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Blog Directory ID: 23574 Get VIP Status?
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Google Pagerank: 1
Blog Description:

Inbound marketing refers to marketing that helps to bring visitors in through content they are looking for, instead of having to go out through broad and general means to lure prospects and get their attention. Our goal is to enable your company to be easily found, get customers to look for you instead of you looking for them, and draw customers to your website and product through interesting presentation and useful content.
Blog Added: August 10, 2015 11:44:10 PM
Audience Rating: General Audience
Blog Platform: WordPress
Blog Country: United-States/California   United-States/California
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Total Visits: 666
Blog Rating: 2.85
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Every business may one day have their own mobile app

Phone makers have long told us that the lowly handset would one day replace the mighty PC at the center of our digital lives.  People from all economic backgrounds, all over the world are starting to have cell phones and smart phones.  Many are now also adopting netbook and tablet technologies.  That said, apps are [...] The post Every business may one day have their own mobile app appeared first on Avada...

Phone makers have long told us that the lowly handset would one day replace the mighty PC at the center of our digital lives.  People from all economic backgrounds, all over the world are starting to have cell phones and smart phones.  Many are now also adopting netbook and tablet technologies.  That said, apps are becoming more and more popular and popularity will only continue to grow with the number of smart phones and tablets.  Wordpress and many other CMS’s are now mobile friendly and have plugins that integrate with these CMS’s to provide businesses with their own easy to implement mobile app.  This technology will in turn make way for many mobile and php jobs.  Soon enough, every business may have their own app, much like most have their own website today.

The Growth of Mobile

Stats and figures that will shock you!


Nobody suggests yet that the PC is going away. Running a complicated spreadsheet or editing video still requires a big screen and powerful processors. But evidence is growing that phones are poised to displace PCs for most of our computing.

Here are some benefits as to how an app might help your business.

  1. PR Tool: smartphone apps in general and iPhone apps in particular are a brilliant opportunity to contact the media and let them know about your company and brand. It doesn’t matter, whether you are a start up or well established brand – media loves to talk about iPhone apps and this is you chance to capitalize on that trend (while the novelty lasts).
  2. Reach a specialized market: let’s face it, iPhone/smartphone users are a very peculiar cohort: IT-literate professionals, early adopters, internet-savvy – the target market at the time of writing is well defined. If your brand’s target audience is similar – what are you waiting for?
  3. Improve branding and advertising: give it your best shot! Create something spectacular, something special, something unique – create an app-solutely stunning app. It’s a great opportunity to advertise your brand to a big wide world at a relatively low cost.
  4. Be at the forefront of innovation: being at the forefront of innovation can be incredibly lucrative. Ask any big brand which created a web-site before its competitors did. Don’t be the one who wonders “what just happened”? Make things happen! The Planet of the Apps will be HUGE and the sooner you embrace change, the more opportunities you will have.
  5. Revenues: smartphone applications can actually make you money. Depending on what your business is – you can cross-sell, up-sell and simply sell your products via the App Store. Some companies make decent money, a handful of brands managed to make a lot of money, however the vast majority of brands are still using iPhone apps as brand extensions.
  6. Expectation: believe it or not, but a lot of IT-literate, smartphone-savvy, young professionals expect well-known brands to have an app now, so if you are a leader in your industry – you should start thinking of creating an app.
  7. Compete with the big guns: it can be difficult to compete with the big guns on the product and service front, but on the App Store – all are equal. Create something unique and stand out from the crowd!
  8. Competition: with more than 200,000 applications on the App Store, it is highly likely that your competitors do have an app for their products or services. If that is the case – you have to have one as well to keep up with the competition. If they don’t have – lucky you! Get one, to be a step ahead of your competition.
  9. Get more customers, followers, fans: iPhone and smartphone users are a different breed altogether. You have a good opportunity to appeal to this great crowd. In normal circumstances they may never hear about your brand or use your services. With an iPhone app – you stand a much greater chance to appeal to this great crowd.
  10. Additional form of contact, interaction and show-off: the more opportunities you have to interact with your clients and show-off your brand, the better. An iPhone app, if nothing else, can be one of those things which helps you to provide additional point of contact to the outside world.

Facts About Mobile Apps

  1. 1.69% of U.S. smartphone owners downloaded a mobile app as at Oct 2010
    (Ask.com and Harris Interactive Research)
  2. The average number of downloads per smart phone user is 27
    (The Nielsen Company)
  3. The U.S. mobile app ‘sweet-age-spot’ is 35-44 year-old
    (Ask.com and Harris Interactive Research)
  4. Smartphone users with income above $75,000 were more likely to download mobile apps.
    (Ask.com and Harris Interactive Research)
  5. The top ten app categories for 2010 fourth quarter based on page views were games, social networking, music and
    entertainment, mail, messaging, education, employment, weather, sports, maps, news/current events, and travel.

    (Millennial Media)
  6. We won’t pay or will we? App consumption continue to grow, free app download rates growth is faster
    (Distimo)
  7. Over 3 million downloads each day during December 2010 were generated by the top 300 free apps in U.S. while 350,000 paid apps were downloaded daily.
    (Distimo)
  8. Paid U.S. app downloads in Dec 2010 were 30% higher than June 2010 which shows that consumers are willing to pay for mobile apps.
    (Distimo)
  9. Three different app payment options have emerged: paid app, free app with in-app purchases and paid app with in-app purchases.
    (Distimo)
  10. Average mobile app price has decreased since January 2010
    (Distimo)
  11. Total global mobile applications market is projected to be worth $25 billion by 2015 – currently it’s exploded to $38B, predicted now to grow to $58B in the next 12-18 months.
    (World Mobile Applications Market 2010–2015 Research)
  12. Apple’s App Store will account for about one in five dollars of the total global mobile applications market in 2015
    (World Mobile Applications Market 2010–2015 Research)
  13. The global mobile applications market is expected to have a CAGR of 29.6% from 2009 to 2014 – compound annual growth rate.
    (World Mobile Applications Market 2010–2015 Research)

 

Republished by Blog Post Promoter

The post Every business may one day have their own mobile app appeared first on Avada Creative.



Get More from your Marketing Plan with Focus on Niche Industries

Genuine business growth is the result of a well thought out marketing plan and efficient use of budget. In this article, we’ll discuss marketing from a niche industry such as healthcare. These tips can also apply to other industries in which service the masses, keeping good customer service in mind. Strategies Before moving forward, creating [...] The post Get More from your Marketing Plan with Focus on Niche Industries appeared first on Avada...

Genuine business growth is the result of a well thought out marketing plan and efficient use of budget. In this article, we’ll discuss marketing from a niche industry such as healthcare. These tips can also apply to other industries in which service the masses, keeping good customer service in mind.

Strategies

Before moving forward, creating a plan and where you can spend money efficiently and wisely is most important. Analyze your competition, see what they are doing, and see if you can do it better. If you competition has more of a budget than you do,
take their keywords, and focus on organic growth, reviews, and your own efforts to spread your business on blogs, social media, directories, etc.

Customer Surveys

Short surveys work well to gain marketing insight.  You can learn a lot from patients and customers for example.  A quick four question survey can help to engage and collect feedback on how your business can improve.  Responding to surveys let patients and customers know you care.

Generate Publicity

Raising awareness about your business, or topics related to your niche industry, such as medical conditions in healthcare can spark conversation and even help your business to go viral.  Perhaps you are doing something different from the rest; perhaps you have a practice that can heal people in a unique way, or have an office with a unique setting; these characteristics can spark interest and trigger customers and potential customers to share on social media.

Welcome Letters

Welcome letters do not cost money other than the time spent in creating them.  They create hospitality and show the patient or customer that you care.  The small gesture goes a long way and provides great impact to your business in the way that they can generate better relationships with your patients and customers.

Use Analytics

Use analytics and research to refine audience demographics.  This information can help you to focus on areas that matter and the needs of your clients.  For example, if you were planning to expand your business to new areas, social media and traffic analytics may show what areas you receive more traffic.  Information such as that may give you a measured idea of where to expand next.

Work on and Track your Reputation Online

A simple search on your business can show you a lot about what people think of your practice and how established your business is.  Are you all over the Internet?  Does it look like you are doing better than the competition?  Do you have a lot of reviews that show favorable of your practice?  If you were an outside consumer, would you be convinced?

Take your Business Online

Taking your business online can go a long way and reduce some of the overhead spent in a traditional brick and mortar business.  You have the ability to gain further reach and service people across the globe.  For example,  with a website doctorspring.com, patients from all over the world can sign up for an online consultation customized to their health needs.

Republished by Blog Post Promoter

The post Get More from your Marketing Plan with Focus on Niche Industries appeared first on Avada Creative.



Enhance Your Search Engine Listing With Rich Snippets

Rich Snippet displays additional data from other pages about the resources being displayed in the search result. In order to work, webmasters must incorporate open standards such as microdata, microformats or RDFa in their web pages.  Google does not guarantee that the use of these open standards will result in rich snippets, but webmasters have the option to contact Google [...] The post Enhance Your Search Engine Listing With Rich Snippets appeared first on Avada...

Rich Snippet displays additional data from other pages about the resources being displayed in the search result. In order to work, webmasters must incorporate open standards such as microdata, microformats or RDFa in their web pages.  Google does not guarantee that the use of these open standards will result in rich snippets, but webmasters have the option to contact Google for its inclusion.

Why use Rich Snippets?

The listing with the Rich Snippet ranked higher than the listing without. Snippets—the few lines of text that appear under every search result—are designed to give users a sense for what’s on the page and why it’s relevant to their query.

webmasters_99170_rsreview_en1

If Google understands the content on your pages, it can create rich snippets, detailed information intended to help users with specific queries. For example, the snippet for a restaurant might show the average review and price range; the snippet for a recipe page might show the total preparation time, a photo, and the recipe’s review rating; and the snippet for a music album could list songs along with a link to play each song. These rich snippets help users recognize when your site is relevant to their search, and may result in more clicks to your pages.

Types of Rich Snippets:

  • Breadcrumbs
  • Events
  • Music
  • Organizations
  • People
  • Products
  • Recipes
  • Review ratings
  • Reviews
  • Software applications
  • Videos

How to implement?

Pick a data format and include the markup in your content.  Google suggests using microdata, as outlined at schema.org, but any of the three formats below are acceptable. You don’t need any prior knowledge of these formats, just a basic knowledge of HTML. Mark your content. Google supports rich snippets for these content types:

  • Reviews
  • People
  • Products
  • Businesses and organizations
  • Recipes
  • Events
  • Music

You can find formatting help here. Next test your data with the Rich Snippet Tool.

Make sure to also setup Google Authorship

Why again you ask?  Simply because the page with the Google Authorship tag ranked higher than the listing without.

  1. Create a Google+ Profile
    • Remember to upload a high quality headshot and fill out some profile information such as hometown, etc.
  2. Go to plus.google.com/authorship, sign up with your email and click on the verification link sent to you.

If you don’t want to verify your email address, you can also link your content to your Google profile. Set up authorship by linking your content to your Google+ profile Create a link to your Google+ profile from your webpage, like this: [box type=”shadow” ]<a href=”[profile_url]?rel=author”>Google</a>[/box] Replace [profile_url] with the your Google+ profile URL, like this: [box type=”shadow” ]<a href=”https://plus.google.com/112643716740116237079?rel=author”>Google</a>[/box] Your link must contain the ?rel=author parameter. If it’s missing, Google won’t be able to associate your content with your Google+ profile. Add a reciprocal link back from your profile to the site(s) you just updated. Edit the Contributor To section of your Google+ profile.  In the dialog that appears, click Add custom link, and then enter the website URL.  If you want, click the drop-down list to specify who can see the link. Click Save.

authorship-serp1

Done

That’s it! Once you’ve added and tested your rich snippets markup, Google will discover it the next time we crawl your site. A few points to note:

  • It may take some time for rich snippets to appear in search results or Place Pages.
  • If rich snippets aren’t appearing for your site, see possible reasons why.
  • Marking up your data for rich snippets won’t affect your page’s ranking in search results, and Google doesn’t guarantee to use your markup.

 

Republished by Blog Post Promoter

The post Enhance Your Search Engine Listing With Rich Snippets appeared first on Avada Creative.



Why Responsive Web Design is Important For SEO

If you’re not considering mobile as part of your digital marketing strategy, you need to pinch yourself and ask why not! Back in April, Google launched their ‘mobilegeddon’ algorithm which looked to knock down the rankings (on a mobile search, at least) those sites who aren’t mobile friendly; the justification being that those sites which DO offer [...] The post Why Responsive Web Design is Important For SEO appeared first on Avada...

If you’re not considering mobile as part of your digital marketing strategy, you need to pinch yourself and ask why not! Back in April, Google launched their ‘mobilegeddon’ algorithm which looked to knock down the rankings (on a mobile search, at least) those sites who aren’t mobile friendly; the justification being that those sites which DO offer a mobile-friendly version offer a far better level of user experience. Of course, this means that if your businesses website isn’t responsive, you’re missing out on opportunities and likely almost freely giving work away to your competitors.  Here we’ve teamed up with Newcastle-Upon-Tyne web designers, Way Fresh. to outline just why responsive web design is SO important for SME’s.

Superior User Experience

The bottom line of responsive web design is that you’ll be offering EVERY USER a superior browsing experience, regardless of the device which they’re using. Whether they’re using a desktop, tablet or mobile device, they’ll be using a site that works for them and displays content accordingly.  In a world of multiple different sizes of phones, tablets and desktop displays, offering a ‘one-size-fits-all’ solution is no longer acceptable and you’ll quickly find that you’re neglecting large parts of your target market.

The trick with responsive web design is knowing what to display.  For example, a mobile version doesn’t necessarily need to display every little detail like a slider, but on a desktop site, it would make more sense.  It’s about creating a compromise in which the user experience and expectations are delivered across each device. If a slider takes up too much screen space on mobile, ditch it!  It’s more important that your mobile version is easy to navigate.

Better Conversion Rates

If you’re not serving an optimized site based upon different devices, you’re almost certainly missing out on all important conversions. If a user is struggling to find what they’re looking for when browsing on a mobile site or even has to zoom in and scroll to see what you’re offering, there’s a good chance they’ll leave your site and look elsewhere. Even if you’ve got a superior offering, first impressions really do count and it’s absolutely vital that you consider your conversion path.

Responsive web design allows you to offer calls to action based upon the needs and requirements of a browser on different devices, while still utilizing only one main site rather than sub-domains or separate mobile sites.

The bottom line of any business and website is to encourage conversions, and without a responsive site, you’ll quickly find that you’ll struggle to achieve this.

Better Search Rankings

As outlined above, Google rolled out their ‘mobile-friendly’ update back in April, and as such, it should now be seen almost as a necessity to offer a premium mobile browsing experience. While you may have previously held onto strong mobile search positions with a desktop-only site, you’ll now likely struggle without placement on mobile devices as mobile searches are estimated to have now surpassed desktop searches; that’s a lot of potential traffic to be missing out on!

The search engines are still THE single most important method of discovery for suppliers of both products and services across most industries and the last thing you want is to be losing ground due to having an outdated desktop-only website.

At the end of the day, responsive isn’t the future of web design, it’s the present, and if you’re not utilizing it as part of your mobile search strategy, there’s every chance you’re missing out on all important deals.

Republished by Blog Post Promoter

The post Why Responsive Web Design is Important For SEO appeared first on Avada Creative.



Does Your Blog Annoy People?

How would you feel if you knew your blog was annoying users? There’s a good chance you would like to fix the problem. However, you can‘t fix it unless you know it exits. Take a minute to find out if you’re guilty of any of these annoying blog habits. No “About Me” Section Blogs are [...] The post Does Your Blog Annoy People? appeared first on Avada...

How would you feel if you knew your blog was annoying users? There’s a good chance you would like to fix the problem. However, you can‘t fix it unless you know it exits. Take a minute to find out if you’re guilty of any of these annoying blog habits.

No “About Me” Section

Blogs are meant to tear down walls and bridge the gap between customers and businesses, or bloggers and readers. That won’t work if you don’t have an “About Me” section set up on your blog. Your “About Me” section should include a picture, and it should tell people why you have the knowledge necessary to run the blog. If people don’t see an “’About Me” section, they won’t trust you, so they won’t stick around.

No Comments

This annoying trend is on the rise. Some blog owners don’t like what their readers have to say, so they disable the comments. That completely takes away the point of running a blog. You are supposed to interact with people. Keep your comments enabled and deal with negative comments if they come your way. Otherwise, your readers will go somewhere else so they can express themselves.

Lack of Original Content

More and more people are using their blogs to aggregate content. That’s fine, but you also need to provide your readers with something fresh and new. If you don’t, they will go elsewhere.

You can create original posts Monday through Thursday, and then post something from another blog on Friday. As long as you post original content most of the time, your readers won’t mind aggregated content here and there.

Too Much Selling

Some blog owners just try to sell. They spend all of their time and energy telling people to buy their products. Again, this is really annoying. If you’re always trying to sell something, you will lose your readers. Provide helpful content. That should be the point of your blog.

Bad Design

Bad design really annoys readers. They can’t stand not being able to find what they are looking for, so keep that in mind when looking at WordPress themes. Go with a theme that has a good design so you can keep your readers happy.

If you are annoying your readers, you still have time to fix it. Go through and make some changes and then see if your readers take notice. They might start interacting more, or maybe they will stick around and read more posts.

About Author


Anny Solway is a dedicated writer at ThemeFuse – a leader in WordPress premium themes area. She likes to discover new ideas about internet marketing, social media and blogging.

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Republished by Blog Post Promoter

The post Does Your Blog Annoy People? appeared first on Avada Creative.



Typical Marketing Do’s and Don’ts

Article marketing is not really rocket science. If you like writing and love putting words with each other and are aware of the principles of spelling and sentence structure usage, then you might be a whole lot closer to becoming excellent at this type of promoting. There are of course things to avoid otherwise known [...] The post Typical Marketing Do’s and Don’ts appeared first on Avada...

1209081_city_people_at_sunsetArticle marketing is not really rocket science. If you like writing and love putting words with each other and are aware of the principles of spelling and sentence structure usage, then you might be a whole lot closer to becoming excellent at this type of promoting. There are of course things to avoid otherwise known as “don’ts” as well as things you want to focus on with marketing with articles, otherwise known as “do’s”

As a result of browsing some other articles as well as your past ones, you might discover a large amount of the don’ts and do’s that are essential to your internet marketing success. The more knowledgeable you grow to be with marketing, of course the more you’ll learn of exactly what to avoid and what to do.

Let’s start with a number of “don’ts”

You should never begin your rough draft with the phrase “The following article is about gardening,” (or whatever it happens to be). Always begin by using a thought-provoking problem or bold statement. The concept would be to draw your audience in and make them want to understand more about what you have published.`Never make your article too long. Shorter ones tend to be more powerful with fewer chances of your reader becoming lost in your article.`You should not turn your written article into a big product sales message. Steer clear of this process, it won’t improve your results. Your readers are searching for true information or, precisely what could this do for me personally? They are not looking for hyped-upped ad copy.`You should never overly cram keywords and phrases into the articles. The various search engines aren’t keen on it.`Don’t confuse your readers by starting off a sentence and never answering it or not identifying the resolution in the article.

And now for the do’s

Discuss ideas that you’re experienced in or you have expertise in. When you possess experience with a certain subject, it always shows in your writing`Do proofread your article, and then proofread it once again checking for spelling and grammar errors before posting it on the internet.`You should always include a professional bio box with your article. Attempt to help make the reader interested in what else you provide.`Regularly write articles and submit them to directories and websites. You should not stop at just submitting to a tiny handful. It’s going to take many submissions for you to benefit from it.`Pay attention to your article statistics. Which ones are getting you the most traffic. You should promote or showcase those specific articles somehow.

There you have it, some simple do’s and don’ts of article marketing. If you don’t work marketing the proper way, then you’re wasting your time. You can write the best pieces in the world, however, if they’re not represented correctly, or you don’t follow the basic tips above, you are also wasting their time. Why not do it the proper way to begin with?  And if you don’t have the spare time to conduct your own marketing campaign – you can use a professional marketing agency for your content marketing needs, such as iNet Ventures.

Republished by Blog Post Promoter

The post Typical Marketing Do’s and Don’ts appeared first on Avada Creative.



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