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There's a lot of buzz in the blogosphere around the "blogger outreach campaigns" done these days by companies. Lots of them go totally wrong, generating nothing but bad PR for brands.
This is a blog post I decided to write mainly because I recently got a software product review offer on the email. Don't know exactly how they picked me, but it just happens that the product they're promoting might prove to be useful for me after all.
I was happy to see that they're offering me this product for free (on their website it costs 9,99 $), but not very happy after installing it, when I noticed I only have a 14 day trial period to test it. In fact if I was to go to their website and download it, I'd get the same thing.
The product I'm talking about is Riviera for Skype which is a Skype Call Recorder. It automatically records Skype calls and conversations to MP3 files. Very convenient for recording interviews, tech talks, conferences, audio casts, pod casts for learning later, etc.
This product features:
Automatic and manual Skype call recording
Records Skype calls of any type: Skype-to-Skype calls, SkypeIn / SkypeOut, Conference calls, calls to cells, etc.
Records Skype calls of any length
Recordings are stored in separate MP3 file
No functional limitations in free trial version. Only 14-day trial period
Built-in MP3 player for playing recordings
Very easy to use ? starts working immediately after launching, no configuration required
Free support and advice
Free lifetime updates and upgrades
Ideal for recording interviews, conferences, podcasts
System requirements: Windows XP/2000/2003/Vista/Windows 7
You may get more food for thought from Riviera for Skype home page: http://www.jiteco.com/skype_call_recorder.html
If you're wondering why did I wrote the lines above using italic, is because this is the text I needed to enter in the blog post in order to get the activation code that will enable me to use the software long term.
I must say that a tool such as this one could be useful especially if you're a heavy Skype user like myself. It could easily save you the hustle of taking notes as you speak and help you focus on actually getting the job done.
I'm sure some of you noticed on the web other blog posts that contained the lines above and probably wondered what is it all about. It just so happens I'm a bit involved in this blogger outreach business and must confess, I'm a bit curious about how this campaign will eventually end up. I've kindly asked for more info regarding this company, but they didn't offered any so far.
I've got 2 questions for you:
1. What do you think about a product like Riviera ?
2. In your opinion, is this the right approach when doing blogger outreach ?
Update 1: I've received the registration key for the product. I can now test their product and see how it performs in the long run.
Update 2: If you're interested in getting the software for yourself all you need to do is to share on Twitter, Facebook or write on your blog about it. Get back to me with the link you shared and I'll put you in contact with them.
Hello world ! Yes, I've taken a short vacation from writing on this blog and this is mainly because my schedule looked like hell for the last months...of course this doesn't mean that the torment is over, or is it ?!
I came across an interesting video about what motivates us at home and in the workplace. To be honest with you, I'm surprised how much I can relate to what Dan Pink is saying about this.
As usual, let me know what your thoughts are after watching this video. What motivates you in your day to day life ?
Becoming the best in a certain field has always been the ultimate challenge. This requires determination beyond anything. It means not settling for "second best", not going halfway in your journey to success and fulfillment, surpassing yourself and all the others while you evolve and grow.
I received a list from Adrian Soare called "101+ Ways For Becoming The Best In Your Field". We will attach it to the blog post so you can download it and check it from time to time to remind yourself what can bring you results in your field of interest.
I consider the following 20 point to be the most important ones:
1.Offer 20% more than your average client expects.By doing this you will surprise your clients in the best way possible and most of them will want to repay you for this with a service, more money or with a recommendation.
2.Offer to help 3 clients that can?t afford the price you ask for your services.Sometimes doing something for free can actually get you more than the value in money. "There's no greater purpose than to service others." Let's not forget the reason we are here.
3. Focus at least 25% of your work on what you can do best. This means focusing on your strengths, not your weaknesses. The right focus will bring you the right result.
4. Get known as a person who uses constructive critique. Speak your mind in order to improve, not to attack others.
5. Take free time for yourself.Sometimes you need to regroup, rest, take some time to actually enjoy something that is not necessarily productive.
6. Take a junior under your wing and teach him.By teaching someone else you learn more. You're never done learning and having a fresh mind in your organization or business can show very helpful. This helps breaking the patterns in your day to day thinking. A bright junior will fill in your gaps.
7. Communicate 3 main messages that you sustain.We always communicate something. It's important to pay attention to what we communicate through words and actions to our clients, coworkers, but also to our friends and family.
8. Set high standards for quality and stick to them. Do everything in the best way that you can do it. Your best won't always be the same. It depends on your state of mind or your health, but strive to do and to be the best now because there is no better moment for it.
9. Invest 10% of your earnings in trainings, coaching and books. Seek out new ideas, ways of thinking, don't stop reading. Investing in yourself is a continuous process. As humans, we tend to become lazy if we don't keep up a certain pace to learning and improving.
10. Act like a professional.This means keeping your word business wise, being on time for meetings, reaching deadlines, being trust worthy.
11. See what are your addictions and plan to free yourself from them.Addictions hold you down. They show how much control you have over yourself. Practice control over your thought and actions and you will never be helpless.
12. Work to become a center of influence.Get to the point were you can get things done socially speaking. Make friends and influence people. Become a change agent, the kind of person that brings out the best in others, not only in himself.
13. Don?t allow yourself to have dead moments. Work for free if it?s necessary instead of not doing anything.Keep your momentum. Never stop moving towards your goals which should never be just money.
14. Talk when you have something important to say.You are lucky to have a voice. Use it, make your ideas be known. Some will laugh, judge and dis-consider, but that doesn't concern you because you're on a mission, you have your own path, aspirations and goals.
15. Publicly recognize other peoples? value, don?t give them cheap compliments.Always be honest with your compliments and generally with words. Integrity is rare and very appreciated. Learn to appreciate others for their true value.
16. Learn from those that are better than you.Until you will become the best in your field there will be someone better than you. It's good to make that person your friend if possible, follow his steps and see what you can do to get where he is.
17. Accept rejection with a smile on your face.Holding a grudge for a contract you didn't close or getting angry for a deal you didn't make won't change anything. By smiling you are relaxed and open to new opportunities. They will show up if you have the eyes to see them.
18. Think big, act accordingly.There is no point in thinking small. Dreaming is all we have. All that we see today in our world was at one moment in the past someone's dream. By thinking big you turn the impossible into possible. It takes courage to do this. What do you fear?
19. Believe in the work you do.If you don't believe in yourself and your work then no one will. Only you know your true potential, if you allow it to manifest.
20.Save 10% of what you earn and put it aside.Put some money aside. It's not easy, but again it shows control. You will need that money someday for something you haven't thought about yet.
Is a boss different than a leader ? I'd like to think so and I'm sure you'd agree. Keeping it clear and simple I'd like to point out the major differences between them:
A boss inspires fear. A leader inspires enthusiasm.
A boss uses words like "I", "Go". A leader uses words like "We", "Let's go".
A boss knows how it is done. A leader shows how it is done.
A boss's focus is on fixing the blame for the problem. A leader's focus is on fixing the problem.
A boss drives people. A leader coaches them.
A boss makes work a drudgery. A leader makes work...fun, like a game.
A boss depends on authority. A leader on good will.
A boss has people working for him. A leader has people working with him.
A boss will make you see your flaws. A leader will help you discover your potential.
There are a lot of things that make a boss be way different than a leader, but this is what I believe to be the most relevant.
Keeping it short and to the point, I'd like to end this post with a video that I find inspiring. Enjoy !
Recent marketing campaigns are spread worldwide and all potential customers are literally bombarded with adds for all kinds of products. People have gotten to the point where it is all background noise. We let that which does not matter slide because we fear that our head will explode if we have to remember everything.
It's about time for smarter and more interesting marketing that captures the target customers' attention and interest. Here is a video that shows a few examples on how to get people out of their heads and fully interested in knowing more about a product they probably don't yet want or need. This requires creativity, but can show great results if applied correctly:
People are curious by nature. We all love to be understood, amazed and we love to feel special. Any company that can use that in a smart and positive way (offering a win-win situation) will profit and build a long term relationship with a great number of customers.
Any idea that shows people something they haven't thought about or weren't expecting to see then and there will immediately attract attention and sales.
When you say skincare you naturally think about women as being the right consumer. But isn't that just half of the equation. Why not focus also on the guys ? According to Garnier, a lot of Singapore's men think of skincare as being sissy.
See how Garnier Men got them to talk about their complexes by using a video of a couple breaking up over oily skin. Using their interactive site, girls could customize the campaign's video and send it to any guy they think needs to listen up.
Of course this went viral and ended up with a 600 % increase in brand interaction and over 630 % increase in sales in the first week alone.
Blog Directory ID: 10541
Blog URL: http://marketingaffairs.blogspot.com/
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Blog Description: We have a strong passion for marketing and other business related topics. Join us and share with us your thoughts.
Blog Tags: Marketing - Management - Business - Social media 
Blog Category: Marketing Blogs
Blog Owner: Chris Bayer
Blog Added: April 12, 2011 04:41:28 PM
Audience Rating: General Audience
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