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Information Technology Blog - - SEO vs PPC: An Honest Comparison Between the Two Marketing Channels - Information Technology Blog SEO and PPC are different marketing channels and most organizations have dedicated resources for both of them. Organic traffic accounts for 40% of all trackable online traffic and paid search accounts for 28%. These numbers are just for trackable traffic and total up to 68% of the 90% traffic that comes to websites through search … The post SEO vs PPC: An Honest...
Information Technology Blog - - SEO vs PPC: An Honest Comparison Between the Two Marketing Channels - Information Technology Blog
SEO and PPC are different marketing channels and most organizations have dedicated resources for both of them. Organic traffic accounts for 40% of all trackable online traffic and paid search accounts for 28%. These numbers are just for trackable traffic and total up to 68% of the 90% traffic that comes to websites through search engines. Just looking at these numbers, you can easily deduce that if you want to tap into all of your potential traffic, you have to use SEO and PPC together. So why is the internet full of articles and videos that compare SEO and PPC and recommend one or the other? One word: resources.
Most organizations have a limited budget for marketing. Most measure marketing success by the increase in revenue generated by marketing campaigns. And doing PPC and SEO side by side can be costly. That’s is why business leaders have to make an educated decision when choosing their next marketing campaign. In this article, we will discuss the advantages and shortcomings of both SEO and PPC and see which one is a good fit for your marketing strategy.
If you are only relying on PPC as a source of traffic, the traffic will dry up as soon as you stop the campaign. However, with SEO you can generate a consistent stream of traffic on your website and tap into that 40% trackable traffic.
In most cases, the amount of money you spend on SEO will be smaller than the money you’d otherwise have to spend on PPC. That is why the leads and e-commerce revenue generated via SEO has great ROI.
Being in the top results organically gives you a lot of brand strength and legitimacy. Anyone can do PPC and appear at the top, but the fact that your website shows up in the top results for free means you know what you are doing. Being in the top organic results immediately wins the customer’s trust.
Imagine a scenario where your competitors have to spend actual money on a keyword for which you rank organically. Every click that you get from that keyword costs you virtually nothing, meanwhile, every click they get takes away from their monthly PPC budget. If you are ranking for keywords other people are paying for, you are already winning.
SEO consists of a group of on-page and off-page activities that you do month after month and work towards growth. This makes it sustainable and helps you create the foundation for explosive growth down the road.
Organic CTR is almost always better than PPC CTR because people trust organic results more. The leads generated through organic traffic have a higher chance to convert.
SEO requires you to commit resources to it but does not deliver immediate ROI. You have to constantly track keyword rankings, build links, improve the content on your website and wait. It usually takes a few months for SEO to start delivering traffic and leads.
With PPC, you can know within a week whether or not a PPC campaign is working. With SEO, it may take months before you realize that your SEO strategy is not working. This is because you have to give any SEO strategy at least 3-6 months for it to deliver any kind of results.
The heading says it all. While you can do your research, search for testimonials and reviews, but at the end of the day, you will have to go through multiple service providers before you find the right fit.
SEO service providers usually agree to task-based KPIs, i.e. they will agree to perform certain on-page activities, build a set number of links, make sure your page load speed goes from 30 seconds to 3 seconds, etc., but they will not agree to business KPIs. This means they will not agree to deliver X amount of leads, or get you to position zero for a certain keyword, or promise X amount of traffic per month.
With PPC you can target exact keywords, geographical locations, and use a number of other factors for targeting. It gives you the kind of control over your campaign that SEO simply cannot.
PPC delivers immediate results at least in terms of getting the campaign up and running. You can set up the campaign, click the start button, and start seeing traffic in a matter of hours.
You can set the campaign budget before starting the campaign and can hit the pause button any time you want.
Most PPC campaigns use a similar formula: the ads lead to a landing page and the landing page has a sign-up form to collect leads. This makes it incredibly easy to segregate the data and calculate the exact ROI on your PPC expenditure. With SEO, there’s always unattributed traffic, inbound calls, direct traffic that cannot be tracked, so SEO data and ROI is not as accurate PPC data and ROI.
Since you can easily turn PPC traffic on and off, you can use it as a great source of data and insights into user behavior. You can use a small scale PPC campaign to get valuable data and optimize the messaging and design elements on your landing page.
With PPC, no matter how much you optimize your campaign, the cost keeps going up. The cost per click goes up every few months, and that drives up your cost per conversion. In some cases, you may be able to keep up with the increasing cost but a number of business factors can affect your ability to keep your campaign running.
The conversion rate on your landing page and your website, in general, will not remain the same, so even if you are doing a successful PPC campaign today, there’s no guarantee that the same campaign will work tomorrow. You have to constantly monitor costs and user behavior and keep optimizing your campaign at all times.
This is even more troublesome than SEO because there’s big money involved. With SEO, you can go through a few service providers before finding the right fit and lose some money along the way. However, with PPC you risk losing the money you spent on advertising as well as the money you spent on the service provider.
Now that you know what to expect from your SEO and PPC campaigns, you can make an educated decision about the channel that works for you. It all comes down to your business goals and the resources you have at hand. If you are trying to get a small business off the ground, you have to do a PPC campaign. For medium-sized businesses or businesses that already have a steady stream of income, it would be wise to go for SEO.
The post SEO vs PPC: An Honest Comparison Between the Two Marketing Channels appeared first on Information Technology Blog.
Information Technology Blog - - Malware and Antivirus Systems for Linux - Information Technology Blog Each computer system may have a malware or viruses, including Linux. Fortunately, there are only a few viruses which can affect Linux, but users are usually not installing antivirus software but later on they pray that their OS is not endangered. It is recommended that users install these antivirus softwares on the Linux operating system … The post Malware and Antivirus Systems for Linux...
Each computer system may have a malware or viruses, including Linux. Fortunately, there are only a few viruses which can affect Linux, but users are usually not installing antivirus software but later on they pray that their OS is not endangered. It is recommended that users install these antivirus softwares on the Linux operating system that can be downloaded via Internet. Some users may argue that antivirus software consumes and uses too many resources. Thankfully, a low-footprint software exists for Linux. In order to better understand antivirus programs, it may be beneficial to firstly understand the malware itself.
Linux operating systems work on a completely different principle compared to Windows systems and, therefore, viruses made for Windows can not be activated and spread to computers installed with Linux. Linux does not use .exe files and files that are under Windows hidden here are visible.
Although Linux is a highly secure operating system, you can still find viruses on it. The number of users of Linux doubles every year, as you can see in the latest news. As the number of users increases, the number of viruses is directly proportional. Some of the viruses that infect Linux are: Linux.Bliss, Linux.Diesel, Linux.Satyr, Linux.Vit.4096, Linux.Winter, Linux.Zipworm etc. Most of these Linux viruses have a specific memory and by their nature, they are considered as parasites – they enter the file and change its size. The thing that also matters is that viruses or worms take advantage of flaws or holes in the code.
Linux products are not less exposed to attacks from other OS. Do not think that the Linux community is relaxed when it comes to viruses and other security breaches. Programmers who develop Linux do not ignore the existence of the virus, but in the beginning they make “open” operating system and there are literally thousands of possibilites for it to be attacked, since it’s vulnerable at this stage.
There are many ways to prevent malware on the Linux operating systems. If there is a malware already, there are ways for it to be quickly removed.
The benefits of installing VPNs here are tremendous, primarly because they are safe and thus support the privacy of any device. Their role and possibilites are the same even with Linux, so this comes as one of protection methods.
If you are using the Linux operating system, it is enough to delete unwanted files and have those out, and then you have to re-connect the memory because it happens that you might miss something out and viruses are re-created. Depending on the antivirus software or from the malware, some antivirus scanners can clean infected files so that these files wouldn’t have to be deleted. If the user is not sure whether a file is in fact a malware, it can scan software and sandbox the program. Sandboxing is a security mechanism where the sandboxed application is being executed with restricted resources. Malware can not endanger the system because the restrictions keep that code from infecting the system or it is completely removed.
Virus scanners are security applications, which scan the system and find malwares. The scanners are seeking certain parts of the code or specific characteristics of the malware. Depending on the potential threat, virus scanner and settings, the malware can be deleted automatically or the user can be asked what to do with malicious software.
One of perhaps the most widespread and the most popular Linux antivirus softwares is ClamAV. ClamAV is a command-line antivirus program with a small resource footprint. This software is completely free and open-source under the GPL license. The updates are also free. There are also Clamtk, which is a free frontend (GUI) for ClamAV. Clamtk is licensed under the GPL license. Clamtk passes parameters to ClamAV, but Clamtk does not perform the scan or any other task itself. Also one of the excellent solutions is Sophos antivirus. It has a very heuristics-based detection, quickly and easily finds a virus and removes it. Sophos also finds and removes Android, Windows, and Mac malwares, which means that your Linux machine will not be a threat to any other devices. If you’re willing to spend a bit of cash, there are several superb Linux antivirus suites available, like Avast. Avast is a freemium antivirus software. Avast is not open-source and uses up resources like RAM. Many users feel that Avast offers more protection than ClamAV. The paid version of Avast offers numerous features that ClamAV lacks. For instance, Avast can sandbox applications.
Each computer and server should have antivirus, or at least some form of protection from malwares. The more you know the root of malwares and the manner they operate, the easier it is to protect the system against attacks. Nowadays, unfortunately, nothing is 100% safe on the Internet but we can keep the percentage high if we follow the rules.
Originally posted 2017-01-12 23:27:41. Republished by Blog Post Promoter
Information Technology Blog - - How Can Bitcoin Transactions be Made Safe? - Information Technology Blog Bitcoin is a sort of cryptocurrency that is used in the whole world. Bitcoin is famous and is known to be safe and anonymous. The transactions which are carried through the use of bitcoin have hidden source. In the beginning, a lot of people used bitcoin to have their transactions done because they found bitcoin … The post How Can Bitcoin Transactions be Made Safe? appeared first on...
Bitcoin is a sort of cryptocurrency that is used in the whole world. Bitcoin is famous and is known to be safe and anonymous. The transactions which are carried through the use of bitcoin have hidden source.
In the beginning, a lot of people used bitcoin to have their transactions done because they found bitcoin to be safe, but in reality, bitcoin is not as safe as people think.
There is a network which is properly assembled and all the transactions of the bitcoin are stored and recorded on that network. Having records of your transactions indicate that anyone can have access to those records and anyone can see the transaction details which the people have done through bitcoin. Other than the transaction records, the balance left in the bitcoin account can also be tracked.
In the latest and developed technology, it is impossible to have the unknown sources. The founder and the developer of Bitcoin currency is Satoshi Nakamoto and according to the views, bitcoin and its transactions remain anonymous only when you yourself don’t disclose any information regarding your link with and the use of bitcoin. If you being a bitcoin user post or update the web address over the internet, you are letting people know about your link with the bitcoin and thus it can make the information and records of your bitcoin account easily traceable.
Some of the reasons which make you realize that the transactions with bitcoin are not actually anonymous are as follows:
To prevent yourself from any danger and trouble in the future, you can use and follow some of the tips that can make your transactions safe and your identity will be secured. Bitcoin mixers make your transaction safe.
From the above-mentioned points and a lot of more reasons, it is now clear that the bitcoin and its transactions are not anonymous. This is why you should be more careful while using bitcoin and this you can do by using the bitcoin mixers to have improved financial privacy.
Tumblers and bitcoin mixers are the same things. The word mixer shows its meaning by itself that it would be something associated with mixing. Same is the thing done by the use of bitcoin mixer as it mixes your transaction to the other transactions and it becomes very difficult for the hackers to track your information of transactions. The bitcoin mixer is normally used by the money sender at first and later on used by the receiver. There are various websites for you to use bitcoin mixer but the best and the trusted one is https://bitcoinmix.org/.
Originally posted 2018-09-12 18:08:39. Republished by Blog Post Promoter
Information Technology Blog - - Organize your Travel Plans and Intinerary - Information Technology Blog Email travel plans, build a master itinerary, and access it anywhere online. With today’s myriad of travel sites, even the most experienced traveler has their hands full managing all the details of a typical trip. Booking airline tickets, hotels, rental cars, and restaurants leaves you with lots of separate pieces of paper. Throw in maps, … The post Organize your Travel Plans and...
Email travel plans, build a master itinerary, and access it anywhere online.
With today’s myriad of travel sites, even the most experienced traveler has their hands full managing all the details of a typical trip. Booking airline tickets, hotels, rental cars, and restaurants leaves you with lots of separate pieces of paper. Throw in maps, directions, things to do, and weather, and the chaos multiplies.
We are frustrated travelers who have worked in both travel and technology for a long time. We know firsthand that using the Internet to make travel plans and organizing the details is difficult and time consuming. And, the problem is getting worse as more people choose to make their own travel plans and as online travel options continue to proliferate.
TripIt turns chaos into order by making it easy for anyone to:
Originally posted 2016-10-25 21:18:21. Republished by Blog Post Promoter
Information Technology Blog - - 10 Mobile Apps to Manage Your Finance Wisely - Information Technology Blog In this era of digitalization and technological advancement, it has become easier for us to manage our finance more comfortably. You have no more to go to the bank to pay the bill. Even you can avoid switching on to your personal computer or laptop. There are several mobile applications which allow us for the … The post 10 Mobile Apps to Manage Your Finance Wisely appeared first on...
In this era of digitalization and technological advancement, it has become easier for us to manage our finance more comfortably. You have no more to go to the bank to pay the bill. Even you can avoid switching on to your personal computer or laptop.
There are several mobile applications which allow us for the effective finance management at once with ease. Personal mobile apps have made us carry on certain responsibilities of paying bills in time as well as be within our budget.
Those also help us to track our account balance. What you need is to get a fast internet connection and get registered to these applications, although there may be some limitations regarding countries. Let’s look at these 10 mobile applications along with their special features:
One of the most popular finance mobile apps is Mint from mint.com, although it is limited to the United States of America and Canada. Once you get connected to the internet facility and registered to this app, it will allow you to manage your account and even provide you with alerts when you cross the limit of your budget.
No manual effort is needed to classify your transactions because this app would automatically update the status. The most interesting is that Mint is free to use, as it is run by advertisement services.
But, it keeps the track of all the details related to your account, such as when you pay the due bills, the ATM fees, loans, mortgage, credit cards, and how much interest you earn etc.
Its 128-bit SSL encryption allows users to stay safe. You can also check the graphs of your finances. Besides, from personal recommendations, you can find savings.
Qapital is one of the best money saving apps. With this personal mobile financial application Qapital, you can save up your money through your routine small actions just like a part of a game.
To access to the facilities, a new savings account should be opened through this app. After that, all the difficulties are over. This application is available on Web, iPad, iPhone, and Android.
Learn Vest is a mobile financial app which is free to use, but it allows the users to enjoy its premium membership plans for the ongoing process. And for this, you can get directly related with a financial advisor.
The premium membership plan ranges from $19 along with the activating fees of $299 per month. You can have enough materials for financial education as per your requirement; you can select the topics as you think required. It is available on iPhone and Web.
With this free mobile application Venmo, you can easily send payments to your friends as well as receive cash from your friends. For its functioning, it has become one of the leading payment systems provided by mobile applications.
But you should activate the private mode for your account’s safety because you are able to swap cash among your friends. It is available on iPhone, Web, and Android.
PayPal is also a free mobile application through which you can manage your finance smartly. Just sign up for PayPal and follow the instructions as sent to your email address.
On your dashboard, you can view your transaction details including receiving and sending payments, sending payment requests along with messages, and shopping online etc. Moreover, it can transfer your payment to your specified bank account in your desired currency within 7 to 21 days.
First time, your payment can be under pending status for at least 21 days. After that, you are free from every hurdle. From your amount, a little amount is deducted as its service charge. You can also gather details on taxation from this application.
PayPal is one of the safe & secured methods for managing personal finances; it is available on Web, Windows Phone, iPhone, and Android. It also accepts payments on your website. Through its off-line mode, you can obtain your balance by using your PayPal debit card.
Are you tired of the complicated system and time consuming methods of mobile applications? Do you need something else like easy, smart, and simple at the same time?
Don’t worry. Here is Budget Boss for you at 99 cents; it will facilitate you to budget, evaluate, and plan your finance properly, thus leading you to save your time with intelligence. But the drawback of this app is that it is available only on iPhone.
You can avail this Stash Invest on your iPhone at $1 per month. Users can start investment with the help of it. But it is free for those under the investment of $5,000 during the first three months. After that, you have to pay $1 per month.
Those investors above $5,000 are expected to pay 0.25% from their net account balance yearly. With Stash Invest, you can switch on to buy, sell, and monitor your investment funds with a minimum of $5 along with extra features; there are also the notification options.
The most interesting feature is that it allows you to start investment quickly. But, it is available only on iPhone.
Through Goodbudget finance application, you can smartly manage your credits and debits by creating envelopes for each type of category which is supposed to fall under your budget, such like shopping, transportation, education, medicine, and groceries etc.
It helps the users to keep record of their expenses for each category, thus making them capable to remain within their budget in a simple way. This app can be downloaded on iPhone and Android.
Credit Karma is a mobile app which offers free credit scores and reports. At the same time, you can keep tracks of your expenditure by connecting your credit card and bank account to this app. It also offers services for auto insurance and mortgages.
There are around 32 million customers who make use of this app worldwide; this measurement can also exceed. From this popularity, the company earned the profit of $75 million last September, and this would reach to $1 billion for the company fund.
Users can download this app on iPhone and Android.
In addition to the above mobile apps, there are also many like Wally, Digit, Acorn, Expense Tracker 2.0- Financial Assistant, Pocket Expense Personal Finance, Money Control, HomeBudget Lite, Live Expenses, Spendee, Dollarbird, Next- Expense Tracking, Manilla, OnBudget, and Visual Budget etc.
Hopefully, you have enjoyed this reading on mobile financial apps. Smooth you planning and budget your finance.
Originally posted 2016-10-11 18:11:53. Republished by Blog Post Promoter
Information Technology Blog - - Head towards the Finest UX Web Design Templates for Your Use - Information Technology Blog Unless you have a proper website design, your online business will suck. You have no clue regarding the best UX designs on your own and have to get in touch with the experts to get some help in this regard. Before even starting with the UX web design ideas, it is time to get towards … The post Head towards the Finest UX Web Design Templates for Your Use appeared first on...
Information Technology Blog - - Head towards the Finest UX Web Design Templates for Your Use - Information Technology Blog
Unless you have a proper website design, your online business will suck. You have no clue regarding the best UX designs on your own and have to get in touch with the experts to get some help in this regard. Before even starting with the UX web design ideas, it is time to get towards the best templates to be used.
Depending on the type of business you are in, the web designing templates are subject to vary. Therefore, it is important to know more about the best template designs and their features before finalizing on the one you like.
It is an awesome form of UX Kit, which features mobile kit in dark and light variants. Furthermore, it has a wireframe kit for the mobile projects. It has around 290+ layouts available in 9 different categories. It helps in speeding up the current UX workflow. Each layout will be crafted carefully and mostly based on modernized design trends.
Those 9 categories are food, e-commerce, blog or reader, profiles, transport, navigation, walkthroughs, login or sign up, and base elements.
This UX Shop is known to offer 100% responsive and retina ready option. So, apart from looking awesome, this option offers a user-friendly shopping experience in any screen resolution and in any device possible.
This template comes with magnificent collections of premium quality Android screens, in multiple categories. These categories will help you to create own app design or prototype for the projects. Some of those options sign up, sign in, walkthrough, profile, social, multimedia, e-commerce, articles, reading, navigation, and more.
Prototype 86 Template UX kit is known to be used for multiple purposes and it is a proficient collection of over 100 screens, made with care for IOS platform. It is divided into 7 major content categories and assembled carefully for Adobe XD CC and Sketch. This UX based template will help the app design to work a lot faster than the user.
Admin UX is a Bootstrap 4 dashboard responsive template for HTML. It has a blue colored scheme with chap app in full screen. Moreover, it has a full-screen mailbox feature as well. It is also known as an Angular starter template for the non-enterprise and admin enterprise application development. The team has created pure CSS and HTML template, as based on Bootstrap 4 framework 4.1.1 version. The team is working hard to update the template continuously with the framework update. Their main goal is to provide a unique, scalable and creative template with flexibility and customization to use library-based components.
Richard is a serious, concise and trendy template with all the relevant components for creating an effective personal page. It is suitable for the best UX designers in town. Here, you will receive a fully responsive template. Richard includes some layouts for popular devices such as desktop computer and mobile phones.
So many other options:
The templates mentioned above are just perfect when designing a UX website. But, the market has so many other options as well for you to choose from. You can go through those options as well, designed to work in your favor. Some of those extra options are Company in a Box, UX Pearl white and more.
Originally posted 2018-08-17 01:12:37. Republished by Blog Post Promoter
The post Head towards the Finest UX Web Design Templates for Your Use appeared first on Information Technology Blog.
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