Blogging Fusion Blog Directory the #1 blog directory and oldest directory online.

Content Marketing Done Right

Home Content Marketing Done Right

Content Marketing Done Right

Rated: 2.50 / 5 | 519 listing views Content Marketing Done Right Blogging Fusion Blog Directory

India

 

General Audience

  • Research NXT
  • March 12, 2019 07:21:45 AM
SHARE THIS PAGE ON:

A Little About Us

Content marketing continues to have a very impactful influence on the decision to purchase a company’s product or services. Marketers are increasingly using content marketing tactics, along with technology, to better engage with their buyers to educate, update, and guide them. To understand the buzz around the growing popularity of Content Marketing we at Research NXT will be conducting in-depth market research to compile key data points to learn the current state of Content marketing in India. Also, the study will focus on understanding the top content marketing tools in the market and where are the marketers investing for the desired revenue growth.

Listing Details

Listing Statistics

Add ReviewMe Button

Review Content Marketing Done Right at Blogging Fusion Blog Directory

Add SEO Score Button

My Blogging Fusion Score

Google Adsense™ Share Program

Alexa Web Ranking: 1,534,518

Alexa Ranking - Content Marketing Done Right

Example Ad for Content Marketing Done Right

This what your Content Marketing Done Right Blog Ad will look like to visitors! Of course you will want to use keywords and ad targeting to get the most out of your ad campaign! So purchase an ad space today before there all gone!

https://www.bloggingfusion.com

.

notice: Total Ad Spaces Available: (2) ad spaces remaining of (2)

Advertise Here?

  • Blog specific ad placement
  • Customize the title link
  • Place a detailed description
  • It appears here within the content
  • Approved within 24 hours!
  • 100% Satisfaction
  • Or 3 months absolutely free;
  • No questions asked!

Subscribe to Content Marketing Done Right

Content Marketing Done Right India 2020 Report

The admin of this site has disabled this download item page.

The admin of this site has disabled this download item page.


Creating a B2B Content Marketing Engine that Converts

Allison talks about content consumption trends in the B2B SaaS sector and how marketers should approach the strategy around it. She emphasizes the importance of aligning tech, data, and creativity to optimize customer experience.

Allison_Piano_UpdatedBanner

In this Research NXT Interview, the CMO of Piano Software, Allison Munro, talks about content consumption trends in the B2B SaaS sector and how marketers should approach the strategy around it. She emphasizes the importance of aligning tech, data, and creativity to optimize customer experience. Additionally, from an investment perspective in technology initiatives, Allison believes in tracking and measuring the impact of the efforts as that allows marketers to do more of what works.

Key takeaways from this Research NXT interview:

  • Marketing skills to ace up a one-to-many content strategy.
  • Importance of retaining the human element in marketing messages.
  • And, the edge marketers get with research-based content development.

Research NXT: What, according to you, are the most significant trends around content consumption in your industry?

Allison: In B2B SaaS, we’re still working to create the right content to drive the right action, while always doing more with less. And that’s no longer just at the discovery phase or top of the funnel. It also means creating content that engages all identified target audiences throughout the customer journey and increasingly across owned-and-operated channels. That begins by understanding exactly what your big idea means to different audiences and when the best time is to deliver it, then leveraging the right people, process, channels, and technology to drive an impactful strategy forward.

Research NXT: What are the new skills marketers in your industry will need to ace up going ahead into 2020?

Allison: In shifting to a customer-, audience- or user-first strategy, marketing needs to partner with sales, product, and customer success to better identify and understand their various audiences, anticipate their needs and understand how to connect in the right way, at the right time, in the right context and at scale.

Creating content experiences that convert requires a deep understanding of your audience, the customer journey, and the value exchange needed at every step. It also means planning for diversions in that journey. Whether that is as simple as creating unique continued experiences for your customers vs. your potential buyers, or building experiences for various personas or industries, knowing how to pair technology and data to drive a one-to-many content strategy will maximize engagement and results. In a digital world, creative, digital, operations, and revenue teams need to work together to optimize the customer experience at every touchpoint, with your audience and content at the core of engagement.

Research NXT: From a technology perspective, what are some of the top challenges that content marketers in your industry face these days?

 Allison: To maximize resources and meet their revenue goals, content marketers need to understand the impact of what they’re producing, and develop the right content to achieve the best results. For that to happen, they need technology solutions that will not only offer them the insights they need to see what’s connecting and what’s not, but that will also let them test their messaging for different audiences and segments, and customize their approach. 

 

But it’s equally important that technology not get in the way of meeting those objectives. More than anything, prospects, and customers want to feel like an actual human being is approaching them. Whether you’re sending an email or giving a demo or presentation, retaining that human element is more important than ever — both for the people you’re approaching and in terms of achieving your ultimate goals.

Research NXT: How, according to you, should a CMO approach investment in content marketing with so many options around?

 Allison: I’m a true believer in measuring what matters — tracking direct impact such as conversion throughout the buyer’s journey and beyond. But that’s often easier said than done. To build on what they can measure, in order to do more of what works, CMOs need to make investments that focus on results.

It can’t be about volume or frequency or measuring the number of press releases, events, digital content assets, or direct mail campaigns. Understanding the needs of your audience and the impact of your efforts should be the guiding light to driving your investments and scaling what works.

Research NXT: Now that we’ve reached the point where content marketing stacks have become the norm, how do marketing teams manage so many tools seamlessly and concentrate on the actual creative work of content marketing?

Allison: In theory, automation and insights enable marketers to do just that, focusing on creativity as technology scales and automates impact. The reality requires a mature content and marketing engine built on people, process, and technology. Understanding the impact of content can ensure some resources support the development of creative assets and experiences, while close alignment to the demand and customer success teams provides the feedback loop and measurement to guide creativity against performance.

Research NXT: Do you truly believe and see value in research-based content marketing as a winning strategy?

Allison: Theory backed by data and consumer insights is certainly more valuable than non-data backed content if your goal is to inform your audience better and help them be smarter about what they do. It also enables a level of credibility that can very well be unique to your value proposition.

You hear the terms “data-driven” and “data-backed” often — those require strategies that are informed by research, both into the industry as well as into audience needs and behaviors. When you know what your audience’s needs are, you can develop content in all forms to educate, inspire, and inform.

About Allison:

Dedicated to creating measurable performance and optimizing the buyer’s journey, CMO Allison Munro leads global marketing at Piano. She began her career as an entrepreneur, going on to build her own experiential marketing agency, providing technology-based experience solutions for CPG and entertainment brands. She continued to apply her skills and experiences as she transitioned to work directly with tech providers, with companies that included Oracle, Eloqua, and NexJ Systems. Bringing over 15 years of leadership experience to her role at Piano, nine of them spent leading go-to-market teams for cloud-based technology and service providers, she is now expanding Piano’s marketing goals to support company efforts worldwide.

 

About Piano:

Piano is the digital content monetization and audience intelligence platform for the world’s largest and most sophisticated media companies.  The company’s award-winning, high-performance enterprise platform includes a subscription commerce engine (Piano VX), a customer experience toolkit (Piano Composer), a user management system (Piano ID), and an intelligent email personalization and content recommendations tool (Piano ESP) that serve as a comprehensive product suite for media businesses across digital platforms.

Found this interview interesting? Please share your views and opinions on content-based marketing with us. We’re listening.


NASSCOM MarTECH Confluence 2019

We are glad to be part of NASSCOM MarTECH Confluence 2019 as its Associate Partner and have Santosh Abraham, Research NXT’s CEO, as a speaker at the confluence. Santosh will be presenting our research and his views on the theme “Customer Engagement Technologies for the Next Decade.” So join us and have an awesome time....

NASSCOM MarTECH Confluence returns this November. It will help you navigate into the future to identify marketing technologies that will drive businesses over the next decade. This year’s theme is “Beyond 2020: Marketing in the Age of Data, Intelligence, and Experience”. The event brings together practitioners across diverse industries in the marketing value chain – brand agencies, digital agencies, new age technology companies, marketers, and platforms powering the next generation of MarTech. 

Research NXT is excited to be part of NASSCOM Martech Confluence 2019 as its Associate Partner. The NASSCOM’s flagship one-day event is on 28th November 2019 at Courtyard by Marriot, Mumbai.

Check out the details below for what’s in store, who’s speaking and who should attend. Register before its too late and get an exclusive discount specially created for all Research NXT subscribers to the biggest MarTech event in India this year. 

KEY THEMES

NASSCOM MarTech 2019  Theme

So what’s in store for you?

12 high impact sessions, networking, and immersive experience for delegates that combines Business + Technology + Leadership.

We are glad to be part of NASSCOM MarTECH Confluence 2019 as Associate Partner and have Santosh Abraham, Research NXT’s CEO, as a speaker at the confluence. Santosh will be presenting our research and his views on the theme “Customer Engagement Technologies for the Next Decade.”

Click here to register for NASSCOM MarTECH 2019 and use Discount Code: NMSRNXT102019 to get great discounts on your registration.


purple gradient box

Heading 1 Heading 2 Heading 3 Heading 4 This is a sample Text module.

Heading 1

Heading 2

Heading 3

Heading 4

This is a sample Text module.


Protected: Global Healthcare Provider Analytics Market Report

There is no excerpt because this is a protected post.

B2C Marketing Automation Report 2019

This content is password protected. To view it please enter your password below:


Importance of organizational alignment and clear content goals

Rickard talks about how new-age marketers can engage with prospects using content that is human, relatable, and not too formal. He emphasizes that marketing is as much about aligning the internal organization as it is about external communication.

Rikard_Lawson_Strossle_InterviewsBanner

In this Research NXT Interview, the CMO of Strossle, Rickard Lawson, talks about how new-age marketers can engage with prospects using content that is human, relatable, and not too formal. He emphasizes that marketing is as much about aligning the internal organization as it is about external communication. Additionally, from a technology perspective, Rickard believes in simplicity and advises not to fall for every new fad. 

Key takeaways from this Research NXT interview:

  •  Internal organizational alignment to achieve inclusive marketing success.
  •  Importance of setting the right content marketing goals.
  •  Also, how not to use new tech as a solution looking for a problem.

 

Research NXT: What according to you, are the most significant trends around content consumption in your industry?

Rickard:  Strossle is a media technology company. We are committed to and invested in creating and sustaining a robust media industry. Interestingly we see that there is an emergence of new, high-quality media brands that influence the way we ourselves consume media, within that industry. Just in Norway, where I’m based, there has been a surge of niched media companies in tech, media, and, the advertising industry. In sum, these create a more diverse media landscape, but also heavily influence how content is consumed.

Research NXT: What are the new skills marketers in your industry will need to ace up going ahead into 2020?

Rickard:  Our sector is built on primarily the product quality, but that’s just a hygiene factor now. Understanding and empathy with client goals are at the core of both product and business development; however, being able to communicate how we add value to them in their daily operations is the key. Advertising alone cannot achieve this as the entire organization from sales staff to tech-teams, and the boardroom is involved. Marketing is as much about aligning the organization as external communication

Research NXT: From a technology perspective, what are some of the top challenges that content marketers in your industry face these days?

Rickard:  The changes in how content is consumed on various devices and through their respective browsers make for a much more diverse content marketing output. Leveraging the multiple ways technology enables content creation, distribution, and monitoring for businesses is never a completed task.

Research NXT: How, according to you, should a CMO approach investment in content marketing with so many options around?

Rickard:  Be human! B2B and B2C are only different in the sense that we think of the client as an entity. However, the driving force behind those entities is still people. Creating great content is about adding value to the lives of people! Far too often, B2B marketing becomes bland or very professional, and I hate seeing that. The best content is always something that the audience can relate to without being too formal.

Research NXT: Now that we’ve reached the point where content marketing stacks have become the norm. How do marketing teams manage so many tools seamlessly and concentrate on the actual creative work of content marketing?

Rickard:  Haha. There’s far too much hype around new technology and solutions in the stacks of marketers. Find (and keep) a simple way to track your marketing output and stick with it. Adding software and solutions for every conceivable aspect of content (or any other form of) marketing means you’re just updating your tools and not getting any work done. New tech is often just a solution looking for a problem. Don’t respond to every new fad.

Research NXT: Do you truly believe and see value on research-based content marketing as a winning strategy?

Rickard:  I see the value of an apparent “job-to-be-done” role of content. Having a clear goal for every piece of content in terms of what should the reader/consumer perceives differently after engaging with your content is half the job. Measuring that goal is the other half. If you focus on that, you can create great, lasting content that moves the needle for your brand.

Research NXT: Thank you, Rickard, for sharing your thoughts. We hope to talk to you again soon.

About Rickard:

Rickard is the CMO of Strossle. At Strossle, Rickard and his team are responsible for strategic commercial business development by helping advertisers enhance the user experience through best-in-class content recommendations and publishers by maximizing revenues from native advertising. As a CMO, Rickard ensures that his clients achieve the results through innovation, insight, adaptability, and strategic partnerships.

 

About Strossle:

Strossle is a fast-growing media tech company, helping publishers optimize content distribution through the use of machine learning technologies to adapt the user experience based on context and personal interests. With Strossle publishers empower their content by:

  • Making sure every user is presented to an optimal mix of content – resulting in higher engagement.
  • Attracting new users through promotion of their best performing content in Strossle’s publisher network.
  • Leveraging their premium environments by offering native advertisers extended reach.

Found this interview interesting? Please share your views and opinions on content-based marketing with us. We’re listening.


Link to Category: Business Blogs

Or if you prefer use one of our linkware images? Click here

Social Bookmarks


Available Upgrade

If you are the owner of Content Marketing Done Right, or someone who enjoys this blog why not upgrade it to a Featured Listing or Permanent Listing?


We are listed with SEJ as a top resource for bloggers and SEO experts alike!