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Insight Examples is a blog purely devoted to the sharing of best practices for Adobe Insight and Omniture SiteCatalyst. This blog is meant to educate and teach people about Adobe Analytics Tools who are new to the software or even experts with years of hard-earned experience.

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Adobe Analytics dashboards app gives decision-makers access to easy-to-understand insights in real time right on their mobile device. No complicated analysis screens or ad hoc spreadsheets. Just at-a-glance contextualized customer information. On demand decision making for on the go decision … Continue reading...

Data Science Terminology It’s not too bold to predict that 2020 will be the year of data science. The data science industry has skyrocketed with a steep, upward growth trend. The role of the data scientist is one of the … Continue reading...

Adobe Analytics for Dummies Review Adobe Analytics for Dummies is an extremely valuable resource for learning Adobe Analytics. Even if you’re a digital marketer who doesn’t have their hands in data day in and day out, this easy-to-follow reference makes … Continue reading...

Adobe is publishing updated Analytics Documentation online: https://docs.adobe.com/content/help/en/analytics/landing/home.html Here you can find self-help and support information for reporting tools like Analysis Workspace, Report Builder, Reporting API, Data Workbench, and Activity Map. You can also access documentation for product and user … Continue reading...

Floodlight Tags… Floodlight tags are used to track and report conversions in DoubleClick Campaign Manager (DCM), DoubleClick Bid Manager, and DoubleClick Search (DS). Floodlight uses activities, tags and lookback windows to count conversions. A Floodlight activity is a specific action … Continue reading...

In mid-January, the Adobe Launch team announced a long-awaited feature: the ability to order your rules. With this ability, we finally have a clean and easy way to implement Adobe Analytics on a Single Page App. Historical Concerns One of … Continue reading...

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