It’s been an exciting ride since we decided to overhaul our blog, with plenty of ups and downs along the way. We’ve done our best to document this journey in posts about keywords, our brand of storytelling, the need for a hero, and our editorial checklist. All of our decisions and experiences along the way helped us refine this process, especially when it comes to our content calendar. This entire process takes place in ActiveCollab, so everything is communicated and decided there. The...

As you all know, automatization is a process in which machines replace human labor, typically those repetitive tasks that computers can perform faster than humans. This was one of the founding principles of ActiveCollab - automatization should take care of as much boring busywork as possible so that we can focus our time and efforts on doing Real Work. It’s the same way with marketing. In previous blog posts we’ve gone over user tracking, user behavior, lead scoring, user identification,...

Xhilarate is an experiential branding firm that creates visual brand expressions that engage, excite the senses, and inspire business growth. We are experts in branding, interactive design, immersive storytelling, and cultural engagement. Each of our partners brings over 20 years of branding experience across a range of industries. We help craft brand stories, create brand expressions, and establish experiential brand connections with our client’s employees, customers, and investors. As...

Humans love expressing things in numbers. By assigning plain numerical values to abstract concepts, we feel like we can understand and control them better. We also associate higher values with better quality, a preconception marketing often seeks to exploit (“The sequel will be bigger, better, with more exploding CGI dinosaurs!”). Still, when properly utilized and analyzed, they are invaluable to any business, and we recently conducted an NPS survey for that very reason. The Net Promoter...

Business owners are expecting the return on investment from their content marketing teams and we need to set a system that will do just that - make a positive impact on our business. Content production is not a cheap hobby, especially if you’re looking to captivate your audience with great stories that improve their lives. We talked a lot about storytelling and the trials and errors we made along the way, but now it’s time to dig into the system. The one that works for us, and the one, we...

Behavioral analytics is comprised of metrics which determine how the user behaves when using an application, or visiting a website. These metrics go beyond standard ones, such as page views, sessions, monthly active users, etc. They show us the engagement our product has with users, how it affects retention, conversion, revenue and this is why understanding these metrics is so important. We learn all of this through various events. These events represent any actions that a user can make. For...