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Search Engine Optimization is a marketing technique aimed at enhancing a website’s visibility in the non-paid or organic search engine results. SEO encompasses both creative and technical elements needed to improve drive traffic, rankings and also increase product awareness within the search engines. There are numerous aspects of SEO that range from words to the … The post Things to Know About SEO and Web Marketing appeared first on Information Technology...
Search Engine Optimization is a marketing technique aimed at enhancing a website’s visibility in the non-paid or organic search engine results. SEO encompasses both creative and technical elements needed to improve drive traffic, rankings and also increase product awareness within the search engines.
There are numerous aspects of SEO that range from words to the way in which other websites link to yours. Sometimes, SEO is designed to ensure that your webpage is structured in a manner that search engines understand, but it is also aimed at making your site stand out from your competition. All online marketers should input some tactics to enhance their search engine ranking. Discussed below is all you need to know about SEO and web marketing.
Content is King but the Excellent Kind Rules
Content marketing has been a popular catchphrase among people who often market online, which is attributable to the penalization of low-quality content that occurs upon Google algorithm updates. Therefore, all online marketers should focus on the publication of quality content both on and off their web pages. Website content can either be visual-based, text-based, audio-based or a combination of two or all three of such. The bottom line is, all search engines want to deliver superior-quality and meaningful content to their users. Therefore, if your site is going to feature on the top search results, your content must fit in the high-quality category.
Search engines not only focus on delivering superior-quality results, but they also need to do it expediently. The quality of your content is also measured by the speed in which your webpage loads. It, therefore, follows that sluggish web pages are likely to be featured last. This is based on the fact that, faster websites contribute to a better user experience, which leads to lower bounce rates and increased sharing. Professional web design companies can create you a web page that loads efficiently, which will ensure that you get high returns. You can learn more about SEO companies from Platinum Web Marketing.
Focus Minimally on Keyword Optimization
While this may counter the conventional utilization of SEO methods, there are dangers associated with excessive keyword optimization. For instance, it is quite easy to focus too much on a particular word in your quest to optimize your site for a specific keyword. You could, consequently, end up stuffing it in too many places on your website. While this method may have worked a while ago, it is not as effective as it used to be; the keyword stuffing can actually lower your SEO ranking. Instead, you should use a variety of different words with the same meaning; less is more when it comes to keyword optimization.
Don’t Buy Links, Earn Them
Bought links have not been playing well with search engines and in particular Google. If you bought a link at some point, be certain that it will not contribute to your SEO ranking but rather possibly lower it. You should, therefore, gain links through endorsements instead of paying for them.
Just like time, Search engine trends do not stop for anyone. Search engines, especially Google, make changes and updates that are aimed at improving user experience by delivering fresh, meaningful and quality contents.
The updates are also targeted towards cracking down on web owners using questionable SEO techniques to get unjustified rankings. It is extremely essential to gather as much information as possible regarding SEO web marketing.
Have any more tips, please leave them in the comments section below.
Over 8 years have gone after Windows 7 was introduced it’s as yet the most mainstream Windows out there. In any case, the sudden rise of the substantial scale ransomware disease demonstrated to us some unquestionable security escape clauses in Microsoft’s fan top choice. Fundamentally, a lot of clients set aside the way that the … The post The Best Free Antivirus Software for Windows 7-10 appeared first on Information Technology...
Over 8 years have gone after Windows 7 was introduced it’s as yet the most mainstream Windows out there. In any case, the sudden rise of the substantial scale ransomware disease demonstrated to us some unquestionable security escape clauses in Microsoft’s fan top choice.
Fundamentally, a lot of clients set aside the way that the obsolete Security Essentials can manage a plenitude of the regularly developing virus risk. That is precisely where the outsider antivirus is, perhaps not the subtlest, but rather unquestionably the favored arrangement.
Presently, most expert clients or partnerships will swing to paid security solution with a specific end goal to ensure each product inch of their system and individual PCs. Nonetheless, a standard, home, client who wanders unreservedly through the interweb isn’t in a specific desire to spend his or her well deserved cash on an antivirus.
If you’re looking for the best antivirus to protect your PC and add some bonus features to your daily workflow, too, make sure to check out the list below.
Along these lines, in case you’re searching for the best antivirus to secure your PC and add some extra shield to your day by day work process, as well, try to look at the list we mentioned below.
While we’re at the basics, we can’t ignore the Bitdefender Antivirus Free Edition, which is, ostensibly, the best free antivirus you can get for Windows 7. Yet, there’s a catch: the amazing virus detection is all you’ll get. No extra highlights, no multi-level protection, or password.
The majority of the antivirus programming these days developed into multi-practical centers for everything, even remotely identified with PC security. Not the free form of Bitdefender. What you’ll get with this instrument are a definitive hostile to malware and against phishing protection. For other implicit apparatuses and extra protection, you’ll have to buy the high-end version.
Fundamentally, premium protection for nothing with top outcomes from different autonomous testing labs concerning malware recognition and anti-phishing security. What’s more, that is the place it exceeds expectations the most. In case you’re familiar with uncluttered antivirus arrangements, with exceptional accentuation on effortlessness and ongoing insurance from malware and deceitful locales, look no more distant than Bitdefender’s Free Edition. Most noteworthy evaluations in different security classifications represent themselves. Also, did we say it’s totally free?
Avast Pro Antivirus
Is light and keeps it secure from the advanced threat and priced economically. Pro Antivirus is the one that keeps you safe with minimal impact and high performance. The best part of this software is the Sandbox, which is also available with Comodo, so any suspicious files are run in a safe environment before they can be put into the main system. So this way your PC remains intact and you can continue doing your work.
Panda Internet Protection additionally has a free version of its antivirus. Once known as Panda Free Antivirus, it can be found in the free version on the official site yet it has limited features for cutting-edge clients. On the off chance that you need to get to the majority of its possibilities – you’ll need to redesign up to full version.
This adaptation has exceptional calculations and can channel URLs and web surfing. You will likewise have a coordinated USB security accommodated your USB gadgets. Additionally, you can utilize it on all adaptations of Windows because of its most recent aggregate streamlining.
You will discard another, a lightweight interface which does not over-burden your PC. On account of its most recent overhaul, it is instinctive and brisk.
Avira arose as a little option antivirus answer for a full treatment for clients that support free anti-malware apparatuses. It’s easy to utilize and design, however, packs important highlights with respect to against malware on-request outputs and constant assurance. It checks a large portion of the cases in such matters, however, exceeds expectations in an assortment of extra highlights you can download. With those, you can make your own hostile to malware suit on various stages and alter it by your own particular decision.
At long last, the to wrap things up the spot on our rundown is held for AVG. Ages-old AVG got overhauled recently and now, other than the lovely insurance highlights, Windows 7 clients can encounter more qualified looks, too.
Different security specialists put AVG just underneath Bitdefender with respect to anti-malware insurance. It somewhat flops in the counter phishing office, however, that is only one minor imperfection we can single out.
Hostile to malware assurance is remarkably keen. AVG tracks obscure and suspicious applications and keeps them from running until the point when it’s sure that they won’t hurt your PC in any capacity, and afterward and simply at that point, enable it to start.
The Antivirus from Comodo is a remarkable solution that protects your privacy and keeps your system optimized. Comodo has also ventured into mobile antivirus and it helps to protect the personal information of the user like photos, videos personal contacts etc.
Comodo offers a 98.77 percent significant rate of detection of malicious threats, their free-version is very popular and they offer all the features. The Comodo obstructs banking Trojans from accessing or stealing of your data, they are famous to introduce the confinement technology.
Malwarebytes Anti-Malware and AdWare Cleaner are 2 unique projects that flourish in various classes. The first is, in its free solution, a straightforward yet in any case viable instrument with a solitary reason: finding and eliminating malware diseases. You’ll simply need to download it and run it physically since the system needs ongoing security.
The identification rates are most likely the best in the class and, thinking about the exactness of the paid variant, this for nothing out of the pocket program isn’t a long ways behind. Just run it and it will perform a deep scan and eliminate all AdWare-related programs and browser add-ons.
BullGuard Premium Protection
This antivirus is a standout amongst the best in early detection stage. This element and numerous different makes it a standout amongst the most stable antiviruses available. You can discover it in a 60-day trial which is essentially a free
The trial adaptation of BullGuard examines your PC as well as your email customer programming keeping it clean from spam. Utilizing the ‘behavioral recognition’ apparatus. It is an apparatus which identifies the potential infections and malware before they turn out to be a piece of the antivirus signature database.
The most recent rendition of BullGuard comes additionally with a diversion sponsor consolidated. On the off chance that you are a gamer, it will be extremely useful for you. It will concentrate your PC assets on the diversion and will streamline arrange movement.
Ashraf is a Technical Blog Writer who works in Comodo. He writes about information security, focusing on web security, operating system security and endpoint protection systems related articles.
Setup secure conversation with Cryptocat. Cryptocat lets you instantly set up secure conversations. It's an open source encrypted, private alternative to other services such as Facebook chat. Messages are encrypted inside your own browser using A… The post Secure Chat Conversations appeared first on Information Technology...
Sometimes you need to chat about something and can’t risk that information falling into the wrong hands. It could be sensitive company information or personal data.
Fortunately, you don’t need to install an encryption engine and can take advantage of several chat apps available. These apps are available as web based and mobile.
ChatCrypt performs a military-class AES-256 CTR encryption on chat messages, thus no one can read them except the participants who knows the same secret password. Unlike traditional so-called “secure chats” where only the connection is secured between the browser and the server, thus on server side all messages can be readed and logged in plain text format, ChatCrypt approaches the problem from a different perspective: it encrypts the messages itself before they leave the browser’s frontend utilizing the AES-256 algorithm in CTR mode with a secret password specified by the user.
With this simple, but unquestionably most effective solution decryption of any message is only possible with the knowledge of the passphrase given at the inital encryption stage. So there is no need to secure the connection, messages travels in their encrypted form inside the entire pipeline. On server side there is no known solution to break that cipher in a reasonable time, so the conversations remains private between the participants who joined a room with the same password.
Most people think that if a website uses a HTTPS connection (especially with the green address bar) then their “typed-in” informations are transmitted and stored securely. This is only partially true. The transmission is encrypted well, so no third party can sniff those informations, but there is no proof that the website owners will handle them with maximum care, not mentioning that the suitable laws can enforce anyone to serve stored data for the local authorities.
Overall, this means that if anyone uses a chat service with similar security technology, the conversiation will be visible for the participants and (at least) for the website owners. That case is probably not acceptable in every situation, especially where mission critical informations have to be exchanged.
ChatCrypt’s unique encryption feature ensures that only and exclusively the participants of a room with a shared password are able to read each others messages. More precisely, anyone else who may acquires the conversation without the knowledge of the password won’t be able to decode it.How Chatcrypt Works
ChatSecure allows you to set a master password to keep prying eyes out of the chat app itself, supports WiFi Mesh Chat (chatting with others on the same local wireless or mesh network ─ no server required), and even enables you to create anonymous “burner” chat accounts. If you have to do anonymous chatting, and you’re behind a firewall, you can install the Orbot proxy tool, which will get you through. (Orbot is also required to create “burner” accounts.) With ChatSecure, two-way encryption can’t take place until a user has been verified (done through the app). Once verified, you can encrypt conversations and each sent message will indicate if it is encrypted or not.
Cryptocat is free software with a simple mission: everyone should be able to chat with their friends in privacy. Cryptocat is a secure open source messaging extension for the Google Chrome browser. All messages are encrypted before they leave your computer, so there’s no concern that plain text is being sent and then encrypted on a third-party server.
With Cryptocat, you can do group chats, file sharing, connect to Facebook Messenger, and more. Cryptocat includes a built-in key generator, so you don’t have to worry about importing your own encryption keys. There’s one caveat to using Cryptocat: The person you’re chatting with must also be using Cryptocat — this goes with Facebook Messenger chats.
- Open source. All Cryptocat software is published transparently.
- Encrypted by default. Every message is encrypted, always.
- Forward secure. Chats are safe even if your keys are stolen.
- Multiple devices. Devices receive messages even when offline.
- File sharing. Securely share files with friends.
Surespot Encrypted Messenger
Surespot Encrypted Messenger is an end-to-end symmetric encryption messaging tool (using 256-bit AES-GCM encryption) that creates keys using 521 bit ECDH shared secret derivation. It’s private — period. The best thing about Surespot is that all the privacy is built-in, so you won’t even notice the security layer.
Whereas SSL can be thought of as client to server encryption where the hops cannot access the plain text but the server can, end to end encryption encrypts the data so that only the end users can decipher it. No one along the network route the message takes from one client to another, not any of the hops, not even the surespot server, can view the contents of the data. Only user 1 and user 2.
Encryption is an electronic lock and key system. You take a plain text message and encrypt it using a key (secret). You can then decrypt the message using the same key. Pretty simple. You encrypt data at one end using the key, send it over all the network’s hops and servers, and at the other end it can be read because the key is known. None of the hops and servers in-between can read it because they don’t know the key.
Say user 1 encrypts a message for user 2 with a key, then user 2 decrypts it using the same key. Simple right, except for the fact that user 2 needs to know the key! Somehow we need to get the key to user 2 but how can we send it over the network? Surespot can’t encrypt it because we need a key to encrypt so we have a catch 22. Or a chicken and egg situation. The answer is Surespot don’t send the key over the network. Well not the key we’re using to encrypt the messages at least.How Surespot Works
Tox is somewhat new to the world of secure chatting. It was created as a reaction to concerns of Skype’s privacy (or lack thereof). Tox uses dispersed networking and strong cryptography to create a secure (using NaCl crypto library) messaging system for everyone. Users are assigned a private and public key and connect to one another directly — no middleman or third party involved.
Tox began a few years ago, in the wake of Edward Snowden’s leaks regarding NSA spying activity. The idea was to create an instant messaging protocol that ran without any kind of central servers. The system would be distributed, peer-to-peer, and encrypted end-to-end, with no way to disable any of the encryption features; at the same time, the protocol would be easily usable by the layperson with no practical knowledge of cryptography or distributed systems. Work began during the Summer of 2013 by a single anonymous developer (who continues, to this day, to remain anonymous). This lone developer put together a library implementing the Tox protocol. The library provides all of the messaging and encryption facilities, and is completely decoupled from any user-interface; for an end-user to make use of Tox, they need a Tox client. Fast-forward a few years to today, and there exist several independent Tox client projects, and the original Tox core library implementation is nearing completion (in terms of features). Tox (both core and clients) has thousands of users, hundreds of contributors, and the project shows no sign of slowing down. Recently, a group of some of the project’s major contributors have formed The Tox Project, an organization built around the protection, promotion, and advancement of Tox and its development.How Tox Works
Originally posted 2012-07-27 17:33:00. Republished by Blog Post Promoter
A good online presence will impact your business and could help to improve sales and revenues. One of the solutions you could pursue to improve the online presence of your business is to work on search engine optimization (SEO). This is a powerful tool that you could utilize to promote your business by making your … The post Why SEO is Important to Your Online Success appeared first on Information Technology...
A good online presence will impact your business and could help to improve sales and revenues. One of the solutions you could pursue to improve the online presence of your business is to work on search engine optimization (SEO). This is a powerful tool that you could utilize to promote your business by making your site visible on search engines.
If you are wondering why you should hire an SEO company and not use any other method of online marketing.
Below are reasons why it’s crucial to the online success of your business.
Search rankings determine the amount of traffic you are able to drive to your site. Your website appears on relevant searches and when your rank improves, your business will get more visibility in the eyes of potential customers. More viewers mean a higher chance of conversion, and it could help in building a positive reputation because your site is classified among those with the best solution to the searches made by users. More brand awareness will inspire loyalty and trust.
The reason you establish a website in the first place is because the internet is a big market where you can get customers and leads. But it’s not easy to find these customers unless you invest in some strategies like SEO. With good SEO, your website will receive more traffic, which means if you have good landing pages you could get more conversions. About 80% of buyers first search online before they decide from which site to buy, so if your site pops up among top suggestions you stand a higher chance to get more customers.
No other marketing approach gives good results for a long time like SEO does. A web page you have optimized today could be bringing sales three years later, without even having to do anything or invest any money into the process. You might need some few restoration services or edits to make your pages current, but the overall effect is that you can rely on SEO for long-term results.
You don’t operate in a jungle alone because your competitors are also eyeing the same customers you want to convert. That is why it’s necessary to consider coming up with an aggressive SEO marketing strategy that will place your online business ahead of its competitors. A well-optimized site will bring more visitors and this could mean additional money. When your competitors rank higher than your site, they will be taking away many customers and with time they may dislodge you completely, so it’s good to work with experts to set up a campaign that will bring in results.
SEO is still the king of online marketing and any business that wants to get consistent results for a long period of time should consider this approach. It helps to display your business to a huge audience and when you rank high you increase traffic to your site, which is something that could eventually earn your business more sales and revenue. It is cost effective and the most powerful approach you could embrace for marketing.
Most business owners don’t know what ergonomics means and how it can help their business improve and flourish. Nonetheless, it’s our job to explain these things to you in as much detail as we can, so stick around to find out why and how ergonomics can boost your productivity, and the productivity of your workers … The post How Can Ergonomics Boost your Productivity? appeared first on Information Technology...
Most business owners don’t know what ergonomics means and how it can help their business improve and flourish. Nonetheless, it’s our job to explain these things to you in as much detail as we can, so stick around to find out why and how ergonomics can boost your productivity, and the productivity of your workers (if you’re a business owner).
So, what is ergonomics? Ergonomics is the study of workplace efficiency. It is through ergonomics that we can easily figure out which segment of the business is faulty and not productive enough. Once this is done, we introduce changes that improve efficiency and lower stress levels in everyone involved.
For example, science has proven that sitting down for hours on end is unhealthy and can cause spinal injuries. This is why people who mostly work on their computers usually opt for stand-up desks instead (at least in the present day and age). If a stand-up desk is something you’re interested in, check out some online offers and try to find the best stand up desk for yourself – it’ll change your life for the better.
Employees Using Ergonomic Equipment Make Fewer Errors
Equipment is vital in every single business type that exists. Without it, we wouldn’t be able to progress so quickly, and you’d still be waiting a long time before a car gets off the production line (like in the past when nothing was automated).
See, through ergonomics, the company boss can figure out what isn’t working and how to change it. Sometimes, equipment fails and it worsens productivity as well as slowing down work. Other times, you have people that have to use certain equipment but aren’t happy using it and/or they don’t know how thus leading to other issues.
As long as you can keep your employees happy and entertained, you won’t have issues with productivity. The same goes for you – try to find ways to entertain yourself if the company you work for doesn’t have the ergonomic equipment. Yes, these are specially designed equipment that improves overall workplace happiness and efficiency!
Ergonomics Improve Productivity by Reducing High-Force Requirements
It’s no surprise that businesses require workers to use some extra strength while doing specific tasks but is this any good? Research has shown that not only is it damaging to the workers’ health, it also slows down work.
In modern times, companies use ergonomic equipment to help their employees deal with physical difficulties much easier. This includes using counterbalance systems, mechanical assists, adjustable height lift tables, and some forms of workstations. Powered equipment and tools that were specifically designed to improve the ergonomic situation in the workplace are also common.
All of these lower muscle exertions and make it easier for your employees to work. Additionally, if you’re an employee yourself but there is no ergonomic equipment present, help yourself! Try to figure out ways how to make the job easier for yourself whilst improving productivity and efficiency.
Workers with Ergonomic Equipment Can Work More Quickly
What better way to avoid workplace issues and problems than to use the ergonomic equipment? We already mentioned that this type of equipment improves workplace satisfaction, meaning that people feel more inclined to work as they feel their presence is noted and appreciated (who wouldn’t feel this way if your boss went out of his/her way to keep you happy while you’re working?).
Repetitively is another issue that can be found in a workplace. Imagine you’re doing the same thing over and over again, the same motion, etc. No one likes doing something that is boring and tedious. Ergonomic keyboards, for example, improve the speed at which a blogger can pump out high-quality blogs by lowering the number of breaks one needs.
Posture is another big issue, but it can easily be fixed through the use of ergonomic equipment.
Ergonomics Improve Productivity by Reducing Highly Repetitive Tasks
Task repetition is, as we already mentioned, a negative factor when it comes to workplace efficiency and happiness. Combine this with potential risks factors such as awkward and unpleasant postures, and high force and you’ve got yourself a recipe for disaster (not in the literal sense of course).
Tasks should always be interesting, at least in a small amount since even slight deviations to the repetition help. If this is not possible, then eliminating high force tasks and awkward postures is a must.
The whole point of ergonomics is to make the employee comfortable and happy while working. Even the act of getting ergonomic equipment and trying to improve workplace happiness has a profound effect on people, and they’re more willing to give their best because you, as a boss, recognize their existence and importance to the company.
Cloud computing would seem like a foreign thing to a lot of people nowadays but the fact is, it is one of the most important things to learn right now. It is a big deal when it comes to the world of technology and the Internet. As a matter of fact, a lot of companies … The post Why It’s a Great Time to Learn Cloud Computing appeared first on Information Technology...
Cloud computing would seem like a foreign thing to a lot of people nowadays but the fact is, it is one of the most important things to learn right now. It is a big deal when it comes to the world of technology and the Internet.
As a matter of fact, a lot of companies are embracing the cloud because of the many benefits of utilizing the services. The cloud redefines business functions.
For this reason, employers want to make sure that employees are armed with the necessary skills and knowledge to make things work smoothly. Of course, before anybody can start working in the cloud, one has to take up some cloud lessons first. Specialized cloud courses are offered by online platforms like CloudAcademy where one can garner the right training and certifications.
Here are some reasons why it’s time to learn cloud computing right now.
Career and Job Opportunities
Because the cloud is dominating today’s market, there is a huge demand for cloud services. If you are looking for a job that can pave a way to a wonderful professional career, this is where to start. There are many job openings in diverse positions. Knowing cloud computing widens your possibilities for professional growth. With the right trainings and certifications, anyone can directly apply to companies such as Amazon Web Services, Zerto, Google Cloud Platform, and Microsoft Azure, that provide these services. There is work for solutions architects, Linux engineers, cloud project managers, and cloud systems administrators, just to state a few.
A Great Additional Skill or Knowledge
Because our world is highly technological and will surely continue to flow in this route, learning cloud computing gives you an additional skill that not everybody has. It adds to your list of skills that allows you to become an attractive candidate for jobs including non-IT positions. There is plenty of opportunities for career growth. You can work find work as a marketing manager, office assistant, sales account manager, or even as a copywriter.
Good for Business
Even small businesses can benefit from cloud computing. If you are a small business entrepreneur, using cloud computing can help you organize and run your project. It can actually make a huge impact on your business. You can utilize cloud computing to lower your cost in terms of IT requirements, rack space, and even power usage. That would also mean lower installation and maintenance costs as well as the need for hardware. These can help small business owners save money that would have been otherwise used for the above-mentioned things. It also increases the flexibility of running the business where accessing files and information from any device from anywhere is possible. In addition, your business even becomes more environmentally-friendly as there is no need to utilize servers.
Learning cloud computing opens up many opportunities so it is a good time to take up cloud courses now. While the technology is still in growth, sooner, it will be one of the most in-demand services and having the training and the certifications now will give you an advantage over others.
Originally posted 2016-12-08 18:10:05. Republished by Blog Post Promoter
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