As technology becomes more advanced and intelligent, businesses begin to gain new and more in-depth insights about the way people shop or search the internet. This valuable information allows companies to really hone in on marketing strategies and grow to become more dynamic than ever before. With a surplus of information available on consumer habits, organizations must become extremely flexible, competitive, and innovative if there is even a remote chance of survival.
Essentially, blogs were initially introduced as blogs that refer to a server log file. It was produced when internet logging struck the digital market. Considering that its creation in the mid-1990s, web logging progressively filled the virtual neighborhood making the Internet a sensible source of greater information.
In the content marketing industry, we're all familiar with the argument that content should be written for people rather than search engines. But how many of us abide by that? As a copywriter myself, I can remember hundreds of times I've been confronted with clients who want keyword-stuffed, SEO-focused content that doesn't do much of anything to consider the reader. Unfortunately, this approach is more common than most of us would like to believe.
Brainstorming the best content ideas for your blog isn't always easy, but it doesn't have to be as difficult as you think. There are a number of tools for every aspect of the brainstorming process. Want to know exactly what people are searching for on the web? Looking for a way to compile the best sources to use? Or are you simply looking for the best communities to draw inspiration from? Here are 12 of the best tools out there for finding things to blog about.
The jury is in and it's official. Google has cheated many companies in big ways and done so for much longer than most are aware. For several years now, companies such as Yelp and Amazon have accused Google of stealing content to boost the competitive services offered by the search engine giant in crushing the competition. Unfortunately, claims of damage to business models through unfair and biased rankings do not end there. Microsoft's search engine Bing, and travel sites such as Expedia and TripAdvisor are among many others to cry foul.
We all want websites that are search-engine friendly. But sometimes when you are busy it's easy to publish a new blog post and be off to the next thing on your to do list. Over time, this can really hurt your SEO efforts. That's why I've put together this short hit list of things you can do to boost your WordPress SEO. Schedule these tasks in your calendar to make your blog traffic soar.
Social media is often hailed as the end-all and be-all for businesses that are trying to interact with consumers on a personal level. It's true that social media has broken down some of the traditional barriers that exist between businesses and their customer bases but that does not mean that all social media content is created equal.
Have you ever thought about setting up your own blog? I know I had - off and on for years. And that's not even taking into consideration the constant prodding I got from my friends and family. So after finding the proper motivation (and doing plenty of soul searching), I can proudly say that now I am a blogger. Finally!
Do not make too much use of keywords, ads, images or keywords. Write with a casual, and make sure that your blog posts are easy to read. Make sure your blog on a regular basis. New content on a regular basis is the ones you have. If there is nothing new to read, readers will have no motivation to keep visiting.
2014 was the year of the hacker. On what seemed like a weekly basis, new reports of corporate security breaches continually held the national spotlight. No company was too big to be affected, and some of the most publicized cases included brands like Target, Michael's, Sony, Kmart, Ashley Madison, Home Depot, and Neiman Marcus.
The human attention span continues to decline as technology increasingly becomes like an extra appendage. In 2013 it was recorded by the National Center for Biotechnology Information at the U.S. National Library of Medicine that the attention span of people today is approximately 8 seconds, down from 12 seconds earlier in the decade. This trend means one thing to marketers everywhere; get the point across quickly and effectively or lose potential sales.
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