Blog Directory ID: 2287
Blog URL: http://www.thinkmotto.blogspot.com
Google Pagerank: N/A
Blog Description: Motto Agency designs brands that inspire people. Our blog is a place where we can share the things that move us both personally and professionally - a place where we can talk about business, music, politics, culture, art, brands, design, inspiration.
Blog Category: Marketing Blogs
Blog Owner: Sunny Bonnell
Blog Added: April 17, 2008 05:01:24 PM
Audience Rating: General Audience
Blog Country: 
United States Number Hits: 10 |  Blog Rating: 4.33 |  Rate Blog: Submit rating |  Review Blog |
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Are we really connected?
Generations around the world are witnessing a huge pivotal moment in how we stay connected. We are more connected than ever through the different mediums of communication such as Facebook, MySpace, LinkedIn, blogging, Twitter, texting, cell phones, e-mail, etc. But, let?s face it; we?ve become voyeurs hiding behind the computer screen. (I like to call myself an acceptable stalker.) We get pleasure from viewing each other?s lives and thoughts on forums like Facebook and Twitter. Even though I am an avid user of Facebook (I?ve been poking some people for the last four years), e-mail and texting, it is changing how I communicate with those around me. These mediums are creating a distance between us that causes us to engage in less verbal communication than ever.Mediums of communication are giving us a chance to choose if we want to verbally talk to someone or not. Since we live in a world where we only do what?s convenient ? it?s no surprise that we are choosing not to talk. In reality, we?re becoming our own secretaries, scheduling phone conferences with those around us. There?s no effort to have a verbal conversation because we?ve found more convenient substitutes for our voices. As a result, there?s no spontaneity in conversations because we have the power to edit what we say. Are you normally given say, 10 minutes, to respond with something nonchalant and intelligent as you are with e-mail? No, because it would be the most awkward moment ever. We can create a persona for ourselves that might be different than if we were exposed, hiding behind the computer screen. Have we become so dependent on these substitutes that we forgot the value of human interaction ? that we can feel each other when we talk and listen? When I have a verbal conversation, I can hear the tone in someone?s voice and feel their energy and emotions. I consider that a connection. Instead, I have to poke people to try and get them to feel me.
All around us, the world is changing in how we keep in touch and communicate. There is a new sense of security because we don?t have to worry about keeping in touch anymore, which basically explains why we have more opportunities to screen calls. These changes in how we communicate and connect are encouraging us to engage in less personal interaction. It?s creating a tide that is pulling us further and further away from human contact. We are all connected, but we aren?t talking to each other ? so are we really connected?
The Harley Davidson Creed
No wonder HD is one of the most successful brands of all time.
Say it with passion, say it with power. Amen.
The 1 Random Shoe Phenomenon
Lately I've been seeing a lot of shoes on the road. Not pairs, but rather one shoe. I'm not sure if it's because I noticed one and now I'm seeing them everywhere, but I've seen like 12 random shoes in the last three weeks with no match anywhere in sight and the more of them I see, the more I felt the 1 random shoe phenomenon deserved a post. Besides, no one ever talks about this do they?
Where do these shoe (s) come from? and how do these shoe owners end up losing just one? furthermore, why don't they go back and get it? Are people just roaming the streets with one Nike on and I've not noticed how common one shoe on, one shoe off really is? What's even more strange is that you never, ever see a Jimmy Choo or a Milano Blanc. I've never in my 32 years seen a red Prada on the side of I-95. But i've seen about 20 white Reeboks.
Now, I've seen a lot of baseball hats on the road. Now that I can make sense of. You're driving down the road, sunroof open, singing Snoop Dogg really loud and whoosh, your hat blows off. But how in the world do you lose a damn shoe on the highway, in the middle of the city, on the beach, down a country road, in the CVS parking lot?
Actually, I remember a time where I lost one shoe, but I ended up going back to get it, so maybe this story doesn't count. But because I'm exploring options here, I'll tell you how it happened.
Once upon a time, in my early twenties, I lived in Chicago. I lived with 10 people in an old estate mansion where all we did was drink lots of alcohol and not sleep for days at a time. Word got around town that our house was the hip place to hang out, so all of a sudden, we became the nest for a bunch of 18 year olds and the focus of the local po-po.
One night, we had a big party and while I was standing in the kitchen drinking Heineken with some underagers, my Heineken bottle lit up like a firefly from the flashlights of some policemen. The girl who was standing next to me threw her bottle down, said she was only 17 and started running. Well, I ran too. I have no idea why I ran because I was old enough to be boozin', but momma didn't raise no dummy so off I went in a fury. As I flew out the back door and down the stairs in my slip ons, I realized that no matter how hard I squeezed my toes to keep them on, I was bound to lose one or both.
As I ran across the highway and into the alleyway of an auto mechanic shop, my white slip on shot across the lawn into complete darkness. It was a goner. So I ran like the wind with one shoe on and one shoe off. Later that night, after I stood in the local park with one shoe, I realized that this is how it might happen for other people across the world too.
But still, I-95? Highway 17? come on. How does it happen and why does it happen so often? Post your one shoe stories. I want to hear them. Have an insight into how it happens? Post it.
When I Grow Up...
Thank God we're not in advertising. Make My Logo Bigger Cream
Our good buddy and interactive designer Nate (holla!), sent me this ridiculously funny video. How many times as designers do we have a client who says "Can you please make my logo bigger?" I've had that request asked of me 129,907 times to be exact. There's just some stereotypes we can't shake. This is certainly one of them. For all you clients out there, sometimes bigger does not mean better. Watch and laugh.
It's not the kill, it's what motivates it
"Everything I've ever done was out of fear of being mediocre."
- Chet Atkins
I found this wonderful quote while perusing the web at 8 am this Saturday morning. I am somewhat of an insomniac and have trouble sleeping at times. Perhaps it's who I've become that keeps my mind churning towards greatness, but I find that writing helps me smooth out the jitters. Anyway, I woke up this morning thinking about success. What is it? How do I know if I've achieved it? What do you do with it once you've gotten it?
It's not the kill, it's what motivates it. I believe that success driven by money is an empty vessel, a waterless well. But when you are rich with core, with passion, and with happiness - success is inevitable. I know many, many people who have so much money and who by many rights are considered successful. They have so much money it's coming out of their ears and yet they are miserable. Success driven by your core, your truth and your instinct is a much different tale to tell. It is measured by the way you feel when you pack up and go home, the little things you conquer, it's the way you make others feel. It's the way you inspire someone else. These things (which I consider successes) are achieved by committing to something greater than yourself. Success happens when you loathe mediocrity and your soul wants to make the world a better place. Success is when you want to be someone.
A few years ago, I remember sitting with Ashleigh one night late at work and we were drinking coffee (lots of it, in fact) because we needed to stay awake. We were having an honest discussion about the kind of company we wanted to be - what would [insert company name] stand for? How would we measure success? We wanted a name that we could build an entire belief system on and so we decided on "Motto." The word Motto means a short sentence or phrase chosen as encapsulating the beliefs or ideals guiding an individual, family, or institution. It was a perfect fit because it came from our core and we were happy with it. It was a success.
That conversation and the many that would follow over the years, always center on one thing: Why does Motto exist? What is it that Motto brings to the table? What does success mean to us? What does it look like? As a company, we are not perfect, but I'm a firm believer that you should never go home hollow. You should never be at a job where you cannot express who you are, or contribute something of greater importance. More importantly, you should never be somewhere that does not value what you bring to the table. I believe that is failure.
I had a friend once who told me that people want to work with people who they believe are born to do what they do. I've never forgotten that. In fact, it's something I hold onto and it's something that allows me to know I'm doing what I'm supposed to be doing. At the end of each work day at Motto, we close the doors and turn off the lights wanting to return, wanting to work with new clients and be a part of their success. It's not about us - it's about you. We are committed to making your company and your branding experience a positive one. Is that to say there won't be bumps in the road? Are there times that everyone wants to give up? Sure. That's the part where it gets real. But, when you partner with us, we are in it for the long haul, through the good and the bad and ultimately, we are there to be a part of your success. It's almost like getting a new set of wings. We want to help you fly.
So, what motivated this post? My pure dedication to making other people find their core again. I live my life with the passion of a thousand trumpets and the bottom line is - I am happy when my clients and my friends are happy. Sometimes I make them happier than others, but nobody's perfect. It's what you do when you screw up that matters. It's figuring out how to turn every day challenges into monstrous success and to know that when one door closes another opens. Success comes from the core and that my friends, money cannot buy.
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