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Blog Directory ID: 451

Blog URL: http://www.mobilemarketingwatch.com

Google Pagerank: 5

Blog Description: The pulse of the mobile marketing community.

Blog Category: Marketing Blogs

Blog Owner: Vic Berggren

Blog Added: June 27, 2007 02:39:45 AM

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Latest Blog Post from Mobile Marketing Watch

Verizon Digs Itself Deeper With SMS Statement

A day after the news broke that Verizon Wireless was planning to increase the price on outgoing SMS messages, the carrier issued a statement trying take it back. Verizon�now claims the 3-cent hike on outgoing text messages is just an idea. And besides, the carrier says, it would only affect aggregators, so it’s the aggregators’ fault [...]

Homebuilders Feeling At Home With Mobile Marketing

Although homebuilders have traditionally - or stereotypically - been recognized to be slow to embrace new technologies, many builders are welcoming mobile marketing with open arms and dabbling with its pressing potential. The American Chronicle reported earlier this week that the number of homebuilders utilizing mobile marketing is on the rise domestically. Why? According to columnist [...]

Verizon SMS Hike: A Lose-Lose-Lose For Carriers, Marketers, Consumers

As if Verizon Wireless hasn’t had enough negative publicity by refusing to grant SMS short codes based on content, the U.S. cellular carrier made another PR blunder Thursday when it announced increased rates for outgoing texts. Effective November 1, Verizon will increase the per-message price for sending texts by 3 cents. The move will ultimately double [...]

Mobile, Not Behavior, Should Guide Social Network Adverts

Marketers on social networks should worry more about ads that are mobile rather than behaviorally-targeted. ABI Research said this week that in its recent survey of social network users, 46 percent said they visited their site of choice using a mobile phone. The two largest networks clearly dominated these users, with 70 percent going to MySpace [...]

Just Say No to Texting without Permission

We?re all very familiar with the Mobile Marketing Association?s Best Practices (PDF file) regarding getting consumers? permission before sending text messages. And the lengthy amount of time it takes to get a short code and campaign approved. Even though it sometimes seems like a real pain in the you-know-what, it turns out that all those [...]

And The First $50 Goes To?

It’s been a week and we have our first winner! Lynda B. of The Healthcare Information and Management Systems Society (HIMSS) is the first person selected to receive $50 just for�taking the Mobile Marketing Watch reader survey! We hope to better understand how marketers are using mobile as part of their strategy, as well as who [...]

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