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It is a reality that the navigation on the Internet by mobile devices is greater than by fixed means. Currently, buying a smartphone is very easy due to the great competition and variety of prices that exist, which allows most people to acquire one. This global increase has impacted the way in which users surf […] The post Mobile SEO Strategy That Still Works in 2017 appeared first on Beta Compression - Technology and Business...
It is a reality that the navigation on the Internet by mobile devices is greater than by fixed means. Currently, buying a smartphone is very easy due to the great competition and variety of prices that exist, which allows most people to acquire one.
This global increase has impacted the way in which users surf the Internet and of course, this is something that Google has paid much attention to. Mobile devices have acquired such importance that the so-called Mobile First came into being, which refers to designing with mobile devices first and then desktop screens, in order to offer a better user experience. This article on Accelerated Mobile Pages talks about the importance that Google has given to the speed of loading pages when they deploy a large amount of content such as animations, graphics, and videos.
While browsing through mobile devices is not something new, it is something that continues to increase and therefore, for those of us who dedicate ourselves to web optimization, it should be part of our SEO strategy. If you had taken steps to improve SEO optimization in mobile devices, this year mobile optimization will be what makes the difference between your competitors.
In this post, we will discuss some tools and suggestions that will help you improve your SEO strategy for mobile devices.
Take a test
Many times we do not know where to start when we find a site that we do not have any information about its development. When this happens, it is necessary to make a test and for this Google offers us Search Console. With this free tool, you will know if the site is adapted for mobile or not.
The advantage of this tool is that if the site or page is not optimized for mobile devices it indicates the elements in which it has problems, in order to help the web programmer to correct them so that the page is friendly on the devices. The errors that this tool is able to detect are the following:
Although in its time (a long time ago) Flash was an innovative tool in web pages, now it is harmful to show content for mobile, since most of these devices cannot play content based on Flash. So it is better to use modern web technology for optimal content viewing.
Configuration and amplitude of the graphics window
There are different sizes of screens for mobile devices, tablets, phones, TV, video game consoles and wearable. Because the sizes of the screens are always changing, it is necessary that the website is able to adapt to any of them. Search Console has several tips for web developers that can help improve the visualization of sites on different devices.
It is necessary that the content is adapted to the graphics window. Some developers handle absolute values for their pages in order to look good in a specific browser width such as 980 pixels. To be able to solve this, it is necessary to adapt the relative position and width values for the CSS elements.
The problem of the source is when it is too small to be legible and this obliges in some way that visitors have to “zoom in” the size to read the content. Having very small letters affects without a doubt the user experience and the reputation of your website with visitors. Set the font sizes to fit within the graphics window.
Touch elements too close together
When tactile elements such as buttons and links are very close to each other, they prevent users from touching an item without touching the one next to it. It correctly configures the size of the elements and space between them so that the experience that the visitors have is satisfactory.
According to think with Google, the average time it takes to load a web page is 22 seconds, but in a new analysis, it is mentioned that 53% of visitors who browse from mobile devices leave the page if it takes more than 3 seconds in load. With regard to the aforementioned, we can observe that the loading time each day is more important for visitors and for SEO positioning.
An article in Search Engine Journal shows that 70% of the pages that Google finds take 7 seconds to load the visual content, which is a problem since the percentage of the visitor leaving the page increases up to 113%.
Although it is true that the slow loading of pages affects the percentage of rebound and as a consequence SEO positioning, it is worth mentioning that it is not the only thing that is affected, e-commerce sites lose sales due to the bad user experience.
So, what can you do to improve the website loading time? Here are some actions you can take to improve speed and some tools that will help you measure it.
Take a speed test
Before you start you should know how fast or slow the page is, with this, we will have a better idea of the status of the page. A free tool that offers think with Google, lets you know how mobile-friendly and fast your site is. You can also ask for a detailed report of each of the problems that your page has, which will be sent to your mail so that later you can get to work on improving the loading time.
It is worth mentioning in this article other free tools that can rate the speed of your page and also give you some suggestions on the actions you can take to improve the loading time.
This tool is very easy to use, it shows you the qualification and some suggestions that you can carry out to improve the speed.
We cannot forget this tool that gives us the qualification in mobile and desktop of the pages and above all suggestions of what we can do to solve the problems of the loading time.
Undoubtedly these tools are of great help for web developers to solve the problems of the loading time of a site.
During the development of the post we have addressed solutions on responsive design and improvement of loading time, but if you are not a programmer, designer or do not have a team that can help you solve these problems, there are templates that are designed to be displayed correctly on mobile devices. And although even with these templates could present some elements that may affect the loading time, could be minimal. If you are occupying a CMS like WordPress it will be best to use premium templates that are designed for mobile and that will help you improve the experience of visitors on mobile devices.
Make loading and mobile-friendly design tests with the tools we have seen in this article and then take the relevant actions for the mobile optimization of your website. Remember that most of the traffic that is received comes from mobile devices and that the patience of visitors when opening a page is minimal (only 3 seconds), take advantage of this data and work your site until it is perfectly well optimized.
If you know more tools that help improve mobile optimization do not hesitate to share it in the comments.
The post Mobile SEO Strategy That Still Works in 2017 appeared first on Beta Compression - Technology and Business Updates.
Before I start discussing the best frameworks that can be used to build a robust website, let us know what PHP is? PHP is prominently chosen for being the best & simple server-side scripting language. PHP frameworks were developed to support the developers with numerous built-in modules & a structure to make development process smooth […] The post 5 Trending PHP Frameworks To Develop Robust Websites appeared first on Beta Compression - Technology and Business...
Before I start discussing the best frameworks that can be used to build a robust website, let us know what PHP is? PHP is prominently chosen for being the best & simple server-side scripting language. PHP frameworks were developed to support the developers with numerous built-in modules & a structure to make development process smooth & make it feel like breeze.
Frameworks improved the reliability & consistency with time savvy development. Moreover, frameworks also play an important role in making the feature enhancement tasks easy. Developers are ought to follow coding standards & guidelines for clean & commented coding which leads to stabilize the development process.
PHP frameworks are backed up with MVC architecture which keeps all the parts of development process independent of each other. That is, business logic, presentation logic & database logic all are handled & programmed independently. This helps ease the development as the business logic developer need not concern about the development of presentation & vice versa.
It helps the developer to focus on specific modules without worrying about other modules getting affected. This architecture not just brings focus & simplicity but also reduces development time.
Moreover, it brings stability & improves the quality of the final product.
Advantages of using frameworks:
1. Supports Rapid Application Development
2. Simple & Easy upgrade
3. Better Maintenance
4. Community Support
5. Security Features
6. Time savvy
7. Flexible scalability
Coming to the frameworks I have taken top 5 in-trend frameworks of PHP that can be used to develop a robust website in PHP. And the report is generated from Google Trends which depicts these trending PHP frameworks in past 12 months.
Google Trends Report
As you can see I have taken 5 frameworks to compare their demand & trends in past 12 months. Check out the list of Frameworks that can be used to develop a robust website in PHP:
1. Zend PHP Framework
2. Laravel PHP Framework
3. Symfony PHP Framework
4. CakePHP PHP Framework
5. Yii PHP Framework
Clearly, we can see that Zend Framework is in trend in last six months & stands above all the frameworks which we are going to discuss here.
Zend Framework was launched in 2006 & licensed by New BSD. It is a collection of PHP packages used by developers to ease the development. Zend became so popular and reliable that developers & users installed it more than more than 176 million times. To develop web apps & services you will need to use PHP 5.6+ and it serves a 100% object-oriented code using an extensive set of language features.
The main features of Zend Framework are that it has a package dependency manager referred to as the Composer. In order to perform package testing, Zend has a PHPUnit and for Continuous Integration service, Zend has Travis CI. Like each framework has coding standards & guidelines Zend follows PHP-FIG standards, and for HTTP message interfaces Zend has an implementation of PSR-7.
Zend Framework 3 has evolved from Zend Framework 2 and Zend Framework 1; progressively which runs on PHP 7. The previous versions of Zend Framework witnessed around 15 million downloads. Zend, a Rogue Wave company is the main sponsor of Zend Framework. Apart from Zend, many others have contributed for features and components of this framework. Big brands such as Microsoft, Google and StrikeIron have partnered with Zend.
Zend’s prominent projects:
2. BNO PARIBAS
3. Cisci Webex
Zend Framework supports many features such as end-to-end encryption, package dependency manager & continuous integration service.
Laravel was first launched in 2011 and till 2015, according to Sitepoint’s survey Laravel framework was on top among the PHP frameworks existed then. No doubt, Laravel got all attention & support very quick but with time we can see Zend & Symfony has survived and maintained its position among the PHP developers.
With the Launch of Laravel 5.5 which got released on August 30, 2017, I being a PHP Developer got inclined a bit towards Laravel Framework. As it is more stable and has been released as LTS (Long-term Support). That is why many IT companies have started providing Laravel Development services.
Laravel’s prominent projects:
1. Deltanet Travel
2. World Walking
4. Asgard CMS
MVC architecture is the strongest feature of Laravel Framework. There are many more features such as database agnostic migration, authentication facilities, schema builder, a toolkit that includes ORM queue library routing methods & more. This makes the development process a breeze for Laravel Developers.
Symfony is an old framework, it is considered as the stable base for recently launched frameworks including Laravel Framework. Basically, Symfony was created for enterprise-level robust web applications. It facilitates the user to develop scalable & high-performance applications. Symfony supports Rapid Application Development (RAD) for development with the help of its extensive set of modules.
Symfony is easy to install, is compatible with most of the databases & supports easy 3rd party integration. Moreover, has a very small overhead which results in more benefits than the cost incurred in hosting it.
SYMFONY’s prominent projects:
4. OR CRM
Symfony provides YAML, Event Dispatcher, Dependency Injector & Templating Engine.
CakePHP also provides rapid development of applications. It uses general design patterns such as Front Controller, Association Data Mapping, MVC & more.
CakePHP facilitates developers with the least applicable codes and rapid project building, which leads to reducing the cost of development.
CakePHP’s prominent projects:
Apart from the above-discussed features CakePHP also supports CRUD scaffolding, requires almost no specific configuration, and has built-in validation & more.
Yii framework was Launched in 2008, Yii was made secure, quick & high-performance web application development framework. People in business find it highly attractive & valuable. Yii provides powerful caching support, acute security & professional approach in the development process.
Yii makes use of the Composer Dependency manager for PHP for the purpose of handling distinct dependencies and installations. Though all frameworks, be it Zend, Symfony, Laravel, CakePHP or any other, Yii happens to the fastest PHP framework as it is powered by the lazy loading technique. Alike Symfony, Yii makes use of built-in components to facilitate rapid application development.
With the release of Yii 2, it is being considered as the best framework by some of the PHP developers. Yii 2 supports PHP 5.3 and there are functionalities which have been inherited from Yii 1.1. Moreover, it provides high-level extensibility with acute security & proper testing.
There are two ways of doing any work: hard way & smart way. I will say if you are smart enough then you would choose a framework for the development of any project.
Framework enforces a structured development process & provides built-in modules to develop applications. Development using frameworks is not just easy but it also saves time and feature enhancement is carried out with ease.
Above are the numerous reasons you should choose to develop using frameworks for stable & robust development. Though Zend Framework is doing great in the search results I will suggest Laravel Framework to the developers if any developer wishes to learn or start to code in PHP language.
You should always do rigorous research before taking any decision upon opting for a framework for your next project or learning purpose. So these are the top frameworks of 2017 to be used to develop a robust PHP website or application.
Thanks for reading!
The post 5 Trending PHP Frameworks To Develop Robust Websites appeared first on Beta Compression - Technology and Business Updates.
It’s always heart-pounding to start a business. When laying all the paperwork constituents like a business and economic plan framing, marketing arithmetic, etc. aside there is at least one main ‘headache’ named a website. Creating a website is always intriguing, as you can either give rise to your business or cast a long shadow on. […] The post 7 Effective eCommerce SEO Strategies To Rank on Google appeared first on Beta Compression - Technology and Business...
It’s always heart-pounding to start a business. When laying all the paperwork constituents like a business and economic plan framing, marketing arithmetic, etc. aside there is at least one main ‘headache’ named a website.
Creating a website is always intriguing, as you can either give rise to your business or cast a long shadow on. Delving into all the website architecture details would have no sense without a clear understanding of SEO mechanisms and techniques. Only knowing how it works you will manage to drive traffic to your web pages and get a good ranking position.
What do I need to be ranked high on Google?
Ranking factors differ a lot for each particular e-commerce category. The question has been debated within the SEO industry for years. Thousands of optimization techniques have been tried out to improve website ranking and only some of them have survived to nowadays. So, let’s consider the basic essentials:
#1 Advertisements: set the balance
Sometimes advertisement is used as a secondary marketing tool for e-commerce web pages. However, you shouldn’t underestimate its power in ranking optimization. Thus, according to the latest report in the sphere, only 3% of the top-rated e-commerce pages apply AdSense or Adlinks. In such a manner, you’d better avoid external ads, but not lose sight of organic traffic achieved via the most popular social nets.
#2 Social nets: Facebook, Twitter, Pinterest…
Although it’s much more difficult for e-commerce websites to run pages in such popular social nets as Facebook, it is still worth doing. You can easily say it’s too tiresome, as you can’t just post your products there, but need to supply the profile with some media materials. Sometimes it requires the hiring of a social media specialist to run the social media campaign to success. However, the social networks allow e-commerce newcomers to learn their potential customers better, define their needs and build a marketing policy correctly from the ground up.
#3 File Size: the larger the better
Today all webmasters know the ranking power of content. However, having loaded your pages with too much information you are risking to make the page load too slow or simply frighten the customers. But still, the practice shows e-commerce website landing pages are much larger than the general tendency across the web. Thus, the average size of top e-commerce landing pages is 30% larger than the average file size on the internet.
#4 Interactivity: motivate customers to act
Yet more menus, buttons and other interactive elements that can call customers to click and zoom. A higher density and an absolute number of interactive elements will allow you for better Google ranking and customers engagement. Thus, in reference to the conversion research, average e-commerce websites have at least one interactive element every 7.12 words. Moreover, web pages supplied with the elements have less probability of leaving it once it’s loaded in customer’s browser.
#5 Bullets per list: will be encouraged
Content marketing has changed a lot since the beginning of e-commerce era. It has undergone many changes and now it seems that the simpler is a text structure the more customers will have a minute to explore it. Thus, bullets, infographics and maximum simplification of content structure run things. So, make your clients satisfied with the timely chopped and seasoned with the latest hot news e-commerce content.
#6 Internal Links: only reasoned and logical
More internal links are peculiar for e-commerce web pages. A high number of internal links is not a problem, though you should be careful about the thing. The matter is that has increased the number of internal links artificially, you shouldn’t wait for a great result in search engine ranking. For getting there you should see to not just quantity, but also quality and structure of the internal links on a domain.
#7 a .com TLD: significant for the US e-commerce activities
When launching an e-commerce website in the US or expanding a local one where you need to take into account the fact that a .com TLD seems to be the only viable option for an online retail business located there.
#8 URLs: words count matters
The URL topic has been an issue among SEO professionals for a long time already. In line with the latest researches, the main showing you need to learn about URLs structure are the following:
- aim for an average length (37- 45 characters);
- keywords don’t play a paramount role in URLs structure;
- subfolders included into a URL are rather a used-to-be story;
However, appropriate keywords won’t hurt your ranking.
So, the situation is as follows:
- Give up on AdSense/Adlinks, but don’t forget to see to your brand recognition via external advertisement;
- Blow the brand abroad using the most popular social networks. Create a unique company’s account and share news with your potential and regular buyers there;
- Think over a larger landing page size and tools for loading speed-up;
- Motivate customers to ‘touch’ and ‘feel’ all your product by supplying your web pages with multiple interactive elements;
- Let customers skim the content, provide your texts with bullets, tables, infographics;
- Make an informed decision of internal links usage;
- Use a .com TLD when sharpening your business in the US;
- Take your URLs structure under control.
The post 7 Effective eCommerce SEO Strategies To Rank on Google appeared first on Beta Compression - Technology and Business Updates.
By 2020, 85% of customer relationships with enterprises will be conducted without a human.” – Gartner. Human interactions are no longer necessary for fabricating strong relationship. Thanks to chatbots! Many companies, specifically Facebook, have been using chatbots to take their user experience to a whole new level. Over 100,000 bots are presently existing on Messenger alone. […] The post How Chat Bots Will Change the Future of Web Development? appeared first on Beta Compression -...
By 2020, 85% of customer relationships with enterprises will be conducted without a human.” – Gartner. Human interactions are no longer necessary for fabricating strong relationship. Thanks to chatbots!
Many companies, specifically Facebook, have been using chatbots to take their user experience to a whole new level. Over 100,000 bots are presently existing on Messenger alone. More than 10,000 companies are using their own bots, and until the year 2020, around 80 percent businesses are planning to have chatbot to interact with customers.
For those who don’t know, a chatbot is an automated tool aimed at stimulating conversations, addressing the questions, and managing particular requests accordingly.
Here in the post, we are going to dwell on what changes chatbots are going to make in the industry of Web Development within years to come.
Chatbot And eCommerce: A Tailored Shopping Experience
Chatbots harness the capabilities of big data and all the valuable information to enhance the interactions and facilitate the payment processes. The evolution of chatbot is centered upon changing consumer preferences, demands, and expectations. Our customers are looking for lightning-fast response times and are looking forward to having a nice and easy purchase process. Furthermore, the rise of mobile ecommerce has heightened the standards as companies and brands are in constant need to accommodate the ever-growing amount of traffic.
Moreover, by storing a considerable amount of data into the algorithm, it is possible to enable bots to address new requests and provide the customers with correct (already listed) solutions. Presently, we have entered into the territory of the continually evolving form of customer interactions. Thence, ecommerce businesses need to focus on machine learning infrastructure and incessantly collect and consume new data.
CHATBOTS: Improved Customer Service Online
The chatbot is automatic tools that address the frequently asked questions of customers and engage them in conversations using artificial intelligence, automated messaging, as well as language-based rules. Unlike, traditional chat software are managed either by a dedicated person, a third party customer support provider, or both, chatbot technology is being further upgraded by Artificial Intelligence.
If you browse or shop for products or services on a website, you most probably have interacted with a customer service chatbot. Maybe it felt more human than a human does, as such bots are aimed at fabricating real-life interactions in a very personalized manner just like actual customer service representatives. The mechanism is more or less same as the traditional chat boxes, they usually pop up when you land on a site for the first time and are temporarily minimized, as per the automated settings. Many business owners have been knocking up the doors of their preferred Website Development Company to integrate chatbot into their website.
Facebook Messenger, the host of 50 million business users, has been extending it’s commercial API potential on weekly bases, letting brands and services to perform tasks like, food ordering, flight booking, contacting local emergency services, and making transactions through simulated bot services.
Shortcomings of Chatbots
Where using chatbot to deal with the frequent customer request and queries can make the employees and staff more efficient, but at the same time, their productivity can be badly affected. Chatbots surely eliminate or diminish the need for employing a large, in-house customer support staff that is exceptional for business budgets, such software could also be damaging for the future of our workforce.
Moreover, chatbot just like the Facebook’s chatbot can commit mistakes with language, and that is one of the many reasons why they may not always suggest relevant solutions to customer inquiries and concerns. This could increase the confusion and frustration of the customers. In some cases, it can be important to supervise chatbot conversations occasionally to recognize any recurring language problems, so they can be rectified in the coming future.
User Experience won’t be the Same
The website and mobile applications people have been using to check engagement metrics such as bounce rate, click-through-rate, and standard session duration, etc. in order to assess what actually works for a particular business.
With chatbots, we need to dwell over the factors such as the number of received messages through the chatbot, the number of interactions, time invested on each chat, the score of Smalltalk, conversation funnels, sentiment analysis, and so on.
Unlike previous practices, it is going to be much more than monthly active users. Moreover, the effectiveness and relevancy of all the bot sessions will be a decisive factor.
Chatbots are here to stay and they are not going anywhere any sooner. Where many businesses are still slacking to adopt the chatbot, some are keeping up with the bot revolution and are aligning their strategies accordingly. The chatbot communities, forums, conferences, and open-source networks are being fortified with bundles of developers playing their part in evolving the bot technology every day.
The post How Chat Bots Will Change the Future of Web Development? appeared first on Beta Compression - Technology and Business Updates.
When venturing into e-commerce, you’ll quickly realize what the most important part of it all is – the customers. With that being said, it’s vital you do all you can to keep them coming back and establish the necessary customer relationships to make them want to return. Have an online store that is stable and […] The post 4 eCommerce Tips To Keep Your Customers Happy appeared first on Beta Compression - Technology and Business...
When venturing into e-commerce, you’ll quickly realize what the most important part of it all is – the customers. With that being said, it’s vital you do all you can to keep them coming back and establish the necessary customer relationships to make them want to return.
Have an online store that is stable and reliable
The primary thing to consider in satisfying your customers is ensuring your online store is stable and reliable. From the get-go, you’ll need to be considering the potential growth of your store, and whether the platform you build it upon is ready to support the traffic should you become busy in the future.
Choose a hosting provider with the right amount of server space and support you’ll need for your future goals – if you’re planning on maintaining a rather niche and small business, a shared server will likely give you a reliable platform at a much smaller cost than the alternative.
A dedicated server is what many stores do run on, especially if they wish to expand further in the future. Exponential growth is an obvious goal for many who venture into e-commerce, and so a dedicated server – albeit expensive – is definitely a sensible choice for those who want their store to become bigger and better over time.
Ensure a good level of customer service
The most important thing of all to ensure when it comes to customer relationships in e-commerce is a good level of customer service. If you’re unreachable or unapproachable, many customers will not be willing to go any further with your business – whether it be through lack of trust or an inability to ask any questions or any other issue that may arise.
Talking to your customers on the phone is undoubtedly the best way to do it. If possible, establish a line where you can take calls and perhaps phone customers back should they have an issue to rectify – when you can actually hear each other’s voices, a level of trust is established that is harder to achieve with other modes of communication.
However, if it isn’t possible to maintain a phone line, be sure to have an email address for customers to send their questions and issues to. Promise a response within 24 hours (or another suitable time frame that works for you), and ensure you’re always getting back to them on time. If you’re transparent, quick and helpful with your responses, these customers will be much more willing to do business with you again.
Keep your layout clean and easy-to-navigate
If you maintain a layout on your site that is clean, attractive and easy to navigate, customers will be more likely to stick around and explore further – whether they’re new customers or those who have visited in the past.Site design is perhaps the most important factor of all, as it’s the first thing customers will experience upon visiting your site.
If they are greeted with a garnish, unpleasant and confusing layout, it’s likely they’ll click elsewhere. You need to ensure you provide a professional and trustworthy layout that won’t raise any questions in regard to your genuineness. Look at competitors and see what does and doesn’t work with their design – sure, you want to stand out from the crowd, but for the right reasons.
Many websites now have opted for a flat, minimalistic design – although, according to The Next Web, this will soon come to an end. Flat design works for many reasons, one of which being that your products stand out when the design isn’t distracting from the main focus. And, with a flat design, your store will be much easier to explore and navigate. Another bonus? Your branding can be applied throughout the site without any clashes or complications.
Follow through on your promises
It’s important you don’t ever let your customers down in any way. Promising them one thing but not following through with it will almost certainly spur them to look elsewhere in the future, especially if they’re left dissatisfied. Everything from the quality of your products to your customer services requires a promise – even if it’s unspoken – that you’re delivering on the standards these customers come to expect from you.
Offer complete transparency and honesty with your customers to establish that necessary trust, and if you do fail to deliver on a promise, they’ll likely be more understanding. Be sure to offer them more than the norm, too – loyalty schemes and deals for regular customers are a way to ensure they keep on coming back to you.
There’s plenty of ways to keep your customers satisfied, but ensuring they trust you and doing all you can to keep them coming back is paramount in establishing those important relationships. Your business will rely on the customers you attract, so you need to ensure you’re doing all you can to keep them around.
The post 4 eCommerce Tips To Keep Your Customers Happy appeared first on Beta Compression - Technology and Business Updates.
Running a startup is not a small risk. Those who’ve tried and succeeded admit that starting a business with little experience and limited resources is tricky and exhausting. Out of compassion for young aspiring entrepreneurs, they recommend adopting big company habits early on such as eLearning. You may question why online learning? We’ll try to […] The post 5 eLearning Hacks To Curate Effective eLearning Content appeared first on Beta Compression - Technology and Business...
Running a startup is not a small risk. Those who’ve tried and succeeded admit that starting a business with little experience and limited resources is tricky and exhausting. Out of compassion for young aspiring entrepreneurs, they recommend adopting big company habits early on such as eLearning.
You may question why online learning?
We’ll try to answer your question and give you top 5 tips for building a successful eLearning program in a startup environment.
Why should a Startup Invest in eLearning?
The simple answer would be – because knowledge gives the best guidance for the future. Your current know-how is probably far behind what’s needed for clever long-term strategizing, which means that you have to learn more in order to boost growth. But, I’m sure you already knew that.
What you presumably didn’t think of is that the future of your company starts right here, right now. Your business model may pivot once or twice before you finally establish your identity, but your practices, expertise, and knowledge are all forged during this rooky phase.
ELearning is not the same as knowledge management, but both of these practices ensure greater certainty. Online learning will let you share, distribute knowledge and record learning experiences and make it actionable.
The sooner you start documenting the lessons you’ve learned about managing workflow or structuring internal operations, the quicker your future employees will be able to adopt them.
Startups rarely think about employee training, orientation, and user onboarding. Then again, most startups fail before they even get a chance to. If you want to set up a different course for yourself, preparing ahead of time is a good way to start.
Here are 5 tips on how to make winning eLearning content –
1. Choose a Suitable eLearning Strategy
In the startup environment, any kind of learning is crucial. We’re talking exclusively about online courses simply because they provide greater benefits for corporate learning. They are cheaper than conventional training, more convenient, and less time-consuming, which makes them perfect.
The type of eLearning program depends on the subject and the objective, the first being the audience a course should target, and the latter the end-goal or a purpose of the program. In order to develop one for your startup, you need to think about who your learners are and what they need to learn.
Your program will certainly have more than a single objective, and your inexperienced subjects will certainly have a lot to learn. Because webinars are expensive and require plenty of time and effort to create, they are not the most suitable eLearning option for startups that are trying to make ends meet.
2. Pick the Best eLearning Tool
We’ll give you a couple of tips on how to choose the best eLearning authoring tool for your startup needs. And, try not to think of the price as your only criterion. An online learning software is a sound investment, so make it a good one.
Simplicity is actually way more important than price. A reliable eLearning authoring tool shouldn’t take up your time or make things more complicated. It should be easy to master and use, secured with data privacy measures, and accessible anywhere, anytime. Be sure that your pick comes with customer support as well, since you’ll hardly have any time to maintain it yourself.
3. Adopt Microlearning
Take modularity into consideration as well. The best online learning software solution should be based on the best pedagogical principles, and modularity is certainly one of those. It is a type of instructional design that supports small learning units, which makes it great for a holistic approach called microlearning.
We’ve mentioned before that eLearning practices consume less time than traditional ones. This is one of the major benefits of microlearning as well, though it’s certainly not the only one. This approach is great for all businesses, including startups, because it allows the students to set their own learning tempo.
Learning at one’s own pace is the fundamental principle of a personalized approach as well, but microlearning is better. It granulates the content, presents it in chunks, and uses multi-device delivery. To engage the learner, such eLearning programs can be scenario-based and gamified.
4. Make Your Content Engaging
Microlearning brings us to another major educational topic – motivation to learn. This is extremely important in a business environment since busy adults need a bigger incentive for “going back to school” during their after-work hours.
Running a startup is even more hectic, and you’ll have to be very clever and inventive with your motivational techniques. Simply put, the learning content has to be engaging. Mix up your formats, create a couple of video tutorials to spice the text up, and look into the aforementioned gamified eLearning.
This is another reason for choosing a user-friendly online learning software system. If the online learning platform is too complicated to use, all of your motivational techniques are of little significance.
Read Also: Post-Mortem of Top 20 failed start-ups
5. Measure the Learners’ Performance
A reliable eLearning authoring tool will be essential to your program, but you’ll also need the support of in-depth analysis to measure the learner’s performance. Regardless of your objective, the real end-goal of your eLearning program will be retention of knowledge. As always, assessment is critical.
The best eLearning solution will allow you to evaluate how much your employees have learned after each consecutive course, but it’s important to measure the retention rate after some time passes as well. Always listen to the learners’ feedback, and never stop improving your program accordingly.
Creating a successful eLearning strategy is never easy, but it’s even less so in a startup environment. Our best advice is to think ahead. Find an online learning software that you can rely on, and adopt the methodology that sparks engagement. Only that way, your investment will be worthwhile.
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