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Galido IT Blog provides you with information and links to computer tips, tricks, solutions, news and relevant information to IT related topics.
Blog Added: July 18, 2013 11:03:53 PM
Audience Rating: General Audience
Blog Platform: WordPress
Blog Country: United-States   United-States
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Tips on Hiring Event Managment in Your Area

Information Technology Blog - - Tips on Hiring Event Managment in Your Area - Information Technology Blog There are many times in life that a business event, party or other type of event is called for. When these occasions arise, someone has to plan every aspect of the event to make sure everything goes as smoothly as possible. When the event is going to more than just a handful of people, the … The post Tips on Hiring Event Managment in Your Area appeared first on Information Technology...

Information Technology Blog - - Tips on Hiring Event Managment in Your Area - Information Technology Blog

There are many times in life that a business event, party or other type of event is called for. When these occasions arise, someone has to plan every aspect of the event to make sure everything goes as smoothly as possible.

When the event is going to more than just a handful of people, the planning can take quite a bit of time and effort. When this is the case, it is necessary to hire a professional to handle the planning and all that it entails.

Now comes the hard part, deciding on which company to hire.

Different locations have different laws are regulations regarding large gatherings and events which means it is imperative to find an events management company that is well versed in that areas regulations. This is true no matter where you are located, but in this article, we are going to take a look at finding the best events management company for those located in Singapore. Stick around for some tips to finding the best events management company for your specific needs while keeping in mind rules and regulations in your locality (ex. how to hire event management in Singapore).

Researching Event Companies

Thankfully, the internet has made it incredibly easy to find any information that a person could possibly need. This is true of finding a company that you need as well. With a few clicks of the keyboard, you are presented with a whole list of information and business website related to your search. In this example, searching for “event management company in Singapore” will result is a page full of links to event management businesses located or based in Singapore.  When searching, for this particular query, you might find a list like this:

Top event management businesses located or based in Singapore: Procon, The Events Artery (TEA), Mercury, FreemanXP, The Live Group, Adrenalin, Marvele, Essential Werkz

Of course, once you have a list of possibilities, there is still the matter of choosing one. When sorting through this list, there will be new companies and companies that have been in business for many years. There will be very small companies with only a handful of employees and very large companies that have hundreds of employees. The difficulty is in determining which of these is the best for you and your event.

Determining the Best Event Company to Hire

In the process of determining which company to hire, one of the first steps to take is to determine exactly what you want out of the experience. There are several factors to consider and is the next topic of conversation.

Pricing

One aspect that is often at the top of the priority list is the price. There are multiple reasons why the price should be a priority. The first reason is the one that is most often considered, being able to safely afford the service. Some events have very large budgets while others have very small budgets. Regardless of which you are currently dealing with, it is important to remember that only a portion of that budget is allotted for this particular service.

The next reason that price is important is that the price can tell you quite a bit about a company. Before diving into making determinations based off of price, you first need to do some research and compile a  list of what to expect including the most expensive, least expensive, and what the average is. Once you have this information, it will be easier to know if a company is overcharging or low-balling their prices.

There are generally two main reasons a company runs unusually low prices. The first is when a company is very new and is trying to gain a client base by offering incredibly low prices compared to their competitors. The second reason is when the service is not up to the standard of other companies so they try to pull in business with prices below everyone else’s. Of course, you should always consider sales and special offers when looking at prices as well.

On the other side of the coin lays the companies that overcharge. Again, there are two main reasons for this. The first is that they cater to a wealthier clientele, therefore they can charge more. The other reason when a company feels they are that much better than their competitors. It is best to stay away from the overly expensive companies unless you are looking for one that caters to higher-end events.

How long they have been in business?

The next criteria to look at is how long they have been in business. Often times, when it comes to the planning of a very important event people tend to stay away from newer businesses. While, in theory, this seems to be a good idea, you may be missing out on a fantastic experience. That is not to say that a new company is always the best option, only that they should not be automatically dismissed. The determination as to whether to hire a new company or an established should come from other criteria as well as personal preference.

Company Reviews

The next consideration should be reviews and personal experiences. If you have used a specific company before, that will most assuredly influence your decision on that particular company whether for good or bad. However, when it comes to companies that you have not had any personal experience with, you will need to rely on reviews from those who have. There are many places online to find reviews for almost any company imaginable. Other than looking for reviews online, it is a good idea to ask around for personal experiences from friends, acquaintances, and colleagues.

It’s about what you want and need

No matter how much research you do or how carefully you screen companies, in the end, it comes down to preference an individual wants and needs. No two people are the same and no two events are the same. Because of this, it is incredibly important to remember that while it is important to create an ongoing relationship with one company, that does not mean that the same company will always be the best choice. It is also vital to keep in mind that even when you are incredibly careful in your choice, not every decision will work out in the end.

The post Tips on Hiring Event Managment in Your Area appeared first on Information Technology Blog.



What is Custom PHP Development?

Information Technology Blog - - What is Custom PHP Development? - Information Technology Blog In the world of the internet, there are a great many acronyms, technological phrases, and new words that are used to describe all of the aspects that make the internet what it is today. Some words, phrases, and acronyms are widely known such as email, website, phishing, and HTML. Others are not as well known. … The post What is Custom PHP Development? appeared first on Information Technology...

Information Technology Blog - - What is Custom PHP Development? - Information Technology Blog

In the world of the internet, there are a great many acronyms, technological phrases, and new words that are used to describe all of the aspects that make the internet what it is today. Some words, phrases, and acronyms are widely known such as email, website, phishing, and HTML. Others are not as well known. One such acronym is PHP and the phrase PHP development.

With that being said, when you have a need for a website or any type of web content, you will need to enlist someone who is well versed in PHP development. When diving into this world of building web pages and Internet-based content it is important to understand what PHP development and how to converse in this seemingly cryptic language.

In this article, you will learn all about what exactly PHP is, how it works, what it is used for, and where to find professionals to help you with your PHP development projects.

First off, what exactly is PHP?

PHP is short for Hypertext Preprocessor and it is a scripting language that is used for web development and general programming. Every single web page, app, video game, and computer program is made up of a programming language.

Within the realm of programming languages, you will find PHP come up quite often. It can be difficult for those not already acquainted with programming languages to comprehend that all of these seemingly unrelated letters, numbers, and symbols make up a complete language that creates amazing things. It takes years of training and practice to become fluent in this digital language. Because of this, it is generally necessary to hire someone when PHP development is required.

History

The acronym PHP originally stood for something different than it does now. At the beginning of the invention of PHP, it stood for Personal Home Page. However, as time passed and the language became more advanced and developed the term changed to the recursive acronym used today Hypertext Preprocessor. This programming language was created by a Danish-Canadian programmer named Rasmus Lerdorf.

He not only created the language, he was the sole author of the first two versions. He also aided in the development of later versions authored by a group of developers. This group included Jim Winstead, Stig Bakken, Andi Gutmans, Zeev Suraski, and Shane Caraveo. Mr. Lerdorf was born on November 22 in the year 1968, he has helped to develop some of the most prominent technology, and has his own website lerdorf.com.

HTML vs PHP

When many people think of the code that makes up a webpage they think of HTML. However, HTML and PHP are two completely different things. HTML is the code used to tell a web page what to display.

For example, on an existing page such as a blog page, the blog owner would input a string of HTML code to tell the page what to show the blog’s viewers. A text page, a meme, a graphic, or any combination thereof. PHP, on the other hand, is so much more as it is what is used to create the page that the HTML is being used on. In the simplest of terms, PHP creates something from essentially nothing whereas HTML can only put together things that already exist.

Hire a Developer or Do it Yourself?

If you have decided that you are in need of a PHP developer, you are now in the position of needing to find someone to hire. There are several possibilities here; one, you can hire a PHP development company to take care of everything, you can hire an individual, or you can learn how to do it yourself.

Learning the PHP language is most assuredly a viable option, the only downside is the time it will take to learn enough about PHP to correctly use it. This is not a problem if you do not have a pressing need for PHP development services. If, however, you need something created immediately, this is not really an option.

The second option is to hire an individual. If this is the option you are considering, there are many fantastic freelancers available. If you decide that hiring a freelancer is the best option for you, there are two possible choices. The first is to issue a local ad looking for someone that meets your criteria. This is an excellent option if you are located in a good sized city, the bigger the city, the better results you will have. If you live in a small area, there may be few to no possible choices, depending on just how small of an area you are located in. The other option for finding a freelancer is to search the internet for someone who is able to work on your project remotely. There are many sites dedicated to helping businesses and individuals find freelancers that can handle their projects. All it takes is a simple web search.

The third and final possibility for hiring a PHP developer is to hire a firm that handles all things technical.

Tips for Hiring a Firm

If you have decided that the best option for you is to hire a firm, here are a few tips to help you find the very best match for your project.

When hiring a firm the first thing to consider is, do you prefer local or telecommute? Either is as good of an option as the other, there is no wrong or right to this decision, only preference.

The next thing to consider is how many options you have to choose from. This will depend entirely on whether you decide on a local firm or a digital one. If you choose to go local, there will be a very specific number of options. Most places will have two or three, very large cities may have five, six, maybe even seven or more. Regardless, this is still far fewer choices than if you decide to search for telecommuting companies. Once you have your list of possibilities, the only thing left to do is create a list of required criteria and match each option up to the list until you find your best match.

This is only the very basics of what PHP development is and how it works, there is much more to learn for those with a keen interest. If you have decided to learn the PHP programing language, your first step is to find a great school where you will learn all of the information and techniques that you will need to become fluent. Once you have the necessary training, you will be ready to set forth into the amazing world of being a PHP developer.

The post What is Custom PHP Development? appeared first on Information Technology Blog.



2018 Local SEO Strategy: How to Outrank Competitors

Information Technology Blog - - 2018 Local SEO Strategy: How to Outrank Competitors - Information Technology Blog For brick and mortar businesses, local SEO is more important than ever.  Think of the last time you went to use your phone to locate a nearby restaurant, gas station, or store.  When you did a search, what popped up?  Reviews?  You may have even clicked further to call or get directions to the establishment. … The post 2018 Local SEO Strategy: How to Outrank Competitors...

Information Technology Blog - - 2018 Local SEO Strategy: How to Outrank Competitors - Information Technology Blog

For brick and mortar businesses, local SEO is more important than ever.  Think of the last time you went to use your phone to locate a nearby restaurant, gas station, or store.  When you did a search, what popped up?  Reviews?  You may have even clicked further to call or get directions to the establishment.

Here are some effective ways to help you get your business appearing withing a specific geographic area and drive customers to your establishment.

Make sure your company name, address and phone number are consistent

Before going wild with posting on the Internet, make sure your company name, address and phone number are consistent on all your listings.  Search engines crawl this information and can impact your visibility if information is not correct.  Making sure this information is correct also plays an important part in branding as well as making sure customers can find you accurately.  Make sure your listings are consistent on social media, maps, and review sites.

Don’t forget local citations

Posting your business all over the Internet is important, but when doing it for localized optimization, you should also focus on citing your business with localized keywords.  Ex. Philadelphia Barber, Los Angeles Restaurant, etc.  Remember to add localized keywords on business and review listings such as Yelp, Yellowpages, FourSquare, BBB, Angie’s List and other authority websites that link to your website.

Google My Business Listings and other directories

When you do a Google search for a local business and Google Maps comes up, this information is added on to Google through Google My Business Listings.  It is important to you list your business here if you want it to appear within range of a certain geographic area.  The best part is that it is free.

You will be asked to verify your listing and Google will send you a postcard with a pin to confirm that you own the address that you have entered for your business.  Once your business has been verified, accurately enter your business hours, add photos of your business, and manage and respond to reviews to help bring in customers to your business.

Also do the same for Bing Places and Yahoo Business listings.

Create localized webpages and content for your services and local keywords

If you have a website, adding keyword specific pages targeting your products and services combined with local keywords can give you extra web estate and visibility when customers search for your business.  Ex. Philadelphia Barber, Los Angeles Restaurant, etc.

Create web landing pages on your website containing a description of your most popular products and services combined with a local city and zip code.  You may also want to include reviews, videos, testimonials, and anything else that will attract customers to visit your establishment.

When optimizing for keywords, make sure to enter localized keywords and target keywords in your title tag, meta description, H1 tag, content, URL structure, and alt tags.

Mobile Optimization and Page Speed

Because a good number of customers will be searching for your establishment on mobile, it is important that your website is also mobile friendly and responsive.

Page load speed has also become an important ranking factor for mobile search.  Make sure your website is optimized for both these as they can influence search results.

Schema markup for local business

Schema markup is a piece of code that you can add to your HTML and helps search engines display more accurate results.

You can specify what kind of organization you are and give more relevance your search result on Google with Schema markup.

Embed Maps

Embedding Google Maps on your website can help give potential customers an easy way to find your business and can also tell google to co-relate information from your website to Google Maps.  This can help you rank your website and other listings higher in organic search results.

Encourage Online Reviews

Online reviews are one of the biggest drivers in bringing traffic to your establishment.  They help customers decide which business they will choose to go with.  The more positive reviews you have, the higher listings also tend to appear on search results.

If you do get negative reviews, try reaching out to reviewers to make things right, or respond to the review in a kind and resolving way.

Focus on high authority review sites such as

  • Google+ Local
  • Yelp
  • Facebook
  • Trip Advisor
  • FourSquare

Backlinks

As with all SEO, high quality backlinks from sites with high domain authority and content relevant sites can help give you a boost in search ranking.  You can build links through many outlets including directories, review sites, press releases, news, social media, guest posts, etc.

Voice Search

2018 and beyond brings the development and advancement of digital assistants like Siri, OK Google, and Amazon Echo.  Try to focus your content on making sense rather than stuffing for keywords.  Make phrases more conversational.  Use tools and plugins like Amazon Polly on your website that are friendly with voice search to help your website to rank and become favorable with digital assistants.

Pay Per Click

In addition to all these methods, you can supplement your local search optimization with pay per click campaigns.  Google Adwords and Facebook Ads can help you target potential customers withing certain geographic areas.

If your industry is highly competitive, pay per click campaigns can be very effective and give you an upper hand on your competition.

 

The post 2018 Local SEO Strategy: How to Outrank Competitors appeared first on Information Technology Blog.



Amazon Affiliate Review – Everything You Need to Know

Information Technology Blog - - Amazon Affiliate Review – Everything You Need to Know - Information Technology Blog There are many marketing methods and techniques that are exclusive to the digital world. Every year that the internet exists, new digital marketing techniques are developed. Also, every existing technique is improved upon. One very popular digital marketing method is affiliate marketing. When first getting started with affiliate marketing, it may seem confusing or daunting...

Information Technology Blog - - Amazon Affiliate Review – Everything You Need to Know - Information Technology Blog

There are many marketing methods and techniques that are exclusive to the digital world. Every year that the internet exists, new digital marketing techniques are developed. Also, every existing technique is improved upon. One very popular digital marketing method is affiliate marketing.

When first getting started with affiliate marketing, it may seem confusing or daunting to figure out how everything works. Thankfully, the process is actually quite simple. The more you understand about the process, the easier it is to achieve a great marketing campaign. If you would like to learn more about affiliate marketing, read on for a compilation of information detailing affiliate marketing.

What exactly is affiliate marketing?

There are two sides to an affiliate marketing campaign. First, is the company searching for more traffic to their site? The second is the outlet that the first company reaches out to, aka the affiliate.

The process here is quite simple. The first step is for the first company to reach out to other companies, bloggers, and associated websites.

The second step comes after another company, blogger, etc. agrees to work with the first. After the agreement, an ad for the first company is placed on the web page of the second. This ad becomes a link, a portal if you will to the first company. For every new click, every journey from the ad to the first company’s website, the second company receives payment from the first.

One important aspect of essentially everything involving the internet is “cookies“. Obviously, this is not a reference to the delicious baked goods that is often paired with milk, cookie. This type of cookie is a type of storage. There are several types of cookies all over the entirety of the internet. Have you ever wondered how websites remember what you put in your “cart”? Wonder how your password is stored when you click the little “remember me” box? How about when you search for something and then after visiting a few sites you start to see all manner of ads related to your initial search? All of these things are accomplished using cookies.

However, there are a great many uses for cookies and affiliate marketing requires several different types. One type of cookie used in affiliate marketing keeps track of each time an affiliate ad is clicked. Others keep track of where the ad is placed so the hosting site can be properly rewarded for each click. More still keep track of the types of users that click on the ads as well as the types of users visiting each of the affiliate sites. There are several acronyms associated with different types of cookies, SID, AID, PID. It is not vital to have a complete understanding of what each and every one of these means to run or host a successful affiliate marketing campaign. As a basis to work off of, however, SID means shoppers ID (identification), AID is Ad ID, and PID means Publisher Website ID.

Affiliate marketing benefits

An affiliate marketing campaign is incredibly beneficial to both parties involved. Once an ad has been placed, it drives traffic and sales for the company that the ad is for. On the other side of the campaign, the hosting site is rewarded for all new traffic and sales generated by the ad. This way, both parties get something out of the campaign and there is really no effort involved on either side. The only necessity is for the initial company to create a special and creative ad with all of the necessary information, tags, and tracking information. Then, the hosting site embeds the ad onto a page of their website. The rest, as they say, is history. As a general rule, companies have a specific department or outsourced service create the ads for them, but that is not always the case, particularly for small businesses.

Creating affiliate marketing ads

If your company is in need of someone to create affiliate marketing ads, there are several routes to take. If you need assistance, you can learn it yourself, or hire an in-house marketing professional.

If you are considering hiring a freelancer, there are a quite a few portals on the internet through which to find one. There are freelancing hubs such as UpWork, Freelancer, Guru, and Fiverr, as well as several others. There are also many freelancers that work directly from their own website. The main difference here is generally a difference in the budget. Freelancers who do use the hubs such as Freelancer generally charge more for their services than do those who only work through the hubs. Though that is not always the case. Also, each hub has its own set of rules and regulations for contracts and payments and the hub generally takes a percentage of the contract fee. There are fantastic freelancers to be found both ways.

Affiliate marketing is one of the biggest players in the field of digital marketing. It should be a part of any company’s repertoire. Hopefully, this article has been helpful in understanding what affiliate marketing is and how it works. Being the hosting site is a fantastic way for smaller sites and bloggers to make some passive income. Few things in life are as easy as hosting an affiliate marketing ad and earning money for some of the traffic you are trying to pull into your site anyway. As with anything, there are reviews for popular affiliates. To find an affiliate review, a simple web search will turn up what you are looking for.

The post Amazon Affiliate Review – Everything You Need to Know appeared first on Information Technology Blog.



NIST 800-53 and FedRAMP FISMA

Information Technology Blog - - NIST 800-53 and FedRAMP FISMA - Information Technology Blog Do you want to fully comply with government regulations on data integrity? Then find a competent information protection program now. FedRAMP has been in the forefront of the fundamentals of compliance. It only provides compliments cloud service providers. Therefore, you need a program that specifically prescribes controls. To be totally compliant, understand how such a … The post NIST 800-53 and...

Information Technology Blog - - NIST 800-53 and FedRAMP FISMA - Information Technology Blog

Do you want to fully comply with government regulations on data integrity? Then find a competent information protection program now. FedRAMP has been in the forefront of the fundamentals of compliance.

It only provides compliments cloud service providers. Therefore, you need a program that specifically prescribes controls. To be totally compliant, understand how such a program can be integrated with FedRAMP.

Why Do You Need A Data Protection Program?

Perhaps one of your objectives is to work with government departments. Note that the Federal Information Security Act (FISMA) of 2002 needs all service providers to create, adopt and implement information protection strategies. This regulation refers not just to assets belonging to your agency, but also those coming from a contractor, other agencies and sources.

Simply put, you must have FISMA compliance to apply for a future government contract. The good news is that modern data protection programs bring you all the answers to compliance questions. It should be a step ahead of using the cybersecurity framework form NIST as the foundation of your compliance.

What Does An Information Protection Program Need?

Obtain guidelines for creating security policies and privacy controls from Zen GRC’s premier program. You have a plan for developing assessments on IT depending with the risk tolerance. The program specifies 10 key indicators. In the lowest level, you are able to build regulations, create oversight, communicate effectively, set controls, develop deadlines, appoint assessor/edit teams and keep paperwork.

This is perhaps the most effective capability of GRC automation. You will more easily spread information internally when you break communication stores. Similarly, you have easier oversight with a centralized documentation of policies and controls.

How Does FedRAMP Come In?

FedRAMP is your assistant as far as implementing the data integrity software is concerned. The software itself allows your company to factor in considerations of account platform and organizational needs.

In many cases, organizations hire external cloud service providers. If you choose to take this route, you might lack direct control of privacy and security. The data protection program from ZenGRC under the “3.2.3 Tailor assessment procedures” enables you to customize the procedures of assessment. FedRAMP enables you to meet the goals of a tailored review.

The 3 main principles of FedRAMP

You need to develop a model for risk tolerance so you can review your cloud service provider’s ability to secure information. To achieve this, FedRAMP’s three principles of managing information protocols come in handy. These are confidentiality, availability and integrity of data stored, transmitted or processed by the information system.

You can use FedRAMP to emphasize the risk of your cloud service provider around the confines of your most preferred data security program. There are low, medium and high-risk levels. These report on how your business activities and assets would suffer from a security compromise.

For instance, a low risk cybersecurity threat might compromise audiences’ access to a blog post. It might erase work completed in a few hours. An example of a medium risk is an attack on your WordPress hosting site that takes down all posts created within the last year.

On the other hand, a high-risk example is an attack that totally restricts operation of the entire site for a week or two. When thinking about the various risk levels in your business assets, consider that the risk levels may be different for industries, specializations and niches.

How Does FedRAMP Determine Risk?

There are two steps under FedRAMP’s risk assessment- determining your type of service provider and reviewing risks associated with service deployments. The first step employs the following chart.

Just like Software as a Service (SaaS), Platform as a Service (PaaS) is considered as a major application that needs high scrutiny levels, while infrastructure as a Service (IaaS) needs a more general support.

Does your organization heavily depend on CSP for core operations, integrate your risks highly. In reference to the above risk example, you can easily replicate blog content in the event of a cyber threat. If your consumer data is stored in the same cloud drive, that poses a higher risk.

FedRAMP’s second step allows you to review deployment risks in private, public, government, community, and hybrid cloud services. Understand the audiences of your CPS and then grasp the security approach of your audiences.

How to Preset Your Data Protection Program with FedRAMP to Comply With FISMA

You have to check your company’s user and access rights when assessing CSPs. Next, automate your preferred information protection tool with FedRAMP. Once you achieve requirements for FISMA compliance you keep updated authorizations and benefit from a smoother process.

It is complicated to keep track of all individuals if you are in a large organization. Thanks to a powerful information protection program, you can document all user authorizations in a single location.

Author Bio

Ken Lynch is an enterprise software startup veteran, who has always been fascinated about what drives workers to work and how to make work more engaging. Ken founded Reciprocity to pursue just that. He has propelled Reciprocity’s success with this mission-based goal of engaging employees with the governance, risk, and compliance goals of their company in order to create more socially minded corporate citizens. Ken earned his BS in Computer Science and Electrical Engineering from MIT.

The post NIST 800-53 and FedRAMP FISMA appeared first on Information Technology Blog.



A guide to making your customers happy

Information Technology Blog - - A guide to making your customers happy - Information Technology Blog Customer satisfaction is a critical component in keeping the company afloat. Without customers, it is not possible to make money. Bad customer service can be costly to a business because it can lead to loss of a client and bad reputation. Therefore, good customer service is vital in ensuring that the client’s needs are adequately … The post A guide to making your customers happy appeared...

Information Technology Blog - - A guide to making your customers happy - Information Technology Blog

Customer satisfaction is a critical component in keeping the company afloat. Without customers, it is not possible to make money. Bad customer service can be costly to a business because it can lead to loss of a client and bad reputation.

Therefore, good customer service is vital in ensuring that the client’s needs are adequately met.

As a business owner, you are supposed to know what the customer needs and then ensure that those needs are met.

For customers to be happy, you are supposed to make available products that are of excellent quality and deliver as promised. The product should be able to meet and also exceed customer’s expectations. When those needs are met, the customer will be satisfied and happy.

There are numerous tips for ensuring that customers are happy and their needs are satisfactorily met:

Personalizing customer experience

Because more content is being produced daily on the internet, there is need to provide a personalized touch to customers.

Every day, customers are overloaded with a lot of information hence the firms that do ignore the individual needs of customers end up losing a lot. Personalization can be achieved by sending individualized messages to clients that include the first and last name of the client, industry, and the company they work for.

This method of personalization is efficient when performing email outreach. Another way is by using personalized content that contains customer preferences and feedback when delivering information.

The messages should be tailored in such way that they incorporate the client’s behaviour, location and interests. This perfectly works well when sending newsletters and emails that are geared toward bolstering customer engagement.

Customer feedback

Failure of many organizations to appreciate criticism results to their failure in conducting customer satisfaction surveys. Failure to conduct these surveys often destroys customer relationships because you are not aware of the customer’s experience.

Surveys are, therefore, the only barometer of gauging customer’s level of happiness. The results from such surveys usually highlight problems that require urgent fixing, therefore, helping bridge the gap between the company and the customer.

When customer’s feedback is negative, it can spur an action that can prevent the customer from going away. The most effective way of conducting surveys is to embed questions on the emails. This makes it easy for the customers to respond immediately from their inbox.

Provide customer support

Customer support has an immense impact on his overall experience. Happy customers often result from fruitful engagements with the support.

Organizations that want to provide a thorough customer experience should invest in Omni-channel support. This kind of support ensures that the customer gets the same treatment, and he is provided with products and services of the same quality. This makes it possible for clients to get the same service from you if they either tweet, chat, email or contact you from their mobile phones.

Be consistent

Consistency ensures that you provide the clients with quality services all the time. You should let the customers know that their satisfaction is your main goal.

You are also supposed to improve the communication channels with your employees and ask them for new ideas on how to boost customer satisfaction.

Accurate product descriptions and photos

When the products do not feel, look or match how the customer imagined, it is very easy for them to get disappointed. Businesses that conduct their transactions electronically should always ensure that they provide an honest and clear understanding of what the product they are supplying will look like in real life.

It is important for customers to know exactly what they are ordering. It is recommended that you write proper product descriptions bearing vital details like dimensions, material and sizing charts to accurately describe the product.

Learning to make and keep the customers happy is paramount for the success of your business. Focusing on the customer will attract new ones while at the same time keeping the ones you have happy and satisfied. This means that they will keep on coming back to your business every time they need your products.

Make the employees happy

It is a well-known fact that a single employee interacts with most of your clients. For example, your company’s sales representatives or support agents interacts with thousands of your company’s customers every year.

Normally, a single interaction can be the only lasting impression the customer will have to your entire business.

When the employee is not happy, it will be impossible to deliver work that is of high quality. It is often very difficult to try to make the customer happy when you are feeling miserable.

Keeping the employees who are close to the customers happy makes a good business sense. Usually, happy workers are known to emit pride, excitement, and satisfaction that are transferred to the customer.

Therefore, to make your customers happy, you should work on building a meaningful relationship with your staff. This can be achieved through the provision of adequate pay and other benefits, and ask for their ideas when crafting the path the company is likely to take in future.

Use proper language

According to a recent research, certain words or phrases are known to create a more positive customer experience. Using the right language humanizes your business and also provides a buffer on negative interactions from the customer.

Take responsibility

Successful business people always ensure that their job is done the right way. Customers often get tired quickly with businesses that continuously make excuses. The excuses include staff saying that the company is experiencing technical difficulties or the computer system is down.

Customers will eventually get upset by these excuses. It is, therefore, your job as the owner of the business to properly train and equip your staff with all the necessary tools for timely provision of services. The support team should be enabled to work effortlessly thus shortening the waiting time.

Be kind to customers

Being kind to the clients usually has a lasting effect. When the employees are kind, the customer’s needs are satisfactorily met. This eventually leads to the creation of a long-lasting relationship. You should, consequently, listen keenly and understand your customer’s needs.

You should never raise your voice when serving them. As a business owner, it is important to investigate the employees to know the ones who are kind and take the appropriate measures to reward them.

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The post A guide to making your customers happy appeared first on Information Technology Blog.



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