You may be writing content for business and, no doubt, you work very hard at making that content the best that it can possibly be. Once you have perfected your content, really polished it to a shiny gloss, you publish it and syndicate it to relevant groups and other people and places. So, what is the reaction from your target audience?
Getting a rise out of your target audience
It is important for you to realize that great, "buzz worthy" content never comes about by accident. It takes a great deal of thought to come up with an interesting topic, make sure that the quality of the language is perfect, share a really good story, and connect with your target audience on an emotional level. If you manage to accomplish all of that, you will succeed at hitting the mark each and every time with your content.
You may notice the response that other people receive from other people on their content. They may get a great deal of attention, likes, comments, etc. Of course, you want to make sure that you get exactly the same positive response to your content. It isn't enough to merely be a good writer.
Don't give into a false perception
You may have the perception that you are the only person who is struggling to come up with perfect content, which grabs your readers and keeps them exactly where you want them to be. In the palm of your hand! However, please don't let that fool you. It is entirely possible that each and every other person who writes and publishes content has just as difficult a time of writing and perfecting it as you do. It is just that they know how to work at it until it is exactly what they want it to be and it has the impact that will get those people noticed.
If you think about it in simple terms, you can methodically follow a series of steps that will help you to write and post blogs that make a tremendous difference to you and to the people who are reading them.
Take advantage of the appropriate, relevant online tools for your business:
You are probably well aware of the fact that there are so many amazing tools from which to choose online. Granted, not every tool will be perfect for your particular business; however, there are many tools that would work very well for you and that would really help you to progress and to allow your business to grow. Some of the tools will help you to come up with topics, some help you to outline your content effectively, some help you with the social aspects of your online interactions, and some help you with the visual aspect of your content. In fact, it may be a good idea to get the people you work with to help you with some (or all) of the tools, if you happen to work with people who have expertise in those areas.
Work from an outline: An outline is a really great idea for many writers.
You may find that writing your content after you have written an outline keeps your thoughts organized and it helps you to focus on the important things that you wish to discuss in your content. When it comes to actually writing the content, you can follow the organization of the outline and expand on the concepts that you have already established. As far as the length of your blog goes, a decent-size length blog can be anywhere between 500 and 1000 words. The length of your blog is far less important than your successfully telling your story.
Do your homework carefully:
Once you have written your outline, it probably will not be as simple as banging out the blog at that point. There is a step that you must take before that can happen. You need to do careful, thorough research on your blog topic. It is very important that you study every aspect of your topic so that when it comes to writing the blog, you will, in essence, be a subject matter expert and other people will view you in the same way. You need to keep in mind that you should choose credible sources that you know you can trust. The most credible, authoritative sources are probably those that have ".edu" or ".gov" as their suffixes. Those are also referred to as evergreen sources because they really never expire so you don't have to worry about time sensitivity.
It is time to publish your blog:
Well, now that you have done all of the work on writing your blog, it is time for you to send it out into the world so that other people can benefit from it and from the wisdom that you have chosen to share with them. Believe it or not, even with this phase of the blog process, it isn't as simple as just pushing a button and hoping for the best. You really don't want to leave anything to chance. There is an objective approach that you can use when it comes to the most effective time to publish your blogs. First of all, it is probably best to avoid publishing on Monday or Friday. That may or may not be obvious to you but people are otherwise engaged much more often on Mondays and Fridays and they may not have time to read your content on those days. Tuesday, Wednesday, and Friday are the best choices during the week. Saturday is the preferable weekend day. Regarding time to publish, first thing in the morning (6 am) is perfect because your blogs can be read during breakfast or as soon as the person starts his or her day after that.
You have the total ability to write amazing blogs that will gather a great deal of attention. Of course, you are writing for yourself but you are also writing to be able to connect with your target audience. One other important thing to keep in mind is that your blog content must always convey that you are able to solve your target audience's problems. That is critical to your success.
You already know how to write so now you just need to follow the formula to take care of the rest of it. If you follow what has been suggested here, you will hit the mark each and every time. Good job!
About The Author:
Carolyn T. Cohn is the Chief Editor of CompuKol Communications. Mrs. Cohn has a wealth of experience in managing people and projects. She has run several editorial departments for various companies. Mrs. Cohn has 25 years of editorial experience and her expertise covers a wide range of media, such as online editing, editing books, journal articles, abstracts, and promotional and educational materials. Throughout her career, Mrs. Cohn has established and maintained strong relationships with professionals from a wide range of companies. The principle that governs her work is that all words need to be edited.
Mrs. Cohn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.
Mrs. Cohn is a member of the American Medical Writers Association (AMWA).