Website Optimisation Sheffield (SEO)

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Blog Details

Blog Directory ID: 3845

Blog URL: http://website-optimisation-sheffield.blogspot.com/

Google Pagerank: N/A

Blog Description: All things SEO. Sheffield based blog about search engine optimisation.

Blog Tags: seo - search engine optimisation - optimization - sheffield - ranking - services - google - keyword

Blog Category: SEO Blogs

Blog Owner: Braeg Heneffe

Blog Added: August 05, 2008 04:05:56 PM

Audience Rating: General Audience

Blog Platform:

Blogger/BlogSpot

Blog Country:

United States

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Blog Rating: 2.00

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Latest Blog Post from Website Optimisation Sheffield (SEO)

SEO Myths

When it comes to modern SEO, there are many myths surrounding the best practice methods to implement to your campaign. There are forums and sites all around the World, which give an individual perspective on the way to do things and not to do things.

One thing is for sure, SEO is an art every bit as much as a science. Some sites I look at give damning reviews about so called 'Black Hat' techniques. True, there are some big no no's when it comes to SEO, but many optimisation companies go too far when describing the rules in SEO.

Who decides what works? Which rules work better for which websites? Where is the set of laws of for SEO? Well, there is no bible for SEO, and I have found over the last 5 years that it is very much a suck it and see kind of industry. Getting the right blend of SEO techniques differs for every industry, and that's why it's such an interesting and varied method of marketing.

Keyword density in SEO

What is keyword density and how does it help a website in the search engines? Well, it's all about the word 'theme'.

When a search engine turns up at a website to refresh the cache for the page, the thing it really wants to decide is what the page on that site is all about. Have a mix of different links and no real theme to the phrases, and the spider will struggle to keep up with what you want to get ranked for. Implement a good ratio of target key phrases into the text, anchor links and meta details, and you are half way to getting ranked higher due to a good keyword density.

SEO Sheffield

With the ecomony slowing down over the last year, many companies are looking for an alternative way to increase sales and most importantly, profitability.

It would be an easy option to throw more money into local print advertising, or to spend more on Pay Per Click to get instant website traffic. The smart way to move forward long term would be SEO- there are so many advantages and this can be considered a long term investment as appose to a short term solution.

When you cancel the print subscription, when your pay per click balance runs out, the traffic stops. The sales stop. With SEO, this doesn't happen- with the right company in place maintining basic SEO the traffic continues and grows with no extra cost.

SEO Tips- Blog and Content

One thing that is sure to set you apart from non-performing websites is having fresh relevent text on your page and on other blog sites. You can set up your own site, have the blog on your existing site with a sub domain, or pay someone to write the content for you.

I find it much easier to just crack on with it yourself - locate some blogs that are SEO friendly, register and start to be invloved in the discussions. This helps lots if you end up with people finding your site free of charge, and also helps your link building for SEO.

SEO Relevant Content

Many SEO'ers come unstuck as they are not dedicated to the topic or subject matter. Let me explain....

If you out-source your website optimization then you are giving your shop and the contents to someone who probably doesn't understand your industry. If you sell flowers on your site, and ask a company to create a landing page to get up the rankings for 'flower delivery manchester', then there is a good chance the company you use would not know where to start. For this reason they would probably fill the page with a few keywords they think are relevant, then fill the rest of the page with generic rubbish. This is not good seo practice and never will be!

Think of your keyphrases, decide on the density then write some good content - you know your business better than anyone- and Google loves fresh, new, appropriate text.

SEO Tip on Page size

It's a small part of SEO granted, but still important to remember that page size can be a factor in organic search engine results.

Whatever phrase you are looking to optimize, just look at the top 10 on Google and you will see the page sizes are mostly under 50kb. This is a size that I would recommend being the maximum for most landing pages.

The best way to achieve this is to have smaller pictures and a less complicated navigation, but there are many other ways to keep it down. Call if you want a quote on an SEO package to discuss how to get to the top of the search results.

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