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Artificial Intelligence and Search Engines

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  • 01444 645018
  • Jillian Briggs
  • July 17, 2018 03:44:00 PM
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A Little About Us

The Artemis Marketing blog is an excellent resource for news, information and advice on the world of Search Engine Optimisation and digital marketing. Whether you’re a seasoned SEO expert or looking for tips on the basics of SEO, the Artemis Marketing blog has what you are looking for. The blog is regularly updated by the expert SEO team at Artemis with features, news and more.

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    Artemis launches a range of new services

    At Artemis we recently celebrated our 15-year anniversary – we’ve been in business since 2004, offering expert SEO and digital marketing services to small and medium sized businesses across the UK. We felt that now was the perfect time to unveil an exciting range of new services, many of which have been requested by our […] The post Artemis launches a range of new services appeared first on Artemis...

    At Artemis we recently celebrated our 15-year anniversary – we’ve been in business since 2004, offering expert SEO and digital marketing services to small and medium sized businesses across the UK.

    We felt that now was the perfect time to unveil an exciting range of new services, many of which have been requested by our clients. These services perfectly complement our current marketing offerings, and allow us to expand our variety of digital services to both existing and new clients.

    Many clients have asked us in the past for services including video, photography, and design work, and historically we have recommended external partners – but the feedback has been clear: now is the time to bring these services in house.

     

    We understand the importance of superb video and photography content for use on client sites and in off-site marketing materials, but great quality work needs to be available at a price point that suits our clients.

    With that in mind, Artemis is now proud to offer exceptional video and photography services. Offering everything from promotional videos and tutorials to interviews and live streaming, we can combine our marketing skills with superb visual content to produce stunning work including graphics, overlays, subtitles, and more. Our videos can help develop customer confidence and increase conversion rates.

    Great photography on your site is also crucial. Our new range of photography options include headshots for staff members, enticing ecommerce and product photography, and business branding – all essential in showing off the professionalism of your organisation.

     

    We have also ramped up our in-house design and creative services and can now offer our clients a full list of options ranging from graphic design and logo creation to corporate merchandise and even full rebranding work.

    These services are a crucial part of modern digital marketing and truly complement our current offerings.

    If you are interested in learning more about what Artemis could do for your business, please don’t hesitate to give our team a call on 01444 645018 or email us directly at info@artemis.marketing.

    The post Artemis launches a range of new services appeared first on Artemis Marketing.


    15 years of Artemis

    Artemis is proud to be celebrating our 15th anniversary. From our origins in SEO in 2004 as a one-man operation with founder Mike Knivett, to a company of more than 30 staff, we currently help more than 120 owner-managed small and medium-sized businesses collectively generate millions of pounds of extra revenue every year. We have […] The post 15 years of Artemis appeared first on Artemis...

    Artemis is proud to be celebrating our 15th anniversary.

    From our origins in SEO in 2004 as a one-man operation with founder Mike Knivett, to a company of more than 30 staff, we currently help more than 120 owner-managed small and medium-sized businesses collectively generate millions of pounds of extra revenue every year.

    We have become known for our exceptional organic SEO, where we are recognised as leading the market in our understanding of Google’s latest search algorithms and developments in artificial intelligence.

    Our additional expertise in everything from Google AdWords to social media advertising makes us extremely proud of the work and results that we get for our clients.

    Over our history we have built up a team that consists of genuine experts from across the digital industry. Artemis staff have specialisms ranging from technical SEO and link building, to PPC and content marketing.

     

    Artemis turns 15 on the 13th July, and we are going from strength to strength as a business. Over the next few days we are looking forward to announcing a raft of new services that complement our current work. This will enhance and build our full-service digital marketing offering.

    We are keen to press on – our aim is to become the go-to digital transformation agency of choice for SMEs.

    Our services are perfect for growing businesses looking to make the most of the huge opportunity that online marketing offers for increasing enquiries, sales, and revenue. We can also help businesses save money and work more efficiently through the adoption of digital methodology and moving on from legacy systems.

    The post 15 years of Artemis appeared first on Artemis Marketing.


    How to choose an SEO agency

    Sussex Business Times recently published at article written by Artemis Business Development Manager Matt Rosine providing advice on choosing an SEO agency. Here we present the article in full:   In an industry where jargon and meaningless statistics are too often used to mask a lack of any discernible work, we feel our clients deserve […] The post How to choose an SEO agency appeared first on Artemis...

    Sussex Business Times recently published at article written by Artemis Business Development Manager Matt Rosine providing advice on choosing an SEO agency. Here we present the article in full:

     

    In an industry where jargon and meaningless statistics are too often used to mask a lack of any discernible work, we feel our clients deserve a measure of success that is based on ROI, not numbers.

    So, it is with this in mind I wanted to put together some useful questions for any business to ask when searching for a new SEO/Digital Marketing agency. By getting clear answers to these questions you will be in a far better position to make an informed choice rather than being overwhelmed by a sales pitch and impressive numbers often pulled out of the air.

    Like many business owners and employees these days, you are probably sick to the back teeth with being offered SEO services via junk email or poor quality sales calls. It is a sad fact of the digital age that unscrupulous people feel they can make a quick buck from what is often a confusing and unknown world.

    However, in among this confusion there are some very good, hard working, and highly skilled SEO agencies offering businesses a real means to reach out to customers and dramatically improve both traffic and enquires.

    If you are looking to move into this type of internet marketing, there are a few simple questions you can ask that will easily weed out the “churn and burn” scammers from the top-notch search marketers.

    Two people sitting on a sofa with one person standing behind them talking

     

    How do you report the work you do?

    This is a fundamental factor for any business looking to spend money with an SEO agency. If you pay for a service, you should be able to see what that service entails and what work has been completed each month.

    It is all too common for an agency to simply say they have done the work but insist sharing any details would compromise them. This is, frankly, an unacceptable response often used to cover up the fact no work has been done at all. Would you really be happy to work with anyone who cannot account, in detail, for the time you pay them for?

    “A good agency should show you historic results and case studies and give clear evidence of success without making promises they are sure not to keep”

    How do you report results?

    Another huge factor in making sure you’re getting value for money is how the results of the campaign are reported to you. Gone are the days of just searching for yourself and seeing if you ranked higher than yesterday. Google recognises your searches and will invariably show your site above others because you are on it all the time. You need an accurate measurement of ranking gains to justify your spend. A good agency should have dedicated software that will clearly show each term’s movement over time. This should be accessible to you at all times and not just a screenshot sent once a month.

    Artemis directors sitting around a table talking

     

    Do you promise results?

    This is a very counter-intuitive thing to consider, but not when you are aware of the environment in which it sits. Google is constantly changing how it works to make sure users get the most suitable and useful results. This means it is impossible to predict what factors it may include in the future when selecting results. The job of an SEO agency is to pre-empt, protect and ensure client sites profit from these changes in order to grow their rankings. When you consider this, it’s also important to remember any kind of guaranteed results is at best hopeful and at worst simply made up.

    A good agency should show you historic results and case studies and give clear evidence of success without making promises they are sure not to keep. A skilled agency will be confident enough to tell you they will get results as fast as they can, but they cannot 100% predict what Google will do nor how much your competitors might suddenly spend on SEO.

    person holding a gold balloon with 'SEO Stardom' written in text

     

    There are many more factors involved in choosing a good SEO agency, but these three questions should give you some idea of the type of people you are dealing with. You should also try and speak to some of their existing clients, and make sure they have a non-compete agreement in your area so you don’t end up fighting your main rival and both paying the same company. Also ask if they outsource work or do it all in house.

    Outsourcing is fine but ideally it should only make up a very small part of the work on offer, otherwise you are just paying a middle-man for work with quality you cannot control.

    All of the team here at Artemis hope you’ve found this blog useful. Please don’t hesitate to reach out to me personally if you have any questions, or if we can help in any way: matt.rosine@artemis.marketing.

    Original Source: www.sussexbusinessgroup.co.uk (issuu)

    The post How to choose an SEO agency appeared first on Artemis Marketing.


    How to write better content for landing pages

    When a visitor arrives on one of your landing pages, you want to make a brilliant first impression, and the best way to do this is with fantastic written content. Your site content can make the difference between a conversion and a missed opportunity, so it is something you need to take your time over […] The post How to write better content for landing pages appeared first on Artemis...

    When a visitor arrives on one of your landing pages, you want to make a brilliant first impression, and the best way to do this is with fantastic written content. Your site content can make the difference between a conversion and a missed opportunity, so it is something you need to take your time over and ensure that you are getting right.

    David Wells, Senior Content Writer at Artemis, takes a look at how to write for business websites, and some of the techniques that you can use to improve your landing pages.

     

    Focus on the benefits

    When businesses write content, they can often make the mistake of focusing too much on what makes their products or services great. It’s so common to see landing pages waxing lyrical about the business itself and what makes their products better than the competition – and the fact is, this won’t do anything to impress customers.

    Visitors to your site are savvier and smarter than ever before, they have immediate access to all of your competitors, so they already understand the features of the product.

    Whether you are selling B2B or B2C, the only thing that your customers really want to know is how your product/service will benefit them.

    Your landing page content needs to show them how it is going to make a difference to their lives – focus on the result of using your products, not the theory of what makes it better than your competitors.

    Take a look at a great example from swimming pool manufacturers Compass Pools. The unique selling point of the company is the unique material that the pools are made from. But rather than focusing on the material itself, the company sells its pools due to the benefits: cleaner water, energy efficiency, faster installation, and a longer warranty.

     

     

    Test how your content performs

    The theory is one thing, but how your content actually performs in the real world should be the driving factor in how you write it. Take the example from conversion rate optimisation (CRO) specialists here, who will A/B test pages to find out which is the past effective way to present a product.

    To do this you should write two versions of the content – using one for a specified period of time, then switching to the other.

    You can then analyse how to different versions of the content perform for your site. Whilst doing this you should look at issues such as how well customers converted on the site, as well as how the content affected your search rankings.

    This process should be continuously repeated to help you refine the content and find the most effective option.

    Use eye-catching statistics and numbers

    It is important that your landing page does a fast job of impressing the reader. One of the best ways to do this with content is to use statistics and numbers that draw the eye. Customers are more persuaded by information that is supported with evidence.

    Anyone can make claims on their website, but not everyone has relevant and detailed statistics that they can quote. If you have got numbers that show off the effectiveness of your products or services then you should be using them.

    It’s a technique that we use at Artemis on our homepage. We are proudly ranked the no.1 SEO company for small businesses out of more than 1,300 organisations across the UK.

    Just saying that we are the best isn’t going influence many, but when we can back it up with statistics from independent review site FreeIndex, it’s much more impressive.

     

    Don’t be afraid of user-generated content

    When many businesses think of user generated content, they think about reviews. And reviews are an extremely important feature for your pages. In fact, statistics released by Moz indicate that 67 per cent of consumers are influenced by customer reviews, which shows just how valuable they are to someone making a decision on whether to buy on your site.

    However, there are still websites that are shying away from user generated content – perhaps preferring to retain full control over how products and services are represented.

    But this can be a mistake, as it can add a huge amount of value and an outside perspective to your pages.

    There are a huge number of ways that customers can contribute content to your website ranging beyond comments and reviews to full-fledged testimonials and case studies.

    Keep it simple and straightforward

    It is vital that you create content for your landing pages that is going to convert. And when it comes to conversions, nothing is as effective as simplicity.

    Customers like to be able to instantly understand products, and online copy necessitates the use of shorter sentences and words; this is especially true when optimising your content for mobile devices.

    Take a look at how Apple markets its new iPhone XR – the sentences are extremely short and the concepts are simple.

     

    At Artemis, we have years of experience in creating exceptional content for businesses to help them increase their web traffic and improve conversion rates. If you are interested in working with us, please get in contact with a member of our friendly team today.

    The post How to write better content for landing pages appeared first on Artemis Marketing.


    Round-up from our brilliant Learning at Work Week

    What a fantastic week we had last month at Artemis Marketing. We fully embraced the national Learning at Work Week event, thanks to some key staff on our team who put on a range of learning opportunities and facilitated some great pop-up learning sessions to enable staff to learn something new from each other. The […] The post Round-up from our brilliant Learning at Work Week appeared first on Artemis...

    What a fantastic week we had last month at Artemis Marketing. We fully embraced the national Learning at Work Week event, thanks to some key staff on our team who put on a range of learning opportunities and facilitated some great pop-up learning sessions to enable staff to learn something new from each other.

    The week kicked off with a team breakfast and a talk about the past presence and future of Artemis from our MD, Mike Knivett in line with this year’s event theme ‘Shaping the Future’. A team meeting was followed by a fascinating and insightful look at the future of SEO by our incredibly knowledgeable Technical Director, Justin Aldridge.

     

    From Tuesday to Friday we started our learning drive with healthy breakfast smoothies while we picked up inspiration from a selection of TED talks. Smoothies were yummy, the talks interesting, and it created a real buzz at the beginning of each day. This learning lark is a lot of fun!

     

    On Tuesday we were zinged into action with Maxine’s awesome Turmeric and ginger shots. Julia’s smoothies for the rest of the week included a beetroot, strawberry and mint concoction (mm mmm), an avocado, pear and ginger thickie (an Artemis favourite) and last but by no means least, a chocolate and blueberry smoothie with a healthy helping of cinnamon and nutmeg (delicious). It took a team of early-rising smoothie makers in our kitchen to get these freshly made each day (well done smoothie team – you were awesome).

     

    Our Ted talk selection included How to be Team Human in the digital future by Douglas Rushkoff

    Some rather worrying insights from Pablos Holman “Top Hacker shows us how it’s done”

    A brilliant reminder to us all on the power of appreciation by Mike Robbins

    And finally, an inspirational snippet on how to make small and sustainable changes in your life by Mike Cutts with his talk, Try something new for 30 days

     

    On Tuesday lunch-time Jack, one of our brilliant Senior SEO managers, shared his medical knowledge (he’s also a volunteer Community First Responder for the South East Coast Ambulance Service), by putting on a Defibrillator training session.

     

     

    Our Wednesday lunch-time learning session was run by our card-playing expert Ciso on Poker, the basics. We played with real chips, but no money was exchanged (thankfully as I wasn’t very good!).

    With a real buzz building throughout the week, our Rewards and Recognition team (part of our new Pride and Belonging initiative) were tasked with recognising everyone in the company.

    Staff completed questionnaires earlier in the week to record how colleagues had helped them overcome a difficulty, grow in their role or learn something new. Anonymous comments were read out and each team member received a lucky dip prize. It was a fantastic session which had everyone smiling and feeling fully appreciated, with hilarious prizes and lots of clapping.

     

    Throughout the week staff made Learning at Work Week origami butterflies to record a personal and a work learning aspiration. The Butterflies are pinned on our notice board and will be shared this week. They will also be recorded in each employees’ HR file for action later.

     

    We finished the week with the usual Artemis enthusiasm for trying something new by changing up the menu at our end of week team lunch, offering a wide selection of vegan, gluten-free and diary-free options to honour inclusivity.

    What a great week! A big thank you to all of those who helped make it happen! It has been great to mark the importance of continual learning at work.

    The post Round-up from our brilliant Learning at Work Week appeared first on Artemis Marketing.


    How your cybersecurity affects your SEO

    Did you know that your business’ website security directly affects your SEO? Google sees many of the effects of a hack or breach as a negative ranking factor. This means that cybersecurity is not only important for the safety of your business data and assets, it can also affect your traffic from Google and other […] The post How your cybersecurity affects your SEO appeared first on Artemis...

    Did you know that your business’ website security directly affects your SEO? Google sees many of the effects of a hack or breach as a negative ranking factor. This means that cybersecurity is not only important for the safety of your business data and assets, it can also affect your traffic from Google and other search engines.

    In this blog we take a look at how the damage and disruption to your site caused by a cyberattack can cause you to slip in the rankings. If you have seen your positions drop as a result for a cyberattack please contact us today for information on the SEO services we can provide to get your business back into a strong position.

    Hacked site warning

    You have probably seen a Google listing with a warning message that reads ‘This site may be hacked’ similar to the image below:

    This is never good news for a website, as it means that Google has noticed that the site is showing signs of having been compromised by cybercriminals. It’s worth pointing about that this will see a very negative effect on your traffic, as the message could put visitors off clicking on your page.

    In terms of your SEO too, this is a real cause for concern beyond the challenges of dealing with the potential hack itself. Firstly, we know that the behaviour of users affects search rankings – if your site is hacked and not being clicked, this indicates to Google that you are being ranked incorrectly and are a less useful result.

    This means that sites that Google believes have been hacked will very quickly see a drop off in their rankings. The damage to your SEO is greater the longer the message is attached to your site. You can have the warning removed from your site by contacting Google via Search Console to request they review your site. However, it is important that you do something about the hack first.

    Content changes on hacked sites

    You might assume that the only reason that a cybercriminal would look to compromise your site would be to steal data. However, this is not the case at all – cybercrime has a large range of goals and objectives.

    According to a recent study from GoDaddy, 73.9 per cent of cyber-attacks against websites are SEO-based. Sites are hacked and the content is changed with various tactics being used such as adding outbound links to a website, creating new covert web pages, or even configuring the site to show something entirely different to Google.

    There are also examples of terrorist organisations and other nefarious groups hacking websites in order to spread propaganda. Other common site modifications include using compromised sites to send spam emails or mine cryptocurrency.

    No matter how a site is modified, it can cause seriously reputational damage in the eyes of Google. This can lead to you losing hard earning ranking positions, or even be penalised if links to dangerous sites, or irrelevant content are discovered by crawlers.

    The importance of a secure connection

    It was back in 2017 that Google Chrome began labelling HTTP websites as ‘Not secure’ – and while at the time sites were not being punished in any other way by this label it was a signifier to the SEO community that having a secure site was something that was going to become very important. The message referred to sites that were using HTTP rather than HTTPS; those not using password encryption, and are therefore less secure.

    Initially the ‘Not secure’ label was a problem for SEO only due to the fact that it could put off potential visitors from staying on your site. But Google has since confirmed that the message is now a ranking factor, so it can be losing you traffic in multiple ways if you do not make the switch over to HTTPS.

    Bad reviews of your site

    Reviews are becoming increasingly important as a ranking factor on Google – the search engine has its own Reviews section and customers and visitors are invited to leave comments about the site. If a site builds up a number of negative ratings, it can start to see the site fall in the rankings. If your website is hacked in any visible way – such as with content changes or warning messages as mentioned above, visitors may start leaving negative reviews.

    These reviews hang around and can have a huge impact on your site and your business. This is another reason why it is critical to invest in cyber security for the sake of your SEO.

    It should be noted that Google will remove negative reviews against your site in certain circumstances when the reviewer has contravened the guidelines. For example, if someone has used illegal or racist language, or if they have created a number of similar reviews against similar businesses to yours.

    Downtime is bad for your SEO

    If you suffer any kind of cyber attack or data breach it is almost inevitable that your site will require a period of downtime. It is necessary to take your site down as you seek to understand the extent of the incident, address any damage, and establish how the attack occurred. This is a very important period of your business as you will need to take the time to clean your site – but it can also leave you in a position where you are offline for a significant period of time.

    Downtime for a period of minutes won’t affect your ranking, but when your site is offline for hours or even days at a time you will start to see significant rules in your ranking positions.

    What does your business need to do?

    It should go without saying that cybersecurity needs to be a priority for your business, both as a function of keeping your data and assets safe, but also to protect your Google rankings. Every business and organisation needs to take appropriate cyber security advice and implement relevant defence measures to minimise the risk of a successful attack.

    At Artemis, we are an SEO agency that understands the importance of powerful cyber security measures. We understand the need for a holistic approach to SEO and digital marketing – we would love to talk to you about the services we provide so contact our friendly team today.

    The post How your cybersecurity affects your SEO appeared first on Artemis Marketing.


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