Whether you're an avid blog reader or someone who's never heard the word 'blog' until now, I'm here to tell you (yes, YOU) that your company needs a blog. If you're employed by a company or you own one, starting a blog, sprucing up an existing blog, and regularly updating and maintaining it can help you tremendously in several ways, which we'll discuss below.
Every couple of years, SEO evolves into a mysteriously new discipline. As traditional push marketing continues to die off and industries continue to measure the impact that organic search has on overall growth, inbound marketing strategies (like SEO) continue to grow increasingly more sophisticated and challenging.
Social media is the Holy Grail of content marketing. You can generate new clients, maintain current ones, and have awesome strategies. But, are your beliefs about social media right? Or do you believe some of the huge social media myths out there? Let's take a look at the top 10 social media myths that many people believe. My aim is to enlighten you and help you learn some great things about social media marketing.
Focusing on creating excellent blog content that can generate awesome engagement is a great idea. I always encourage it, and many business blogs are making sure to post excellent content for excellent engagement. However, a major problem many blogs are facing is that they create content that drives engagement, yet over time, the engagement dwindles.
As technology becomes more advanced and intelligent, businesses begin to gain new and more in-depth insights about the way people shop or search the internet. This valuable information allows companies to really hone in on marketing strategies and grow to become more dynamic than ever before. With a surplus of information available on consumer habits, organizations must become extremely flexible, competitive, and innovative if there is even a remote chance of survival.
Essentially, blogs were initially introduced as blogs that refer to a server log file. It was produced when internet logging struck the digital market. Considering that its creation in the mid-1990s, web logging progressively filled the virtual neighborhood making the Internet a sensible source of greater information.
In the content marketing industry, we're all familiar with the argument that content should be written for people rather than search engines. But how many of us abide by that? As a copywriter myself, I can remember hundreds of times I've been confronted with clients who want keyword-stuffed, SEO-focused content that doesn't do much of anything to consider the reader. Unfortunately, this approach is more common than most of us would like to believe.
Brainstorming the best content ideas for your blog isn't always easy, but it doesn't have to be as difficult as you think. There are a number of tools for every aspect of the brainstorming process. Want to know exactly what people are searching for on the web? Looking for a way to compile the best sources to use? Or are you simply looking for the best communities to draw inspiration from? Here are 12 of the best tools out there for finding things to blog about.
The jury is in and it's official. Google has cheated many companies in big ways and done so for much longer than most are aware. For several years now, companies such as Yelp and Amazon have accused Google of stealing content to boost the competitive services offered by the search engine giant in crushing the competition. Unfortunately, claims of damage to business models through unfair and biased rankings do not end there. Microsoft's search engine Bing, and travel sites such as Expedia and TripAdvisor are among many others to cry foul.
We all want websites that are search-engine friendly. But sometimes when you are busy it's easy to publish a new blog post and be off to the next thing on your to do list. Over time, this can really hurt your SEO efforts. That's why I've put together this short hit list of things you can do to boost your WordPress SEO. Schedule these tasks in your calendar to make your blog traffic soar.
Social media is often hailed as the end-all and be-all for businesses that are trying to interact with consumers on a personal level. It's true that social media has broken down some of the traditional barriers that exist between businesses and their customer bases but that does not mean that all social media content is created equal.
Have you ever thought about setting up your own blog? I know I had - off and on for years. And that's not even taking into consideration the constant prodding I got from my friends and family. So after finding the proper motivation (and doing plenty of soul searching), I can proudly say that now I am a blogger. Finally!
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