Latest Articles

• Why Your Users Should Come Before Your SEO

  In the content marketing industry, we're all familiar with the argument that content should be written for people rather than search engines. But how many of us abide by that? As a copywriter myself, I can remember hundreds of times I've been confronted with clients who want keyword-stuffed, SEO-focused content that doesn’t do much...
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• 12 Tools for Brainstorming Blog Content

  Brainstorming the best content ideas for your blog isn't always easy, but it doesn't have to be as difficult as you think. There are a number of tools for every aspect of the brainstorming process. Want to know exactly what people are searching for on the web? Looking for a way to compile the best sources to use? Or are you simply...
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• Has Google Manipulated Search for Personal Gain?

  The jury is in and it's official. Google has cheated many companies in big ways and done so for much longer than most are aware. For several years now, companies such as Yelp and Amazon have accused Google of stealing content to boost the competitive services offered by the search engine giant in crushing the competition. Unfortunately,...
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• 12 WordPress SEO Hacks to Boost Your Traffic

  We all want websites that are search-engine friendly. But sometimes when you are busy it's easy to publish a new blog post and be off to the next thing on your to do list. Over time, this can really hurt your SEO efforts. That's why I've put together this short hit list of things you can do to boost your WordPress SEO. Schedule...
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• Is your social strategy effective?

  Social media is often hailed as the end-all and be-all for businesses that are trying to interact with consumers on a personal level. It's true that social media has broken down some of the traditional barriers that exist between businesses and their customer bases but that does not mean that all social media content is created equal.
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