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Elder Research is a recognized leader in the science, practice, and technology of advanced analytics. Topics on our blog cover analytics tips, analytical modeling, data and text mining tools, data visualization, analytics best practices, case studies, etc. to provide business leaders with actionable information on real world analytics problems.
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The Persuasion Paradox – How Computers Optimize their Influence on YouHow do computers optimize mass persuasion – for marketing, presidential campaigns, and even healthcare? And why is there actually no data that directly records influence or persuasion, considering it’s so important? And what’s the ideal technique for optimizing your dating life and for getting more people to wash their hands in public restrooms? It’s time for Dr. Data’s persuasion paradox “Groundhog Day”-inspired geeksplanation. Persuasion modeling requires a “deep geek...
How do computers optimize mass persuasion – for marketing, presidential campaigns, and even healthcare? And why is there actually no data that directly records influence or persuasion, considering it’s so important? And what’s the ideal technique for optimizing your dating life and for getting more people to wash their hands in public restrooms? It’s time for Dr. Data’s persuasion paradox “Groundhog Day”-inspired geeksplanation.
Persuasion modeling requires a “deep geek dive” – but it’s as important as it is fascinating.
Note: This article is based on a transcript of The Dr. Data Show episode. View the video here.
Healthcare Analytics: Exploration vs. Confirmation
Perhaps the most active application of analytics and data mining is healthcare. This week we look at one success story, the use of machine learning to predict diabetic retinopathy, one story of disappointment, the use of genetic testing in a puzzling disease, and a basic dichotomy in statistical...
Perhaps the most active application of analytics and data mining is healthcare. This week we look at one success story, the use of machine learning to predict diabetic retinopathy, one story of disappointment, the use of genetic testing in a puzzling disease, and a basic dichotomy in statistical analysis.
Data is Not Oil. It is Land.
It has become common to talk about data being the new oil. But a recent piece from WIRED magazine points out problems with this analogy. Primarily, you must extract oil for it to be valuable and that is the hard part. Framing data as oil is not illuminating for executives trying to value their data assets. Oil is valuable, marketable, and tradable. Without significant effort, data is not. Data has more in common with land that may contain oil deposits than it does with oil. Framing data as a...
It has become common to talk about data being the new oil. But a recent piece from WIRED magazine points out problems with this analogy. Primarily, you must extract oil for it to be valuable and that is the hard part. Framing data as oil is not illuminating for executives trying to value their data assets. Oil is valuable, marketable, and tradable. Without significant effort, data is not. Data has more in common with land that may contain oil deposits than it does with oil.
Framing data as a real asset may help executives understand its value.
Tiger vs. Jack – Asking the Right Questions
One of the most fundamental contributions we can make as consultants is to help our clients ask the right questions of their data. We’re often asked to help solve problems that turn out to be too broadly or too narrowly defined—or are not aligned with achieving business goals or eliminating pain points....
One of the most fundamental contributions we can make as consultants is to help our clients ask the right questions of their data. We’re often asked to help solve problems that turn out to be too broadly or too narrowly defined—or are not aligned with achieving business goals or eliminating pain points.
A Deep Dive into Deep Learning
On Wednesday, March 27, the 2018 Turing Award in computing was given to Yoshua Bengio, Geoffrey Hinton and Yann LeCun for their work on deep learning. Deep learning by complex neural networks lies behind the applications that are finally bringing artificial intelligence out of the realm of science fiction into reality. Voice recognition allows you to talk to your robot devices. Image recognition is the key to self-driving cars. But what, exactly, is deep learning?...
On Wednesday, March 27, the 2018 Turing Award in computing was given to Yoshua Bengio, Geoffrey Hinton and Yann LeCun for their work on deep learning. Deep learning by complex neural networks lies behind the applications that are finally bringing artificial intelligence out of the realm of science fiction into reality. Voice recognition allows you to talk to your robot devices. Image recognition is the key to self-driving cars. But what, exactly, is deep learning?
Discovering The Efficacy Of A New Drug
The company had invested hundreds of millions of dollars investigating a new potential drug to treat a mental ailment, and they had zeroed in on a compound that showed promise but the compound was not passing the statistical tests required by the FDA. Elder Research was hired to examine the data and determine the drug’s viability. ...
The company had invested hundreds of millions of dollars investigating a new potential drug to treat a mental ailment, and they had zeroed in on a compound that showed promise but the compound was not passing the statistical tests required by the FDA. Elder Research was hired to examine the data and determine the drug’s viability.
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