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Information Technology Blog - - Examples of Great Experimental Marketing Campaigns - Information Technology Blog When we talk about placing a brand or product in the market, it is increasingly important to pay special attention to how doing it, because consumers always look for something different. That’s why new marketing strategies have emerged to attract the attention of the people. One of these strategies is known as experiential marketing.  It … The post Examples of Great...

Information Technology Blog - - Examples of Great Experimental Marketing Campaigns - Information Technology Blog

When we talk about placing a brand or product in the market, it is increasingly important to pay special attention to how doing it, because consumers always look for something different.

That’s why new marketing strategies have emerged to attract the attention of the people. One of these strategies is known as experiential marketing.  It is all about attracting customers through experiences based on people’s emotions.

Nowadays, offering an emotional experience in advertising campaigns has become indispensable, because it manages to “fall in love” with consumers thanks to its kinesthetic interaction with emotions, intelligence and feelings.

“People will forget what you said, people will forget what you did but people will never forget how you made them feel.” – Maya Angelou.

Experiential Marketing focuses on individuals, stimulating their senses, triggering authentic and positive emotions and sensations throughout the purchase or hiring process, this is how you choose a product or hire a service

If you are thinking of launching your own experiential marketing campaign, we present you 5 keys that you should not overlook.

Engaging Customers and Crafting a Story

MAKE IT PERSONAL

Customers are looking to connect with a brand, feel recognized, and be part of a community. The experience you offer should provide one or all of these elements.

BE UNIQUE

In today’s competitive environment, any retailer who cannot offer something special or different will have difficulty attracting and retaining customers..

GO DIGITAL

In addition to collecting customer data, digital activations can drive word-of-mouth, and provide enhanced opportunities for customization and engagement.

ALIGN IT WITH YOUR BUSINESS

Ignore the temptation for stunts. To get (and give) the most value, an activation needs to lead back to your products and fit with your brand values and target audience.

MEASURE THE RESULTS

A special event might be great for shoppers, but it does nothing for your store without actual results. As with any campaign, begin by setting the end goal and mapping out a concrete measurement plan.

In addition, in a market as competitive as we saw today we have to find different ways to differentiate ourselves from our competition and one of them is incorporating emotional marketing in the digital marketing plan of our company.

What is Experiential Marketing?

Today more than ever, the consumer is the one who has the power.

Experiential marketing is gaining more and more strength in marketing. This tactic gained popularity at the end of the 90s to attract an audience that no longer reacted to TV ads, newspapers or trend magazines.

With this type of marketing, brands create a link with their audience beyond the product or service they sell. They use sales techniques and tools that break down physical and emotional barriers.

Experiential marketing is that which generates emotions within users, through experiences directly within marketing. The objective of this is to generate a direct link with the user, generating an extraordinary connection of loyalty to the brand that is in the market.

What are the Characteristics of Experiential Marketing?

It could be said that the main characteristics of emotional marketing are:

• The brand listens and knows the customer, knows what he likes, what does not like him, what interests him. Therefore, you can create a strong, deep and lasting bond with him/her that goes beyond the product or the service.
• The communication between the audience and the brand, therefore, is bidirectional. There is a dialogue, a conversation that fosters trust.
• The buyer is treated with enthusiasm and care.
• The purchase decision is influenced by that emotional, sensory, mental, relational or acting connection.
• The user spends time on the brand because he really likes, entertains and enjoys what offers.

However, it is necessary to mention that not all companies manage to execute the tactics satisfactorily, so we will tell you about successful experiential marketing campaigns that can serve as inspiration for your campaigns:

Great Examples of Experiential Marketing Campaigns

Red Bull: Stratos. Great example of Storytelling

Beyond the live broadcast on YouTube and social coverage, according to ABC News, Baumgartner’s show was broadcast on 40 other television channels and 130 digital media. In addition, it was the cover of magazines, newspapers and digital media at the global level.

The Austrian company has always been characterized by its aggressive and effective advertising campaigns and has been a leader in the use of Guerrilla Marketing techniques.

Remember that the Red Bull company that sells energy drinks, it has become a brand that we associate with extreme events and adventure sports. One of the brutal moments of the brand was the RedBull Stratos campaign, along with the GoPro camera brand.

They managed to have half a world pending the feat of the Austrian Felix Baumgartner, who became the first human to break the sound barrier by jumping from the stratosphere.

Yes, Red Bull managed to sneak into millions of homes and global news thanks to the image of Baumgartner shooting from the stratosphere in free fall at a height of over 39,000 meters, thus achieving three records.

Well, it was Red Bull who financed this adventure ‘Stratos’ experiential marketing campaign, becoming the most watched live Youtube video, carrying out a global broadcast to more than 50 countries and recording a documentary.

Ikea – Sleepover Inside the Warehouse

Both in Australia, and in different countries where the brand has a presence, Ikea created a sleepover for some lucky fans of the brand to make a sleepover in one of the big warehouse that has the giant Swedish furniture and household goods chain.

This included special sessions of body care and waiter service among other benefits that attendees could enjoy.

Undoubtedly great initiatives among people who are already clients of the brand, which helps them, strengthen the links they have with each other.

Sprite: A Giant Soda Machine Shower from Sprite

An experience, refreshing as few, was the one created by Sprite in 2012 in Rio de Janeiro.

In the middle of a temperature close to 40 degrees the brand created a large shower in the form of a beverage dispenser. While the liquid that came out of this was not Sprite, the fact that the color of the drink was transparent as water made it seems as if it really was.

In this way, the great summer on the beach of Rio was the perfect occasion for the brand to create an amazing, pleasant and memorable experience for bathers who, surely under intense heat, will always evoke the refreshing experience that the popular brand made them live on a beautiful beach.

Volkswagen: Eyes on the Road

With the ingenious activity, the automaker tried to raise awareness about the importance of not using the mobile phone while driving.

To carry it out, Volkswagen was present in different movie theaters in Hong Kong and encouraged the viewers to see the screen of their smartphone at the same time they were watching the movie. The name given to the campaign is “Eyes on the road” and was developed in the company of the Ogilvy advertising agency in Beijing.

PETA: Behind the Lather

PETA is an organization who always first on highlighting crime against animals. They fight against the use of furs in clothing and bags, so this time they entered a shopping center in Bangkok through a local pop-up.

The customers later witness an unpleasant surprise when checking on some of the bags. The campaign is titled “Behind the lather” and was made with the help of advertising agency Ogilvy & Mather.

Dove: Choose Beautiful

The brand tries to prove that “being beautiful” is a matter of attitude, so they puts two doors in the middle of the street, one with the name “Average” and another with “beautiful” in order that the women decide which of them to enter.

The campaign stands out with the name “Choose Beautiful” and took place in San Francisco, Shanghai, Delhi, London and Sao Paulo.

Refinery29: 29Rooms

For three consecutive years, this lifestyle brand has hosted a 29Rooms event during New York Fashion Week. This event includes a theater with museum rooms where you can touch and interact with art.

The company designed the rooms so that each of them presents something different, keeping in mind their brand partners, ranging from artists and musicians to companies like Dunkin ‘Donuts and Cadillacs.

Adidas: Jump with D Rose

Once in London, Adidas created an ephemeral store and a Chicago Bulls player, Derrick Rose, known for his jumping skills sponsored a new line of sneakers. He urged fans to win a pair of sneakers by blowing them up on a 10-foot-high (3.30m) shelf.

Adidas filmed the event and released a video that introduced it to the public. The original version has been viewed more than 500,000 times. Not to mention that Rose’s fans had the opportunity to meet him and interact with him, which may have encouraged the sale of sports shoes.

Conclusion

All these experiential marketing campaigns are an excellent example of using online media to support an event, as well as how to organize an event to further increase the excitement of a new product.

Republished by Blog Post Promoter

The post Examples of Great Experimental Marketing Campaigns appeared first on Information Technology Blog.

Information Technology Blog - - Essential Technology Ingredients Every Business Needs - Information Technology Blog Your company isn’t going to survive too long without being willing to adopt a few different technology ingredients and solutions. Even though it can be confusing and challenging at times, there’s truly no way around it if you want to compete in your industry. It’s better to get started sooner rather than later so you … The post Essential Technology Ingredients Every...

Information Technology Blog - - Essential Technology Ingredients Every Business Needs - Information Technology Blog

Your company isn’t going to survive too long without being willing to adopt a few different technology ingredients and solutions. Even though it can be confusing and challenging at times, there’s truly no way around it if you want to compete in your industry.

It’s better to get started sooner rather than later so you don’t fall too far behind with all the latest advancements. There are a few areas, in particular, you’ll want to pay most attention to if you’re going to set yourself up for future success. Have fun experimenting and trying new approaches because you never know what’s going to stick and help your business truly take off.

Security

Your business needs to have security in place if you’re going to be able to serve customers and keep your data safe. It’s important to have measures in place that help you ensure your information isn’t going to be easily hacked online or misplaced. You want to have confidence that all of your most important files and data are secure and aren’t vulnerable or being put at risk to experience any unwanted attacks.

A Website

Another essential technology ingredient every business needs is a functional and well-designed website. Use an online professional website builder to help you accomplish this goal so you can start connecting with your customers over the Internet. There are many attractive templates to choose from, and it’s an easy program to use so you can get your site up and running quickly. This is also a great place to display contact information for getting in touch with you and advertising any recent sales or promotions.

IT Staff

Even if you’re a small business, it’s a wise idea to hire and put an IT staff in place at your company. You want people on your side who are knowledgeable in this area and can help guide you to making better decisions for your business. They’ll be able to assist you with your innovation goals and ensure your data and information is always protected, and all is running smoothly on the back end and for your customers.

Social Media Presence

It’s worth your time and energy to have a social media presence for your business in this day and age. Consumers are spending many hours of their day on these platforms, and you want to not only show up in their newsfeed but also be engaging and responsive to their questions or comments. You can also use social media as a customer service outlet and to draw users back to your website. It’s a wise idea to hire a dedicated team of people to handle your social media accounts, so they’re always being monitored.

Conclusion

These are a few essential technology ingredients your business will want to have in place as you continue to establish yourselves. Technology is extremely important to the future of your company and your customers. There’s no better time than now to improve in this area with the intention of increasing sales and growing a stronger book of business in the process.

Republished by Blog Post Promoter

The post Essential Technology Ingredients Every Business Needs appeared first on Information Technology Blog.

Information Technology Blog - - WordUp: Best Way to Improve your English Vocabulary - Information Technology Blog Are you learning English? Do you have a Smartphone? Cool!  You can learn English anywhere in many ways. For example, you can learn with listening to English music, YouTube Channels and podcasts for English learners. And let’s not forget: the applications to learn English. With these applications to learn English, it will be almost like … The post WordUp: Best Way to Improve...

Information Technology Blog - - WordUp: Best Way to Improve your English Vocabulary - Information Technology Blog

Are you learning English? Do you have a Smartphone? Cool!  You can learn English anywhere in many ways.

For example, you can learn with listening to English music, YouTube Channels and podcasts for English learners.

And let’s not forget: the applications to learn English.

With these applications to learn English, it will be almost like a game – No more boring grammar and vocabulary exercises!

Maybe you think “… which application should I start with?”

Do not worry.  We have found the best applications to perfect your English vocabulary. That application is “WordUp”.

Comfortably and from your Smartphone you can learn the language of Shakespeare.

Let us begin

Why WordUp?

Although Mandarin Chinese is considered the most spoken language in the world, the truth is that English is the most important, since it is used in many areas of life and is extremely important, for example, in the workplace.

Being proficient in writing and expression skills in English is necessary to achieve success in your professional career. But most people struggle to learn English and vocabulary effectively. You may have trouble acquiring new words, remembering words you just learned or worse; forget about using them frequently.

If you cannot enroll in a class or find it difficult to spend time learning, this Android/ iOS application can help you learn English and strengthen vocabulary.

And even if you speak English, there is something for you here. This application will help you build vocabulary; and will allow you to learn other languages.

https://www.wordupapp.co/assets/video/wordup.mp4

If you want to learn a language from the beginning, then WordUp should be your first choice. Choose the target language and your native language to start.

It covers all aspects of language learning. At first, choose your native language and take a brief exam to assess your English proficiency. The application will recommend a lesson that works best for you.

WordUp helps you learn and improve English vocabulary in an effective and scientific way. The application takes advantage of artificial intelligence and gamification to simplify the learning process. This application offers different types of word games to help you excel in vocabulary.

WordUp Features

Usefulness

On this wonderful APP, you will learn what matters the most to improve your Vocabulary. This app has compiled all the meaningful words that you will need and use in your daily life.

Uniqueness

This English learning APP helps you improve your language skills using various contexts so you don’t feel bored: like movie clips, news articles, and other engaging content.

Never forget a Word you learn

This app wouldn’t let you forget what you have learned the last day so you don’t forget a single word. This goes like a one year process until you say “I remember”. This app will keep on asking you the same words again and again so you never forget.

Only for you

This English learning app is specially designed and personalized only for you. This will first test your English knowledge and recommend you with a plan that suits you. One word at a time, so you only learn what matters the most.

Designed so you don’t miss a word that is necessary for you. This app lets you build a map of your knowledge gaps and let you become smarter each and every passing day. This app will teach you worthwhile and frequently used words and focus on one word at a time.

No more waste of time

You don’t need to buy expensive English learning books or join courses. With this app, you can easily improve your vocabulary and will soon become your best pastime activity rather than wasting time on addictive social media platforms. WordUp is all you need in the end.

WordUp will make you feel confident, improve your personal life and create new exciting work opportunities.

This app lets’ you learn using 4 different approaches:

• Assess yourself
• Discover words you don’t know
• Learn only important words
• Learn words in the correct context

Who can use this WordUp app?

• Non-native English Speakers
• Native English Speakers
• English teachers
• Employer
• Government officials

Conclusion

All we can say in the end, WordUp” is really helpful and easy to use the English learning app. This app has a lot of synonym with correct Pronunciation. This app also comes with short films that show you how to use any particular word in Sentence.

DOWNLOAD APP TODAY!

The post WordUp: Best Way to Improve your English Vocabulary appeared first on Information Technology Blog.

Information Technology Blog - - The Best Free Antivirus Software for Windows 7-10 - Information Technology Blog Over 8 years have gone after Windows 7 was introduced it’s as yet the most mainstream Windows out there. In any case, the sudden rise of the substantial scale ransomware disease demonstrated to us some unquestionable security escape clauses in Microsoft’s fan top choice. Fundamentally, a lot of clients set aside the way that the … The post The Best Free Antivirus Software for...

Information Technology Blog - - The Best Free Antivirus Software for Windows 7-10 - Information Technology Blog

Over 8 years have gone after Windows 7 was introduced it’s as yet the most mainstream Windows out there. In any case, the sudden rise of the substantial scale ransomware disease demonstrated to us some unquestionable security escape clauses in Microsoft’s fan top choice.

Fundamentally, a lot of clients set aside the way that the obsolete Security Essentials can manage a plenitude of the regularly developing virus risk. That is precisely where the outsider antivirus is, perhaps not the subtlest, but rather unquestionably the favored arrangement.

Presently, most expert clients or partnerships will swing to paid security solution with a specific end goal to ensure each product inch of their system and individual PCs. Nonetheless, a standard, home, client who wanders unreservedly through the interweb isn’t in a specific desire to spend his or her well deserved cash on an antivirus.

If you’re looking for the best antivirus to protect your PC and add some bonus features to your daily workflow, too, make sure to check out the list below.

Along these lines, in case you’re searching for the best antivirus to secure your PC and add some extra shield to your day by day work process, as well, try to look at the list we mentioned below.

Bitdefender

While we’re at the basics, we can’t ignore the Bitdefender Antivirus Free Edition, which is, ostensibly, the best free antivirus you can get for Windows 7. Yet, there’s a catch: the amazing virus detection is all you’ll get. No extra highlights, no multi-level protection, or password.

The majority of the antivirus programming these days developed into multi-practical centers for everything, even remotely identified with PC security. Not the free form of Bitdefender. What you’ll get with this instrument are a definitive hostile to malware and against phishing protection. For other implicit apparatuses and extra protection, you’ll have to buy the high-end version.

Fundamentally, premium protection for nothing with top outcomes from different autonomous testing labs concerning malware recognition and anti-phishing security. What’s more, that is the place it exceeds expectations the most. In case you’re familiar with uncluttered antivirus arrangements, with exceptional accentuation on effortlessness and ongoing insurance from malware and deceitful locales, look no more distant than Bitdefender’s Free Edition. Most noteworthy evaluations in different security classifications represent themselves. Also, did we say it’s totally free?

Avast Pro Antivirus

Is light and keeps it secure from the advanced threat and priced economically. Pro Antivirus is the one that keeps you safe with minimal impact and high performance. The best part of this software is the Sandbox, which is also available with Comodo, so any suspicious files are run in a safe environment before they can be put into the main system. So this way your PC remains intact and you can continue doing your work.

Panda

Panda Internet Protection additionally has a free version of its antivirus. Once known as Panda Free Antivirus, it can be found in the free version on the official site yet it has limited features for cutting-edge clients. On the off chance that you need to get to the majority of its possibilities – you’ll need to redesign up to full version.

This adaptation has exceptional calculations and can channel URLs and web surfing. You will likewise have a coordinated USB security accommodated your USB gadgets. Additionally, you can utilize it on all adaptations of Windows because of its most recent aggregate streamlining.

You will discard another, a lightweight interface which does not over-burden your PC. On account of its most recent overhaul, it is instinctive and brisk.

Avira

Avira arose as a little option antivirus answer for a full treatment for clients that support free anti-malware apparatuses. It’s easy to utilize and design, however, packs important highlights with respect to against malware on-request outputs and constant assurance. It checks a large portion of the cases in such matters, however, exceeds expectations in an assortment of extra highlights you can download. With those, you can make your own hostile to malware suit on various stages and alter it by your own particular decision.

AVG

At long last, the to wrap things up the spot on our rundown is held for AVG. Ages-old AVG got overhauled recently and now, other than the lovely insurance highlights, Windows 7 clients can encounter more qualified looks, too.

Different security specialists put AVG just underneath Bitdefender with respect to anti-malware insurance. It somewhat flops in the counter phishing office, however, that is only one minor imperfection we can single out.

Hostile to malware assurance is remarkably keen. AVG tracks obscure and suspicious applications and keeps them from running until the point when it’s sure that they won’t hurt your PC in any capacity, and afterward and simply at that point, enable it to start.

Comodo Antivirus

The Antivirus from Comodo is a remarkable solution that protects your privacy and keeps your system optimized. Comodo has also ventured into mobile antivirus and it helps to protect the personal information of the user like photos, videos personal contacts etc.

Comodo offers a 98.77 percent significant rate of detection of malicious threats, their free-version is very popular and they offer all the features. The Comodo obstructs banking Trojans from accessing or stealing of your data, they are famous to introduce the confinement technology.

You can Download Free Antivirus for Windows 7 by visiting antivirus.comodo.com

Malwarebytes Anti-Malware

Malwarebytes Anti-Malware and AdWare Cleaner are 2 unique projects that flourish in various classes. The first is, in its free solution, a straightforward yet in any case viable instrument with a solitary reason: finding and eliminating malware diseases. You’ll simply need to download it and run it physically since the system needs ongoing security.

The identification rates are most likely the best in the class and, thinking about the exactness of the paid variant, this for nothing out of the pocket program isn’t a long ways behind. Just run it and it will perform a deep scan and eliminate all AdWare-related programs and browser add-ons.

BullGuard Premium Protection

This antivirus is a standout amongst the best in early detection stage. This element and numerous different makes it a standout amongst the most stable antiviruses available. You can discover it in a 60-day trial which is essentially a free

The trial adaptation of BullGuard examines your PC as well as your email customer programming keeping it clean from spam. Utilizing the ‘behavioral recognition’ apparatus. It is an apparatus which identifies the potential infections and malware before they turn out to be a piece of the antivirus signature database.

The most recent rendition of BullGuard comes additionally with a diversion sponsor consolidated. On the off chance that you are a gamer, it will be extremely useful for you. It will concentrate your PC assets on the diversion and will streamline arrange movement.

Republished by Blog Post Promoter

The post The Best Free Antivirus Software for Windows 7-10 appeared first on Information Technology Blog.

Information Technology Blog - - Rising To Meet Emerging Cyber Threats - Information Technology Blog A simple cyber-attack could easily maim your business and even put you out of business.  60% of businesses that did undergo a cyber-attack closed shop within six months. Sadly, cyber-criminals are working overtime to find loopholes in the current security landscape, making it essential for businesses to be on their toes to outsmart the bad … The post Rising To Meet Emerging Cyber Threats...

Information Technology Blog - - Rising To Meet Emerging Cyber Threats - Information Technology Blog

A simple cyber-attack could easily maim your business and even put you out of business.  60% of businesses that did undergo a cyber-attack closed shop within six months. Sadly, cyber-criminals are working overtime to find loopholes in the current security landscape, making it essential for businesses to be on their toes to outsmart the bad guys.

Ideally, your data security is only as strong as your weakest security link. As long as you can work to overcome the emergent security threats, you can protect your business’ reputation and gain a competitive advantage in your industry. Is it an easy task? No, it isn’t. Keeping up with current security threats requires a keen eye and an adept IT team, but leaving things to chance is never an option. The trick is to build a robust risk assessment program and to apply the necessary security controls.

Here is why risk assessment is essential and how to battle the emergent cyber threats:

Why You Should Focus On Risk Assessment

Understanding your current risk landscape and where your business lies, security-wise is an essential part of creating a great security posture. Ideally, you need to identify the most vulnerable parts of your security system, whether the current security tools are capable enough, and how to seal any loopholes. Risk assessment helps to identify the best ways to eliminate threats.

It also helps to rank the threats, making it easy to maximize an organization’s critical resources. As for your IT team, it helps to identify weaknesses that you have talent-wise and provide sustainable solutions. For instance, you can outsource a task, hire more professionals, or  beef up employee training. It also makes it easy to identify the best person to offer the role of monitoring a specific risk. Simply put, the risk assessment will give you a microscopic view into your entire security risk landscape and support your decision-making process.

Four Emergent Threats and Their Solutions

Zero-Day Exploits

A zero-day attack is simply an attack that exploits unidentified vulnerabilities in your business’ systems. IT teams barely have enough time to patch the vulnerability, and often have to work towards fighting against attacks to regain control. While it can be possible to stop some attacks before they even happen, it is difficult to fight against something that you barely know exists.

Even worse, some software updates might expose your business to vulnerabilities, which at times results in zero-day exploits. Patching these vulnerabilities before they can turn into an attack is essential, especially considering that zero-day attacks are becoming more refined. To solve the problem, IT teams need to watch out for vulnerabilities in their company’s systems constantly.

Also, it is essential to install security updates as soon as they are sent out. Sadly, Wannacry affected a lot of businesses that ran under the Microsoft OS, despite Microsoft having  sent out a patch for the ad hoc vulnerability. Lastly, you need to use both AI-based security tools and data-based ones. While data-based tools are effective in identifying and preventing known threats, AI-based tools can be effective in keeping your business from unknown threats that cause your business’ system to behave abnormally.

The Threat That Lies In Shadow IT

How well do you know the IT assets that employees use in their daily operations? Sometimes, employees might download applications that are outside the scope of what your business provides to streamline their work. While they will mostly use these unsanctioned applications without meaning any harm to your business, there is the chance that the applications can expose your business to security risks.

For instance, if a hacker were to find a vulnerability in these applications, they can quickly gain access to your sensitive data. Worst of all, it might be tough for IT teams to identify the threats since they do not know the applications that employees are using. Your IT team needs to take inventory of all applications that employees are using to battle shadow IT.

You should outline the application that you sanction for use by employees and have policies warning against using unsanctioned apps. Since employees tend to mostly use other applications due to shortcomings in the ones you provide, it is ideal for collaborating with employees  in choosing these applications. This ensures that they will stick to the applications that you provide as a business.

Warshipping Is Becoming a Major Threat

Warshipping is a simple phishing threat in which hackers use the mail delivery system to launch their phishing attacks. They attach remote-controlled devices to packages that they send out to organizations and use these devices to access an organization’s network remotely. Once in the network, they can collect credentials and make costly changes to your data.

Worst of all, it might take some time for the inattentive IT teams to identify the looming threat. Start by asking employees to have their personal packages delivered at home, not at work, as this reduces the chances of an attack. Quarantine packages delivered into your premise, and place them in an area that has little to no access to the corporate network.

Such packages should be scanned for any threats before the recipients accept them. Lastly, be on the lookout for unsanctioned Wi-Fi devices that may connect to your network or any rogue wireless access points that employees can confuse for your business’ network.

IoT Attacks

IoT devices are gaining traction in today’s convenience-oriented business world. You might already have devices such as cameras and sensors that help make your business’ daily operations smooth. Sadly, most of these devices are made with security as an afterthought, making them easily vulnerable to attacks. If hackers manage to gain access to such devices, there is no limit to what they can have access to in terms of sensitive data.

Realizing this, IoT device manufacturers have started creating devices that are designed with security as a key consideration. The best device manufacturers are also always looking for vulnerabilities in their current devices and sending out ad hoc updates to patch them. Ideally, your business should continually update its devices once a patch is sent out.  Partnering with security-conscious companies might also pay when it comes to identifying the best IoT tools to use and the security precautions to follow.

While the threats above are plaguing businesses at the moment, more threats are bound to arise with time. The initial step to creating a safe environment for your business is to indulge in risk assessment religiously. Follow the tips above to keep your business protected from the outlined threats.

The post Rising To Meet Emerging Cyber Threats appeared first on Information Technology Blog.

Information Technology Blog - - Do AR Apps Really Make the World a Better Place? - Information Technology Blog Augmented reality – or, AR – has become commonplace lately. It stands between the workings of a standard app and a full virtual reality one. It takes the world around you and inserts computer-generated objects into it. This differs from VR because it doesn’t put you in a different world but simply adds to the … The post Do AR Apps Really Make the World a Better Place? appeared...

Information Technology Blog - - Do AR Apps Really Make the World a Better Place? - Information Technology Blog

Augmented reality – or, AR – has become commonplace lately. It stands between the workings of a standard app and a full virtual reality one. It takes the world around you and inserts computer-generated objects into it. This differs from VR because it doesn’t put you in a different world but simply adds to the one you’re already in.

The question is whether this technology is good, bad, or neutral. In reality, AR offers a lot of benefits to the world around it. It can provide entertainment or even contribute to the professional world.

With that question answered, it’s worth analyzing not only what AR can do but what the value apps like these carry as well. When an iOS or Android app development company creates an AR app, what can consumers get out of it?

Blending Entertainment and Exercise

The average American spends over 5 hours on their phone each day. This has led to a pretty sedentary lifestyle for many. This time constantly sitting and staring at a screen can be greatly amplified if someone works at a job where they sit at a computer most of the day.

In recent years, we’ve seen AR apps try to blend the electronic entertainment they seek with physical exercise. This is done by creating an app that encourages the user to go outside and search for things that the app places in the environment. While this doesn’t quite get users away from a screen, it does get them moving.

Improving the Retail Experience

Retail is an industry that’s leaning heavily into AR. The best examples are AR dressing rooms and mirrors.

Everyone knows the struggle of hauling armfuls of clothes to an in-store changing room to see if they like them or not. Businesses are starting to cut down on this hassle by using AR technology to allow consumers to digitally try clothes on.

This not only improves customer experience but it cuts down on the time retail workers spend putting back unwanted clothes and much more.

Standing Out from Competition

AR, while incredibly useful, isn’t exactly widely used at this point. For businesses, this is actually an advantage.

Most consumers see businesses jump on the “next big thing” and appreciate it. It also gets them talking about the interesting thing that the company does. This word of mouth can go far for brand recognition. However, it’s important that this AR app does something helpful beyond just offering novelty. That’s what will get customers to keep using the app.

Bettering Education

AR holds a lot of the same values for education as VR does. It can give a teacher or professor the chance to show their students something that is otherwise unavailable to them. For instance, if a teacher wants to show the class a historical item, it can be done through AR.

In higher education, especially in medicine and engineering, students can learn without necessarily working directly with the material they’re learning. A med student could learn how to perform surgical tasks without working directly with a patient.

Translating In Travel

When traveling internationally, the biggest problem is usually a language barrier. AR apps help this problem along by translating what you see. Apps like these usually work by analyzing the content with your camera and outputting the results in your preferred language.

This can be particularly useful when you’re trying to navigate through a city where you don’t understand the street signs. It can also go a long way in translating restaurant menus or books in a foreign language.

Chances for Personalization

There’s nothing that app users love more than to feel like they have a custom experience. AR gives the chance for a unique experience personalized to the user and it can really help a business or developer stand out from the crowd. This comes back to the word-of-mouth concept. The happier users are with an app, the more likely they are to recommend it to friends.

AR has a lot of potential and it seems to show promise in almost every field. The odds that it will soon be a staple of daily life are incredibly high and it does have the chance to make the world a better place.

The post Do AR Apps Really Make the World a Better Place? appeared first on Information Technology Blog.

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