Last week, our Marketing Team went out for some pizza after work. It was a chance to unwind after a hard day, and get to know our newest colleague and show him around town. Naturally, after a few drinks, the conversation turned to that particular combination of casual shop talk and inside jokes. Among other things, the topic of remote work also came up. What followed was a spirited discussion - one voice, in particular, was strongly against it, listing all the possible downsides such a mode of...

FashionPass is a service that allows people to rent and swap designer clothing and accessories as many times per month as they want. We believe that a great outfit has the ability to transform not only the way you look, but the way you feel. When you feel good, you can do anything. We are on a mission to provide women with the closet of their dreams, so they can land the job, make moves, and steal the show. Plain and simple, we are in the business of making women feel unstoppable. We have...

Since the dawn of time, humans have crafted fantastical stories in which they revered extraordinary individuals and their heroic deeds. Oftentimes these were the offspring of gods, but some were mortals who, through sheer dedication, skill, or whims of fate - possessed uncanny abilities that forever set them apart and made them into legends. Without exception, every culture across the globe, regardless of location, level of technological progress, and spiritual beliefs, has them. The etymology...

Customer Acquisition Cost - the one metric that can determine the fate of a business. We hear it being mentioned more and more in financial reports, and with the advent of internet-oriented businesses, we can now accurately calculate it. This applies to precisely targeted marketing campaigns, where we follow the user’s behavior from the first interaction to the key moment when the conversion occurs. Then we have a complete picture of this success indicator. Which means that the CAC is the...

I was a typical city kid. Somehow I got into hiking when I was 25 and fell in love with it. I spent every weekend in the mountains and forests. And then I moved to the hills. I took my cat with me, adopted another cat, and one dog. And so our little pack story began. I’ve already been working remotely for years. This doesn’t mean I was traveling around the world like digital nomads do. It just means I was working from home. But this time, my home wasn’t a duplex encased in concrete, but...

Hi! My name is Roman Davydov, and I’m a content writer at Kraftblick, a digital marketing agency for SaaS companies and startups. Our team consists of cool guys and gals who are also professional marketers and experts in their fields. Since our company provides a wide range of services (we do SEO, PPC, and content marketing), the choice of a convenient collaboration tool has always been very important for us. We wanted a system that would allow us to manage many projects...