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Artificial Intelligence and Search Engines

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Artificial Intelligence and Search Engines

Rated: 2.00 / 5 | 2,456 listing views Artificial Intelligence and Search Engines Blogging Fusion Blog Directory

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  • 01444 645018
  • Jillian Briggs
  • July 17, 2018 03:44:00 PM
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A Little About Us

The Artemis Marketing blog is an excellent resource for news, information and advice on the world of Search Engine Optimisation and digital marketing. Whether you’re a seasoned SEO expert or looking for tips on the basics of SEO, the Artemis Marketing blog has what you are looking for. The blog is regularly updated by the expert SEO team at Artemis with features, news and more.

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    5 weeks into lockdown: What’s been happening online and what we have planned for May

    It’s been 5 weeks since the UK went into lockdown and a lot has changed online in terms of search traffic and user behaviour. In the video below our Technical Director, Justin Aldridge, talks about how we have been working with clients since lockdown and what we have planned for the coming weeks ahead to […] The post 5 weeks into lockdown: What’s been happening online and what we have planned for May appeared first on Artemis...

    It’s been 5 weeks since the UK went into lockdown and a lot has changed online in terms of search traffic and user behaviour.

    In the video below our Technical Director, Justin Aldridge, talks about how we have been working with clients since lockdown and what we have planned for the coming weeks ahead to help our clients during this unique and challenging time.

     

    The post 5 weeks into lockdown: What’s been happening online and what we have planned for May appeared first on Artemis Marketing.


    How Artemis are Working with Clients During the Coronavirus Outbreak

    Business can be testing at the best of times and in all likelihood this will be the most challenging time any of us will ever see, not just in business but in everyday life as well. I am sure, like us, you are having conversations about situations that you never thought you would see. Here […] The post How Artemis are Working with Clients During the Coronavirus Outbreak appeared first on Artemis...

    Business can be testing at the best of times and in all likelihood this will be the most challenging time any of us will ever see, not just in business but in everyday life as well. I am sure, like us, you are having conversations about situations that you never thought you would see.

    Here at Artemis we have been adapting very quickly how we work and how we work with clients to help them get through this very challenging time.

    I have recorded a video talking about what’s happened in March, the effect it’s had on business and how Artemis are responding and helping our clients adapt.

    Watch the video here:

     

    We are working extremely hard to ensure all of our clients can, in one form or another, navigate through this very difficult time.

    If you’re not an existing client but would like to talk to us about how we can help you to adapt your business to this very different trading environment that we have very quickly found ourselves in, then please do get in touch with us today.

    The post How Artemis are Working with Clients During the Coronavirus Outbreak appeared first on Artemis Marketing.


    Get a FREE Google My Business Health Check

    The sudden and unexpected economic impact of the coronavirus has caught all businesses by surprise and many small and local businesses are now being severely impacted financially. We want to do something to help! Today and for the coming challenging weeks we are offering small and local businesses a free health check of their Google […] The post Get a FREE Google My Business Health Check appeared first on Artemis...

    Free GMB check

    The sudden and unexpected economic impact of the coronavirus has caught all businesses by surprise and many small and local businesses are now being severely impacted financially.

    We want to do something to help!

    Today and for the coming challenging weeks we are offering small and local businesses a free health check of their Google My Business listings. Having a correctly set up and optimised local business listing can help you to rank better for local searches and may help you generate a few more enquiries online.

    As the nation is increasingly being confined to their homes, online local searches for products and services are going to keep increasing.

    We want to help you make sure that your business listing is as effectively optimised as possible to appear for those local searches.  It’s a small but very useful thing that we can do to help you get through this very tough time.

    Our SEO team will review your listing and send you specific actions that you need to take to better optimise your Google My Business listing.

    It’s completely free and we are planning to have a very fast turnaround for all requests.  There is no time to lose at the moment.

    Let us help your business today, just complete the form below, we’ll take a look at your listing and send you the actions you need to take today to help you rank better in local searches.

    We sincerely also wish you and your business the very best in getting through the next few weeks as well and as healthy as possible.

    Request your free review:

    • This is the email you'll like us to send the list of actions to
    • We don't need this but if you want us to call you in case we have any questions about your listing we'll call this number
    • Please leave any comments if there's anything you think we should know before looking at your business listing on Google
    • This field is for validation purposes and should be left unchanged.

    The post Get a FREE Google My Business Health Check appeared first on Artemis Marketing.


    An update regarding the COVID-19 Coronavirus Pandemic

    Ensuring the highest quality of service to our clients is at the core of what we do at Artemis. Over the last few weeks we have been taking very comprehensive steps to ensure continuity of our services, and that the health and wellbeing of both our staff and clients is safeguarded. On Tuesday 17th of […] The post An update regarding the COVID-19 Coronavirus Pandemic appeared first on Artemis...

    Ensuring the highest quality of service to our clients is at the core of what we do at Artemis. Over the last few weeks we have been taking very comprehensive steps to ensure continuity of our services, and that the health and wellbeing of both our staff and clients is safeguarded.

    On Tuesday 17th of March the entire Artemis team will be working remotely. This is to test that our systems and processes can continue to work just as well, with every staff member working elsewhere. We are confident that we can continue to work effectively whilst not being physically present in our offices.

    Our incredible operations team have been working hard on implementing increased general hygiene recommendations, remote working procedures for staff returning from holidays abroad and ensuring that our systems are ready and robust enough for the entire team to be remote. We have been following and applying the guidance provide by Public Health England. In addition to this we have implemented new policies to protect our staff, and would like to ask that our clients and suppliers work with us and report suspected or confirmed COVID-19 cases to us if an Artemis Team member has recently visited their offices. We will also be moving from in-person meetings to audio and video conferencing with our clients.

    We are assuming that the Coronavirus situation will get worse before it gets better, and we are ensuring we are completely prepared regardless of how the situation develops.

    It’s business as usual here at Artemis whilst we do what we can to help stop the spread of this awful virus.

    If you have any questions about the measures we are putting into place at this time, or how we can help with any urgent web amendments, informative blog posts for your customers or email campaigns to communicate your own plans then please do get in touch.

    The post An update regarding the COVID-19 Coronavirus Pandemic appeared first on Artemis Marketing.


    A bitesize guide to Google Products

    We all know that Google is a fabulous search engine for learning more about almost anything – but do you also know about the other features available that could help you as a business owner? Google can not only help you investigate that Scrabble word that sounds blatantly made up, but can actually help boost […] The post A bitesize guide to Google Products appeared first on Artemis...

    We all know that Google is a fabulous search engine for learning more about almost anything – but do you also know about the other features available that could help you as a business owner?

    Google can not only help you investigate that Scrabble word that sounds blatantly made up, but can actually help boost your online presence and entice more customers to your business.

    To describe all of the incredible things that Google can do would take a really, really long time… so we’ve created a summary of five really useful tools that can help your SEO.

    Google Analytics

    As the name suggests, this tool helps to analyse. But what exactly does it analyse?

    In summary, Google Analytics (or GA) can be used to collect data about your audience and how those visitors are using your website. It can reveal the age demographic of your page visitors, their gender, their location and even which device they are using – you can’t of course learn exactly who they are, but enough for a good insight.

    This magical software also allows you to set goals and track the results. This gives you an idea of how new visitors are converting into customers – it might not always be how you think they are converting!

    These are just a few examples of the wonder that is GA; as you delve deeper the software can become complex and time-consuming to manage. If it becomes overwhelming, working with a team of Analytics specialists can help.

    A key takeaway is that identifying trends and getting to know your users better can help with the choices you make for future improvements. If you are keen to learn a bit more, take a look at our previous blog Four quick daily Google Analytics checks.

    Google Search Console

    While Google Analytics looks at ‘users’, Google Search Console (GSC) helps you to understand how your business appears and performs in Google search results. It looks at your website through the eyes of Google search – monitoring, maintaining and troubleshooting.

    This is great as it can highlight errors on your website (such as a page that is ‘not found’ or is blocked by robots), then when you fix the error (Google doesn’t do that part!), you can submit the updated content to be indexed by Google so the page can be found in its new error-free status. If a page is broken or not found you are at risk of losing out on business – finding these errors gives you the opportunity of fixing them.

    The key performance metrics you can view in GSC are: Clicks, Impressions, CTR (click-through rate), Average Position and Position. These metrics can provide a greater understanding of what your users are searching for and what your website is being found for.

    If your website is not being found for the terms appropriate to your business, then it’s time to look at your SEO!

    Google Tag Manager

    This tool is pretty clever. It allows you to add snippets of code or pixels to your website without touching the source code.

    The snippets of code are referred to as a ‘tag’. These tags can do some awesome things for optimisation (such as schema), and can also be great at collecting a bucketload of information – such as event tracking, monitoring form submissions and generating heatmaps.

    Tags can even be deployed to help with the speed of your website – this is part of a bigger picture; it isn’t an instant fix for a bloated website!

    Google Optimize 

    If you are thinking of making some changes on your website, Google Optimize is a good tool for testing that idea.

    It gives the opportunity to try a bit of A/B and website testing to give you an insight into what would be the best option for user experience. In the tool, you can run ‘experiments’. An example of this would be an experiment on which button colour enhances the conversion rate.

    The smallest of changes can sometimes make a big difference to your website conversions.

    Google My Business

    If there is one Google product that you should definitely have, it’s Google My Business. Even if you don’t have a website, you should have Google My Business.

    Google My Business, or GMB for short, is what your customers will and should see when they search for your business online. It provides a summary of your business, how to find you (via Google maps) and how to contact you.

    One of the most important features of GMB is that it shows any customer reviews – which is massively important in gaining the trust of potential new clients (provided they are good reviews!). Today’s consumers are more likely to use a business with good reviews on GMB rather than one that doesn’t have any, and definitely instead of a business with terrible reviews.

    To sum up here: claim a Google My Business profile, optimise it with business details (including some lovely photos) and get good reviews!

     

    If you’re interested in learning more about Google and how SEO can revolutionise your business, contact the team at Artemis today.

    The post A bitesize guide to Google Products appeared first on Artemis Marketing.


    SEO Insights – February 2020

    February has been a busy month, and we have seen a number of changes affecting Google rankings and how search results are displayed. One of the biggest changes to local search results is the highlighting of alternative directory sources for the query being searched. It is not yet clear how Google actually chooses which directories […] The post SEO Insights – February 2020 appeared first on Artemis...

    February has been a busy month, and we have seen a number of changes affecting Google rankings and how search results are displayed.

    One of the biggest changes to local search results is the highlighting of alternative directory sources for the query being searched. It is not yet clear how Google actually chooses which directories to display, although some of the most well-known brands, such as Yell and Yelp, are prominent.

     

    This is part of Google attempting to provide a broader array of options to searchers – likely influenced by a $2.7 billion anti-trust fine the company is facing from the EU for favouring its own content.

    At Artemis, we have always considered it worthwhile to ensure that our clients are listed in relevant directories. If these are to be displayed more prominently in the search results it could mean we see a rise in traffic directly from directories.

    Another change to be aware of is that Google is now providing a report on review snippets in Google Search Console with the intention of making it easier for website owners to make more of their reviews.

    The report allows website owners to see errors, warnings, and valid pages for markup implemented on their site.

    This ties in to some of the work that we are emphasising at Artemis. We have understood the importance of getting customers reviews for a long time – and have encouraged our clients to find ways to gather more feedback from customers.

    Positive customer reviews can be hugely beneficial, not just from the perspective of SEO but also in reassuring potential customers over the quality of your business.

    Just as positive reviews can be an enormous benefit to your business, negative reviews can be extremely challenging to deal with. This is why, here at Artemis, we are now offering a reputation management solution to our clients.

    Our reputation management product allows you to see all of the reviews being posted about your business across more than 200 different review sites. You can then manage and reply to them as soon as possible – a vital aspect of good local SEO.

     

    Our team of SEO experts has years of experience, so if you are interested in learning more about how Google’s changes might affect your rankings, don’t hesitate to contact us today.

    The post SEO Insights – February 2020 appeared first on Artemis Marketing.


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