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Inbound marketing refers to marketing that helps to bring visitors in through content they are looking for, instead of having to go out through broad and general means to lure prospects and get their attention. Our goal is to enable your company to be easily found, get customers to look for you instead of you looking for them, and draw customers to your website and product through interesting presentation and useful content.

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Research of keywords means it is a process which determines which keywords are to be used in search engines by consumers. But, main question is, how is research of keywords is done? To answer to this question is simple, Google Adwords. This is very useful tool for performing seo services. You can start doing research by [...] The post How to Use Google Adwords for SEO Keyword Research appeared first on Avada...

Research of keywords means it is a process which determines which keywords are to be used in search engines by consumers. But, main question is, how is research of keywords is done? To answer to this question is simple, Google Adwords. This is very useful tool for performing seo services. You can start doing research by making use of broadest keywords relating to your website. Before starting you should take care of few filter settings. First you should set your preferred language. Next you should set the location of your audience. If you want to target a global audience then you should set it to all countries. Once all these settings are done you should find the best keywords that give you the best search volume.

At the end you will come up with the list of 10 to 15 keywords related to your article or website.   Try to eliminate least relevant ones till you find only three to four strong keywords.   Take these keywords and write good content emphasizing your keywords; build links for your content from relevant websites to help give your article or webpage relevance for searches.

Author of this article is a freelance writer and blogger. He has written contents for many different sites and written many blog posts. He has developed a website which is totally dedicated on how to prevent hacking and other good information about the same.

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The post How to Use Google Adwords for SEO Keyword Research appeared first on Avada Creative.

Rich Snippet displays additional data from other pages about the resources being displayed in the search result. In order to work, webmasters must incorporate open standards such as microdata, microformats or RDFa in their web pages.  Google does not guarantee that the use of these open standards will result in rich snippets, but webmasters have the option to contact Google [...] The post Enhance Your Search Engine Listing With Rich Snippets appeared first on Avada...

Rich Snippet displays additional data from other pages about the resources being displayed in the search result. In order to work, webmasters must incorporate open standards such as microdata, microformats or RDFa in their web pages.  Google does not guarantee that the use of these open standards will result in rich snippets, but webmasters have the option to contact Google for its inclusion.

Why use Rich Snippets?

The listing with the Rich Snippet ranked higher than the listing without. Snippets—the few lines of text that appear under every search result—are designed to give users a sense for what’s on the page and why it’s relevant to their query.

If Google understands the content on your pages, it can create rich snippets, detailed information intended to help users with specific queries. For example, the snippet for a restaurant might show the average review and price range; the snippet for a recipe page might show the total preparation time, a photo, and the recipe’s review rating; and the snippet for a music album could list songs along with a link to play each song. These rich snippets help users recognize when your site is relevant to their search, and may result in more clicks to your pages.

Types of Rich Snippets:

• Breadcrumbs
• Events
• Music
• Organizations
• People
• Products
• Recipes
• Review ratings
• Reviews
• Software applications
• Videos

How to implement?

Pick a data format and include the markup in your content.  Google suggests using microdata, as outlined at schema.org, but any of the three formats below are acceptable. You don’t need any prior knowledge of these formats, just a basic knowledge of HTML. Mark your content. Google supports rich snippets for these content types:

• Reviews
• People
• Products
• Businesses and organizations
• Recipes
• Events
• Music

You can find formatting help here. Next test your data with the Rich Snippet Tool.

Make sure to also setup Google Authorship

Why again you ask?  Simply because the page with the Google Authorship tag ranked higher than the listing without.

1. Create a Google+ Profile
   • Remember to upload a high quality headshot and fill out some profile information such as hometown, etc.
2. Go to plus.google.com/authorship, sign up with your email and click on the verification link sent to you.

If you don’t want to verify your email address, you can also link your content to your Google profile. Set up authorship by linking your content to your Google+ profile Create a link to your Google+ profile from your webpage, like this: [box type=”shadow” ]<a href=”[profile_url]?rel=author”>Google</a>[/box] Replace [profile_url] with the your Google+ profile URL, like this: [box type=”shadow” ]<a href=”https://plus.google.com/112643716740116237079?rel=author”>Google</a>[/box] Your link must contain the ?rel=author parameter. If it’s missing, Google won’t be able to associate your content with your Google+ profile. Add a reciprocal link back from your profile to the site(s) you just updated. Edit the Contributor To section of your Google+ profile.  In the dialog that appears, click Add custom link, and then enter the website URL.  If you want, click the drop-down list to specify who can see the link. Click Save.

Done

That’s it! Once you’ve added and tested your rich snippets markup, Google will discover it the next time we crawl your site. A few points to note:

• It may take some time for rich snippets to appear in search results or Place Pages.
• If rich snippets aren’t appearing for your site, see possible reasons why.
• Marking up your data for rich snippets won’t affect your page’s ranking in search results, and Google doesn’t guarantee to use your markup.

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The post Enhance Your Search Engine Listing With Rich Snippets appeared first on Avada Creative.

If you’re not considering mobile as part of your digital marketing strategy, you need to pinch yourself and ask why not! Back in April, Google launched their ‘mobilegeddon’ algorithm which looked to knock down the rankings (on a mobile search, at least) those sites who aren’t mobile friendly; the justification being that those sites which DO offer [...] The post Why Responsive Web Design is Important For SEO appeared first on Avada...

If you’re not considering mobile as part of your digital marketing strategy, you need to pinch yourself and ask why not! Back in April, Google launched their ‘mobilegeddon’ algorithm which looked to knock down the rankings (on a mobile search, at least) those sites who aren’t mobile friendly; the justification being that those sites which DO offer a mobile-friendly version offer a far better level of user experience. Of course, this means that if your businesses website isn’t responsive, you’re missing out on opportunities and likely almost freely giving work away to your competitors.  Here we’ve teamed up with Newcastle-Upon-Tyne web designers, Way Fresh. to outline just why responsive web design is SO important for SME’s.

Superior User Experience

The bottom line of responsive web design is that you’ll be offering EVERY USER a superior browsing experience, regardless of the device which they’re using. Whether they’re using a desktop, tablet or mobile device, they’ll be using a site that works for them and displays content accordingly.  In a world of multiple different sizes of phones, tablets and desktop displays, offering a ‘one-size-fits-all’ solution is no longer acceptable and you’ll quickly find that you’re neglecting large parts of your target market.

The trick with responsive web design is knowing what to display.  For example, a mobile version doesn’t necessarily need to display every little detail like a slider, but on a desktop site, it would make more sense.  It’s about creating a compromise in which the user experience and expectations are delivered across each device. If a slider takes up too much screen space on mobile, ditch it!  It’s more important that your mobile version is easy to navigate.

Better Conversion Rates

If you’re not serving an optimized site based upon different devices, you’re almost certainly missing out on all important conversions. If a user is struggling to find what they’re looking for when browsing on a mobile site or even has to zoom in and scroll to see what you’re offering, there’s a good chance they’ll leave your site and look elsewhere. Even if you’ve got a superior offering, first impressions really do count and it’s absolutely vital that you consider your conversion path.

Responsive web design allows you to offer calls to action based upon the needs and requirements of a browser on different devices, while still utilizing only one main site rather than sub-domains or separate mobile sites.

The bottom line of any business and website is to encourage conversions, and without a responsive site, you’ll quickly find that you’ll struggle to achieve this.

Better Search Rankings

As outlined above, Google rolled out their ‘mobile-friendly’ update back in April, and as such, it should now be seen almost as a necessity to offer a premium mobile browsing experience. While you may have previously held onto strong mobile search positions with a desktop-only site, you’ll now likely struggle without placement on mobile devices as mobile searches are estimated to have now surpassed desktop searches; that’s a lot of potential traffic to be missing out on!

The search engines are still THE single most important method of discovery for suppliers of both products and services across most industries and the last thing you want is to be losing ground due to having an outdated desktop-only website.

At the end of the day, responsive isn’t the future of web design, it’s the present, and if you’re not utilizing it as part of your mobile search strategy, there’s every chance you’re missing out on all important deals.

Republished by Blog Post Promoter

The post Why Responsive Web Design is Important For SEO appeared first on Avada Creative.

Finding the right hosting service is essential for every website. In fact, it is the very foundation of your site, your brand and your entire business. Any possibility of downtime of the server can damage everything you have worked so hard to develop over the years. If you are serious about the website you have [...] The post Web Hosting Tips for Creating an SEO-Optimized Site appeared first on Avada...

Finding the right hosting service is essential for every website. In fact, it is the very foundation of your site, your brand and your entire business. Any possibility of downtime of the server can damage everything you have worked so hard to develop over the years. If you are serious about the website you have created, then ensuring you are in good hands is essential. You must also ensure that your website is poised as it should be for ultimate success and traffic. Understanding web hosting One of the first things you have to understand is exactly what web hosting is. When a website is created, the information has to be stored someplace online. This needs to be easy to access by potential visitors all around the world. The company that provides bandwidth and space for websites is referred to as the web hosting service.

What type of web hosting do you need? There are a number of different web hosting options available, with the three major ones being: dedicated, reseller and shared.

• – Dedicated: This is when you want to ensure your website is the only one on a server. While it is more costly than the other options, it is good if you have a large website with lots of daily traffic.
• – Shared: This allows you to share server space with other businesses. This is a very affordable option for businesses that may have a smaller budget.
• – Reseller: For anyone attempting to begin their own web hosting business.

You should carefully consider what type of hosting provider would be right for you. Do you have large amounts of traffic on a consistent basis? If so, you should choose a dedicated server. Yet, if you have a smaller business, want a website but don’t want to spend too much money, then the shared server will be the best option. Don’t fall for the free domain gimmick While a free domain may sound appealing, there are a certain number of things you should consider prior to agreeing to this:

• – Who actually owns the domain? While the domain may be free, the hosting company will retain ownership of it. This means that you will either be stuck with the company forever, or have to purchase the domain for a large amount.
• – Renewal cost? While the first year may be fore, they may charge you a hefty sum to renew it. In some cases this can be 200 percent more than the average cost of a domain name.

It is a good idea to ask plenty of questions while you are researching in order to understand who will actually own the domain and that the renewal fees are at an acceptable rate. What to consider when purchasing web hosting Now that you have a basic understanding of the way web hosting works, there are certain things you need to consider prior to making a purchase:

• – Price: How much does the web hosting company charge for services?
• – Space: How much space is offered with the service for your files and other information?
• – Bandwidth: You need to ensure the bandwidth can support the traffic you have coming to your site.
• – Support and Safety: Any quality service will offer round the clock service for issues or questions.
• – Control Panel: You need to find a service that offers an easy to use and understand control panel.
• – OS: The operating system will play a huge role in how the web hosting service is managed.

Make sure to back everything up While most web hosting providers claim to provide backup services for websites, you should still do your own. This will ensure that no matter what happens with the web hosting service, you have the information you need to get your site back online quickly. If you fail to do this and the web hosting service goes under, shuts down or goes offline you may find that you o longer have your website or the information that was on it. Avoid long-term contracts There are a number of companies that may try to rope you into service for two or more years. However, having to be locked into something like this may be detrimental to your company. Signing up on a month to month basis may be ideal for smaller companies that are unsure of how to keep the site up and going or if it will be successful. When it comes to the hosting service you choose, you cannot afford to cut corners or take chances on an unknown company that you cannot find may reviews about. This may leave you with a website that simply does not perform the way you need it to. Using the tips and information here will help you find the right web hosting service and ensure it is implemented in a way that will ensure success for your business and for your website.

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The post Web Hosting Tips for Creating an SEO-Optimized Site appeared first on Avada Creative.

Here are some tips to help: Give Your Website a SEO-Friendly Design SEO Software and Tools Determine Keyword Ranking Web Traffic Analysis Submit your URL to Baidu – ??????? How Google makes improvements to its search algorithm Submit your site for Free to Search Engines Trackback Link Exchanges htaccess for Search Engine Optimization Automatic Website [...] The post Improve Website Rankings appeared first on Avada...

Here are some tips to help:

Give Your Website a SEO-Friendly Design

SEO Software and Tools

Determine Keyword Ranking

Web Traffic Analysis

Submit your URL to Baidu – ???????

How Google makes improvements to its search algorithm

Submit your site for Free to Search Engines

Trackback Link Exchanges

htaccess for Search Engine Optimization

Automatic Website Submission

Most Valuable Google Chrome SEO Extensions

RSS Feed Optimization

Submit your blog to these directories

How to Use Google Ad words for SEO Keyword Research

Pagerank extensions for your browser

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The post Improve Website Rankings appeared first on Avada Creative.

There are many ways for you to create a fine website, and you will find that there are many website building tools that you may use to your advantage. You will notice that your website is grown from a natural place, and you will have complete control over the situation. This article explains how you [...] The post The Simplest Ways to Build Your Own Website appeared first on Avada...

There are many ways for you to create a fine website, and you will find that there are many website building tools that you may use to your advantage. You will notice that your website is grown from a natural place, and you will have complete control over the situation. This article explains how you may build your website, and you will feel as though your website has improved more because you were given free reign to work. Someone who takes these tips seriously will notice that their site looks professional and is inviting because of the work they have done.

How Do You Build the Site?

You must find a website builder program that will help you protect your designs. There are many different people who will build their own sites using these products, and they will find that the builder takes them through each part of the process. You need not know what you are doing when you start, and the builder will act as a tutorial for your design work. You will create a website you are proud of, and you will find that the site looks much better simply because you went through it step by step.

How Do You Create Better Art?

You may create art and backgrounds for your site at any time, and the site will help you use the pictures and designs you have collected. There are many people who are hoping to ensure that they will have a site that looks like it was made in their style, and you may use the background editor to build the site in the right way. You have a number of options to make each page look a certain way, and you will find that the pages look different when they have been organized in the website builder.

The Design of The Site Navigation

The navigation on the site must be organized properly, and you will find that there are a number of things you may do to navigate the site. You must create tabs that will help your customers go where they need to go, and you will save them time as they search for something that they need. Anyone who is searching for something on your site will find that the navigation tabs take them anywhere they want to go. It is far simpler to create the tabs you need, and you may begin building every page you need.

The Site Writing

You may use a website builder that allows you to write any content you like, and you will find that the site is much easier to use once you have written everything yourself. Someone who comes to the site for the first time will be impressed with what you have built because they want to see the information you have promised. You may bury SEO keywords in your site, and you will notice that more people find your site when they are searching for those keywords.

Meta Tags

The meta tags you are hunting for will help you be found by people who are searching for broad categories. They will note the cities you serve, and you may share everything that your company does. There are many people who will find your site simply because you built a much stronger bank of meta tags. There are many meta tags you may add to your site every month, and you will find that there are a number of things that you may do to add to the site. You may go into your meta tags when you are updating your site, and you will notice how easy it is to bring more people to your site.

The Overall Upgrades

You may upgrade your site at any time, and it is much easier for you to update when you have access to the website builder. Ask the host how you may go into alter your site, and they will do all the coding for you as you make your updates. It is much easier for you to have a site that is current when you are editing yourself, and you will not rely on someone who is the webmaster because you are doing the work yourself.

Your Site Has More Exposure

Your site will have more exposure when you are using a host that will advertise your business quite a lot. There are many people who need exposure, and they are relying on the hosts to give them advertising. You will find that there are a number of people who will come to your site because they saw the ads that were placed by your host. The host will continue to rotate ads, and they will help you garner as much attention as you can.

How Much Do You Pay?

The amount of money that you pay for each site must be proportioned for the things you use. You must not pay too much for a hos that does not do too much for you, and you may ask them to give you an a la carte menu of items that you use when you are working on your site. You must ensure that the host is helping you build your site,and you must not allow them to charge you too much money. Ask them for special packages that will make your site much more affordable.

There are a number of people who are building websites on their own when they use tools that are offered by their hosts. There are many hosts that will give you the website builder you need. You may build your site in any way you like, and you will find that there are a number of people who will build sites using hosting services. You may work with the website builder to create anything you like, and you will notice how simple it is to make your site look as good as possible when you did the work yourself.

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The post The Simplest Ways to Build Your Own Website appeared first on Avada Creative.

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