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  • October 25, 2012 08:09:02 PM
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To market a business through Internet is called Internet Marketing. SEO, SMO, PPC are some of the tools that helps promote a website.

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Internet Marketing– To market a business through Internet is called Internet Marketing. SEO SMO, PPC are some of the tools that helps promote a website. These tools tries to get traffic on a website & helps in getting visibility in various search engines like Google, Yahoo, Bing etc. Tools of Internet Marketing On Page Optimization– This...

Internet Marketing– To market a business through Internet is called Internet Marketing. SEO SMO, PPC are some of the tools that helps promote a website. These tools tries to get traffic on a website & helps in getting visibility in various search engines like Google, Yahoo, Bing etc.

Tools of Internet Marketing

On Page Optimization– This is a tool which helps the website more user friendly and more presentable by placing keywords at the right place. There are ways to add keywords like include Title of the page , Include Header Tags in the site, Content of the site. Search Engines go by the content of the website, for a strong Internet Marketing content of the site should be good enough so that even a user visiting site for the first time should understand what do you want to convey.

Off Page Optimization– This is strongly recommended to get traffic on a website. There are various tools to ensure a website get traffic this includes Directory submission’s, Article Submission’s, Link Exchange, Blogging. This tool helps in getting traffic on a website by writing Article’s. If an Article is good enough to read a user gets interested in visiting your site this helps a site.

SEO (Search Engine Optimization)– This is the strongest and the free tool in Internet to promote a website. Above tools (On Page & Off Page Optimization) are helpful in SEO, this is a very vast and very effective in getting visibility in search engines like Google, Yahoo, Bing . There are various services provided search engines to get instant results like Adwords, Adsense, PPC (Pay Per Click) these are paid services. Search engines runs on an Algorithm (Set of Rules) to give every site a rank & displays the result accordingly. Google earlier used to work on Google Panda, Now for quiet some time they are working on Google Penguin.

SMO (Social Media Optimization)– Facebook & Twitter are the pioneers of this kind of marketing. They helps a site to get traffic through writing Blogs, Posting a fanpage on Facebook, Submitting Videos to get viewership of your website.  Getting more likes on Facebook , Google+ social networking sites helps a website to get higher rank in search engines. Writing a Blog for a site really helps an SEO to get traffic and to convey things about his site, so that a user read Blog  and directly visit website. Social Media is very important in today’s scenario this is an effective marketing because 90% of the users spend more time on Social Media than any other site.


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