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SEO Dictionary Word: Click Fraud

Home SEO Dictionary Word: Click Fraud

SEO Dictionary Word: Click Fraud

What is Click Fraud?

Click Fraud is the illegal practice of manipulating Cost-Per-Click (CPC) or Pay-Per-Click (PPC) revenue sharing agreements. There are numerous types of click fraud, but in a typical scenario the webmaster of a site that earns money from each click of the advertising links it publishes pays individuals a small fee to click those links. Companies thus pay for advertising to clients who had no intention of buying from them. Some companies have filed class action lawsuits alleging that ad publishers such as Google and Yahoo! have failed to aggressively confront click fraud because they benefit from increased CPC revenue.

Keywords for Click Fraud:

click fraud, cost-per-click, cpc, ppc, pay-per-click

Click Fraud Information

Date Approved: Sep 12, 2017

Viewed: 265 x

Last Viewed: Nov 28, 2020

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