Behavioral analytics is comprised of metrics which determine how the user behaves when using an application, or visiting a website. These metrics go beyond standard ones, such as page views, sessions, monthly active users, etc. They show us the engagement our product has with users, how it affects retention, conversion, revenue and this is why understanding these metrics is so important. We learn all of this through various events. These events represent any actions that a user can make. For...

Referrals have, in one form or another, been a part of human interaction ever since we figured out how to communicate past guttural growls and chest thumping. From an anthropological perspective, this gave us the means to find the best services and the best people for the job in our environment. It’s a mutually beneficial process, one that’s good for all the parties involved. It strengthens social bonds and empowers individuals, businesses, and economies. Even though the basis of referrals...

Every brand needs a good story, and every good story needs a hero. One who the target audience can relate with, who is always ready for action and able to jump in and save the day. But I’m guessing you already know that. What you might not be aware of is that, once upon a time, ActiveCollab embarked on an epic quest to tell stories that would captivate the audiences. And failed. Utterly. The premise was simple - we wanted to write better stories which would attract and maintain a loyal...

For those of you who’ve been looking to improve your team collaboration, this is going to be a great day. The Reactions are up and running in ActiveCollab 5.15.0! We are bringing you a new way to make your day-to-day communication more expressive and engaging. Not all comments are created equal. More often than not, all you really need to do is give a thumbs up to a good idea your teammate just posted or give a simple feedback on a proposal you’re discussing. Imagine the whole team...

You probably noticed a nifty new feature in our latest software update. This is a story about seven brave emoji, how they found their way into ActiveCollab and became ActiveCollab Reactions. Since their creation in 1999 by Japanese artist Shigetaka Kurita, emojis have been an integral part of our everyday communication. Just like their more primitive ancestors - the emoticons - emojis represent a natural, almost universal means of communicating, that transcend language barriers by tapping into...

“You know what we need?” Tony turned to face them, his synthesized voice broadcast loud for the entire team to hear. Even through all the audio filters and layers of paper-thin circuitry, Steve could discern the lack of usual playboy swagger. “We need a system.” Tony concluded before anyone else could speak up. “Tony, sweetie, you are our system.” Natasha chimed in. “Yeah, you’re literally a system, that’s your whole deal, you’re a dude in a robo suit!” Clint...