerce market is to understand the working of the marketplace, others offering the same products or services (i.e. your competitors) and the way competitors have positioned their products on sale on the e-commerce platform. Moreover, regularly reviewing competitors’ products can make you vigilant to the best practices and promotional prospects. Furthermore, you can check on how the competitors list their products, what kind of product content do that write, how frequently they change prices of their products and how do they reply to their customer’s reviews. Besides, you have to be instinctive as to the moment the products of the competitors are out of stock, it would be a great opportunity for you to either lower the prices of your products or may increase the advertisements of your products.
Pricing your product is a tough task in the e-commerce market. There would be many other competitors selling the same product on a lower or a higher rate. You have to decide the right pricing of a particular product. Another option is bundled your product with offers so that the customers would prefer buying your product over the competitor’s products. e.g. In case, you are selling a mobile phone on the e-commerce market, you can provide a scratch guard and mobile cover together at a startling price.
- Product Listings:
When you are putting your product on the e-commerce market for selling you have to make it a point that the product titles are striking and concise. It is also important to post pictures of products and from varied angles. These pictures must be clear. Product descriptions should be short and precise as no customers would prefer reading longer descriptions. Keywords used for products should be appealing.
- Boosting Reviews:
The reviews from the customers are equally important for all the products that they buy from the seller’s e-commerce market. Also, the replies to the customers should be given on time irrespective of whether the review is a positive or a negative one.
- Taking Advantages of Promotions:
Promoting your products helps to increase the sale of the products on a large scale. Though there is no guarantee that this customer will provide a positive review, it is a great opportunity for sellers to advertise.
E-commerce platform can be a very competitive and complex marketplace, but if you spend some time elevating and endorsing your listings, you will be in a much better spot to compete and improve your sales. Thus, focus on improving product quality, product pricing and become a credible seller!!!! Good luck with selling.
The post How to increase sale of seller through e-commerce marketplace? appeared first on Technology Points.
SEM stands for Search Engine Marketing. It is a type of marketing strategy performed on the internet which involves the promotion of products/websites/services by increasing their visibility on the internet. In this article, we will discuss the four key components of SEM (Search Engine Marketing). SEO PPC Strong keywords and meta tags Landing Page Optimization […] The post Key components of SEM appeared first on Technology...
SEM stands for Search Engine Marketing. It is a type of marketing strategy performed on the internet which involves the promotion of products/websites/services by increasing their visibility on the internet.
In this article, we will discuss the four key components of SEM (Search Engine Marketing).
- Strong keywords and meta tags
- Landing Page Optimization
SEO stands for Search Engine Optimization. SEO is one of the most important pillars of search engine marketing. It deals with the techniques used to rank a website higher on the internet. SEM is all about the how to do marketing on various search engines, and by learning SEO, you can master those skills needed to optimize a search engine and increase the visibility of a website/product on the internet.
PPC is an acronym for Pay Per Click. It is a type of online marketing in which the advertisers pay each time when a user clicks on their ads displaying on different websites. SEM also referred to paid search. By learning the PPC techniques, you can select the geographical targets for SEM campaigns wisely.
Strong keywords and meta tags:
Keywords are the main element for any type of online marketing. Do keyword research and use the most appropriate keywords with less competition in order to increase the SEO score. Increased SEO score of websites boosts their visibility on the internet and hence supports the SEM.
Landing page Optimization:
The process of increasing website conversion rate by improving the elements of a website is termed as Landing Page Optimization. Landing Page Optimization is an important element for online marketing campaigns. In this technique for online marketing, the main target is to generate sales or capture leads. LPO helps in improving the performance of a web page, hence supports the Search Engine Marketing.
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