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Information Technology Blog - - What is big data analytics and it’s impact on your organization? - Information Technology Blog About eighty percent of the data in your enterprise is in a multi-structured format, and that means it’s not in a relational format and is hard to analyze. Big data implies different analytics, different data structures, and diversity to the analytics that we need to deliver. Big data generates value from very large data sets that cannot be...
Information Technology Blog - - What is big data analytics and it’s impact on your organization? - Information Technology Blog
About eighty percent of the data in your enterprise is in a multi-structured format, and that means it’s not in a relational format and is hard to analyze. Big data implies different analytics, different data structures, and diversity to the analytics that we need to deliver.
Big data generates value from very large data sets that cannot be analyzed with traditional computing techniques. Organized, it can help many organizations to understand people better and allocate resources more effectively. It is moving from customer transactions to customer interactions and not just understanding the transactional data (such as what they buy, when they bought it, how much they paid for it, what’s the demographic, where they live, what’s the frequency) and enhancing that into all the interactions that we’ve had with a customer whether it be on our website, mobile device or other aspects.
Big data analytics is a knowledge management process and an extension to the analytics and the applications that can be delivered. This enables companies to extend their traditional data warehouse, lots of data that can be structured, and extend that into a new world of sensor data, machine data, spatial data, and weblog data to get a better understanding of the business.
Where does multi-structure data come from?
Various sources feed multi-structure data. Here are a few:
- Call center log interactions from customer service support
- Social media websites, things people are saying online
- It comes from your website, in the form of web logs
- It comes from the wealth of sensors, deployed by our businesses to track location by gps or telematics
Big data challenges and characteristics
There are many challenges to dealing with big data. Due to these challenges, many organizations have little choice but to ignore or delete large quantities of potentially valuable information.
- Where to put your data
- Can you keep it secure
- Thinking fast can lead to false positives
- Complexity. The more data you have, the harder to find true value from it
- Incorrect findings. Big data may not give exactly what you are looking for
- Business marketing optimizations
- Risk analytics
- Hardware optimizations
3 V’s – Volume, Velocity, Variety
Big data is often characterized using the 3 v’s
- Volume: Volume poses both the greatest challenge and the greatest opportunity as big data. It can help many organizations to understand people better and to allocate resources more effectively, however traditional computing solutions by relational databases are not scalable to handle data of this magnitude
- Velocity: Big data velocity raises a number of issues with the rate at which data is flowing into many organizations, exceeding the capacity of their IT systems. Users increasingly demand data and streaming real-time and delivering this is also a challenge.
- Variety: Variety of data types to be processed is becoming increasingly diverse. Gone are the days when data centers only have to deal with documents, financial transactions, stock records, and personnel files. Today photographs, audio, video, 3d models, compact simulations, and location data are being piled into corporate data silos; they are unstructured and not easy to categorize let alone process with traditional computing techniques
Due to these challenges, many organizations have little choice but to ignore or delete large quantities of potentially valuable information. There are now various software available to help with these challenges. Some of these features to look for include:
- Distribution of storage and processing of large data sets across groups or clusters of server computers.
- Distributed file system which permits high bandwidth cluster based storage
- MapReduce (google search technology) distributes or Maps last data sets across multiple servers each server then creates a summary of the data at speed allocated. Information is then aggregated and allows extremely large your data sets to be rapidly distilled before more traditional data analysis tools are applied
- For organizations who cannot afford an internal big data infrastructure cloud-based Big Data Solutions are available where public big data sets need to be utilized. Running everything in the cloud also makes a lot of sense as data does not have to be downloaded.
Looking further ahead quantum computing may greatly improve big data processing. Quantum computers store and process data using quantum mechanical states and well in theory excel at the massively parallel processing of structured data. Big data holds the promise of giving enterprises deeper insight into their customers, partners, and businesses. In time big data may also help farmers to accurately forecast bad weather and crop failures. Meanwhile governments may use big data to predict and plan for civil unrest or pandemics. Studies estimate billions of dollars in efficiency and quality savings each year by leveraging big data.
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The post What is big data analytics and it’s impact on your organization? appeared first on Information Technology Blog.
Information Technology Blog - - How To Appropriately Do Keyword Research for Your Marketing Strategy - Information Technology Blog Keyword research plays a significant role in marketing. You should always study your market and high volume keywords relevant to your industry prior to implementing any planning and execution. This will help you to understand what individuals are looking for and what’s popular in your business sector. Why is keyword research essential? To get a … The post...
Information Technology Blog - - How To Appropriately Do Keyword Research for Your Marketing Strategy - Information Technology Blog
Keyword research plays a significant role in marketing. You should always study your market and high volume keywords relevant to your industry prior to implementing any planning and execution. This will help you to understand what individuals are looking for and what’s popular in your business sector.
Why is keyword research essential? To get a better idea of what your clients want, study your competitors and see what they are focusing on. This will help give you a framework using the research they have already taken and studied. Put yourself in the shoes of your customers. Ask yourself as the customer if what you are doing is attractive and would you buy your products as a result of your marketing efforts.
Research niche keywords for your company
Start off with some questions to get an idea of how people will find your business on search engines:
- How will people search for you and your company? What outlets and 3rd party sites will they use?
- Is social media applicable?
- What keywords are your competitors using?
- May they use geographical terminology in addition to your keywords?
- What might be their motivation for searching for you in the first place?
Focus on competitor keywords
Your competitor may have already done all the research for you. Use tools like SEM Rush and A Hrefs that examine your competitor’s sites, what keywords they are focusing on, and what links they have built to increase their site’s rank and relevance.
Focus on alternative keywords
Use alternate keywords that state the same topics to reach more audience and search queries. Find high volume search keywords and hit long tail keywords as well to ensure you have covered all areas of your market.
For example, a Chicago plastic surgeon might think a keyword they need to focus on is ‘rhinoplasty.’ However, in reality, people search for the term ‘nose reconstruction’ when they are looking for rhinoplasty.
Use online tools to help you find effective keywords
You have to be sure that you start using a keyword research instrument. There are many out there, but Google AdWords is one which many companies use to get going. This program is free and easy. That means that the tool does the task for you, but you have to include the original words that can be worked against. The more specific you can be and the more in touch you’re along with your client and their mindset, the more useful this tool will undoubtedly be for you.
Google Keyword Planner Tool
Optimizing for Google? What better tool to use than their own keyword planning tool. Google Keyword Planner Tool helps you plan your Search Network campaigns and learn about what your customers are looking for.
Wordtracker reveals high-performing keywords, shows you what people are searching for, gives you numerous suggestions for keyword phrases, and computes how much competition you are up against for the terms you select.
Ubersuggest uses Google Suggest and other suggest services. You can instantly pull thousands of keyword ideas from real user queries as well as vertical results for images, news, shopping, video, and recipes.
Keyword Eye helps you simplify your keyword research. This tool displays keywords in increasing or decreasing sizes based on their search volume or AdWords competition. You get 10 free keyword searches per day, with 100 results delivered per report. You also receive great data about your competitors.
WordStream Keyword Tool
WordStream Keyword Tool has a huge database and enables you to customize searches by filtering adult keywords or and pulling niche results. It also offers options for identifying negative keywords, keyword grouping, and finding keyword niches. The top 100 keywords are available for free.
Paid keyword research tools
Everyone knows the saying, “You get what you pay for…”. Well, the same applies for keyword research tools. These tools do all the research work for you, so it’s important to consider paying for that analysis and research.
SEMrush is also free to an extent, but you’ll want to use more than their free version. SEMrush is one of our favorite tools and gives a plethora of information on your website and your competitor, from auditing site errors to reporting your effective keywords and what works and what doesn’t for your website. SEMrush helps you discover yours and your competitor’s organic and paid keywords in search. You can search by your competitor’s domain or search for competitors using specific keywords. You can see volumes, trends, and other data across various properties. You can also enter yours or your competitor’s site to see the top organic keywords for which it ranks and what volume each keyword can pull.
MOZ retrieves top rankings for any keyword and assigns that keyword a difficulty score based on the pages that currently rank for that keyword. You can view search volume data for your keywords and pull up the SERP to see the top results for each term. Competitive keyword analysis metrics show you where you can have the upperhand on your competitor.
KeywordSpy tracks all search advertising activity in any niche industry, giving you information on marketing analytics, SEO intelligence, competitor’s keywords and ads, and more.
Advanced Web Ranking
Advanced Web Ranking offers a keyword research tool that pulls data from Google AdWords, Google Webmaster API, Google Trends, Google Suggest, 7Search, SEMRush, Wordtracker, and Yahoo API Related Keyword Search in one place, helping you to identify what keywords are effective and to help you find your competitors’ best keywords.
Keyword optimization is a long process. Maintain your pages and build upon them. Finding the right keywords is a crucial element in website marketing. They will bring in new customers but must be implemented in useful and strategic content. Content such as:
- Articles (such as assignment helper taken from primetimeessay).
- Search Engine Optimization.
- Press Releases.
- Social Media.
- Videos and Audios.
Adding new content and keywords regularly can provide great results. Traffic, but most importantly, quality traffic, equals revenue, so make sure that you do it right and do it well.
The post How To Appropriately Do Keyword Research for Your Marketing Strategy appeared first on Information Technology Blog.
Information Technology Blog - - Get to Know More about The Core Concepts of Social Shopping and What It Means for Your Business! - Information Technology Blog Internet users are offered an option to find things which they find interesting through various social media tools. These tools help them to locate their things of interests in a matter of seconds with relative ease. Social media and technology have taken the world by storm, and they influence marketing and business strategies a great...
Information Technology Blog - - Get to Know More about The Core Concepts of Social Shopping and What It Means for Your Business! - Information Technology Blog
Internet users are offered an option to find things which they find interesting through various social media tools. These tools help them to locate their things of interests in a matter of seconds with relative ease.
Social media and technology have taken the world by storm, and they influence marketing and business strategies a great deal today. As consumers are given more tools to do their research and manage their finances more efficiently, so will they become more aware in their purchase decisions.
Rather than spending a lot of time browsing search engines, social bookmarking will let you narrow down your search so that you can locate what you’re looking for.
Social media sites show internet users popular links and recent additions about what they are looking for. As a business owner, you must take advantage of this phenomenon to grow your business more.
In this article, you will learn how can grow your business with social shopping.
Social shopping has become popular amongst many users. Instead of going through the websites of various stores to look for a particular product, social shopping gives shoppers a way to find exactly what they are trying to find quickly and easily.
Online shopping is done on various websites which can offer a lot of similar products at various prices or with slight varieties in them. As a business owner, you have to ensure that the products you sell are unique in some aspect or the other and that the prices you offer are a bit less compared to your competitors.
This may seem like it will lead your business to run into losses, but the opposite will happen. Lowering the prices will allow more users the chance to buy your products, and as more people visit your website, the more chances are that your business will be featured in social shopping tools.
Social Bookmarking and Wishlists
Social bookmarking makes social shopping less time consuming; it allows the user to bookmark popular shopping places. Users who are looking to buy any product will go to a variety of social bookmarking sites to check and compare prices and product specifications. It is essential for you to get your website featured on these websites so that more people visit your website.
Social bookmarking helps in eliminating wasting time by referring the cheapest and best products for users. Also, check out what shoppers from other websites have to say about your business. This can give you insight on what areas to improve in your business to get more customers.
Business owners must harness the power of the internet to help them grow their business like never before. Every day, we have innovations in technology which make it mandatory for business strategies to be constantly evolved also. One of the essential benefits of social media marketing is that you have access to numerous tools which can help you understand your market better.
One such technological innovation is social marketing comparison which will allow users to compare the prices from various websites to see which e-commerce site offers the best deals.
Ensure that all social comparison sites and tools show your website and show the deals which you offer are to be the best. You can use this to keep a tab on your competitors to see who is offering the same items at what price to customers.
Using this technique can help you regulate your business policies accordingly.
Hopefully, this article would have given you some insight on how you can grow your business.
Information Technology Blog - - Budgeting: A Strong Foundation for Your Business Startup - Information Technology Blog There are some basic considerations which every type of business will have to make so as to be able to be operating as a successful business. The first and the most critical aspect is that you must consider your main goal is to be making profits. Even tax collecting agencies take this position that in … The post Budgeting: A Strong Foundation for Your Business Startup...
Information Technology Blog - - Budgeting: A Strong Foundation for Your Business Startup - Information Technology Blog
There are some basic considerations which every type of business will have to make so as to be able to be operating as a successful business. The first and the most critical aspect is that you must consider your main goal is to be making profits.
Even tax collecting agencies take this position that in case if you are continuously generating losses, then they will start considering that your business is basically a hobby and hence they will not allow your losses to continue.
Not only must you have a motive for profits but you must also generate profits. A lot of companies only end up making more expenses, and hence there are a lot of reasons why you must consider your basics first. In this article, you shall learn about some such aspects.
Before you quit your regular job and start your business, it is recommended that you consider some important things. The first such item is that you have to see that if the product you have is something for which people willing to pay for. It must not be something which you feel they will be paying for; you have to be sure. You must not be tentative in this regard. In case you are unsure, before you spend money on your business and potentially bankrupt yourself, you should indulge in doing some testing. Ask around your family and friends and their families and friends if they would want to buy these things. This will help you to ascertain that if your business will generate revenues.
Your budget is essential, and after you have decided and ascertained that the product and the service which you have to offer will be generating revenue, you must decide on your budget with precision.
Preparing your monthly budget for personal expense
You must determine exactly how much you will have to generate from the distributions of your business for only meeting your monthly expenses. If you do not have any work with no options for generating income, you must continue to pay the bills you owe. Do not just resign from your job if you do not have your savings to help you go by a year or so.
The main reason for doing this is the fact that unless you have a cushion for yourself, you can feel stressed out from trying to generate money. Stress will cloud your judgment and will drain your energy. You must try to be in proper mental space and physically able to do your work properly. You will have a lot of distractions and hurdles when you start, and you must not have any further burdens imposed on yourself.
Knowing your budget will help you to operate better. It is crucial that you know what numbers you want when you want to run a successful business empire.
You must make a detailed sheet of your expenses. You must not make mistakes like omitting out things like your food costs, your entertainment costs, vacations or holidays, special dates and so on or any other unforeseen expenses which can happen like repairing your home or your car. If you have a family, leave expenses out for them too. Note that this is only an estimate but will help to guide you in making and taking better financial decisions.
The categories which you ought to put in your monthly expense sheet are food, clothes, mortgage costs, repairing, payments of bills, gas, insurance costs, utilities, mobile phone, holidays, doctors, laundry, loans, and miscellaneous expenses – sum them all up as a total expense.
Make a list of the expenses for beginning your start-up
The expenses and capital investments which are associated with giving your business a push before it generates revenues should be noted here. Entrepreneurs are initially filled with hope and enthusiasm when they start with their business. You need to jot down all the numbers and then review them for accomplishing objectives. This is also the beginning of learning your accounts. The categories for your expenses pertaining to the starting of the business are inventory, rent and rent security, deposits for utilities, equipment, website maintenance, furniture, office supplies, accounting costs, printing costs, advertising and marketing, travel expenses.
Make a list of the monthly business costs
Again, you need to go back to your fundamentals and generate more cash flow, i.e., positive cash flow.
Positive cash flow is the amount that you get if your revenues start exceeding your expenses. This has to exceed the expenses to that extent that it will cover all your personal expenses as well. In case these numbers are not working, you will have to put more stress to meet the revenues.
You need to keep a monthly business expense list, put all the estimates in their maximum probability because there will also be inevitable extra expenses. The monthly business expense categories will include your rent, your utilities, subscription services like the web hosting, marketing, and promotional campaigns, payments for the employees, taxes, accounting and bookkeeping, office supplies, insurance, and travel expenses.
It is recommended that you must know and understand these expenses before you start your business formally.
You can get in touch with national debt relief sites to learn more about how you can efficiently manage the finances of your business venture and make more profits from the best experts in the industry.
Starting a business requires a lot of patience and effort. You need to have funds to invest, and you need smart strategies. It takes time for the revenues to generate so keep a tab on your expenses closely.
The post Budgeting: A Strong Foundation for Your Business Startup appeared first on Information Technology Blog.
Information Technology Blog - - 5 Marketing Strategies that Will Work - Information Technology Blog The importance of marketing as a strategy for cutting yourself a niche in a crowded market cannot be overstated. Whether yours is a small business or an already established brand, you need to keep your product appealing in the eyes of consumers at all times. Here are five strategies that you can never go wrong … The post 5 Marketing Strategies that Will Work appeared first on Information...
The importance of marketing as a strategy for cutting yourself a niche in a crowded market cannot be overstated. Whether yours is a small business or an already established brand, you need to keep your product appealing in the eyes of consumers at all times.
Here are five strategies that you can never go wrong with in your bid to stay ahead of other businesses competing for your target market:
Once you roll out a product, you need to package it in a way that will make it stand out from similar competing products and make potential buyers gravitate towards it. A catchy name is the easiest way to achieve this. The product logo comes closely behind.
In trying to achieve brand superiority, always remember that simplicity is key. Adopt a name and logo that consumers can quickly grasp and remember.
You can also make your product stand out by producing great quality and competitive prices, but these are secondary strategies. Customers have to first purchase a product to know its quality while too low prices would make it be perceived as inferior.
2. Guest Posting
You definitely need to make your product known to the masses. The most effective way to do this is to display and talk about it where the target consumers are. Traditionally, this would comprise appearing at expos and posting adverts.
In the digital age, however, guest posting is the easiest and cheapest way to get to your audiences. Seek to have guest posts on other websites that have content directly related to your product. Be subtle in your posts by explaining how your product can solve consumers’ problems rather than coercing them to buy.
3. Content generation and Search Engine Optimization (SEO)
Besides appearing on other sites, you also need to have content of your own. This is usually a website where people can read more about your product and probably make an online purchase.
Your content needs to be of superior quality to ensure it appears at the top when users search for relevant terms. Google, the most popular search engine, is continuously using relevance as the key metric to rank content. Relevant content needs to be :
- Lengthy: 2,000 words and longer articles are considered rich by Google. 500 words are the general standard, but the lengthier the better.
- Authoritative: Your content needs to show knowledge of the subject matter and an ability to offer solutions.
- Related: You need to show that other industry players are talking to and about you by having backlinks from other sites.
Employing SEO tools to make your content easier to find is also a great way to rank top on search engines. However, as Adam White, the founder of SEOJet says, ”focusing more on establishing your brand is a much better way to gain trust from Google than any particular link strategy.”
4. Google Ads
Paying to have your content to appear top among search results is the most effective way to emerge from a sea that contains established giants. It is an extra cost for small businesses but highly rewarding as the top search results form the highest percentage of consumer clicks. Over 90% of searchers do not go beyond the first page of search results.
5. Social Media profiles and Ads
The key marketing strategy is to go where the people are. Today people are found on social media. You will need to have Facebook, Twitter and other social media accounts on platforms where your potential clients are. Do not just create profiles and leave them empty. Keep them alive by posting regularly and engaging your audience.
Sponsoring social media posts broadens your reach substantially while at the same time narrowing down to relevant target audiences. Be sure to embrace this gem!
Marketing strategies vary depending on the type of product and target market, but the above five tricks will help you wade successfully through the murky waters of online recognition. These placement models are suitable for pretty much every type of product, business model, and size. However, always remember the two golden rules of marketing: product authenticity is key and genuine content always triumphs over SEO cleverness.
Have more tips? Please leave them in the comments section below.
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Information Technology Blog - - Top Best 3D Combat Car Racing Games - Information Technology Blog The recent surge in combat car racing games has attracted lot of eyeballs. Here people are installing these best 3D combat car racing games on their smartphone & desktops and spending hours daily to level up in the game. While there is number of options available for these car racing games, here we have selected … The post Top Best 3D Combat Car Racing Games appeared first on Information...
The recent surge in combat car racing games has attracted lot of eyeballs. Here people are installing these best 3D combat car racing games on their smartphone & desktops and spending hours daily to level up in the game.
While there is number of options available for these car racing games, here we have selected top best 3D combat car racing games for you.
Clash for Speed
Clash for Speed is one of the best vehicular combat car racing games in 2018 that offers a thrilling experience to gamers. This powerful game offers state-of-the-art cars, weaponry and more to enhance your gaming experience. It comes loaded with multiple game environments, pre-defined tracks, upgradable battle cars, 10 types of deadly weapons, upgradable tires, on-road & off-road obstacles, original car stickers and more. One of the best features of this car is that it allows you to draw your custom 3D track to race. Here, its custom 3D track builder helps you do that.
While drawing the track you can put lot of obstacles & traps to make your track more complex. It will help you win more trophies when you clear the race. In addition to existing features, more opportunities will be unlocked when you level up in the game. This powerful game is governed by an intergalactic character called Speed Hog who is insanely addicted to speed & power. Above you can try this free car racing game to wake up that racing freak in you.
Death Racing Fever
Try this 3D free car racing game to experience maximum speed & power. Here, when you start your race you get the tank full of fuel to attain the maximum power & speed on asphalt tracks. Further, you will encounter road mines and ground bombing that is targeted at you.
While playing the game you need to beat all these obstacles to win the race and become champion. Here, your enemies will attack you with armored cars, military trucks and automatic shields to defeat you. While playing this car racing game, you will get indestructible & fully upgradable weaponized car options. You can drive into these cars to win 10 power-packed racing missions. In other features, it offers vivid beautiful graphics and stunning background music.
Death Racing Rivals 3D
Next in the list of best 3D combat car racing games in 2018 is Death Racing Rivals 3D. This powerful game is based on realistic and thrilling multiple shooting missions. It offers an intense high-speed racing experience where you will encounter real damage and destruction.
It is beautifully designed with HD 3D graphics, powerful background music, and seamless game controls. While playing the game you can use brand new vehicles & guns while experiencing immersive physics gameplay driving into various environments. Further, you will experience heavy fire racing against your opponents. You can experience thrilling death road simulation while driving into your car with full of lethal weapons to beat your enemy.
The simple principle of Battle Car is to kill or be killed. It comes equipped with abundant futuristic weapons and battle-ready vehicles. During the game, you will encounter unlawful men who have been imprisoned in jail for vicious crimes.
This drift racing game will eliminate you if you can’t finish the line before anyone else. Here, you need to kill your enemies by shooting them or destroying them by hitting hard. This powerful game offers stunning HD graphics, powerful racing missions, fully weaponized racing cars, stunning background sounds, battle against road warrior and more.
Extreme Death Racer Armored Car
This is next best 3D car racing game that comes with bundle of amazing features. Here, you will experience battle of lifetime. It offers you thrilling combat car racing experience while giving you opportunity to win the game. It comes loaded with customized vehicles, gunships, Gatling guns, weaponry and more. This powerful game offers extreme car racing experience to you.
The list of best 3D combat car racing game is going to increase as more developers are coming up with some thrilling gaming options. Here, we have discussed some of these best options available to you. If you are missing your favorite game in the list, feel free to comment below.
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