Curious what Google is looking for these days? It isn't rocket science to decipher. Speed, responsiveness, unique and relevant content; these are some of the criteria demanded by the search engine giant for anyone to win the ranking wars.
You know that you need to write excellent, engaging content to help bring in more clients and clicks, but did you know that accurate content is just as important, if not more so? It is incredibly vital to your site, and can help set you up as a great, trustworthy source within your industry. It is also going to be part of a new Google algorithm, and you need to make sure you are already creating accurate content before it hits. I am going to look at why you need it, as well as how you can achieve excellent, accurate content.
By now, you probably figured out how powerful and effective LinkedIn is for business and how much it can help you to bring your business to the next level. However, you may not be aware that you can increase your business's exposure much more by using LinkedIn Publisher.
As a small business owner driven by big marketing goals, you are probably striving to come up with new methods to reach a larger audience. You know you can do better. You can make your website rank higher in search engine results, turn more prospects into devoted clients and target new markets that would welcome your products or services with open arms.
WordPress is a great tool for your website and blog hosting. It can help you create great posts that rank well, but you need to make sure you do a few things to optimize your WordPress posts correctly in order to get the most out of your blog ranking possibilities.
If a business is seeking to gain traction and facilitate growth, acquisition of new customers should come first and foremost. For consumers to become aware of an organization, marketing efforts must be diligently and effectively implemented and maintained, otherwise it is inevitable for a business to fall short to rival competitors. If a company has not taken the time to develop a substantial marketing blueprint, the time is long overdue. Phil Barden potentially said it best when it comes to marking a brand, "... your failure to act may be your competitor's gain!"
The term "canonical" sounds rather religious, don't you think? Actually, "canon" has been used to refer to the authenticity of an author's work, and this is how it's used in the context of SEO. Since early 2009, search engines have supported the use of the canonical tag as a means of sifting duplicate content out of the sites they present to their users.
Promote your blog posts on social media: This can definitely NOT be ignored! There are millions of social media users on Facebook, Twitter, and Google + etc that may want to read your posts. If you promote your blog posts on these sites (just like other bloggers) you can instantly have your posts seen by hundreds, thousands or even tens of thousands of viewers.
This is the age of information. In 2012, there were an estimated 51 million websites on the Web, and about 140,000 new site launches each day. This saturation of destinations and data has made it increasingly difficult to ensure that relevant traffic â€“ and lots of it â€“ are making it to your website.
High-quality content creation is a fantastic way to boost traffic to your site. But when you create content for your website on a daily basis it can become difficult to find fresh inspiration and topics to write about on such a regular basis. If you feel as if you have reached that stage where you are running out of blog ideas and inspiration, try these three tips listed below to revitalize your content plan:
They've been warning us for a while, but Google have finally announced that mobile-friendliness will be added as a ranking signal next month: "Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results"
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