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  • July 03, 2014 04:05:13 AM
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Information Technology Blog provides you with information and links to computer tips, tricks, solutions, news and relevant information to IT related topics. Information Technology Blog features a collection of blogs containing links to information technology related software, hardware, news, cool sites, news on gadgets, where to get them, search engine optimization, and more.

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Getting Started With Direct Store Delivery

Information Technology Blog - - Getting Started With Direct Store Delivery - Information Technology Blog Direct store delivery (DSD) boils down to the principle of delivering goods directly from the factory or wholesalers to retail stores. The process bypasses traditional distribution centers or warehouses. As part of the concept, drivers also often restock store shelves in addition to just delivering the goods at the loading platform. Recent studies have shown … The post Getting Started...

Information Technology Blog - - Getting Started With Direct Store Delivery - Information Technology Blog

Direct store delivery (DSD) boils down to the principle of delivering goods directly from the factory or wholesalers to retail stores. The process bypasses traditional distribution centers or warehouses.

As part of the concept, drivers also often restock store shelves in addition to just delivering the goods at the loading platform. Recent studies have shown that many companies are planning to increase investments in DSD software to increase efficiency as well as adaptability.

DSD Software
The advantages of the method include reduced order times and faster turnaround of stock, which enables faster decision making.

Using the concept effectively requires leveraging new technology to overcome some of the challenges that are built into the process.

Technology requirements

While the DSD method offers some key advantages, it also has some limitations. Luckily, most of the limitations can be overcome with modern technology. Some of the key requirements are:

  • Efficient handling of smaller consignments and multiple ad hoc route stops for the forwarder
  • The ability for the drivers to efficiently manage an extended scope of responsibility, which could, for example, include restocking, storage, returns handling, forecasts, seasonal variations, and environmental optimization
  • Agile technology, which enables quick adaptation to changes in the market in order to stay ahead of the competition
  • Precise demand forecasts and delivery accuracy.

Direct Store Delivery is one of the most trending terms in the Wholesale Industry, especially in Wholesale Distribution. It means that you distribute to retail stores one by one. Wholesalers, retailers, and manufacturers should become familiar with DSD solutions, as most customers, category buyers and others ask for it when they are wholesalers. Businesses love DSD software because the trader does all the work for them and because they never run out of the product. If the dealer does a good job, the dealer is always fully equipped with the product.

What is the problem of being a DSD distributor? Well, if you’re a small trader, that’s not really a big deal. If you are a one-man operation or distribute in one city, you will have no problems with DSD software and probably don’t need a large investment. Now, if you land a large retail chain, on the other hand, chances are they will be all over the state or all over the country. Now imagine how big of a deal it is. You’ll need a fleet of salespeople and trucks.

This is why retailers love DSD, but manufacturers prefer to deliver truckloads to one central warehouse location. There is a large investment with DSD. If you do not want the investment, you still have to go around and sell it to distributors who do have needs to leverage DSD software to increase profitability. This can take months or even years if you already have the retail accounts aligned.

Why optimize the direct delivery of the store?

The service requirements for direct delivery to the store are increasing, due to:

  • Larger, faster assortments that change and grow
  • Shorter delivery times
  • increase in the number of promotions
  • Volatility in demand

How to optimize the direct delivery of the store?

Direct Store Delivery can be optimized by implementing load creation and route optimization at a strategic, tactical and operational level. The main improvements that lead to cost savings and better performance are:

  • Moving from static planning to dynamic
  • Moving from decentralized to centralized planning
  • Create transparency and visibility so that the receiver and the operator can optimize their part of the supply chain
  • Optimize the use of truck space and multiple temperature zones by adding an optimized load

What are the results of Direct Store Delivery optimization?

  • The main results of Direct Store Delivery optimized are:
  • Savings in transportation costs of up to 15%
  • Reduced number of kilometers/miles traveled, leading to CO2 reduction
  • Satisfied customers to have a better service performance on time
  • Increased employee satisfaction by delivering a realistic amount of work to execute
  • Reduced hardware footprint, particularly when using cloud solutions

These developments in DSD software have a great impact on the amount of products that will be sent and the decisions that will be made about their distribution. Most high-level DSD software solutions, reliability, and transparency, but also efficiency are crucial to stay competitive. In addition, the cost of direct delivery to the store will increase due to increased labor costs, congestion and rules and restrictions, especially for the distribution of the city. Shippers and dealers want to increasingly fine-tune availability, delivery times and margins.

DSD distributors are in 2 main categories, full service, and Case dropper

The DSD full-service distributors are the ones who bring the products stored in stores to market and market the account by spending several minutes or even hours in each store.

The other type, Case Droppers, are those DSD distributors who do not sell items, as the name implies, they appear from store to store. It is up to the store employees to store and market the products.

Now, what is best for your products? Well, it’s obvious. Full-Service DSD solutions are the best way to deliver products in almost any situation. You will get more sales, you will be stocked more often and if the distributor does a good job you will always have the best spots on the shelves or on the retail floor. Your products will have their appropriate pricing and the employees and managers of the stores will attach a face to your product. That is always very important.

Conclusion

DSD is a sales strategy that offers an alternative to centralized distribution. In 2018, DSD software enables retailers to reduce operating costs by bypassing the dealer’s distribution center. Instead, the goods travel directly from the supplier to the retail store, reducing time and money in the merchant’s profit and loss account. For companies that want a more flexible and cost-effective start to their direct delivery change, cloud-based solutions are an ideal choice of direct in-store delivery software. With web-based DSD solutions, your employees can access the same powerful software tools on a remote server that will ultimately maximize efficiency and profits.

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The post Getting Started With Direct Store Delivery appeared first on Information Technology Blog.


The Importance of Reviews for your Moving Company’s SEO

Information Technology Blog - - The Importance of Reviews for your Moving Company’s SEO - Information Technology Blog When it comes to different service sectors of our economy, the companies found therein could function on wildly varying principles. That being said, there are certain aspects of running a business-to-customer company that are the same regardless of what kind of services or products you’re offering, moving companies included. For instance, you need to think … The post The...

Information Technology Blog - - The Importance of Reviews for your Moving Company’s SEO - Information Technology Blog

When it comes to different service sectors of our economy, the companies found therein could function on wildly varying principles.

That being said, there are certain aspects of running a business-to-customer company that are the same regardless of what kind of services or products you’re offering, moving companies included.

For instance, you need to think about your business’ online representation. And that’s precisely why search engine optimization is crucial — the more people find your website organically, the more leads you’ll convert into customers.

But pulling this off is rarely simple; proper SEO strategies only work in the long term. And not only that, but they require tackling a wide array of aspects before you can be certain you’re getting the most out of your company’s website. As an example — the importance of reviews for the SEO value of your moving company cannot be overstated. And that’s precisely what we’re going to discuss here!

Customer Feedback Means More Content

These days, there are plenty of places where you can read trustworthy reviews on all kinds of companies, and that includes reviews on local moving companies, increasing the importance of reviews for your SEO efforts.

Increasingly, people find reviews on reputable aggregate websites and try to learn more before making any final decisions. However, most renowned moving companies leave options for customers to write their own reviews and feedback on their websites as well. And that’s where we find the first benefit of customer reviews for your SEO rankings — more website content.

As you may already know, Google’s SEO algorithms are increasingly more focused on the quality of website content. In the coming years, as machine learning and big data analytics become even more precise, we can expect original and insightful content to be the single biggest contributor to any website’s SEO score.

That’s why customer feedback on your site is great — it’s an excellent source of organic content. And even if it’s not a particularly glowing review of your work, this content is bound to contain some of the keywords that are related to your moving company and services, especially your location.

Obviously, all of that increases your chances of Google recognizing your company as a valid local vendor.

Edge on The Competition

As you look at all the aspects of the importance of reviews for your moving company’s SEO, there’s one crucial thing to realize. Namely, the fact that you’re not the only moving company that’s going to be focused on SEO.

It’s 2020, and even small mom-and-pop shops realize the importance of the Internet. You do not want to rest on your laurels, thinking that you’re somehow two steps ahead of everyone by sole virtue of the fact that you’ve even thought about SEO.

But simultaneously, that’s where reviews come in handy as well; they’re an oft-overlooked part of SEO. Indeed, you can bet that most of your competition will be more focused on things like search terms and website navigation. If you manage to put enough effort into utilizing reviews, you can definitely get ahead.

If you collect reviews of your moving company and structure them properly, you will have tons of content that can appear as SERPs for your customers. That’s an important part of being as visible as possible among your competitors.

Google and Reviews

In the realm of SEO, many things change basically overnight. Being an expert in this field means constantly learning and evolving at the same pace as the algorithms of major search engines. However, if there’s one thing that has definitely stood the test of time, it’s the importance of authoritative links leading back to your website.

And from a certain point of view, the same is true for excellent reviews. On this note, it’s important to understand that Google doesn’t just evaluate how well you’ve optimized your website when it assigns rankings. At the crux of the Google experience, you’ll find only one thing — user experience.

In other words, Google doesn’t want to assign a high ranking to a company that’s not high-quality and trustworthy. And that’s why positive reviews are important for your SEO positioning; they show Google that your company brings value to its target audience, and thus to search engines in general. If you manage to provide your customers with memorable high-quality services and they share their experiences online, you’ll find your way to the top of Google’s results page to be far easier.

Increased Interaction

As people who dabble in SEO mostly know, Google is known to be imprecise when it describes its ranking factors. On one hand, this is completely understandable — they don’t want to allow SEO experts to perfectly optimize every website, as that would make rankings difficult and reduce the organic nature of their user experience. On the other hand, however, there is some information that we’re definitely sure about.

And the importance of reviews for your SEO score is definitely in the latter category. When you start to develop your Google My Business page, you can even find Google’s guidelines stating that customer interaction through review responses increases your visibility.

This is because responding to your customer’s concerns and queries means that your business brings value to its niche, and thus value to Google’s users.

Reduced Bounce Rates

Finally, there’s one more positive factor that highlights the importance of reviews for your moving company’s SEO — reduced bounce rates.

If your website has a high bounce rate, you can’t really hope for extremely high SEO rankings. Such metrics signal to Google that your website does not provide enough value to your customers, and that they’re likely to go elsewhere right away.

However, reviews change all of that; studies show that people are almost 100% more likely to commit to spending money and making a purchase on a website if there are customer reviews posted by the company. In terms of moving companies, posting the positive experiences of your previous clients will show that you are trustworthy.

The post The Importance of Reviews for your Moving Company’s SEO appeared first on Information Technology Blog.


Top 8 Customer Retention Tools for Your Website

Information Technology Blog - - Top 8 Customer Retention Tools for Your Website - Information Technology Blog Customer Retention.  Isn’t this something rarely focused by companies nowadays? Well, the organizations and their sales teams have almost forbidden customer retention in pursuit of concentrating more on bringing in new customers. In fact, customer retention is helpful in both ways, .i.e. increasing revenue and reducing costs. Yes, you heard it. Keeping customers coming back … The...

Information Technology Blog - - Top 8 Customer Retention Tools for Your Website - Information Technology Blog

Customer Retention.  Isn’t this something rarely focused by companies nowadays? Well, the organizations and their sales teams have almost forbidden customer retention in pursuit of concentrating more on bringing in new customers.

In fact, customer retention is helpful in both ways, .i.e. increasing revenue and reducing costs. Yes, you heard it.

Keeping customers coming back helps in higher ROI at 5-25 times less cost.

Let me help you believe this with a few stats.

A recent Gartner study mentioned that A 5% increase in customer retention can increase business profits by 25%.

82% of companies agree that retention is cheaper than acquisition – Emarsys research

Existing customers spend 67% more than the newly acquired customer – Business.com.

Customers are undoubtedly the biggest asset to businesses. But, focusing only on new customers and not on existing customers can be a significant loss. Business owners must not underestimate the power of a loyal customer base.

But What Exactly is Customer Retention?

The strategy/process built by organizations to convert one time buyers into returning customers is called customer retention. These activities used to increase the number of repeating customers also helps in increasing the profitability of each customer.

Basically, customer retention is how you build customer relationships and help your customers get value from your products.

And Why is it Important?

There are many reasons customer retention is a crucial factor for a business. Customer acquisition is more expensive than retaining an existing customer being at the top of the list.

Keeping customers loyal to your brand after their first purchase is highly profitable. And keeping those existing customers happy with a robust customer retention strategy also helps you experience the power of word-of-mouth marketing. Even though there are numerous marketing strategies, word of mouth remains the most potent and effective way to promote the brand and products. The trust you get from your happy customers will drive more sales and also decrease the advertising costs saving you a considerable amount of money. Apart from that, it also offers you an opportunity to build a constructive relationship with your customers and improve customer experience in your store.

Now that you know the importance of customer retention, it is high time for you to build a solid customer retention strategy and make the most out of it. There are a lot of ways to enhance the customer retention of your store. Interact with customers on social media to ensure their experience on your website, email marketing, and others.

Well, here are the best practices to utilize in order to increase the customer retention of your website.

Customer Loyalty Program

75% of consumers say they favor companies that offer rewards – A recent Bond report

The customer loyalty program is one of the most excellent ways to increase customer retention and boost customer loyalty to your brand. With a customer loyalty program, you can reward your customers with incentives to come back and shop again. Once your customer opts in for the loyalty program, delight them with exclusive offers, a glance of your new products, notification of ongoing offers, etc. This royal feeling will help you make them feel valued and is an excellent way to keep customers coming back to your website. The more they shop, the more they are rewarded. You can reward customers for more than just shopping, like writing reviews, referral rewards, social sharing rewards. The program helps you maintain a loyal customer base and gain new customers recommended by your existing ones.

Realistic Expectations

Setting realistic expectations help improve customer retention rate with a considerable impact. This is a process that can have a significant impact on a business’s ability to keep customers. For instance, if you own an e-commerce store, when a customer orders something and has to wait for nearly two weeks, he/she tends to get annoyed. But if you inform them while they are ordering that the order might take a little longer and keep them up to date with the status every day, they will at least thank you for updating and won’t be annoyed for late delivery. There are various ways to keep them informed. You can have transparent shipping information on your website, keep them updated through emails or text messages.

And while you are setting realistic expectations, make sure you don’t under deliver the product or service in any way. Whether it is about meeting the deadline or expected quality, if your goal is to retain the customer, never over-promise and under deliver.

Feedback Collection

It isn’t easy to improve the services or products if you don’t know how your customers feel about it. There must be a process to collect the customer’s feedback and share it with the respective team members. Whether positive or negative, feedback must be collected and analyzed. You can ask for feedback from the customer via email or by developing a survey. With this, customers feel valued and the businesses can improve overall customer experience with the insights received from customers. We can’t see the flaws of our product or service, as well as a customer, can, so it is always a great idea to collect feedback. You can also keep watching what your customers are talking about your brand on social media or other parts of the web.

Communication Calendar

A communication calendar is a chart that keeps track of communication done with your customers. If customers don’t interact with your brand for a while, your team must be proactive in reaching out to them and re-establishing the communication. Maintaining a communication calendar will help you get in touch with them and make them feel special every once in a while. A customer that feels valued is surely coming back and purchasing from your business. For example, if a customer’s subscription is coming to an end, you can send them reminder emails for renewal and offer them some discount on renewal to influence their decision quickly.

Smart Product Recommendation

As a business owner, you are more experienced in your products than a client who just visited your store. In cases of products or services, having a smart product recommendation at the time of purchase. Not only does it help the customer find what they are looking for, but it also helps the business owner with increased sales. For example, if you have a jewelry store and a person is looking for a necklace, you must start recommending the earrings that go along with the necklace they are looking at.

If you are a services-based business, when a customer is planning to develop a website, you can start recommending the themes that go along with the idea of his business.

This way, customers feel special and that is obviously rewarding your business with increased customer retention.

Customer Support System

A support system is added to a business to improve the overall customer experience and customer satisfaction. It can be anything, a help desk, or a live chat, basically, something that helps your customers get the answers to their queries on the spot. Having a customer support system can help you resolve customer issues efficiently and quickly, resulting in customer delight. A customer tends to forgive a mistake that happened when it is solved quickly. A support system allows you to engage with customers in real-time. For example, if a food delivery guy or the restaurant makes a mistake, live chat support on Zomato or Swiggy helps the customer get their issue resolved. The support team must deliver the best possible solution to the customers.

Personalization

Personalization is winning customers in almost every sector nowadays. It allows businesses to increase customer retention with well-crafted and relevant customer experience. With personalization, you can collect data about your customers, which can be later used to offer personalized recommendations or exclusive offers to the customers. Utilizing personalization through email is the simplest way and is highly beneficial to increase customer retention. When you address the customer by their name and offer them an exclusive discount on their birthday/anniversary, they will be forever loyal to your brand. Turn the data into personalized information and make the most out of it.

Email Marketing

Email marketing is one of the most efficient marketing tactics and is a crucial factor for customer retention. The email marketing campaign implemented rightly can help boost conversions, increase customer retention, and generate more revenue. There are specific ways to follow; you can send a thank you email to your new customers, recommend some products or send them the latest offers to the customers to make them feel valuable and stick around your brand. Engage with your customers and acknowledge their requirements.

Final Thoughts

Customer retention is the future of business growth. Attracting new customers with compelling content and marketing is no more enough to sustain the business. In the fierce competition, to stand out of the crowd, it is necessary to retain customers by offering extraordinary customer services. Whether it is increasing customer retention or revenue, everything surrounds a persuasive customer experience strategy. So, make sure you ace the customer experience.

Author Bio: Ankita Tanna – Creative by soul; technical writer by passion & profession, Ankita is an elegant wordsmith at MageDelight having profound interest in Content Marketing and advancements of the technology. …and when she’s not doing that, she enjoys her time reading or following the ‘Netflix and Chill’!

The post Top 8 Customer Retention Tools for Your Website appeared first on Information Technology Blog.


3 Digital Marketing Strategies That Work

Information Technology Blog - - 3 Digital Marketing Strategies That Work - Information Technology Blog Digital marketing trends come and go at an accelerating rate. It is difficult to keep up when what was performing well one day can decrease your rank in the search engine results pages (SERPs) the next because Google has released a new algorithm. The world of digital marketing can be tedious at best, but that … The post 3 Digital Marketing Strategies That Work appeared first on Information...

Information Technology Blog - - 3 Digital Marketing Strategies That Work - Information Technology Blog

Digital marketing trends come and go at an accelerating rate. It is difficult to keep up when what was performing well one day can decrease your rank in the search engine results pages (SERPs) the next because Google has released a new algorithm.

The world of digital marketing can be tedious at best, but that doesn’t mean marketers have to give up hope whenever trouble strikes. Here is a definitive list of three digital marketing strategies that continue to work, and are forecasted to remain popular into 2019.

Content Marketing

Google deems content marketing as a crucial element of any business’ digital marketing efforts. Marketers place content marketing ahead of big data, AI and social media marketing. Content marketing, however, is more than writing a blog post with a few keywords dotted throughout. Infographics, video, live video streaming, and podcasts are all forms of content marketing that are not only just as effective as the traditional blog post, but are going to rise in popularity as we enter 2019.

However, you cannot neglect on-page content marketing. When Google released a new algorithm named Fred, many websites that were heavily promotional suffered. Before Fred, there was Penguin and Panda, which saw to the end of black-hat SEO practices, such as keyword stuffing and invisible text. This left a lot of marketers clutching at straws.

To stop your business being caught out by new and rising trends, or the appearance of a Google algorithm that may turn your SEO strategy on its head, the specialists at digitalmarkgroup.com can offer services for on-page SEO, keyword targeting and link building.

Social Media Marketing

Social media is here to stay. The likes of Facebook, Instagram, Twitter, and Reddit are remaining popular forms of entertainment for the public, where people can share their lives, speak their minds and remain updated with the brands they follow. The basis of social media is the same: Instagram is still visually dominating, while Twitter remains a place to express yourself in 280 characters or less. What’s changing or continuing to be useful in social media, though?

Live video streaming allows real-time access for viewers. Brands can, therefore, use Instagram Live or Facebook Live to drop the release of a new line, report updates and create authenticity.

Instagram Stories continue to refine itself, with the inclusion of personalized filters created by celebrities, a Q&A option, and a messaging system so that followers can interact with a brand or influencer. This highly interactive platform keeps users entertained, plus brands can be creative, use it to speak to their customers and improve engagement rates.

Social media platforms are continuing to clean up. Twitter is purging millions of fake accounts to improve the user experience and Facebook has blocked apps accessing user data and is attempting to offer more transparency after the Cambridge Analytica scandal.

Google Home, Amazon Echo…

TechCrunch predicts that 55% of US households will have voice-enabled smart speakers by 2022. This adoption of smart speakers means marketers are looking for ways to utilize the predicted voice search revolution Google Home and Amazon Echo are sure to bring.

This means you need to ensure your marketing team properly updates your business’ local listings so that if someone were to search for “Thai restaurants in New York,” then Alexa or Google Home would recognize the business and offer it as a suggestion.

What’s more, use keywords that are conversational, such as long-tail phrases, to replicate how someone speaks in real-life. This is the end of caveman talk and keywords (e.g., Thai restaurant New York) as we know it.

 

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Top Benefits of Hiring a B2B Marketing Agency

Information Technology Blog - - Top Benefits of Hiring a B2B Marketing Agency - Information Technology Blog If you fail to reactivate your sales, despite having a marketing strategy implemented, you will probably need to look into some B2B marketing agencies as a partner. When you see that you do not reach the marketing and sales objectives that you had set for yourself. When you think you have tried everything – without … The post Top Benefits of Hiring a B2B Marketing Agency appeared...

Information Technology Blog - - Top Benefits of Hiring a B2B Marketing Agency - Information Technology Blog

If you fail to reactivate your sales, despite having a marketing strategy implemented, you will probably need to look into some B2B marketing agencies as a partner.

When you see that you do not reach the marketing and sales objectives that you had set for yourself. When you think you have tried everything – without success – to attract customers and improve your income statement. When your B2B Company does not have enough structure to develop its own marketing department. When…

In all these cases, the answers emerge from the concern. And often, those answers are out there. Specifically, out of the box…

To think outside the box is to open doors to the imagination, to other solutions that you have not yet considered and … -Why not? – Also open the doors of your company to the external help of a B2B marketing agency. HELP!

But like all strategic business decisions, outsourcing marketing has its pros and cons. But today we will focus on the benefits of this collaboration model between the B2B Company and its partner agency:

One of the biggest challenges of any company is to reach its consumers. In the digital world, this challenge is even greater, since it is the user who decides what he wants to see and we must be able to show it to him. When we refer to a B2B marketing agency, it is a company whose goal is to provide advice and external support to companies and industries that require it.

The target audience of any business must be well defined so that all actions turn out to be effective, and this becomes much more evident in the case of B2B, or business to business.

Either totally or only partially, this type of business does not target a mass audience or private individuals, but rather seeks to impact and sell its products or services to other companies.

In the 70s, when the term B2B began to become popular, it used to be associated with those companies that manufacture raw materials for the construction of goods aimed at the final consumer. Now, the business to business concept is much broader.

Why do I need to hire B2B marketing agency?

  • These agencies can help you with market research for a particular product or service.
  • They are attentive to the launch or marketing of a product by the competition.
  • Apply matrices and tools to determine your strengths, weaknesses, opportunities, and threats.
  • They design strategies, activities and industrial marketing plans.
  • They track activities that have already been carried out.
  • The industrial market is increasingly competitive, difficult and demanding, and the saturation level is increased daily.

Industrial marketing or B2B, both online and offline, is essential for a company to achieve the desired success.

Regardless of the sector to which it is dedicated, its location and time in the market, it must be considered so that your company is better than the competition. If you want to do the job in an excellent way and spread your products and services, you also have to make it known to potential customers.

The correct elaboration and operation of the actions is what will guarantee the corporate success.

What are the keys to B2B business?

It is logical to think that each of the B2B businesses that currently exist should opt for a particular sales strategy, but it is possible to list a series of guidelines that every B2B business should take into account if you want to design an effective strategy:

B2B marketing with strong online presence

People search the Internet when they need to purchase a product or service. In the case of B2B businesses, companies should not underestimate the potential of being present on the Internet and social networks.

Multiple channels and actions

As we have seen, the decision-making process is much more complex in the field of B2B sales, so it is not surprising that it’s B2B marketing strategies are too.

In this sense, it is important to accurately measure the effectiveness of each action taken and assess the possibility of integrating different supports, channels and formats, depending on the user journey, the life cycle moment in which Potential customers are found.

Direct and instant communication

If you want to add value to your B2B marketing strategy, choose to offer a direct and, as far as possible, instant communication route.

Amazon and Ikea are, in addition to B2C, B2B companies with examples of this type of communication with their business customers. In fact, they have separate sections; Amazon Business and Ikea Business.

Benefits of hiring a B2B Marketing Agency

One of the biggest challenges of any company is to reach its consumers. In the digital world, this challenge is even greater, since it is the user who decides what he wants to see and we must be able to show it to him.

There are many reasons to hire a B2B marketing agency. Many SMEs, business owners and marketing and sales manager’s looks for an marketing agency to help them plan their global marketing strategy with a marketing plan, create value for their customers and growth for their company.

There are several benefits of hiring a B2B marketing agency, which will help you to give you the best results for your company. Here are some benefits:

Attract new customers interested in your product or service

Business to Business marketing strategies is aimed at attracting new customers. One strategy that is often used is content marketing. The purpose is for other professionals to find your company and see the added value of your products. And if you already have the possibility to subscribe to a newsletter, you will get new leads or prospects.

Greater benefits to the company

It is a logical consequence of the previous point. If you attract new customers, there will be new sales and, therefore, more revenue in your business.

Better adaptation

The development of a B2B marketing strategy facilitates that your company adapts more quickly to the continuous changes of the market and those of your own company.

Internationalization

You should not forget that the Internet is a window to other countries. It offers you the possibility of opening your business to other markets.

Control

Good planning will allow you to have better control and optimization of both the expense and the resources you have available.

Competitiveness

Many companies do not contemplate doing B2B marketing actions, because they have not yet understood the key importance of having a defined marketing strategy, so this can give you a clear advantage over the competition, do not you think?

Professionalism and specialization of the marketing team

The professionals of the B2B marketing agency are experts in different market niches and marketing disciplines. In addition, they update their knowledge constantly. This support is essential to achieve the best results and obtain the highest profitability (ROI) of advertising and marketing campaigns.

Increase in the productivity of the B2B company

Hiring B2B marketing agency increases productivity. Manufacture, negotiate with suppliers, sell, serve orders, evolve technologically and overcome the competition must be the main objectives of your company. Drawing successful marketing strategies, plans and campaigns is a task that not all companies are prepared.

We hope you find it this information on very useful in your marketing goals and decisions. Leave us your comment, thanks!

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5 Ways to Use Digital Signage Solutions to Increase Customer Engagement

Information Technology Blog - - 5 Ways to Use Digital Signage Solutions to Increase Customer Engagement - Information Technology Blog While architects and design consultants understand the importance of digital signage solutions for promotional and wayfinding purposes, many businesses do not. New businesses, in particular, fail to realize the hidden potential of high-quality wayfinding and signage solutions. Signage is more than just a platform for advertisement and mapping. Signage is also a...

Information Technology Blog - - 5 Ways to Use Digital Signage Solutions to Increase Customer Engagement - Information Technology Blog

While architects and design consultants understand the importance of digital signage solutions for promotional and wayfinding purposes, many businesses do not. New businesses, in particular, fail to realize the hidden potential of high-quality wayfinding and signage solutions.

Signage is more than just a platform for advertisement and mapping.

Signage is also a crucial architectural element. When signage systems are both functional and aesthetically sound, a unique visual language is communicated. This can result in a holistic and unique experience for visitors within the retail space.

For design consultants advising new businesses, signage can transform an existing operating model, enhancing the customer experience. Design consultants can create a retail blueprint with signage as a digital differentiator for future growth.

Design consultants and architects in an advisory role can use the information below to help businesses achieve their strategic goals within their new retail space.

Understanding the Importance of Digital Signage Solutions

Businesses can use digital technology in a combination of ways to build a relationship with their audience. From building an online presence to making use of digital signage solutions, technology presents opportunities for businesses to better engage with their customers.

Digital signage displays are an important facet in today’s retail experience. The use of digital signage gives businesses a competitive edge. Other benefits of digital signage solutions include

  • Reducing administration cost
  • Running time-sensitive ads
  • Displaying relevant ads according to the season, time, or day of the week
  • Adding a platform of interactivity
  • Creating an effective platform to test marketing initiatives
  • Leveraging the power of video

While these benefits are by no means exhaustive, they suggest key benefits that businesses may overlook by not using digital signage at their retail stores. Similarly, realizing these benefits is only possible when retailers properly utilize digital signage.

Businesses looking to grab the attention of potential customers can employ digital signage in several forms. Below, we look at five innovative ways that content via digital signage can increase customer engagement.

Displaying Targeted Content

Mobile technology can be incorporated with digital displays to engage passing customers. When embedded with software and tiny receivers, nearby customers can be targeted with relevant ads and discounts through the brand’s mobile app installed on their phone.

The mobile app can also tailor discounts and ads according to the customers’ buying history and shopping preferences.

Wayfinding

In large establishments such as shopping malls, hospitals, and offices, static maps provide the same information to each viewer. Interactive wayfinding maps can tailor information that provides custom directions unique to each viewer’s personal requirements.

This eliminates confusion in large venues but also enables users to reach their destination in a more efficient manner.

Reducing Perceived Wait Times

One of the most detrimental aspects of a positive shopping experience is a long checkout line. Digital signage addresses this challenge so consumer-related businesses do not lose customers to a long checkout line.

When digital signage is positioned at point-of-sale, consumers perceive the wait time to pass more quickly. In fact, a recent study found that digital signage reduced the perceived wait time by nearly 40%.

In other segments and sectors of industry, digital displays can be used as an interactive check-in kiosk to expedite the intake experience. This is useful in business settings like medical offices where digital signage can decrease patient boredom, helping the perceived time pass more quickly.

Enabling Virtual Chats

Unlike static displays, digital signage can be equipped with a live advisory function that communicates with customers in real time. This interactive function enables shoppers to talk to product experts who can field their questions.

Having a “virtual” expert on hand can introduce a new level of customer engagement unavailable with static displays. Being able to provide shoppers with personal advice can influence consumer behavior, boosting sales.

Sharing Menu Details

Restaurants can also tap into the engaging power of digital signage.

The use of digital menu boards and eye-catching graphics enables businesses to engage customers. Digital menu boards can be an educational tool to share nutritional information and even cross-sell other products on the menu.

Similarly, digital menu boards can be used like retail signage to provide personalized discounts and promotional offers through location-based targeting. A digital menu board can also be used on display windows so passersby can learn more about the menu.

This can influence consumer behavior and, if the graphics are enticing enough, may make it easier for potential customers to decide where to eat.

Engaging with Digital Signage

Integrating good business design with digital technology can be complex. For design consultants and architects, signage can shape and guide the development of environmental information and architecture.

Digital signage provides endless opportunities for businesses looking to enhance their retail space to improve the customer experience. In an overcrowded consumer world, digital signage represents a unique way for brands to stand out.

AUTHOR BIO: Zak Zakaria is a Waymaker at dezigntechnic in Dubai who also previously worked as the company’s Graphic Designer and Art Director. Zak is a creative with work experience in multiple multinational agencies such as JWT and Saatchi & Saatchi. Signage design is a family business, making Zak’s personal experience with signage his longest professional commitment.

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