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Building trust with your audience is essential for any business – yet it can be tricky. Consumers know that brands exist to make sales, so they may not always believe what you have to say. This can have a negative impact on conversion rates, so it’s important to find ways to develop a stronger relationship. …
The post 3 Ways to Use ’Social Proof’ to Increase Conversions appeared first on The A2 Posting.
Just about every website owner knows the importance of a carefully-crafted Search Engine Optimization (SEO) strategy. Without one, your site is unlikely to gain much traffic. However, while some techniques are actively encouraged, there are certain methods you should always avoid. These methods are often effective in the short term, and can help you secure …
In our digital world, social media has fully cemented itself as one of the most effective marketing methods you have in your arsenal. The combined visual and interactive elements of Instagram make it an ideal location to promote content – yet it can be a tricky platform to master. Instagram enables users to gain in-depth …
Today’s digital landscape is packed full of information. It’s now easier than ever to get the answers you want, and in record time. However, including long lists of data or other details in your blog posts is likely to make audiences switch off – so it’s important to find another way to grab their attention. …
As a website owner, you may notice that there’s a difference between the stats your ad-tracking software and affiliate programs report. This can be confusing when you’re trying to review how well your ads are doing, and when making important strategy decisions. In short, this difference occurs because various platforms track clicks in distinct ways. …
The post Why Your Ad Tracking Stats May Differ (And What to Do About It) appeared first on The A2 Posting.