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As a Taiwanese and an engineer, it's extremely heartwarming to see how Taiwan has grown to be a critical hub for global innovation and hardware manufacturing. Not everyone knows that Taiwan has contributed to the development of many Google products, including Pixel phones, Nest devices, Chromebooks, and Chromecast.
We first opened our Taipei 101 office in 2006 with just one employee. Today, we have offices across six cities in Taiwan, and our workforce has grown ten times in the last five years. We plan to keep the momentum going in order to build helpful products for Taiwan and the world.
Today, on Google’s 15th anniversary in Taiwan, and the third anniversary of bringing in the HTC family (including myself!), I’d like to share the five things I’m excited about as we look to the future of Google in Taiwan.
1. New spaces for our teams to innovate in:We first shared our plans to build a new engineering hub in New Taipei City, an emerging hub for innovation, in 2019. Today, we’re opening the new campus, with its very own hardware engineering facility—the first and biggest outside the U.S. This facility will enable our teams to collaborate, brainstorm and experiment with hardware prototypes. The space will also be used to develop our hardware products including Next devices, Pixel phones, Chromecast and more.
3. Recruiting the next generation of tech talent:We will provide more opportunities for students interested in a career in tech by offering new internship roles in manufacturing engineering, Google Cloud and Technical Program Management. This is in addition to our current offerings in software and hardware engineering, data centers, sales and business operations and marketing. Interested candidates can find out more through our careers site, or join us at one of our virtual recruitment visits that we’re holding at 50 universities throughout the year.
4. Building a more diverse workforce:We care deeply about making Google a workplace that's inclusive and diverse. In 2019, we launched our Google Taiwan Student Associate program, the first pilot program in the region to provide opportunities for students with disabilities to develop skills and on-the-job experience. We plan to extend this program and increase the number of Google scholarships offered this year.
5. Offering free technical courses for Taiwanese talent:We plan to introduce free online development courses related to Hardware, Software and Cloud, so potential candidates and interested individuals can gain practical skills and prepare themselves when interviewing for technical roles.
I’m energized about our long-term growth plans here in Taiwan. Together with our expanding teams, we look forward to building more helpful and innovative products for Taiwan and the world.
We've seen amazing momentum from web creators trying their first steps with Web Stories. With more adoption comes more content exploration, guidance and questions, and it’s still early days for Web Stories, so we’re all figuring things out together as a community.
Web creators around the world are figuring out how Web Stories complement their portfolio, and one particular thing we've seen folks try out is teaser content: Web Stories that are essentially advertisements for some other content, like a blog post or full-length video.
Unfortunately, from what users are telling us, this isn't what they want. Instead Web Stories are best when they tell a full story and aren’t used to “tease” other content. Readers don’t like to feel forced to click through to a connected blog post to finish reading. While Web Stories can help grow traffic to your domain and raise your visibility, they likely will not work as a pure acquisition channel where users have to click through to complete their content journey. We want to see you succeed, so let’s discuss what to do instead.
Let’s address the elephant in the room, the reason why we’re talking about all of this in the first place: monetization. We know that many blogs and websites have their monetization strategy well crafted and want to drive users to their main property. That makes sense. However, with Stories, it's important to think about the users consuming them and how Google showcases them.
What you might not know is that you don't have to rely on converting traffic to your blog pages to monetize. You can directly monetize Web Stories with in-between-page ads. Well-optimized blog posts might still make you more money today, but ad networks are working on building out and expanding their Web Story integrations, so you should see both CPMs and fill rates improve over time.
Google wants to send users to the best content, so the quality of your stories is very important in determining if they show up on Search and Discover. In other words: A critical ranking signal at Google is the quality of your content. And a one- or two-page teaser for your blog post doesn’t tell a satisfying story to a reader, so Google will do its very best to not show these to users.
To be clear, this doesn’t mean that you can’t link to more extended deep dives on your blog. Like always, there’s nuance, and acceptable ways of adding value in the moment while directing readers to your blog, YouTube channel or e-commerce storefront. Here’s how you can do it.
A shopping inspiration list that highlights products and links out to places where you can buy them.
A short version of a recipe with complete ingredients listed that leaves more detailed instructions behind a click. It inspires readers to cook and see the end product, plus allow them to dive deeper into the recipe if they prefer. But it is still a story with a beginning and an end.
A story that connects to an article about the same topic, but both convey the information with different angles. For example, creating a story about the “making of” the recipe.
A three-page story that is a list of the “10 best sci-fi TV shows,” but stops at #3 and forces the reader to click through to your blog for more.
A one-page story that mentions a recipe in the headline, but is just a bunch of photos that redirect to the website.
A list highlighting beautiful cities in Europe, but just listing a city and a photo and pointing to the blog link for any actual information..
To readers of Google Discover, Google Search and other places, Web Stories are a standalone form of engaging content, so please treat them as such. After all, I'm pretty sure you’d be equally frustrated if you went to a magazine rack and discovered that it’s only the covers and all pages are missing!
When you focus on quality storytelling and give Web Stories that first-class treatment next to your blog posts and videos, don’t be afraid to proudly showcase them on your website. Embedding Web Stories in a carousel or gallery on your site doesn’t just refresh the look and feel of your site, it also makes content much easier to consume to your most loyal readers, improves the organic ranking of your stories and diversifies your traffic sources.
Web Stories allow you to reach an entirely new audience on Discover and beyond, and contrary to their social story counterparts can have links, so publishing the best stories will build your brand, help you acquire new loyal readers and engage readers organically.
We can’t wait to see what stories you’ll tell.
We’re always finding ways to make using Chromebooks as seamless as possible. Today, with our latest Chrome OS release, we’re introducing a faster sign-in experience as well as personalized lock screens.
And in case you missed it, we’ll share the exciting new Chromebooks that were recently announced at CES 2021.
Forget the hassle of typing in a long password or trying to remember which one you use for a specific online account. Now you can securely sign in to websites with the PIN or fingerprint you’ve set up to unlock your Chromebook with our new Web Authentication (WebAuthn) feature. Websites that support WebAuthn will let you use your Chromebook PIN or fingerprint ID—if your Chromebook has a fingerprint reader—instead of the password you’ve set for the website. And if you use 2-Step Verification to sign-in, your Chromebook PIN or fingerprint ID can be used as the second factor, so you no longer need to pull out your security key or phone to authenticate.
To get started, sign in to a supported website like Dropbox, GitHub or Okta, and you’ll be prompted to switch to using WebAuthn for future sign-ins.
The Chrome OS screen saver lets you transform your Chromebook’s lock screen into a personalized smart display. Show off your favorite photo album from Google Photos or pick from hundreds of art gallery images. You can use your lock screen to check information like the current weather and what music is playing; you’ll also be able to pause a track or skip songs without unlocking your device.
Go to your Chrome OS Settings and select Personalization > Screen saver to turn it on now.
Our partners, Acer, ASUS and Samsung, introduced five new Chromebooks earlier this month: The Acer Chromebook Spin 514 and the ASUS Chromebook Flip CM5 are among the first AMD Ryzen Chromebooks in the market and deliver great performance for work and play at an affordable price. There’s also the ASUS Chromebook Flip C536 and the ASUS Chromebook CX9, which are some of the first Chromebooks to come with the latest 11th generation Intel processors, so they’re a powerful option for working or streaming video. And the Samsung Galaxy Chromebook 2 is the first Chromebook to feature a QLED display; it has a thin, light design and comes in Fiesta Red and Mercury Gray.
That’s all for now—but check back here in March when we’ll have more news about what’s coming to Chromebooks.
For over a decade, Chrome has been committed to advancing security on the web, and we’re proud of the end-user and customer safety improvements we’ve delivered over the years. We take our responsibility seriously, and we continue to work on ways to better protect billions of users around the world, whether it’s driving the industry towards HTTPS, introducing and then advancing the concept of a browser sandbox, improving phishing and malware detection via Safe Browsing improvements or working alongside Google’s Project Zero team to build innovative exploit mitigations.
To continue our work of making a safer web for everyone, we’ve partnered with Google’s Cloud Security team to expand what enterprises should expect from Chrome and web security. Today the Cloud Security team is announcing BeyondCorp Enterprise, our new zero trust product offering, built around the principle of zero trust: that access must be secured, authorized and granted based on knowledge of identities and devices, and with no assumed trust in the network. With Chrome, BeyondCorp Enterprise is able to deliver customers a zero trust solution that protects data, better safeguards users against threats in real time and provides critical device information to inform access decisions, all without the need for added agents or extra software. These benefits are built right into Chrome, where users are already spending much of their workday accessing the apps and resources they need to be productive, and IT teams can easily manage these controls right through our Chrome Browser Cloud Management offering.
By extending zero trust principles to Chrome, we’re introducing the following advanced security capabilities that will help keep users and their company data safer than ever before:
Sensitive data protection across the web:IT teams can enforce a company’s customized rules for what types of data can be uploaded, downloaded or copied and pasted across sites.
Visibility and insights: Organizations can get more insights into potential risks or suspicious activity through cloud-based reporting, including tracking of malicious downloads on corporate devices or employees entering passwords on known phishing sites.
Including Chrome in your zero trust strategy is critical not only because your employees spend much of the working day in the browser, but also because Chrome is in a unique position to identify and prevent threats across multiple web-based apps. Enhanced capabilities surrounding data protection and loss prevention protects organizations from both external threats and internal leak risks, many of which may be unintentional. We’ve built these capabilities into Chrome in a way that gives IT and security teams flexibility around how to configure policies and set restrictions, while also giving administrators more visibility into potentially harmful or suspicious activities. Naturally, these threat and data protections are also extended to Chrome OS devices, which offer additional proactive and built-in security protections.
As with many of the major security advances Chrome has introduced in the past, we know it takes time to adopt new approaches. We’re here to help with a solution that is both simple and more secure for IT teams and their users. As you look at 2021 and where your security plans will take you, check out BeyondCorp Enterprise.
Chrome will host a webinar on Thursday, January 28, highlighting some of our recent enterprise enhancements, and offering a preview of what’s to come in 2021. We’ll also talk more about the Chrome-specific capabilities of BeyondCorp Enterprise. We hope you can join us!
For years, I struggled with eczema and dry, itchy, sensitive skin. I looked endlessly for products that were healthy, effective and designed for the Black community. When I couldn’t find what I was looking for, I decided to create my own. As a former human rights attorney, I am passionate about giving people access to things that make their lives better and more beautiful. Spraise is a healthy skincare company designed to meet the needs of women of color. At first my local community loved the product, but I needed guidance to take the company further. That’s when I found out about, and applied to, the Google for Startups Founders Academy.
Since graduating the program, my team has doubled in size and our revenues have increased by 150 percent. I’m grateful for the lessons I learned, the community that we cultivated and for the impact that this made for my business. And it’s not just me: Over 85% of the entrepreneurs I completed the program with have seen growth in their startup, whether that means job creation, revenue growth, new pathways to investment, fresh strategic partnerships or brand exposure.
The program is designed to help early stage technology startups grow their revenues and obtain access to capital. We met with Googlers, industry experts and investors on topics like sales, strategy, hiring and fundraising. For the duration of the program, Google brought a venture investor, Tony Wilkins, onboard to help us refine our pitches and hone our fundraising plans. Another mentor, Goodie Nation founder Joey Womack, directly connected me with three investors who we’re currently having conversations with. The sales curriculum, which Google uses for its own employees, helped us close deals to enter several new retail markets.
But it's so much more than business. The team at Google truly put their hearts into this program. In the midst of America’s reckoning with the pandemic and racial justice, they moved quickly to make therapists available to all Founders Academy participants at no cost, and I still work with mine to this day. It meant so much that they cared not only about the success metrics of our business, but also the success and well-being of the founders who were running them.
The community aspect of the Founders Academy was equally important. For several months, I worked (virtually) alongside 45 other incredible founders who were solving a wide variety of problems with their startups from helping Americans to get out of debt to helping employees more virtually communicate over short-form video. I formed a relationship with a fellow beauty entrepreneur, Tiffini Gatlin of Latched & Hooked; she connected me with resources to repackage our product while I shared inventory best practices with her. My fellow founders and I would cheer each other on over big wins and support one another during down times through daily notes of encouragement and virtual happy hours. It can often feel daunting to run a startup solo, so being alongside others that are going through the same thing was truly a lifeline.
Starting today, Google will be accepting applications for its second cohort of the Founders Academy. They are in search of promising Black, Latinx and veteran founders across the United States to join this equity-free, six-month immersive program. Interested startups can apply online through February 9.
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