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  • Aadil bandi
  • May 07, 2017 02:47:13 PM
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Era of Revolution in Digital Marketing [Infographic]

With the help of digital marketing, one can achieve many customers at a small marketing budget. Not at all like conventional techniques you can measure the achievement of digital marketing efforts with the assistance of expository instruments. Successful marketing efforts can be cultivated by incorporating customary strategies with digital marketing techniques. Digital Marketing is the … The post Era of Revolution in Digital Marketing [Infographic] appeared first on Beta...

With the help of digital marketing, one can achieve many customers at a small marketing budget. Not at all like conventional techniques you can measure the achievement of digital marketing efforts with the assistance of expository instruments. Successful marketing efforts can be cultivated by incorporating customary strategies with digital marketing techniques.

Digital Marketing is the most normally utilized term for online marketing. It has a few favorable circumstances over traditional offline marketing with the help web and cell phones client nowadays approach data from anyplace on the planet. Marketers nowadays utilize advanced strategies to pull in and convert groups of an audience on the web.

Chatbots

Over the past few years, technology has developed as a distinct advantage. From blockchain to augmented and virtual reality, and IoT to Chatbots, we have seen appropriation at each dimension from organizations to home use, etc.

AI chatbots especially have changed the manner in which organizations associate with clients. With the fame and development of chatbots, the inquiry is whether it is qualified to put resources into your digital marketing strategy.

Voice Search

Voice seek is an intriguing movement with regards to web look as it has needed to coordinate or enhance what was there. This has implied an incredible measure of exertion has been put into ensuring its uses are in accordance with the abilities of Google. On the off chance that I request the climate in a specific spot at a specific time, at that point Google will let me know immediately and similarly in the event that I have to know the square base of 76236 Google will let me know in a comparable measure of time.

Artificial Intelligence

Artificial Intelligence is demonstrating integral to the digital products of tomorrow, and nowhere is that more valid than in the promoting space. Another flood of new companies is utilizing AI in their showcasing stages, and industry heavyweights are starting to pay heed also. Organizations like Amazon and Apple are utilizing artificial intelligence to lead voice-based showcasing through gadgets like their Alexa and Siri stages, separately. This is just a single use instance of AI, yet it’s illustrative of how the innovation can help shape customers’ purchasing conduct and help them settle on better buy choices.

Instagram the New Facebook for Marketers

Instagram makes it simple for individuals to beautify their photographs with channels and altering devices. People are normally pulled in to these decorated photographs and want more – also the brain research that goes behind getting “likes” all alone photographs, just as the component of FOMO present while falling behind on your companions’ posts.

The majority of this makes Instagram marginally addictive. All things considered, as of now there are more than 1 billion Instagram accounts dynamic each and every month, with 80 percent of those records following something like 1 business! Besides, 60 percent of people report finding new items on Instagram.

The post Era of Revolution in Digital Marketing [Infographic] appeared first on Beta Compression.


3 Free Tools to Get Your SEO Campaign Off the Ground

Rising in search engines rankings is harder than ever. Over 80 million blog posts are published monthly. It’s so easy for your content to get lost in the crowd. Not only that, but it could also cost you a lot of time and money. In this blog post, we’ll discuss three free SEO tools that’ll … The post 3 Free Tools to Get Your SEO Campaign Off the Ground appeared first on Beta...

Rising in search engines rankings is harder than ever. Over 80 million blog posts are published monthly. It’s so easy for your content to get lost in the crowd. Not only that, but it could also cost you a lot of time and money.

In this blog post, we’ll discuss three free SEO tools that’ll improve your search engine rankings. We’ll teach you how to include each one in your SEO strategy.

Let’s get started.

What is SEO?

SEO (Search Engine Optimisation) is using strategies to get organic traffic from search engines. If you want to rank for a specific keyword, you need to create content that gets found by search engines.

Statistics show that 93% of all online experiences start with a search engine. When they want answers, most people turn to search engines. That’s why it’s more important than ever to implement an effective SEO strategy.

Tools need to be a part of your strategy. Used properly, they can streamline processes and save you time and effort.

Ubersuggest

Ubersuggest is an incredible free tool that tells you how hard it would be to rank for a keyword.

Before you begin creating content, you need to conduct keyword research. This is where you examine the keywords your target audience would use and identify your competition.

Your research should answer the following questions:

  • What keywords would your ideal customer use to look for you?
  • What are the top results for those keywords?
  • Who else is attempting to rank for those keywords?
  • What strategies are they using?
  • What kind of content are they creating?

Using Ubersuggest would help you narrow down your keyword list. All you have to do is enter your keyword, choose your country and hit enter.

It will then show you the following information:

  • Search Volume – The number of times a keyword is used in a given time period.
  • SEO Difficulty – This is how difficult it would be to rank for a keyword.

The higher the search volume, the more difficult attempting to rank for it would be. You want to find a keyword with high search volume and a low level of difficulty. With the onslaught of content online, that’s rarely the case anymore.

Let’s say you want to rank for the keyword “what is marketing.”

If you enter the keyword in Ubersuggest, you’ll see that it gets over 14,800 searches per month which is quite high. It has an SEO difficulty of 18 which is surprisingly easy.

Ubersuggest also shows you the top-ranking results for the keyword. In this case, it’s articles from Hubspot, The Balance Small Business and Market Business New.

Examine those results and figure out how you can do better. They set the standard for the content you need to create so you can beat them.

  • How long are their blog posts?
  • What voice are they using?
  • How many images did they use?
  • Aside from images, did they add other forms of media like video or audio?
  • What did they fail to discuss?

If the keyword you’re trying to rank for proves to be too difficult, don’t worry. Ubersuggest provides ideas for alternate keywords you can use. In this case, it’s:

  • First, what is marketing about
  • Second, what is marketing for a business
  • Third, what is marketing branding
  • Fourth, what is marketing segmentation
  • and Fifth, what is marketing targeting

Check the SEO difficulty and search volume for each keyword. Who knows? You might find a keyword with the same search volume that’s easier to rank for.

Mozbar

If you want to rise in search engine rankings, don’t forget about external links.

For Google, a link from another website to yours is like a vote of confidence. The more links you get, the bigger your chances of rising in search engine rankings. This is why guest blogging also needs to be a part of your SEO strategy.

Keep in mind that not all links are equal. Some links might do your website more harm than good.

Finding Valuable Links

Let’s say you write a travel blog, and a popular fashion blogger linked to one of your posts. Even if the fashion blog gets a lot of traffic, a link from it might not have a huge impact on your SEO strategy.

Google will notice that there isn’t much overlap between the content on the fashion blog and your travel blog. It’ll think twice about sending users to a website with completely different content.

In a nutshell, a valuable link needs to be from a relevant website that doesn’t use shady SEO strategies.

Domain Authority

Once you’ve determined if a website is relevant or not, you can take a look at its Domain Authority. DA is a scoring system developed by Moz to determine a website’s chances of ranking in search engines. The higher the DA, the better.

This is where Mozbar enters the picture. It’s a free Google Chrome extension that shows you that Domain Authority of each website you visit.

When looking for blogs to submit guests posts to, use the information provided by Mozbar.

PageSpeed Insights

Google rolled out its Speed Update back in July 2018. The update made page speed a major factor in mobile search result rankings.

Page speed also affects your conversion rate. The numbers even show that 70% of consumers admit that page speed determines whether they’ll buy from you or not.

You might be wondering if page speed is more important than content quality. The truth is, they work hand in hand.

Let’s say Website A and Website B wrote similar blog posts. Both posts have roughly the same word count, use the same number of images and give valuable information. The only difference is Website B loads faster than Website A.

According to the recent Google Speed Update, Website B will have higher chances of ranking in search engines.

If you want to determine if your website is fast enough, use PageSpeed Insights. It measures website speed using data from Google Chrome users.

All you have to do is enter your URL. It will then grade your website speed and provide improvement suggestions. For example, it might tell you that some images are too big or that you need to fix the CSS.

PageSpeed Insights is an excellent place to start if you want to make your website faster. Take its suggestions to heart and apply them to your website. Make sure you’re not left behind by competitors simply because of a slow website.

Conclusion

Getting found online can consume a lot of resources. Utilize free resources available online to get needed results.

Add Ubersuggest to your keyword research toolbox. It can help you decide which keywords to use and give you valuable data about the competition.

Determine which websites to send guest posts to with the help of Mozbar. Get links from blogs with relevant content and high domain authority scores.

Page speed is more important than ever. Check if your website is up to par with PageSpeed Insights.

The post 3 Free Tools to Get Your SEO Campaign Off the Ground appeared first on Beta Compression.


Top 10 Social Media Marketing Tools Every Marketer Should Try (Free + Paid)

How often do you log on to Facebook right after uploading your profile picture? Even the most pragmatic among us cannot deny the guilty pleasure we get at knowing our posts have found more Likes, reacts or Double-Taps on social media. From huge billboards for video sharing platforms to social share options for every blog … The post Top 10 Social Media Marketing Tools Every Marketer Should Try (Free + Paid) appeared first on Beta...

How often do you log on to Facebook right after uploading your profile picture? Even the most pragmatic among us cannot deny the guilty pleasure we get at knowing our posts have found more Likes, reacts or Double-Taps on social media. From huge billboards for video sharing platforms to social share options for every blog post on the Internet, there are no escaping social media in 2019.

As a new-age marketer, you must match strides with the changing times. Social media remains the top favorite among digital marketers. It presents the unique opportunity of getting to know the buyer up, close and personal. And every modern-day marketer worth their annual reports would know that in business lingo, interactions spell revenue.

customer service on social is importantSocial media reigns supreme among all marketing strategies this year, as studies show. Read this post to find the 10 best tools you can use to amp up your social media marketing game like a pro. Go through the following, see what works for you, and implement the same for a roaring business year ahead.

 

10 social media marketing tools you must have in 2019:

BuzzSumo

BuzzSumo is quite a popular name among leading social media marketing tools available online. It’s just as helpful for marketers as for upcoming bloggers. From suggesting blog topics to collating trending posts in one place, BuzzSumo does it all with ease. You would not have to trudge through tonnes of data when you have BuzzSumo by your side.

Here are the fab features that BuzzSumo offers:

  • In-depth analytics to measure what works on social media
  • Search options by topic or trending hashtags
  • Sorting content and social media posts in the order of engagement rates

Price: Starts at $79 per month

Buffer

If you have multiple social media accounts, Buffer can be just the solution for you. It allows businesses to queue posts and schedule them as per the social media platforms. If you run a paper help company and want to post a blog on study tips while sharing an infographic on Facebook, Buffer will get it done for you.

Here are the fab features you can get with Buffer:

  • Enables you to work on third-party extensions on top of regular social media platforms
  • Has photo editing and design tools to customize posts
  • Schedules posts as per social media platform
  • Provides detailed analytics reports and social media performance reports

Price: Starts at $99 per month

SocialDrift

Major industry influencers and big brands like Sprint and McDonald’s use SocialDrift. If your social media marketing campaign centers around Instagram, then this is just the tool for you. It enables you to automate interactions on Insta, bringing hordes of followers your way.

Here are the fab features that you get with SocialDrift:

  • Engagement enhancement factors with customized interactions
  • Automated likes, comments, and follows ensure maximum engagement
  • Machine learning patterns to monitor and implement user data

Price: Starts at $39 per month

Canva

Canva has long been that handy tool for marketers who like to dabble in design. Aesthetics of top order, customized layout, design options, and high-res images are just some of the perks that Canva can get you. You can face those crucial meetings with the creative department with a much more confident approach. Canva sees to it that your brand gets just the right kind of design, display, and graphics needed to ensure maximum brand visibility.

Here’s what you can get with Canva:

  • A host of design tools to play around with custom designs
  • Tutorials and templates that make it even easier
  • Unlimited access to branding, personalizing and styling options onboard

Price: Starts at $12.95 per month

Oktopost

Oktopost, arguably, reigns supreme among all third-party apps to boost social media metrics. It allows B2B businesses to monitor, manage and measure their social media activities effectively. From content curation to scheduling features, Oktopost offers it all in a bundle. It is performance-oriented, so measurement metrics at Oktopost is pretty reliable.

Here are the fab features that Oktopost can bring to your social media marketing practices.

  • Caters specifically to B2B marketers
  • Provides detailed analytics reports and tracks conversations on social media
  • Helps in content curation and engagement metrics with customized content curation feature

Price: Approximately $499 per month for advanced features

Tagboard

If you want to see all relevant updates and data measurement factors for social media platforms in one place, go the Tagboard way. It brings together a host of real-time data collected from social media. What’s more, you can customize the data for embedding in other platforms as well.

Here are the fab features that Tagboard has to offer to modern-day marketers:

  • Live tool to track all your social media posts
  • Display and layout customization for every social media post
  • Social media advertising features
  • Notifications in real-time
  • Integrating social media and measurement metrics

Price: Starts at $199 per month

Tailwind

Visual marketers who use Instagram for most of their social media posts use tailwind to streamline their posts. Tailwind lets you find engaging content, time your posts, keep a tab on conversations happening online, and enhances search capabilities, among other things.

Here are a few fab features of Tailwind:

  • Measures social media posts on relevance and engagement factors
  • Helps further your outreach by curating customized hashtags for Instagram
  • Enables adding shortcuts and bringing out hashtag lists according to topic

Price: $9.99 for small businesses (i.e. less than 25 employees) and $799.99 per month for big brands and agencies

Meet Edgar

Bloggers, small business owners, and influencers swear by the awesome scheduling features at Meet Edgar. It envisions a simpler time when you could get more done in less time. Meet Edger brings a brilliant social media marketing post scheduling feature. It goes hand-in-hand with any busy workday for modern marketers. And that’s what makes it so special.

Check out the fab features of Meet Edgar:

  • Lets you organize and schedule your posts by category
  • Auto-recycle feature for older posts
  • Browser extension available, so you can keep it handy at all times
  • Allows multiple edits to posts before uploads, and reviews each of them at regular intervals

Price: Starts at $49 per month

Unsplash

In the age of visual marketing where images get you more clicks and more engagement rates, Unsplash can be your go-to app. Sorting out all things visual in style, Unsplash is creating quite a splash among modern-day social media marketers. It has a vast database of high-res, royalty-free images that lets you stylise your posts without worrying about copyright issues.

Here are the fab features that Unsplash offers for marketers:

  • Watermark-free images catering to all your content needs
  • Search engine and browse features to explore custom collections
  • Create, design, store and download your own collection

Price: Free

Agorapulse

At first glance, Agorapulse may seem like a feature-heavy social media marketing management app. But it does have plenty to offer in terms of increasing efficiency for your social media marketing campaigns. Enabling you to create data-driven analytics reports and message tracking, Agorapulse can be a modern marketer’s BFF.

Here are the fab features you can get with Agorapulse:

  • Personalization features for every social media platform
  • Enables you to schedule your social media posts, along with rescheduling options
  • Monitor social media conversations in one place, and respond to them accordingly

Price: Starts at $49 per month

Parting words

As you go about discovering the many resources that a meticulous search on Google can get you, read this post to find out the types of tools you need. For example, a fashion brand will need a host of Instagram-dependent tools. On the other hand, a digital marketing company would do well to have loads of measurement tools to serve their customers better. No matter the specific need for your business, there’s a social media management tool for that. Get a heads-up on the many kinds of social media management tools available online to streamline your search.

Here’s wishing your business a great social media marketing year in 2019. Good luck!

The post Top 10 Social Media Marketing Tools Every Marketer Should Try (Free + Paid) appeared first on Beta Compression.


11 Logo Design Tips from Branding Experts

Suppose a company is set up and it has all the essential elements to start a business. But still, it is unable to attract audiences. This is primarily because it is missing out on something. Yes, it’s the logo- the main element to create a visual identity of the company to attract business. Logo making … The post 11 Logo Design Tips from Branding Experts appeared first on Beta...

Suppose a company is set up and it has all the essential elements to start a business. But still, it is unable to attract audiences. This is primarily because it is missing out on something. Yes, it’s the logo- the main element to create a visual identity of the company to attract business.

Logo making might have been started by the Egyptians who used hieroglyphs to signify their ownership of their brands of domestic animals. A simple logo with its delicate design has the power to narrate the story of a company. It represents the company, embodies its values and beliefs which holds strong the foundation of the company. Hence Logo is rightly called the face of a company.

No matter how much impressive the logo is it fails to serve the purpose if it does not hold a recall value for the audience to remember it. For example, the ‘T’ of Tata Group is enough to tell about its years of hard work to bring forward the company and establish its business on strong roots. It in itself conveys the taste of the company, its ideals, and values.

Companies spend millions of dollars on different Logo Design Agencies who specialize in creating correct logos for different companies. The members of the agency sit together to research the company, the current design trends and on the target audiences’ taste for designing the logo. Following are some tips which a designer should keep in mind while creating a logo.

11 Logo Design Tips from Branding Experts:

Making simple designs and not intricate ones

For polo shirts, Banner Ads, it is better to use block letters with simple colors. Too much detail, overworking on the design, giving gradient, shadow, glow, etc. will do nothing but make the logo blurry losing its impact. The main aim is to make the logo memorable and attractive. The simpler the logo the better. Special attention should be paid to color choices. Choosing a unique color can make the brand stand out.

Authenticity is the key to success.

The logo has to be created in a way that it will portray the company. A company creates a logo and not vice-versa. Therefore the company has to be authentic about its products and services. A logo does represent a company but it is the company’s good name that leads it on.

Adding unique typography

Setting unique typeface for the logo will give a professional touch to the logo and make it more memorable.

The logo should align with the brand promises

The logo should not be irrelevant to the company. It should deliver the promises of the brand. The promise should translate to the audience by the logo.

Vector format might be used for designing the logo

Using the vector format will help in resizing the design of the logo. Starting from the beginning, the scale has to be checked throughout thoroughly as the logo will appear everywhere starting from the business card to Billboard to represent the Company.

The logo has to be a simple symbol which can work at a small scale

The logo needs to be a simple symbol which can go well easily on social media and be web-friendly. The best ones work even on a small scale. It would be small, neat and clean, yet recognizable and would contain a powerful impact.

Researching well about the Company before creating the logo

One has to research well about the company, about its character traits, the positioning, values, etc. that the company wants to convey to the audience. Knowledge of these will be helpful in setting the style, pattern, color, and design of the logo.

Selecting the Target audience

First of all the designer has to know for whom the company is for. This will be beneficial for connecting the brand with the correct audience. The tone, message, and channel of the logo should be attuned with the traits of the target market. Instead of bothering only about the personal style the designer has to keep in mind the people the brand is trying to attract and design accordingly.

Design your logo for term

A logo has to be made keeping the future and longevity in mind. It is not for the time being but for a long way to go. A lot of money, time and efforts are involved in the logo design so one should try keeping it for a longer time

Keep a check on your competition

The major thing which a Logo designer has to worry about is its competition. Always know about what your competitors are doing and what are their new strategies? Every rule and tips that one company is following to create a logo is already seen and used by many before A lot of money, research, time is involved in designing a captivating logo. Every of your competitor might be a way ahead of you. Watch your competitors and try to learn from them. Many times businesses spend a lot of money on designing a logo but they land up in a result which is already in the market. So before designing, do a lot of research on whether the fonts, colors, images have already been used or not.

Look at different possible applications

What might look good on the digital platform might not suit wearables, business cards and so on. Therefore it would be prudent to look into the different applications where the logo might be used and talk with experts. The logo has to work in all situations. Thus it should be designed accordingly.

The most essential thing to remember about logo designs is to make the logo memorable and timeless. As the company starts to grow, the brand name would expand and become crucial for the business. The brand has to be such that it tells the story of the company, clearly and concisely. It should have the aura of the company it represents. Hence after maintaining all the important elements of business, the Logo Design Agency has to sit and design the logo so that it stands out from the rest and stays memorable forever.

The post 11 Logo Design Tips from Branding Experts appeared first on Beta Compression.


6 Simplest and Best Tactics to Improve Conversion Rate

  The digital world might be a new dimension of infinite wisdom and options or common users. But, it is becoming a very competitive platform for eCommerce business owners. The effective measures are falling short for the eCommerce websites to grab hold more leads and convert them into loyal customers. Moreover, every business has its … The post 6 Simplest and Best Tactics to Improve Conversion Rate appeared first on Beta...

 

The digital world might be a new dimension of infinite wisdom and options or common users. But, it is becoming a very competitive platform for eCommerce business owners. The effective measures are falling short for the eCommerce websites to grab hold more leads and convert them into loyal customers. Moreover, every business has its own competition. The rivals are also using eclectic measures to work on the conversion rate optimization techniques. Developing an eCommerce website has become a lot easier these days.

CRO is the strategies which are using for the eCommerce authorities to enhance the user experience while using an application or a website. This shopping experience should be better and more physically reflective to impart a higher sense of control to the users and make them feel at a physical store. CRO is essential for eCommerce platform development, and it is not a short-term process. Over time, this is essential to upgrade to make very superior to the existing users for loyal customers. It is where the custom eCommerce Development Services from reputed agencies come in very handy. The agencies offer a turnkey solution for CRO requirements of a business.

Best eCommerce conversion rate optimization techniques

As per the latest standards, the conversion rate expected by an eCommerce platform these days ranges from 1% to 2%. A figure more impressive than this is very much acceptable. The conversion of the leads visiting your website needs to be wooed using special tactics and providing a great user experience.

Here are the expert tactics for CRO you can use to enhance your business in the digital world.

  1. Heat-mapping

Equip your eCommerce platform with the strengths of HotJar, a unique tool to discover and understand the different user interactions with your online platform. This tool specifically used to even track down cursor movements, clicks, and mapping scroll depths.

Understanding the user’s interaction with the eCommerce website or app will bring better insights about the behavior the user shows. Every analysis from this tool will include a heat-map experiment capturing up to 10,000 page views. Once the analysis is done, a report will be generated to show customer behavior in a real-time model.

HotJar is a brilliant tool that will allow you to understand how a user behaves at the deepest level. The filters provided in this tool will also help you to generate specific data regarding user behavior. The eCommerce Development Process uses this distribution tool to improve the site to make the platform better for users by eliminating the constraints.

  1. Quantcast Measure

Quantcast Measure is an intelligent tool from Quantcast an eCommerce Development Company uses to generate analytical reports based on specific tags. This is the right platform to use in order to measure site usage and demography of the users. The tool offers deeper insights for every user on a personal level so that the generated report can be more specific and useful to construct a new CRO strategy.

Quantcast offers a proper view of the demographic report in a composite manner so that it can be compared to get a proper idea of the user behavior in the website.

  1. Deep level individualization

The best way to make a user comfortable to use your eCommerce website or app is via preparing an individualistic approach. The user will feel that the online portal knows who he is and will also feel extremely comfortable to shop.

The use of data science and machine learning can offer the best medium to understand what user behavior is. Ecommerce Development Solutions often introduce the strength of machine learning within the platform to create a better interface for every individual user.

The personalization of the website dynamics as per the user behavior will be the biggest strength. Using AI for the personalization of the eCommerce interface will also escalate CRO. More than 86% want personal assistance from the ecommerce platforms to make it more personal. The involvement of chatbots or personal assistance from an interface like Albert can be very useful in this case.

  1. Checkout simplification

The attention span of the users is reducing day by day. The eCommerce Store Development services will have to ponder upon the time spent by a user on an average. It means that the user interface needs to be very efficient to impress the user and make him stick to the online store. In fact, the checkout process also needs to be revolutionized so that a user does not feel obligated to go through several steps over and over again.

The checkout segment should seem seamless. This unique trait added to your ecommerce platform will become a strong point as the users will find it very convenient to use. In fact, a report suggests that over 25% of the ecommerce shoppers bounce from one shop to the other due to lengthy registration processes for ordering items.

  1. Retargeting using personalized advertisements

You can easily track that the products a user has shown interest in. These products can be used as advertisement materials in various websites and portals where the specific user generally visits. This technique is called retargeting. It is easy to gain a lost customer via retargeting on the websites the users generally visit.

As per a new analytical report, a user confirms a product after viewing it for at least 7 times. Retargeting in Google, Facebook, and in other websites offering ad slots will increase the chances of regaining the lost customers.

  1. Mobile and desktop optimization

More than 70% of all the activities are conducted via a smartphone these days. This means that the website or application should be prepared using the mobile-based algorithm. On the other hand, an eCommerce Development Consultant will tell you to go for responsive designs. So that a user does not find it difficult to navigate. The navigation experience should be similar both in the application and desktop.

Conclusion

The services use eCommerce Development Software to come up with the ideal platforms and provide efficient CRO tactics to the clients. In fact, you can also Outsource eCommerce Development to an agency more efficient in handling customized requirements in this aspect too.

Additional resources:

The post 6 Simplest and Best Tactics to Improve Conversion Rate appeared first on Beta Compression.


Image search: Will they speak a thousand words?

“In the English language there’s something like 180,000 words, and we only use 3,000 to 5,000 of them. If you’re trying to do voice recognition, there’s a really small set of things you actually need to be able to recognize. Think about how many objects there are in the world, distinct objects, billions, and they … The post Image search: Will they speak a thousand words? appeared first on Beta...

“In the English language there’s something like 180,000 words, and we only use 3,000 to 5,000 of them. If you’re trying to do voice recognition, there’s a really small set of things you actually need to be able to recognize. Think about how many objects there are in the world, distinct objects, billions, and they all come in different shapes and sizes. So the problem of search in vision is just vastly larger than what we’ve seen with text or even with voice.” — Clay Bavor, Google

Not a positive note to start with? Of course, it is! The bigger the challenges the more likeliness of businesses conceiving new ideas of resolving them. Image search is still in its nascent stage. Hence this is the time to discuss its importance, the upcoming platforms using image search and the possible challenges that come with every new trend.

Image search uprising

To think of it, images more often than not create a better visual memory in our minds. MIT’s research agrees with me. The human brain can identify images seen for as little as 13 milliseconds, they say. Some numbers to give you a hint of the uprising.

  • The image recognition market will grow to $25.65 billion by 2019 as reported by MarketsandMarkets.
  • By 2021, early adopter brands that redesign their websites to support visual and voice search will increase digital commerce revenue by 30% reports Gartner.
  • Brands now have the capability to target over 5,000 categories through visual search advertising on Pinterest Lens says Business Insider.
  • When shopping online for anything, more than 85% of customers prefer visual information than textual information.
  • In the third quarter of 2018, Google Shopping Ads generated 87% of Google search ad clicks for retailers. Shopping ads grew 33% compared with 3% for text ads.

So indeed pictures seem to be important now when it comes to people’s searching habits.

For those wondering how this exactly works, image search uses real-life images maybe pictures from one’s phone or camera or screenshots as inputs for online searches. This, in turn, will return relevant results in the form of visuals. Sophisticated artificial intelligence (AI) algorithms are used to understand and determine the meaning and context of the image used in the search.

To my knowledge, the brands who can make the most use of this technology are e-commerce websites. Brands related to fashion, household stuff, and for that matter, any online purchase when aided by an image gives customers a better picture of what they are about to buy.

When individual brand websites too deck up with images they always tend to draw more attention surely.

Some of the top names creating grounds for image search

Google, diving deep

Google recently declared a number of updates to its Lens product at 2018 I/O conference. The purpose of Lens is to transform your smartphone into a visual search engine. For example, when you focus your smartphone Google lens at a fruit it will tell you its name.

Google-owned company DeepMind is leading in visual search innovation. DeepMind is also especially familiar with just how challenging this technology is, to master.

The challenge is no longer in just creating intelligent algorithms that can understand an image as effectively as a human. The bigger challenge (known as the ‘black box problem’ ) is that the processes involved in arriving at conclusions. They are so complex, disguised, and multi-faceted that even Google’s engineers struggle to follow at times.

The intention is to imitate the functioning of the human brain. But how easy is it really to understand how the human brain works?

As a result, DeepMind has started to explore new methods. In a fascinating blog post, they summarized the findings from a recent paper, in which they used the inductive reasoning apparent in human understanding of images.

image search
Photo by Christopher Burns on Unsplash

Constructing image perception

Drawing on the history of “cognitive psychology”, scientists were able to apply within their technology the same prejudices we apply as humans when we categorise objects.

DeepMind uses the following anecdote to explain their thinking:

“A field linguist has gone to visit a culture whose language is entirely different from our own. The linguist is trying to learn some words from a helpful native speaker when a rabbit scurries by. The native speaker declares “gavagai”, and the linguist is left to infer the meaning of this new word. The linguist is faced with an abundance of possible inferences, including that “gavagai” refers to rabbits, animals, white things, that specific rabbit, or “undetached parts of rabbits”. There is an infinity of possible inferences to be made. How are people able to choose the correct one?”

This got me thinking. Image search may be the next big thing. But before brands can implement it with full authority, one has to make sure that we provide our customers with what they are really looking for. The urge to implement new technology cannot overlook the quality of experience it is likely to provide to its customers.

Pinterest, the tortoise winner

Pinterest intends to set itself as the go-to visual search engine when you don’t have the right words to express what you are looking for. There are now over 600,000,000 visual searches on Pinterest every month. So it seems people are really beginning to engage with this idea of image searching.

In 2017 Pinterest released its visual discovery tool, Lens, to all Android and iPhone users. In combination with its establishment of a paid search product and features like ‘Shop the Look’, there is a rising consent that Pinterest could steadily become a true marketing contender. Along with Amazon, it should benefit from advertisers’ desire for more choices beyond the good old Google and Facebook.

Brands must not abstain from advertising on Pinterest. With Pinterest’s core image search technology and exceptional image recognition, brands will get the advantage of their ads showing up next to visually related products.

Pinterest Lens is the most advanced image search tool available today.  “The future of search will be about pictures rather than keywords,” says Pinterest CEO, Ben Silbermann. So, does this mean image SEO is something to look forward to?

Bing’s theory

Comparatively still far behind but Bing has a special feature in place which is making the news. Bing’s “Snap a picture, search within it” tagline clearly illustrates its functionality. Bing now allows users to select portions of images and concentrate on specific items to further hone their search online.

I found that it often failed to recognise selected items. It would instead return items based on colour, despite the fact they were totally separate items.

Words vs images

The argument is rather futile at this point. I don’t foresee image search replacing text-based searches altogether anytime soon. But it certainly opens up many opportunities.

Adding descriptive alt-text to images for indexation will be even more relevant. At the same time optimising image titles and alternative attributes with targeted keywords will need attention.

Where in the past optimising images has been in reconsideration, it may now receive increased recognition.

What can you do right?

Few retail brands have developed visual search capability into their web inventory so far. I would certainly expect this to grow over the next few years.

It is important that the images you display have great clarity and are free from distortion. Thus visual applications will have a smoother processing time. Optimise your images for ideal size, ideal file type, and have wisely chosen titles. Have a look at Marta Hurtado Photography to understand the art of crafting great visuals.  Make sure your online images should render fine both in desktops and mobiles alike.

This expanding boundary of search will reinforce existing strategies for SEO and make the need to optimise images for mobile search and your visual web presence more realistic.

The post Image search: Will they speak a thousand words? appeared first on Beta Compression.


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