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Since social media became the most convenient way to communicate, consumers have jumped onto their social accounts to reach out to brands. This has been effective in terms of gaining online business marketing traction, but as with any sort of influence comes a setback. Social media users can tarnish your brand reputation just as easily […] The post How To Deal With Angry Customers on Social Media appeared first on Beta Compression - Technology and Business...
Since social media became the most convenient way to communicate, consumers have jumped onto their social accounts to reach out to brands. This has been effective in terms of gaining online business marketing traction, but as with any sort of influence comes a setback. Social media users can tarnish your brand reputation just as easily as they can enhance it.
This is why you need asocial media VA (Virtual Assistant) to make sure that someone is always monitoring your reputation in social networks. When your company gets backlash on Facebook or Twitter, would you know how to de-escalate angry customers on social media?
Here are a few methods to make sure that you do:
1.Have an In-House Complaints Procedure
When tempers rise among your customers, their messages can get volatile. You can handle such instances through a prepared procedure. Do you ask for an Order ID? Should you give vouchers to customers with delayed shipping problems? Whether a customer is frustrated with your product, offline customer service, or business terms, make sure that you have a systematic solution to follow. This way, when new members are added to your staff, it will be easy for them to learn the ropes of your social media management process.
2. Listen Actively
Frustrated customers want affirmation that their concerns are valid. You give this to them when you scratch beyond the surface of their rants or complaints. Perhaps the upset customer asking for an update is just worried her order won’t make it in time for her son’s birthday. Maybe the new purchasing process takes too long for your busy customer to complete. Listening actively to what consumers are airing out gives you an opportunity to zero in on the best solution for their situation.
3. Respond Like a Human Being
While it is good to have an in-house procedure to follow for different issues, it’s not a reason to be rigid and indifferent when dealing with customers. After all, every situation is different and every customer is unique.
Before bombarding them with methods to fix their problem, show empathy by acknowledging the frustration of the customer and letting them know that you are there to help and make the situation right. In so doing, you deflate an otherwise heated encounter.
4. Make Public Responses
Some customer complaints are best brought into a private platform especially when you need to ask sensitive information such as the customer’s personal or order details. However, make sure to make public responses as well. Publicly respond to a customer’s post or comment and let them know that you heard their complaints and are handling the issue. This will help future consumers who are researching about your brand through your social profiles. Seeing evidence of how well you handle a difficult situation boosts your credibility and win over potential customers.
5. Be Swift to Take Action
Social networks remain popular because they offer swift results. If you want to contact someone, you can just go to their profile and send them a direct message. If you want to research about a product, browse through comments and you get unfiltered customer reviews.
When customers reach out to your social networks about a problem, they also expect quick solutions. Monitor your tags and mentions along with your messages. Tools like Google Alerts, Mention, and review websites will also keep you in the loop on your customers’ impression about your service.
Knowing how to de-escalate angry customers on social media helps you fix a situation before it turns into a viral online nightmare.
The post How To Deal With Angry Customers on Social Media appeared first on Beta Compression - Technology and Business Updates.
Is it accurate to say that you are considering generating revenue with the help of affiliate marketing? Is it accurate to say that the elements and the dynamics have stressed you out? Keep your worries aside; this post will make your ideas all the more clear. I will discuss with you the analysis of 5 […] The post 5 Affiliate marketing Websites That Become Famous appeared first on Beta Compression - Technology and Business...
Is it accurate to say that you are considering generating revenue with the help of affiliate marketing? Is it accurate to say that the elements and the dynamics have stressed you out? Keep your worries aside; this post will make your ideas all the more clear.
I will discuss with you the analysis of 5 affiliate marketing sites that have become famous and are generating millions in revenue.
With this post, you won’t just draw in the techniques of the affiliate marketing, but you will likewise find out about the ways to implement those techniques on your website and develop your business.
Aside from the strategies, you will likewise find out about the key details of the sites and the subscribers of these sites. Their strategies of monetization and their ideas on gaining traffic are also listed here.
This prominent site was started in 2017 and has earned a considerable measure of notoriety for it’s out of the box idea. This niche website is the ideal case of great quality content and the marketing of that substance. This affiliate marketing website is famous for offering things that are viral and fun and yet have no utilization in our day to day life.
This site is planned by taking into consideration the spilled second choices that individuals make while purchasing an item. When you open the site, you can begin browsing the items displayed on the site. The site has many links that divert you to Amazon site with an affiliate code.
The items displayed on the site range from $0.75 to $200million (the Playboy Mansion). The items listed on the site are extremely intriguing. They have affiliate links for the vast majority of their items if not every one of them. Aside from this, you will likewise discover banners on the site of the Amazon everyday deals.
On account of good branding and promoting the management, this niche site is a web sensation. The site likewise got media coverage that gained them backlinks. Aside from SEO, this site utilizes different procedures of marketing.
There are hundreds of ways of making money online, but most of them require a good WordPress hosting. Even if you are creating a blog for yourself, you need a reliable hosting. Even for affiliate marketing, you need a good, fast, and cheap website hosting to host your blog.
So hosting is something this is crucial to your success and this is where hostingadvice.com will help you.
This site is another hosting review site following the patterns and the customs of making long-haul evergreen content. Clients and potential purchasers can discover guides on hosting particularly individuals who are searching for help on blogs and websites.
The content on the site is relatable and useful and gives complete data on specific subjects and various links as well. It likewise has a ‘How to’ category with different articles to guide the viewers by giving complete data.
The site produces a number of ‘best of’ lists with useful surveys. A considerable measure of traffic of the site is created by the complete information. Believability and trust factor is included on the landing page and the sidebar on the site.
This site was started in the year 2010 and today it is an extraordinary website of product reviews for baby items. What helped them accomplish high positions on some major and imperative keywords on their niche is their utilization of silo structure.
After visiting the site, the clients are welcomed with a newsletter subscription that requests your email and name as well as solicits you to enter the birthdate of your baby/child to get pertinent content from them.
Imperatively, the site has a distinctive content page and purchasing guides page for ladies who are in various phases of motherhood. This makes the site intuitive and pulls in more clients to purchase the items.
The site additionally distributes significant data and a product review relatable to the data. The content on the site is adapted with the assistance of affiliate links and ebooks.
Brian Lam, previous director of an editorial team of Gizmodo began this site in 2011.On this site; he distributes articles and posts about things that are trending. What isolates them from the competition is that they put stock in their complete analysis. They test the products altogether and compose a review about the item. This aids in keeping up the legitimacy of the site. This additionally helps the readers in purchasing the best items.
In October 2016, according to the reports of The New York Times, thewirecutter.com is said to have gained $30,000,000 in billable.
This site is the ideal case of what a product review post should resemble. Their concentrated research causes them to gain traffic.
The site “callout” the best picks and after that show the runner-ups keeping in mind the end goal to pass on information to the general population. To suggest the items on their sites, they likewise use in-content affiliate links.
OGL began in 2010 and is a standout amongst the most trusted and well-known site for outdoor-related items and reviews. They select the best item from the lot and prescribe them to the group of audience with the relatable details. Like ‘thewirecutter.com’, they likewise test the items.
The vibe of the site is fairly similar to an online business site with different categories. After clicking on an item you can compare them with different products in the category. They have an organized arrangement that compares the costs of various merchants and underneath the table, the links are given to purchase the thing.
They simply don’t use one affiliate partner but have links from six retailers. They likewise utilize advertisements to create income.
The websites are affiliate websites with different niches. They follow a site model. Inserting the affiliate link does not guarantee revenue, relevant information does.
The post 5 Affiliate marketing Websites That Become Famous appeared first on Beta Compression - Technology and Business Updates.
Nowadays, every business owner wants to generate organic traffic to their website to get maximum outcomes and they also generate lead directly or indirectly to reach their targets. In the competitive world, it is really important to get more traffic. If you are trying to increase your qualified search traffic, you must consider implementing smart […] The post 5 Simple Tips To Increase Your Website Traffic appeared first on Beta Compression - Technology and Business...
Nowadays, every business owner wants to generate organic traffic to their website to get maximum outcomes and they also generate lead directly or indirectly to reach their targets. In the competitive world, it is really important to get more traffic.
If you are trying to increase your qualified search traffic, you must consider implementing smart techniques and using tools that actually work. Obviously, running a single strategy is not providing you with as big of a traffic base so it is important to multiple techniques.
So here are the five smart ways that can increase Website Traffic
Create A Smart Landing Page
Whether you choose SEO, AdWords campaign landing page plays important role in both, obviously, it is the main skeleton of any website so it is essential to design a landing page that accomplice all the essential elements including
- Case study
- Visual image
- Call to actions etc
Put Contents And Other Elements Strategically On Web Pages
After finalizing the entire essential element for your website it is important to put content in right place. This can maximize conversation rate and Boost Website Traffic.
Example of a landing page: just type managed security services in Google after that you will see TrustWave web page. In general, this page doesn’t have many backlinks as well as PageRank but it still ranks ahead of other competitors like Symantec because they have placed all content strategically that highly attracts maximum audiences.
Obviously, content is the king of any website and most important part of the website so you should place content very well at the same time optimize according to the keyword you can also use many elements and place the element in strategic ways that attract maximum attention of your clients.
Read Also: How To Optimize Your Web Content For SEO
Implement Blog On Your Website
If you interested to take your business to the next level you should take advantage of an effective marketing tool. Don’t waste your time trying to start blogging today without fail.
Implementing blog on your business website will help you,
- Increase your website traffic,
- Engage potential customers through some good blog posts,
- Add more keyword phrases related to your business,
- Enhance social media presence, and
- improve ranking,
- which in turns help you to improve goals and conversions.
Based on the research, MarketingShepra, blogs were voted the No 4th tool for generating sales leads. Overall, it is considered as the best marketing tool to Increase Website Traffic. Currently, most of the experts strongly recommend you to start a blog for your business growth.
Google loves the fresh and updated website. Every time you write a new blog post, you add fresh content to your website and keep it updated, which Google likes.
There are lots of keyword phrases which are related to your business but you are not targeting on your website and losing traffic from those keywords. You can target more keyword phrases for the content which relates to your business in the blog post, which helps you to rank for more keywords and results in more traffic.
It will also help you to establish authority and brand value. If you consistently creating informative content that helpful for your target customer, it’ll help you to build authority. Obviously, people love to shop at authoritative shops and websites.Again, It helps us to improve conversion.
Making a blog on your own website is really easy but you need to keep the certain thing in while creating a blog. First of all, you must follow the below-mentioned points
- Use content in a user-friendly and discussion manner
- Link blog on the main menu because it can be easily visible to everyone
- Make easy to read blogs easily
- Try to post content related to your services, products
- Try to have cross-links with another article, services pages, blog category to promote your site
Read Also: 10 BLOGGING MISTAKES NEWBIES MAKE
Syndicate and Promote your blog on different platforms
After starting a blog you need to promote a blog so your site can get maximum organic traffic, as well as the target audience, should reach & read it.
However, there are different ways to promote traffic on your business blog such as
- Comment on relevant blog
- You should participate in industry niche community
- Try to go blogging on another blog at the same time you must place link over there
- Ask another blog to link your blog
- Always reply comment
- Prefer Internal Linking
Internal links are an essential factor for establishing architecture of your website at the same time it is really useful for both search engines and visitors. First of all, it will interconnect one page with another; the even user can use it to navigate your website.
When it comes to establishing internal link you must follow the below-mentioned points
Use mix anchor text including keyword, generic word, brand name, topic/headline, brand name with keyword etc
- Use long tail keyword
- Only link related page on your website
- Diversity anchor text strategy
- Use homepage and contact us link in the article
Be a Leader in Your Industry
In the digital age, the internet plays an important role and it is the place where you will find everything.
Here you will have a chance to project yourself as a leader in the respective industry or field, these traffic boosting tips help you to promote as well as help you to protect your reputation over the internet.
So, try to follow a simple rule; be enthusiastic, be a leader.
In most situations, you may need to beyond the above-mentioned techniques in to drive more traffic toward your site.
The above techniques have a good contribution to increasing traffic. So you must utilize these techniques to get more organic traffic on your website, this will ensure your brand visibility.
The post 5 Simple Tips To Increase Your Website Traffic appeared first on Beta Compression - Technology and Business Updates.
A house with shutters has a classical and elegant feel. These shutters can be used for both decoration and other functional purposes. This means that the installation of Exterior Shutters must be done in the most professional way if the intentions of installation are to be realized. Let’s look at why a house or any […] The post How to Measure and Install Exterior Shutters for Your Home appeared first on Beta Compression - Technology and Business...
A house with shutters has a classical and elegant feel. These shutters can be used for both decoration and other functional purposes. This means that the installation of Exterior Shutters must be done in the most professional way if the intentions of installation are to be realized.
Let’s look at why a house or any structure require external shutters:
Protect Your House From Adverse Weather
Shutters provide protection to your window panes and the interior area against damage by adverse weather. This is why shutters are common in areas that experience excess wind as well as hail storms. The material used is usually metal, hardwood or vinyl, among others. Such materials are also designed in a way that they cannot be damaged by fast-moving wind or hails stones. Stormy weather also lifts objects and debris that is likely to break your window panes. With shutters in place, the windows remain intact despite heavy pounding by the stern weather.
Shutters are made of heavy-duty materials that cannot be easily broken. This provides adequate protection against illegal entry. An intruder who finds shutters at your window will hesitate to break because of the noise or hustle it takes to break into the house. They, therefore, keep your house adequately protected against intrusion. Vinyl and other synthetic materials might not be strong enough to prevent intruders from accessing your premises.
Shutters give your house a classical feel and appearance. Other than gaping holes on windows, complementary colors and designs are chosen to add aesthetic value to your property. This will add to the value of your property when it is time to sell or let.
Concealing Interior Space
Shutters provide a solid cover for windows and other openings around the house. This means that direct sun rays cannot penetrate into the house and damage surfaces like carpets or floors. It also prevents surveillance of interior space through glass or hollow openings. You will still enjoy free flow of air despite the openings being sealed using solid shutters. The surface is serrated, leaving openings for free flow of air.
These needs can only be met when you choose the right size of window shutters. For instance, if the shutter does not fill the window opening, debris during a storm can still damage your windows. When it is too large, it will stop your windows from opening properly.
Why You Need the Right Size of Shutters
Shutters are designed to be proportional to the area where they are installed. The reasoning behind measuring the size is to ensure that the shutters fit properly. But why the fuss about fitting the shutters on windows or the openings they are installed?
shutters that overrun the frame or are too small for the window will affect the overall beauty of your property. In fact, the design of shutters should compliment that of the entire house. This is the only way to maintain the beauty of your property yet tap into the benefits of shutters.
shutters protect your window panes and interior from damage during a storm or windy weather. If some areas are left exposed, the stormy wind will still damage the window panes. Further, shutters should not prevent you from opening your windows. Failing to get the right size means that the proper functioning of your window and frame will be compromised.
Prevent Waste of Resources
It is a waste of resources to have larger or smaller shutters that do not serve their intended purpose. The shutters become redundant despite spending resources in their installation.
Only by measuring the size of shutters can you ensure that they serve the intended purpose. Here are important considerations to ensure that you get the right size that makes installation easy and worthwhile.
Use Standard Measuring Units
Distances, lengths, and widths can be measured using several units. They include meters, centimeters, inches, fetes and even millimeters. Identify the most appropriate measurement units to use and ensure that they are used consistently. If your measurements are taken in inches, this should be recorded and the same information passed on to the installation technician. Any confusion or interchanging of measurements will mean that the shutters will not fit.
The Frame Must Be Considered
Shutters are installed over the frame. An allowance must be provided for your window to open. This is why a professional shutter installation technician should be involved. Even when reinforcing the shutter on the frame, you are not required to consider the entire window opening depending on how you lock the shutters. The opening mechanism of the window will determine the allowance left for your window to open.
Take The Height
Shutters are mainly rectangular in shape or have a rectangular section. This means that you have to deal with a height for your shutters. The height of the shutter will always be longer than that of your window. This is meant to provide an allowance for the window to open. A professional installation technician will determine the allowance to be left between the window and frame.
Consider the Width
The width is the horizontal dimension of your shutter. The measurements should be taken in relation to those of the window. An installation contractor will ensure that an allowance is provided for the efficient opening of the window. The width of the shutter is always slightly longer than that of your window.
Remember the Arch
This is determined by the design of your windows. Windows with arcs require meticulous and highly professional measurement taking. The radius and circumference must be accurate to preserve the aesthetics by ensuring that the shutters fit. The poor taking of measurements will compromise the quality of shutters that will be fabricated.
What Of The Design
Most of the shutters are rectangular or square in shape. There are instances where you find abnormally shaped windows and thus must fabricate shutters of a similar shape. Amateur measurements are likely to cause confusion during fabrication and even affect the suitability of such shutters. Allow a professional to take measurements as well as install these shutters to ensure that they perform as expected. Other shutters are sliced into smaller parts to ensure that they do not block paths or prove difficult to open. This increases the number of dimensions you have to provide when taking your measurements. Specially designed shutters will also demand a skilled and experienced installation specialist.
Provide allowances for hinges and opening during measurement and installation. The allowance makes it efficient to open the shutters as well as perform other activities around your window. Hinges and the allowance left to facilitate opening will depend on the installation requirements. An expert will provide necessary guidance to avoid hitches.
Engage a Professional
The delicate process of measuring might prove too much for an amateur. Installation is also likely to challenge an amateur. Allow a professional shutter installation expert to handle the work. Such a contractor has the experience to even ensure that the allowances left are reasonable. The chances of mistakes when dealing with an experienced professional are significantly reduced.
Measurement and installation of exterior shutters will determine how well they serve you. Engage a professional contractor who understands how to take measurements and install in order to avoid costly mistakes. Overlooking any measurement or poor installation will lead to a disappointing user experience that may expose your property and belongings inside the house to weather damage, intruders or poor functioning of your window.
The post How to Measure and Install Exterior Shutters for Your Home appeared first on Beta Compression - Technology and Business Updates.
Technology. Thinking about how it changed the world we live in is truly astonishing. Mobile phones have all but become extensions of our own hands, and as we’ve gotten used to searching for everything we need on Google on even an hourly basis, we find ourselves in a world where we rely on the Internet […] The post eLearning Trends You Should Watch Out In 2018 appeared first on Beta Compression - Technology and Business...
Technology. Thinking about how it changed the world we live in is truly astonishing. Mobile phones have all but become extensions of our own hands, and as we’ve gotten used to searching for everything we need on Google on even an hourly basis, we find ourselves in a world where we rely on the Internet to entertain us more than ever before. Pretty much the same exact thing goes for the ways we all learn and acquire new skills online.
What we need to understand is the fact that new generations are now growing up with technology by their side at all times, so there’s absolutely no wonder how they’ve managed to turn to them when it comes to finding answers to all of their curious and burning questions, as well as gaining the knowledge they require online.
Here’s the thing — the moment computers and mobile phones replaced the standard forms of learning, eLearning as a concept was born.
These days, we can easily spot that a lot of people all over the world (from students to young entrepreneurs) benefit from eLearning, mostly because they’ve accommodated themselves to those new and pricey technologies, as well as because they enjoy how different it is from old-school learning and the fact that it allows them to pick up skills through innovative methods.
Read Also: How To Conduct A Direct Marketing Campaign
They’re not the only ones to benefit from eLearning, though. In the United States alone, two-thirds of companies are introducing online courses for their employees, because it turns out that online courses make them more prepared and focused on all the challenges they come across in their careers.
Knowledge sharing platform Zeqr believes that eLearning will soon take over all schools, colleges, and business places, which is why they created an infographic with some of the most interesting facts about eLearning and how it helps people advance their skills and educate themselves further.
So, if you’re ready, let’s take a look at the status of the eLearning industry and see what we can expect from it in the upcoming year!
The post eLearning Trends You Should Watch Out In 2018 appeared first on Beta Compression - Technology and Business Updates.
Data breaches are real. If you’re thinking of starting an ecommerce business, have you thought of the COST? No, not startup capital or operational cost, by COST I mean Customer’s Online Security and Trust You need to take that into consideration with your own online security as an online retailer whether you’re growing or thinking […] The post Data Breaches of Ecommerce: Tips For Retailers And Shoppers To Stay Safe appeared first on Beta Compression - Technology and Business...
Data breaches are real.
If you’re thinking of starting an ecommerce business, have you thought of the COST? No, not startup capital or operational cost,
by COST I mean
Online shopping transactions begin and end online but due to avoidable security fails in some cases, what began online can eventually end in court or in the loss of millions of dollars in a retail settlement like Target and the loss of consumer confidence, none of which you want.
Statista released the following report detailing data breaches in the US between 2005 and 2014.
From the chart above we see that data breaches in the US alone increased over 490% between 2005 and 2014.
Online security is just as important if not more important than offline or physical security, especially for businesses entirely run online.
For these, a major attack could have fatal consequences for the business, business owner or employees, dependents of employees etc.
Hence, ensuring adequate online security is paramount when operating or starting an ecommerce business or any other online business for that matter.
As businesses begin to grow and expand they inadvertently become bigger targets for unscrupulous elements inhabiting cyberspace. Staying one or more steps ahead of cyber attackers should be one of your major business goals this year.
In this post, we shall look at data breaches and how to stay safe in the invisible world of ecommerce transactions but first learn about what is online security and why you should take it seriously.
WHAT IS ONLINE SECURITY?
Basically, online security refers to staying safe when using the internet. IGI-Global defines online security as “the secure display, storage and transfer of information online.”
For instance, using public Wi-Fi to shop online is dangerous, your credit card information could be stolen by hackers or other third parties who may have unfettered access to information you transmit online.
WHY TAKE IT SERIOUSLY?
There are many reasons to take online security seriously. More businesses are moving online, including brick n’ mortar stores.
Some of these new entrants have little to no idea about staying safe online; some better-established brands may become negligent of their online security and unwittingly open themselves up to preventable attacks.
Neiman Marcus and Target have been targeted in large-scale credit card information theft. Just recently in September 2017, a massive data breach was reported at Equifax the credit bureau.
As at end of July 2017 there were 791 reported data breaches in the US alone representing a 29% increase year on year according to reports by the Identity Theft Resource Centre and CyberScout. This figure was estimated to reach as much as 1, 500 by end of 2017.
Some of the Largest Data Breaches Recorded
Some of the largest data breaches on record are as follows:
- Yahoo; 3 billion accounts affected by two breaches
- MySpace; 360 million accounts affected
- eBay; 145 million accounts accessed
- Target; 110 million accounts affected
- LinkedIn; more than 100 million accounts affected
According to reports by CreditCards.com 11% of 2014 global data breaches occurred in the retail sector.
Hence, online retailers must as a matter of urgency constantly evaluate their security infrastructure to ensure compliance with industry best practices because attackers are on the prowl and seriously so; and who are their targets?
MAJOR TARGETS OF ECOMMERCE ATTACKS
Attacks on ecommerce businesses mainly target:
- Online Retailers
- Online Shoppers
- Online Platforms
They target these groups mainly to steal valuable information to commit fraud.
WHAT CYBER ATTACKERS ARE AFTER
Information theft is just one step to the bigger grand theft for which they’ll need:
- Credit Card information
- Phone numbers
- Passwords etc.
WHAT IS A DATA BREACH?
Tech Target defines a data breach as “an incident in which sensitive, protected, or confidential data has potentially been viewed, stolen, or used by an individual unauthorized to do so.”
This information can then be used for illegal activities including shopping online with stolen credit card information or other card present/non-present fraud.
SOME CYBER CRIME STATISTICS TO TAKE NOTE OF
Below are some eye-opening reports and statistics of reported cyber attacks you need to keep an eye on.
Some of these were
- accidentally published
- inside job
- obtained from lost/stolen computers or other lost/stolen media
- due to a security lapse
- due to unknown causes
- caused by a virus
Whatever the cause, the effect is same; loss of confidence and associated revenue.
DATA BREACHES BY INDUSTRY
Different industries have different levels of average risk exposure, some less, some more.
The following infographic shows data breaches by the industry as of first half of 2017.
Although retail accounted for less than 1% of reported breaches between January and June 2017, it still amounted to 3, 631, 878 breaches, quite a lot if you ask me.
WHAT ARE SOME RISK FACTORS
Doing or not doing the following may increase the chances of your ecommerce store or business being attacked.
- Non-PCI compliance by retailers
- Non-use of https
- Shoppers using public Wi-Fi
- Shoppers using insecure browsers etc
STAY SAFE ONLINE: 7 THINGS RETAILERS MUST DO
Using the 7 dimensions of ecommerce security below, retailers can take the following steps for enhanced online security
Dimensions of Ecommerce Security
|1||Confidentiality||Confidential information should be accessible only to authorized persons, and should not be intercepted during transmission.|
|2||Integrity||Non-alteration of information during transmission over a network.|
|3||Availability||Information should be made available on a “need know” basis wherever and whenever required within a specified time frame.|
|4||Authenticity||User authentication required before granting access to requested information|
|5||Non-Repudiability||Protection against denial of creating order or receipt of payment|
|6||Encryption||Encryption and decryption of information to be carried out only by authorized persons|
|7||Auditability||Data should be recorded/stored in line with audit best practices|
WHAT RETAILERS SHOULD DO
Having familiarized with the 7 dimensions of ecommerce security above, retailers should implement the following safety measures
- Be PCI compliant
- Perform regular/quarterly PCI scans
- Use SSL
- Use EV-SSL (Extended Validation SSL)
- Implement https protocol
- Encourage shoppers to use stronger password combinations
- Implement two-step authentication
- Send sign-in alerts
- Suggest safe browsers shoppers can use
- Avoid storing customer card data online
- Stay updated with latest online security news/trends
- Ensure ecommerce platform is secure
- Host store on Virtual Private Server if you can afford to
- If using WordPress for instance, ensure site, themes and plugins are regularly updated
- Perform regular backups
- Send regular security updates to their email lists
- Create and distribute regular blog content including articles about online shopper security
- Educate staff on how to identify cyber fraud/attacks
- Perform regular risk/threat assessment
- Create online security policy
- Implement emergency preparedness exercises
- Assemble technically competent response teams in place
- Implement SET protocol (jointly developed by MasterCard and Visa), has at least 4 advantages over SSL
- Adopt geo-location anti-fraud software
WHAT SHOPPERS SHOULD DO
As an online shopper, your online security should be your primary concern. Take the following steps to stay safe when shopping online:
- Avoid using open public Wi-Fi
- Be vigilant if/when entering credit card info in public internet cafes
- Use different passwords for different online accounts
- Use safer browsers
- Only enter credit card info on https sites
- Never disclose credit card information over live chat
- Don’t tell browsers to remember card details/disable autofill for payment forms
- Learn to identify spam/phishing emails
- Visit stores by typing URL themselves into address bar
- Keep antivirus updated
- Set up firewalls
- Use disposable credit numbers for one-time payments (private payment number)
Both online retailers and shoppers have roles to play in ensuring safer online shopping experiences. Implementing these tips will greatly mitigate the increasing trend of hacks and data breaches targeting ecommerce operators.
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