Blog Directory ID: 2638
Blog URL: http://oldestliving.blogspot.com
Google Pagerank: N/A
Blog Description: A blog about emerging digital media, and their implications on marketing. Areas of focus include social media, blogging, mobile, online video, BT, behavioral targeting, and targeting technologies.
Blog Category: Marketing Blogs
Blog Owner: Jim Nichols
Blog Added: May 16, 2008 10:04:49 PM
Audience Rating: General Audience
Blog Country: 
United States Number Hits: 6 |  Blog Rating: 5.00 |  Rate Blog: Submit rating |  Review Blog |
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White Paper Wednesdays: Brand Personality in Digital
A thought provoking white paper on communicating brand personality in a digital world is available here. Written by Mark Mikkelsen of DDB Denmark.
Thanks for reading, and don't forget to write.
Viral Vid: The Perils of Pale
Profoundly disturbing, especially the nipple laser beams. A strange and profoundly distressing form of "white power."It's a Pale Christmas
My pasty pallor there again,
I wish that I was pale.
Thanks for reading, and don't forget to write.
Classic Ad: Baby Laugh A Lot
Remember the Twinkie Defense? How About the O'Reilly Defense?
From the AP:PALM BEACH -- Employees at a Palm Beach County restaurant say their boss posted racist notes in the kitchen and on their time sheets on election night.
Patricia Gatti said she "got crazy with FOX News."
She acknowledged writing "KKK" on signs and employee time sheets, but said it was a joke and she tried tearing up the papers before they were seen.
Gatti's co-owner at 264 The Grill is black. She said she was an ardent McCain supporter, but was just trying to tease her business partner.
Police won't release further information, saying the matter was under criminal investigation. Gatti has not been charged with anything.
Perfect Pour: Majestic Beer Pours, From a Rooftop!
Perfect Pour - For more amazing video clips, click here
Is this a Coors Light ad? Methinks yes.
Thanks for reading, and don't forget to write.
From Steve Peace: Trailerific
Our Hollywood arbiter of excellent has outdone himself this week. Enjoy!-----
The movie trailer. It?s why movie marketers spend so much money on television. In the hands of a skilled cutter, any film can be made to look like a masterpiece for two minutes. How many products can claim that people actually regularly seek out their ads? Yeah, yeah, Ax and Apple. But besides, them? Movies, folks, that?s who.
Maybe you already know that most trailers are not created by the film?s director. In fact, the film?s director typically doesn?t have any say in how the film will be depicted in a trailer. It?s the studios last safety valve, a way for them to maintain ultimate control over the success or failure of the film. Below are some of my favorite trailers of all time. There are ten of them. Watching them makes me want to open another browser tab and add everyone one of the films to my Netflix list. They get the job done. Regardless of how good a media plan is, or how smart one?s targeting may be, it?s the creative that really sells a film. Enjoy.
10. The Prestige. Who could resist the best magic trick of all time?
9. Sin City . The visual style and cuts between live and cartoon images seemed completely new when it came out.
8. A Clockwork Orange . Dark, cynical, crazed. Love it.
7. The Matrix. Makes you question the substance of the chair you?re sitting on.
6. Pink Flamingos. Republicans have used the ?wedge? technique pioneered by this trailer, to great effect.
5. Dark City . Stunningly creative and odd as all get out.
4. The Shining. Wicked. Guaranteed to make your skin crawl.
3. Alien. Space doesn?t get much more terrifying.
2. Fight Club. Taps into bourgeois anomie better than anyone.
1. Kill Bill. Seriously. Not the top movie of the bunch, but the pacing, music, and imagery are perfect. Like blood dripping on an orchid with The Super Suckers playing.
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