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Digital Marketing News and Strategies | Luca Lupattelli

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Digital Marketing News and Strategies | Luca Lupattelli

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  • August 04, 2017 01:38:20 AM
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All about Digital Marketing Strategies, Fashion Marketing, eCommerce Solutions and of course Marketing Automation.

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How to avoid Fashion Industry common SEO errors

Spending thousands of dollars on ecommerce website is not new and it is done aiming that the search engine traffic will roll in and make right sense. Actually, this is not the reality, SEO is unpredictable. Climbing the ranking of search engine is about playing smart and handing the professionals of digital marketing that they […] The post How to avoid Fashion Industry common SEO errors appeared first on Luca...

Spending thousands of dollars on ecommerce website is not new and it is done aiming that the search engine traffic will roll in and make right sense. Actually, this is not the reality, SEO is unpredictable. Climbing the ranking of search engine is about playing smart and handing the professionals of digital marketing that they can obtain as results for you. The SEO optimizing is quite tricky and with the product pages shuffling off and on the site, the SEO becomes a task. This is not uncommon with fashion marketing seo as well.  Fear not, here are some common SEO errors that are best avoided.

Sparse description

The critical error is sparse description. When a product lacks proper description, especially with fashion industry, the chances of reaching the top search engine page comes to an end. There must be good descriptions featuring quality descriptive content making your customers reach the buying decisions.  Make sure the content is not duplicate or also do not use it for multiple products. Having duplicated content means your website may be penalized.

Manufacturer’s description

If you wish to differentiate, add description, apart from the manufacturer’s description. This is because hundreds of other stores online also may have the same text. If so, how will Google see you away from your competitors. Come with unique content, it is mandatory. If you have a list of products, writing unique contents cannot be fathomed. In such conditions, put an index Meta tag so that you write unique contents ensuring they are search engine friendly.

Keyword stuffing

This is the worse tactics of SEO. Keyword stuffing indicates shady tactic of web page stuffing aiming to manipulate the ranking in the search results of Google. Merely repeating will not promote your rankings. Even broken link is of no use as it is a nuisance to visitors and Google does not appreciate it. It will be treated as bad links, you will be penalized and earn bad reputation.

No reviews

Having no reviews means you are missing audience to a large percentage. Generally, before purchasing, people do pay attention to the reviews and make a purchase. It is simple to reach the search engine page results top, if you have product reviews. Reviews keep your page living and so search engines crawl easily taking you to the top pages.

Similar titles

Creating unique titles is not easy, but repeating similar keywords is also not going to help.  A simple tip is to nail down right key words to survey your customers. You can check into Google Analytics for the phrases that people are using to locate websites.

 

The post How to avoid Fashion Industry common SEO errors appeared first on Luca Lupattelli.


Rimmel London uses Facebook's Camera Effects to grow the audience for its AR technology

Cosmetics maker Rimmel London experimented with augmented reality in June 2016 when it let users virtually try on makeup using an app. Now, Rimmel is hoping to widen the audience for the technology, using Facebook Stories. On Wednesday, the Coty-owned brand launched interactive filters on Facebook’s new Camera Effects platform. In Facebook’s in-app camera, users say “wow” to […] The post Rimmel London uses Facebook's Camera Effects to grow the audience for its AR...

Cosmetics maker Rimmel London experimented with augmented reality in June 2016 when it let users virtually try on makeup using an app. Now, Rimmel is hoping to widen the audience for the technology, using Facebook Stories.

On Wednesday, the Coty-owned brand launched interactive filters on Facebook’s new Camera Effects platform. In Facebook’s in-app camera, users say “wow” to cycle through four different Rimmel eyeliner looks on their faces. They can then take a photo of their favorite style and share it to Facebook Stories.

Facebook Stories uses the same technology that’s in Rimmel’s “Get the Look” app, said Fred Gerantabee, global vp of digital innovation at Coty. It’s been hard to get people to use AR via apps because there’s a high bar to getting people to download a new app, but the hope is that with Facebook, it will reach a wider audience.

Rimmel wouldn’t say how many users have downloaded the free “Get the Look” app, but according to the Apple App Store, only 15 people have rated it, not enough for the store to display an average.

Developers can use Facebook’s AR Studio to create custom effects at no charge, which is also cheaper than building an app. Gerantabee said on Snapchat, meanwhile, similar filters “are notoriously expensive and usually run for one or two days, or a week at best.”

Rimmel is one of the early adaptors of Facebook’s AR technology. At Facebook’s annual F8 Developer Conference in April, Facebook announced it would share its Camera Effects API with a closed beta group of developers. U.K.-based augmented reality agency Holition, which worked with Rimmel to develop the try-on effects, was one of the developers invited to be part of the beta group.

It’s unclear when Facebook will open the beta group to others and begin monetizing the technology. “These tools are still in the early days, so we will work to optimize both the Camera and the Camera Effects Platform for people first,” said a Facebook spokesman. “In the future, if appropriate, we will consider paid ways for businesses to participate.”

Other brands such as soccer club Manchester United, game developer EA, Nike and Rimmel’s sister brand Gucci have experimented with the AR effects. Nike used the technology to overlay a sweatband on a user’s head and pull in a map of their running route.

“It’s always a risk to introduce something new,” said Gerantabee. “But the great thing about playing in platforms like Facebook and Instagram, and even Snapchat, is that you are adding functionality to things people are already using.”

Source: Google News

The post Rimmel London uses Facebook's Camera Effects to grow the audience for its AR technology appeared first on Luca Lupattelli.


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Live & Legendary: Milwaukee Irish Fest

100’s of live acts. 17 stages. 4 days Nothing short of legendary! Milwaukee Irish Fest, 8-17/20 Tix www.irishfest.com[embedded content]

Micheline Skeffington at iBAM! Oct 28-29

Micheline Skeffington at iBAM! Oct 28-29 in Literary Salon at Heritage Center[embedded content]

To Be Shown at iBAM! 2017 October 28-29

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Source: Google News

The post Buy female cialis online cheap – Female cialis dosage appeared first on Luca Lupattelli.


Surprise: Brands post more stories on Instagram than Snapchat

The business intelligence firm L2 kept tabs on 89 brands that have an Instagram and Snapchat account and found that social media marketers posted 1,347 Instagram Stories compared to 614 Snapchat Stories. According to the report, Snapchat Stories are mostly used by beauty brands, 72 percent to be exact. Retail brands followed with 13 percent, […] The post Surprise: Brands post more stories on Instagram than Snapchat appeared first on Luca...

Surprise: Brands post more stories on Instagram than Snapchat

The business intelligence firm L2 kept tabs on 89 brands that have an Instagram and Snapchat account and found that social media marketers posted 1,347 Instagram Stories compared to 614 Snapchat Stories.

According to the report, Snapchat Stories are mostly used by beauty brands, 72 percent to be exact. Retail brands followed with 13 percent, and travel, automotive, consumer electronics and activewear brands collectively represented the remaining 15 percent.

On Instagram Stories, beauty brands made up 38 percent of posts and retailers generated 26 percent. Luxury and consumer-packaged-goods marketers posted 21 percent of content. And the other 15 percent of stories came from activewear, consumer electronics, and miscellaneous brands.

Considering 200 million people watch Instagram Stories every day — compared to 160 million for Snapchat — this shouldn’t come as a surprise. Instagram stories give brands a chance to easily reach new audiences. Not to mention, it offers advertisers swipe-up links, linked influencer tags, and check out buttons ー giving users the ability to actually shop in the app.

Snapchat on the other hand only offers advertisers links and an audience that hates advertisers.

Snapchat fills a niche and will still hold its ground in the advertising world, but until they make up for lost attention, they’ll always be a step behind Instagram.


Brands Use Instagram Stories More Than Twice as Often as Snapchat
on L2

Source: The Next Web

The post Surprise: Brands post more stories on Instagram than Snapchat appeared first on Luca Lupattelli.


Edmonton industrial automation company shifts to subway, LRT projects after oil slowdown

 An Edmonton technology company is aiming to double in size by climbing aboard the international building boom in rail transit. Willowglen Systems, which moved last winter into new offices at 9808 42 Ave., creates industrial automation equipment primarily used to help run pipelines and other facilities in the oil and gas industry. But with oil […] The post Edmonton industrial automation company shifts to subway, LRT projects after oil slowdown appeared first on Luca...

 An Edmonton technology company is aiming to double in size by climbing aboard the international building boom in rail transit.

Willowglen Systems, which moved last winter into new offices at 9808 42 Ave., creates industrial automation equipment primarily used to help run pipelines and other facilities in the oil and gas industry.

But with oil prices and capital budgets down from a couple of years ago, the company has increasingly focussed on selling software and hardware to subway, LRT and monorail developments around the world, sales and marketing director Carl Lorimer said during a tour Thursday.

“Right now is a really great time for public transportation globally, so we’re happy to aggressively pursue that while the oil and gas industry figures out what’s next,” he said, explaining transit is growing as cities become home to an increasing proportion of the world’s population.

“If these places don’t build a proper transit network, they will break. They need to get cars off the road, not just for global warming concerns, but for traffic … We’re seeing just an extraordinary amount of opportunity around the world.”

Willowglen’s main product, SCADACOM Transit ICS, is a control system that brings together data from rail signals, fire detectors, ventilators, elevators and other areas so staff can easily track what’s happening and different sub-systems can respond jointly to problems.

For example, if someone pulls a fire alarm, the software could arrange for trains to stop going to that location, put out evacuation announcements and reverse escalators at the station so they run toward the exit, Lorimer said.

The technology has been installed in 25 metro rail networks since the early 1990s, including Ottawa, Vancouver, Nanjing, China, Seoul, South Korea and Johannesburg, South Africa.

Annual revenues for Willowglen, owned by president Wayne Karpoff and investors in Vancouver and southeast Asia, are about $10 million to $15 million, Lorimer said.

Five years ago, most of that money came from sales in the oil and gas field, while a minority was derived from rail transit, but those proportions have now reversed and the spread is expected to grow, he said.

The company hopes to at least double its current 60 staff in three years. It received $1 million from the federal Western Innovation Initiative in June to help commercialize and market the next generation SCADACOM Transit ICS.

Willowglen is already developing a new product using tags and radio receivers to monitor the location of transit employees working in tunnels and elsewhere along the rails to prevent accidents.

The equipment will be tested this fall by an undisclosed American transit operation and should be rolled out over the next year. 

But despite the company’s international success, it still hasn’t sold its technology to the hometown Edmonton Transit System — Bombardier is using controls from a Brazilian firm on the Valley Line LRT, Lorimer said.

He doesn’t want to go into details about their relationship, although he said Willowglen intends to bid on an ETS equipment upgrade expected in the next few years.

“We greatly look forward to the day in which we can work with Edmonton Transit to provide some of our innovative solutions to the benefit of the Edmonton Transit riders,” he said.

“We get that often — ‘You’re an Edmonton transit technology company … Why aren’t you in Edmonton?’ ” 

gkent@postmedia.com

twitter.com/GKentYEG

Source: Google News

The post Edmonton industrial automation company shifts to subway, LRT projects after oil slowdown appeared first on Luca Lupattelli.


At Designer Camp's first OC session, students get a taste of fashion 101

When Kristen Dees and Mercedes Curran made high school visits on behalf of the Fashion Institute of Design & Merchandising in Los Angeles to speak with adolescent students, many of the pupils seemed unsure about pursuing a future in the industry. “It was almost too late, like they were too scared to know if this […] The post At Designer Camp's first OC session, students get a taste of fashion 101 appeared first on Luca...

When Kristen Dees and Mercedes Curran made high school visits on behalf of the Fashion Institute of Design & Merchandising in Los Angeles to speak with adolescent students, many of the pupils seemed unsure about pursuing a future in the industry.

“It was almost too late, like they were too scared to know if this was something they wanted to do for the rest of their lives,” Dees said. “Some parents wanted tutoring and mentoring geared toward the college-bound kids. But what about the age before that?”

Dees and Curran decided to create Designer Camp, a Los Angeles-based company that held its first Orange County camp last month for students ages 11 to 17.

The weeklong Designer Camp 101 at SOCO in Costa Mesa exposed its participants to the elements of design, color theory, personal branding, trend hunting, sketching and draping.

Source: Google News

The post At Designer Camp's first OC session, students get a taste of fashion 101 appeared first on Luca Lupattelli.


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