Over the past few years blogging has witnessed an overwhelming increase in popularity. It is now used by businesses and individuals of all shapes and sizes as a way to generate traffic towards a website and boost brand awareness.
What is a Blog?
A blog is a personalised web page that gives the writer the chance to discuss topics that matter while leaving links to other sites. It is a place for readers to generate discussions, leaving comments, opinions and statements about a wealth of issues such as current affairs, news, sport and politics.
What's all the Hype?
Blogs have become exceptionally popular due to the fact that they are the perfect place for a person to express themselves freely and with no restrictions. Whatever your social class, age, gender or political views you can set up a blog and express yourself as freely and openly as you wish. TV broadcasters, politicians and businesses are now using blogs to better market themselves.
Since blogging has become so popular in recent times, many businesses have begun to incorporate them into their marketing campaigns. Blogging is a fantastic way to reach out to a wider audience (particularly a younger audience), thus generating more traffic and boosting SEO.
How can you Get Started?
To set up a blog you simply need to find a blogging platform that offers this service where you can login and access the CMS. Blogs are free to set up but if you want your own URL then you may be required to pay a small upfront fee to remove the blogging platform from the URL.
Blogging sites are not difficult to set up but you need to include captivating elements such as well written text, images and even audio/video content. Alternatively, you can simply add a blog to your current website which simply involves adding a new page and updating it through your CMS.
Are there any Disadvantages of Blogs?
Blogs are great in that they can be reached by readers from across the globe, however, a number of issues have been raised with regards to the motion of freedom of speech. Many of the world's blogs contain incredibly far-fetched (and potentially explosive) opinions that are not based on objective evidence. At present, there are no legal boundaries with regards to blogging though some legislation may soon become necessary in order to clarify the acceptable from the unacceptable.
Blogging: In Summary
Blogging is a fantastic way to boost brand awareness, increase traffic and improve SEO. It is an easy and incredibly effective technique that enables your site to be acknowledged by search engines, which consequently refers viewers to your site more successfully.
About The Author:
8 Ways Media SA is a Swiss-based web design and marketing agency providing 8 main services including branding, web design, IT development, offline & online marketing and much more. 8 Ways Media specialises in providing services that focus on creativity as well as the latest parallax designs and technological trends.