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Blog Directory ID: 32919 Get VIP Status?
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Google Pagerank: 1
Blog Description:

All about Digital Marketing Strategies, Fashion Marketing, eCommerce Solutions and of course Marketing Automation.
Blog Added: August 03, 2017 07:38:20 PM
Audience Rating: General Audience
Blog Platform: WordPress
Blog Country: United-States   United-States
Blog Stats
Total Visits: 930
Blog Rating: 3.13
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How agile methodology ensures sustainable marketing

Agile marketing refers to marketing approach where marketing teams identify collectively the high-value projects to focus their efforts. Agile management teams may determine the projects that are invaluable, though a success. Agile teams use intensive work and complete projects cooperatively.  Agile marketing accepts failure when it imparts lessons and in future produces powerful projects. Agile […] The post How agile methodology ensures sustainable marketing appeared first on Luca...

Agile marketing refers to marketing approach where marketing teams identify collectively the high-value projects to focus their efforts. Agile management teams may determine the projects that are invaluable, though a success. Agile teams use intensive work and complete projects cooperatively.  Agile marketing accepts failure when it imparts lessons and in future produces powerful projects.

Agile team works become clearer as you look at agile marketing listed typically. They respond to fashion marketing to high rates owing to its salient features:

  • Respond to change over and to follow a plan
  • Fast repetitions of a computational or mathematical process to get closer approximations as a solution to any problem.
  • Data and testing done over conventions and opinions.
  • Several small experiments done over big bets
  • Interactions and individuals over large markets
  • Teamwork over hierarchy and silos

Strategies followed in fashion marketing helps and are appealing, but you must follow an overarching strategy to fortify your agile marketing methods. However, the fact is that strategy employed is not the same in every marketing department. It should be focused on the way they plan to implement. Regardless of the methods you use, whether it is the top-down or collaborative method to come up with a strategy using agile methods.

Implementation of Agile marketing

Agile marketing will suit each department and in fashion, it suits the best:

  • Sprints– This refers to the time you give your team to complete a project, ranging from two to six weeks. The bigger projects need to be broken into pieces to tackle each sprint.
  • Every day meetings– This is essential to have 15 minutes meeting for the team for a brief check-in. each team can inform that they did and their plans for today, any hindrances experienced and addressing it immediately.
  • Track progress of projects– There is a need to track the progress of sprint such that everyone from the team has access to it. It can be anything specialized software, sticky notes or some board.
  • Teamwork– The success or failure of sprint depends on its team members. It is required for everyone to assist and collaborate with the agile framework.

The Agile marketing improves the predictability, speed, adaptability, and transparency that the marketing function is smoother. Agile management marketers support statements and a set of principles expanding to be an ideal agile marketer. Thus the customer is given highest priority and the delivery is continuous offer value.

The post How agile methodology ensures sustainable marketing appeared first on Luca Lupattelli.



Know how to avoid Fashion Industry common SEO errors

Spending thousands of dollars on ecommerce website is not new and it is done aiming that the search engine traffic will roll in and make right sense. Actually, this is not the reality, SEO is unpredictable. Climbing the ranking of search engine is about playing smart and handing the professionals of digital marketing that they […] The post Know how to avoid Fashion Industry common SEO errors appeared first on Luca...

Spending thousands of dollars on ecommerce website is not new and it is done aiming that the search engine traffic will roll in and make right sense. Actually, this is not the reality, SEO is unpredictable. Climbing the ranking of search engine is about playing smart and handing the professionals of digital marketing that they can obtain as results for you. The SEO optimizing is quite tricky and with the product pages shuffling off and on the site, the SEO becomes a task. This is not uncommon with fashion marketing seo as well.  Fear not, here are some common SEO errors that are best avoided.

Sparse description

The critical error is sparse description. When a product lacks proper description, especially with fashion industry, the chances of reaching the top search engine page comes to an end. There must be good descriptions featuring quality descriptive content making your customers reach the buying decisions.  Make sure the content is not duplicate or also do not use it for multiple products. Having duplicated content means your website may be penalized.

Manufacturer’s description

If you wish to differentiate, add description, apart from the manufacturer’s description. This is because hundreds of other stores online also may have the same text. If so, how will Google see you away from your competitors. Come with unique content, it is mandatory. If you have a list of products, writing unique contents cannot be fathomed. In such conditions, put an index Meta tag so that you write unique contents ensuring they are search engine friendly.

Keyword stuffing

This is the worse tactics of SEO. Keyword stuffing indicates shady tactic of web page stuffing aiming to manipulate the ranking in the search results of Google. Merely repeating will not promote your rankings. Even broken link is of no use as it is a nuisance to visitors and Google does not appreciate it. It will be treated as bad links, you will be penalized and earn bad reputation.

No reviews

Having no reviews means you are missing audience to a large percentage. Generally, before purchasing, people do pay attention to the reviews and make a purchase. It is simple to reach the search engine page results top, if you have product reviews. Reviews keep your page living and so search engines crawl easily taking you to the top pages.

Similar titles

Creating unique titles is not easy, but repeating similar keywords is also not going to help.  A simple tip is to nail down right key words to survey your customers. You can check into Google Analytics for the phrases that people are using to locate websites.

The post Know how to avoid Fashion Industry common SEO errors appeared first on Luca Lupattelli.



A successful guide to fashion marketing team

Creating a marketing plan is overwhelming. It also means you need to organize a fashion marketing team to execute your marketing plan. A good marketing plan increases strategically our ROI. Thus having a right plan helps in engaging and communicating effectively.  Here is a guide to a fashion marketing team. Set your goals Your goals […] The post A successful guide to fashion marketing team appeared first on Luca...

Creating a marketing plan is overwhelming. It also means you need to organize a fashion marketing team to execute your marketing plan. A good marketing plan increases strategically our ROI. Thus having a right plan helps in engaging and communicating effectively.  Here is a guide to a fashion marketing team.

Set your goals

Your goals must be your key in the marketing plan and you should set it before taking the next step. Achieve your goal by strengthening relationships with your team members.

Set a budget

Small or big, you must be aware of your marketing efforts and allocate a budget. There may be constraints on the limits set, yet it will show how and where to get creative.

Identify Target Market

Define through demographics such as race, age, marital status, gender, occupation, education and income the psychographics such as personality characteristics, lifestyle, interests, technology usage and motivation. Analyze the data collection and acquire proper idea of their psychographics and demographics. Technology usage will inform you the tactics and channels to be effective. Of course you can reach the older folk through traditional methods, but for the young adults and teens digital channels like social media is the catch to target.

Communication Tactics

Marketing team, regardless of any industry, fashion marketing team or anything else, is strongly in bond only with right approach and communication tactics. There is a need for solid communication and interaction to set straight the communication tactics. Ensure your team is well-informed about the event and they stay motivated to go. Consider using agenda management and team meetings regularly so that you stay updated about the activities taking place and you can help your team members instantly, if required. In fact, such meetings also ensure flexibility within team members and management.

Develop Personalization Tactics

Communicate with your audience and develop personalization tactics. Send to potential attendees your promotional material and emails.  Personalize emails and consider having specially designed events and push-notification messages.

Bring collaboration strategy

Increasing brand visibility, motivating your sponsors or encouraging increasing visibility through websites, company profiles, ad banners, event app or coupons is a type of collaboration strategy.

Set evaluation metrics

Evaluate the performance by writing in the marketing plan as to what you should check and assess. Obtaining statistics is really time- consuming. So improve logical aspects and execute a marketing plan and you will notice good participation from your team members.

The post A successful guide to fashion marketing team appeared first on Luca Lupattelli.



Abionic Announces Appointment of Leading Diagnostics Industry Experts to Board of Directors

Abionic Announces Appointment of Leading Diagnostics Industry Experts to Board of Directors  Business Wire (press release) Full coverage Link: Abionic Announces Appointment of Leading Diagnostics Industry Experts to Board of Directors The post Abionic Announces Appointment of Leading Diagnostics Industry Experts to Board of Directors appeared first on Luca...

  1. Abionic Announces Appointment of Leading Diagnostics Industry Experts to Board of Directors  Business Wire (press release)
  2. Full coverage


Link: Abionic Announces Appointment of Leading Diagnostics Industry Experts to Board of Directors

The post Abionic Announces Appointment of Leading Diagnostics Industry Experts to Board of Directors appeared first on Luca Lupattelli.



Process Automation Market Report by Manufacturers, Opportunities, Challenges, Drivers, Growth, Countries, Revenue …

Process Automation Market Report by Manufacturers, Opportunities, Challenges, Drivers, Growth, Countries, Revenue …  MilTech Full coverage Link: Process Automation Market Report by Manufacturers, Opportunities, Challenges, Drivers, Growth, Countries, Revenue … The post Process Automation Market Report by Manufacturers, Opportunities, Challenges, Drivers, Growth, Countries, Revenue … appeared first on Luca...

  1. Process Automation Market Report by Manufacturers, Opportunities, Challenges, Drivers, Growth, Countries, Revenue …  MilTech
  2. Full coverage


Link: Process Automation Market Report by Manufacturers, Opportunities, Challenges, Drivers, Growth, Countries, Revenue …

The post Process Automation Market Report by Manufacturers, Opportunities, Challenges, Drivers, Growth, Countries, Revenue … appeared first on Luca Lupattelli.



How Digital Is Driving Technology Budget Shifts

How Digital Is Driving Technology Budget Shifts  eMarketer Full coverage Link: How Digital Is Driving Technology Budget Shifts The post How Digital Is Driving Technology Budget Shifts appeared first on Luca Lupattelli.

  1. How Digital Is Driving Technology Budget Shifts  eMarketer
  2. Full coverage


Link: How Digital Is Driving Technology Budget Shifts

The post How Digital Is Driving Technology Budget Shifts appeared first on Luca Lupattelli.



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