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SE Optimization Articles
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The term "canonical" sounds rather religious, don't you think? Actually, "canon" has been used to refer to the authenticity of an author's work, and this is how it's used in the context of SEO. Since early 2009, search engines have supported the use of the canonical tag as a means of sifting duplicate content out of the sites they present to their users.
When you're talking SEO with most business owners, the majority think there's a magic bullet that can shoot their business up Google's rankings. Money and expertise tend to be the magic bullet that allows top companies to dominate search rankings, but the absence of such elements from your own armory doesn't mean you can't compete.