You have heard the expression, "Content Is King" many times and you may truly understand it and believe it to be true or you may not quite get why content is so important to your professional success. Well, it is through your content that you build your credibility, trustworthiness, and you position yourself as a subject matter expert (SME). However, you must remember that it isn't enough to simply share content. It must be customized to fit the needs of your online connections.
It seems as though all brands look alike
You may be able to write the most wonderful content. Your skills as a writer of the English language may be absolutely extraordinary. However, if your content is too generic, in other words, if it doesn't touch your reader in a way that makes the other person think that you are talking to him or her, you are setting our own limitations. You need to make sure that your brand and your offerings stand above those of your competitors. You need to find your hook. One of the ways that you can stand out from your competitors is by customizing your content to grab your readers. The reason that your readers will be so interested in your content is because it will offer a way to solve the other person's problems. There are several different reasons why you should customize your content to fit the needs and wants of our customers.
Your ability to stand above your competition through your content is the first reason:
Considering the sheer volume of content available online nowadays, having customized content that really pops is an absolute necessity. It is important for you to remember that you need to do something unique or your content (and your business) will be left in the dust. If you don't figure out a way to customize your content, someone else will and they will be the one to eventually make the sale. There is no doubt about the fact that, at every possible turn, your competitors will try to eliminate you. There will always be someone who says that they can do it better and cheaper.
You should start by customizing your content for your entire target audience and then you can customize your content further by focusing on subgroups of that target audience. It is also extremely important to keep in mind that you must be consistent and persistent when it comes to your content. You need to choose to post and syndicate your content a certain number of times a week and make sure that each piece of content that you post is top-shelf when it comes to quality. Once-in-a-while postings won't get you anywhere at all. If your audience members can relate to what you are saying and feel that you are addressing only him or her, you will succeed at building a solid relationship.
People will pay more attention to customized content:
Of course, it goes without saying that your content needs to be compelling. If you don't at least have that, nobody will read your stuff period! Okay, so it is an established fact (and an assumption) that your content is great (well written, thought-provoking, etc). The next thing that you need to consider is how your customized content will be received on your chosen social media channels. There is no doubt that your content will get more attention if it is customized (it will also get more respect). You are probably well aware that social media is an extraordinarily powerful tool that can contribute tremendously to your increasing success.
The more people pay attention to what you are saying, the more they will want to build a relationship with you and the more they build a relationship with you, the more they will trust you and want to eventually buy what you are selling. Never take the power of social media for granted and leverage it as much as you can.
Customized content truly helps your target audience:
Many people really feel that they benefit from content that "speaks" to them. It is really quite simple. They have a problem and you have a solution to that problem. The stronger your ability to solve those problems, the more people will want to interact with you. If you customize your content and allow your target audience to have access to it, the right people will become loyal to you and your business and they will stick with you over time. A great way to get ideas about how to customize your content is by asking your target audience what they are interested in reading about. It is a guarantee that they won't be shy about telling you what they want.
Customizing your content keeps your target audience holding onto you:
Your customized content is the tie that binds you to your target audience. Your content makes them pay close attention and it makes them keep wanting more and more from you. Make sure that you don't disappoint them ever. They are dying for what you can offer them and what you can do for them.
Offering your content to your target audience as a part of your content marketing strategy is extremely effective and the reaction that you will get from those who read it will be positive in most cases. As you continue to achieve success for your business, you must constantly come up with new ways to improve upon what has worked for you in the past. Customized content is a great way to do that. If you offer customized content, your target audience members will respond and the bond that you form with them will be strong and long-lasting. If you customize your content appropriately and effectively, you will be able to reach and every member of your target audience and you will be able to solve all of the problems that they have.
About The Author:
Carolyn T. Cohn is the Chief Editor of CompuKol Communications. Mrs. Cohn has a wealth of experience in managing people and projects. She has run several editorial departments for various companies. Mrs. Cohn has 25 years of editorial experience and her expertise covers a wide range of media, such as online editing, editing books, journal articles, abstracts, and promotional and educational materials. Throughout her career, Mrs. Cohn has established and maintained strong relationships with professionals from a wide range of companies. The principle that governs her work is that all words need to be edited.
Mrs. Cohn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.
Mrs. Cohn is a member of the American Medical Writers Association (AMWA).