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Listing Title:
Measurement Matters
Listing URL:
http://www.metrica.net/measurementmatters
Listing Description:
Measurement Matters is a blog written by the team at Metrica, one of the world's leading PR Measurement agencies. The blog covers all issues to do with traditional PR measurement and PR planning techniques - such as media analysis and media evaluation - but it pays particular attention to the new media world and shares ideas and tips for helping organisations to participate in the consumer generated media space and to implement appropriate social media measurement programmes
 
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