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Blog Directory ID: 36809 Get VIP Status?
Google Pagerank: 2
Blog Description:

The Artemis Marketing blog is an excellent resource for news, information and advice on the world of Search Engine Optimisation and digital marketing. Whether you’re a seasoned SEO expert or looking for tips on the basics of SEO, the Artemis Marketing blog has what you are looking for. The blog is regularly updated by the expert SEO team at Artemis with features, news and more.
Blog Added: July 17, 2018 01:44:00 PM
Featured Blog Expires: 2019-07-17 13:44:00 (336 days left)
Audience Rating: General Audience
Blog Platform: WordPress
Blog Country: United-Kingdom   United-Kingdom
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Total Visits: 230
Blog Rating: 4.00
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Let there be light!

  It’s great to see walls smashed through for windows and doors in our new additional temporary office.     Our new temporary office is under construction and when complete it will serve as our base for the next 12 months while our new permanent office is being built.   Come back to our blog […] The post Let there be light! appeared first on Artemis...

 

It’s great to see walls smashed through for windows and doors in our new additional temporary office.

 

 

Our new temporary office is under construction and when complete it will serve as our base for the next 12 months while our new permanent office is being built.

 

Come back to our blog or visit our social media channels for updates on the construction progress.

The post Let there be light! appeared first on Artemis Marketing.



Artemis sponsors Hurstpierpoint FC

We’re delighted to announce our sponsorship of local football team, Hurstpierpoint FC. The Artemis offices are based on the outskirts of the beautiful Sussex village of Hurstpierpoint so it made perfect sense for us to support the local team.   Hurstpierpoint FC have been the village team since 1886. They currently play in the Gray […] The post Artemis sponsors Hurstpierpoint FC appeared first on Artemis...

We’re delighted to announce our sponsorship of local football team, Hurstpierpoint FC. The Artemis offices are based on the outskirts of the beautiful Sussex village of Hurstpierpoint so it made perfect sense for us to support the local team.

football pitch

 

Hurstpierpoint FC have been the village team since 1886. They currently play in the Gray Hooper Holt LLP Mid Sussex Football League Division 1. Home games are played at Fairfield Recreation Ground in Hurstpierpoint and the club trains weekly at the Burgess Hill Academy.

The club played in the Mid Sussex League for the majority of its early years, but became a founder member of The Sussex County Football League (SCFL) Division Three. Their best season so far was reaching second in SCFL Division Three in 2010/11. With us as sponsors we hope they’ll make it to the top this season!

Pre-season training is underway and the team is looking forward to the start of the 18/19 season. Manager, Dudley Christensen and assistant manager, Stuart Ritchie are feeling optimistic. Pre-season started with a 2-1 win and a 5-3 loss against a strong Southwater FC side. Despite the loss of one game, Hurstpierpoint put in two solid performances.

Our brilliant designer, Aaron Thomas is working on the graphics for the new football shirts. We can’t wait to see the big reveal and see the team in action. We promise to share more news with you soon!

Come on you Blue Dogs!

The post Artemis sponsors Hurstpierpoint FC appeared first on Artemis Marketing.



New look for our social media platforms

As part of the Artemis rebrand we’re excited to launch in October – coinciding with moving into our new, additional offices – we have given our social media platforms a new lick of paint. A lot has been going on behind the scenes here at Artemis, with sponsorship of Wickwoods, Hurstpierpoint FC and more – […] The post New look for our social media platforms appeared first on Artemis...

As part of the Artemis rebrand we’re excited to launch in October – coinciding with moving into our new, additional offices – we have given our social media platforms a new lick of paint.

A lot has been going on behind the scenes here at Artemis, with sponsorship of Wickwoods, Hurstpierpoint FC and more – and we’re delighted to share some of those new branding visuals across our social media pages.

Check them out here:

Facebook

Twitter

LinkedIn

Brand new page: YouTube

The post New look for our social media platforms appeared first on Artemis Marketing.



How to turn visitors into customers with Hotjar

There are many ways that you can optimise your website to improve its position in search rankings. But for some businesses, the real challenge is turning visitors to the site into customers. To do so it is important to find the areas on your site that could potentially be used more effectively and generate more […] The post How to turn visitors into customers with Hotjar appeared first on Artemis...

There are many ways that you can optimise your website to improve its position in search rankings. But for some businesses, the real challenge is turning visitors to the site into customers. To do so it is important to find the areas on your site that could potentially be used more effectively and generate more conversions from the traffic you are currently receiving.

Hotjar is an increasingly popular tool that can be used to help websites generate more enquiries or leads. It does this by collecting user data and feedback which enables you to fully understand where the web and mobile traffic is focussed on your site, and how you can benefit from it.

Whether your website is used for ecommerce or for referrals, you need to know which pages or actions can create the most leads. Hotjar uses tools like heatmaps and recordings to help you better understand and manage your website. But optimising a website for an increase in traffic or conversions can be tricky. Here are our quick top tips on how to use Hotjar effectively to increase conversion rates and turn your visitors into customers.

How heatmaps work

Hotjar’s heatmap feature essentially monitors a user’s movements and engagement across a website or on specific pages. Heatmaps are capable of showing users’ behaviour on a page and are useful for understanding where your visitors are clicking and how far they are willing to scroll down a page for more information.

It is important to then highlight where your users are often clicking to and how you can then essentially turn that into a lead or improve in other areas of the page. This can work really well for a ‘Contact’ page you’re looking to improve, whether it is by looking into how your form is shown or guiding you to whether your buttons and other elements are creating a potential barrier for users.

Hotjar Heatmaps Image
In the image above you will see an example of how users behave on the Artemis homepage. Interestingly, the majority of clicks received on the homepage can be found on the ‘About Us’ and ‘Contact Us’ tab. This can also show the areas that your visitors aren’t clicking onto that much or not at all, it gives you insight into what you need to focus on more or on how you can improve elements such as call-to-action buttons, forms or general content.

Hotjar Heatmaps - Artemis Homepage Image
However, heatmaps are capable of more. The image above shows the movements of your visitors across the page and what users are more drawn to. It can also highlight the ratio of most mouse movements compared to the clicks from the previous image, which again, can indicate on how to gain leads from certain elements such as buttons, forms and opt-ins.

Record targeted pages

One of Hotjar’s most powerful features is recordings. The recording feature can enable you to see how visitors are interacting with your website. It does this by collecting and storing visitor session data and actively records a user’s movements.

It’s not as scary as it sounds… Each event is tracked as a different session and allows you to play it back and watch how visitors are behaving on your website and which pages they are going to. Through analysing the data you have collected to see how users are interacting with the site, you can essentially build or change the site around them.

It is important to understand how a user navigates around a website, you can see your visitors’ journeys and how they digest content along the way, especially for an ecommerce site when the focus is on the products you are trying to sell.

How does recording pages help me?

Recordings can help you answer a large number of questions on the user experience and usability of your site, such as:

  • What barriers exist on my website? And how can I fix them?
  • What is driving people to convert on my page?
  • Are users ignoring my CTA buttons? Are they even seeing them?

It’s important to define the changes you need to make to a page, even if it means a small increase in clicks, especially to a targeted page such as a contact page. It means you can build or change the website around your visitors and make the user experience better, especially if there is a barrier blocking their way to another page. It is great to understand these challenges and how you can fix them.

And even better is the fact that you are not limiting: you can record both static and dynamic pages along with shopping carts and logged in areas.

Understanding how Hotjar forms work

When you have contact forms on your website, it is important to check whether you are actually receiving any conversions or interactions for what you have featured on a targeted page.

Hotjar Form Reports can provide you with an in-depth view of how each of your forms are collecting data and if they are converting traffic from them. Sessions are collected for each form and you will be able to analyse how long each user is spending on a field or whether they abandoned the contact form altogether. It is good to understand how they interact with it and if there are any challenges they are facing (e.g. a ‘Submit’ button not working correctly).

Hotjar - Forms Image
In the image above you can see the rate of sessions and drop off along with interactions for each field, making it easier to understand how to can improve a form or see what barriers your visitors could be facing.

Hotjar is becoming an increasingly popular tool that can help a website generate more enquiries and lead to more conversions. Artemis have many years of digital marketing experience and can provide expert help to enable your business to reach a wide yet targeted audience of new and existing customers. Contact us for a free Hotjar consultation.

The post How to turn visitors into customers with Hotjar appeared first on Artemis Marketing.



Artemis staff volunteer for #PlasticFreeFriday

Friends of the Earth have launched their #PlasticFreeFriday campaign, encouraging individuals and businesses to commit to one day every week where they do not use any form of single-use plastic. At Artemis we thought that it was a fantastic idea, and as a part of our responsibility to the environment and sustainability, members of staff […] The post Artemis staff volunteer for #PlasticFreeFriday appeared first on Artemis...

Friends of the Earth have launched their #PlasticFreeFriday campaign, encouraging individuals and businesses to commit to one day every week where they do not use any form of single-use plastic.

At Artemis we thought that it was a fantastic idea, and as a part of our responsibility to the environment and sustainability, members of staff have volunteered to be a part of the campaign – eliminating single-use plastic on Fridays (as well as being mindful of plastic usage the rest of the week).

Friends of the Earth

 

There is simply so much single-use plastic that inevitably ends up in landfills and then gets into the world’s oceans. Single-use plastic includes everyday items such as wrappers, sandwich packets, bottles, plastic straws, disposable coffee cup lids, food bags, plastic cutlery and much more.

Making small changes, such as going plastic-free one day per week can help change behaviour and raise awareness to the cause and the challenges.

PlasticFreeFriday tip

 

Check out the Friends of the Earth campaign for some great tips about how to go single-use plastic free, either on Fridays or as often as you can!

Artemis takes our commitment to the environment seriously. We utilise recycling boxes, recently investing in a coffee-pod collector to make it possible for us to recycle more effectively. We also exclusively use eco-friendly cleaning products, use as little paper as possible and are always looking to implement greener policies in the office.

Artemis coffee pod recycling

 

Join us for #PlasticFreeFriday!

The post Artemis staff volunteer for #PlasticFreeFriday appeared first on Artemis Marketing.



New Artemis Marketing logo

It’s no secret that Artemis is undergoing a rebrand behind the scenes, ready for the big launch on October 1st – coinciding with moving into our additional offices. As part of the big launch, we have rolled out the new logo early – and here it is, in all of its glory! Many more exciting […] The post New Artemis Marketing logo appeared first on Artemis...

It’s no secret that Artemis is undergoing a rebrand behind the scenes, ready for the big launch on October 1st – coinciding with moving into our additional offices. As part of the big launch, we have rolled out the new logo early – and here it is, in all of its glory!

Many more exciting changes are coming soon, and we shall be providing more updates over the coming weeks.

 

Stacked Logo:

One Line Logo:

 

The post New Artemis Marketing logo appeared first on Artemis Marketing.



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