Complacency has never been a viable approach in the world of marketing. During an economic recession when consumers and businesses alike are spending less it can take more to get noticed. Unfortunately this can be a difficult prospect for many businesses as the inclination is to keep one?s purse strings closed.
One solution: digital. As always, it?s a good idea to keep an eye on your competitors to see what approaches they?re taking and where they?re succeeding. The current trend is definitely to stick with the cost-effective marketing options offered by digital technology. The obvious benefit of digital forms of marketing is their cost-per-impression. From websites to newsletters to social network marketing, advertising online generally lets you reach an unlimited audience for a set expenditure, a benefit that print media cannot give.
The flipside of this is that, as many companies are shifting their focus from print to web, the few print pieces that customers receive stand out more. We?ve seen an increased interest in media kits since they allow the best of both worlds. They can be designed as PDFs that can either be emailed or posted online, while also being printed for mail-outs. New advancements in the world of digital printing allow for affordable high quality small print runs. Ask us about the many options available for any print project from stationery to catalogues to trade show materials to unique self-promotional ideas that may never have seen before by you or your customers.
From strategies to the implementation of these strategies, we can steer you towards the highest return on investment solution. However you want to push yourself, be it online or through printed materials, ask us what Starmedia can do for your business today.
When you are bombarded with messages everyday, it?s paramount to be able to stand out in a crowd. Consumer brands have struggled with being able to captivate the attention of the public, and as a result marketing efforts have shifted towards getting ?in the face? of the buyer.
Face-to-face marketing is more personal and more effective than email, phone calls, and direct mail. Sounds great, doesn?t it? Well, keep in mind that it?s also more expensive and time-consuming. Pricing aside, let?s look at what makes this marketing concept so effective.
A unique face-to-face marketing campaign can create a personalized brand experience that is engaging, stimulating, and memorable. If the consumer is left feeling good about the brand, chances are they will continue to choose your products over your competitors. Can you say "win-win"?
Starmedia is ready to help you bring your brand to life. Contact us today to show you how to incorporate this medium into your existing campaign.
Starmedia, Logotree's parent company, is ready to expertly bring your creative vision to the screen. No matter what the project requires - creative development, video and commercial productions, multimedia projects or corporate event supporting materials - our team will find the right solution in conveying your message accurately, creatively and memorably.
Starmedia Productions is a completely integrated television and film production company that has the background, experience and capacity to research, plan and budget your production from corporate videos, instructional videos, television commercials to television pilots, short films and full length motion pictures.
We are a dynamic consortium of the finest local and international talent under one roof ready to initiate the design, creative concept and structure of your project from story board to post editing.
We develop, brainstorm and come up with the idea, present them to you than once you?re convinced proceed to deal with every detail to make your vision a success.
Creativity, originality, passion and expressing clearly your project in a way that moves the viewer is what we specialize in. Capturing the imagination and leaving a lasting impression is what sets Starmedia Productions apart from the others. Starmedia Productions has the talent and creative resources to meet any challenge head-on.
Let us bring your creative vision to the screen. As a full service production facility we have the talent and technology to deliver first class service on target with your budget whatever it may be. Starmedia Productions is ready to hit the ground running with your project to produce a credible, recognized and professionally accomplished work of art. On budget, on time, every time.
Preparing for trade shows
A trade show is meant to showcase and demonstrate new products and services within an industry. When you have members of the press, as well as members of your trade as well as the general public, at some trade shows, you really need to make a strong impact. Of course your company or product is very important, but it?s making people notice it which is really key.
When you?re already investing in space rental, travel and accommodations, it makes sense to invest appropriately in the design and construction of the trade show booth. Starmedia can help you get the best design for your money by finding the right path for your display, and help you decide what size of display best suits your needs. As a full-service advertising agency, we can also help with other promotional materials such as brochures or presentation folders, as well as guiding you which trade shows may be coming up in your industry that you want to promote your company in.
Don?t wait for the last minute
If you?re thinking of entering a trade show a season or two away, it?s a good idea to get in touch today. This will help you judge what sort of investment is required to get a high quality final product, and you?ll avoid any rush charges for printing or shipping of your trade show display. We can create a design that fits with your existing company brand, or if you have no company look, we can suggest one for you.
We can design or redesign your logo and stationery, as well as other promotional materials from informative print materials to items as seemingly minor as a coffee mug, but which people will remember you for. It?s important to have all of these designs work seamlessly together to create a strong brand. Let Starmedia push your image to the next level for your next trade show!
Efficiency. We all strive to achieve it. We are all proud when it happens in a way which benefits us at work or with chores, yet we all make fun of it or are embarrassed of it when it comes to pop culture or things we deem to be frivolous.
What I'm thinking of most in this latter category is text messaging. It's widely accepted now and perhaps even expected that "too" or "to" will be abbreviated with the number "2". Remember learning about homonyms in the second grade? It's already a confusing concept to a 7 year old without incorrect examples being given daily by adults. In a generation where we have work-related disabilities without ever lifting anything, just because we sit poorly or have an incorrect keyboard setup, text messaging shorthand has become thought of as an unfortunate necessity, but a necessity nonetheless.
I was in New York City recently and was intrigued by two separate things which reminded me of this new shorthand. The first was the layout of different subway station names. Names such as Brooklyn were frequently shortened to fit on to pillars in the stations. The signs on the walls, where there was much more room, still had the name shortened, yet lacked consistency. "B-K-L-N" would appear on a post while "B-K-L-Y-N" would appear on the wall. Were they the same, it could be argued that the abbreviation on the wall was to match the post, but this inconsistency matches up much better with the text messaging make-your-own-rules mentality than a learned shorthand approach.
Also of interest to me was a pamphlet, about a dozen pages long, entitled "Notehand and Other Labor-Savers" from 1942 by Melvil Dewey, inventor of the Dewey Decimal System. Notehand, to oversimplify, is a streamlined relative of shorthand, intended for personal use instead of for stenographers. It doesn't save as much time as true shorthand, but it requires much less time to learn it and it can usually be read by people who have not studied it. Since half of any English writing is made up by the 100 most common words, a lot of time can be saved with little practice.
"About" is abbreviated to "abt", "neither" becomes "nei", and "every" becomes "ev". Some notehand abbreviations, such as "biz" instead of "business" and "yr" to represent "year" or "your", have found their way into the our everyday lives. After the basic abbreviations are learned, it is encouraged to create your own abbreviations based on the words which come up most often in your own writing. In this sense, there truly is an anything goes approach to notehand, much like with text messaging, but notehand is not intended for others to read. A search for more recent mention of notehand showed that people would sometimes use notehand to save time in school, but would then write the notes out in full later on, both as a review and as a way to have a "proper version" of the notes.
Despite the fact that most notehand practitioners would wince at "gr8" being used to represent the word "great", the similarities are striking. I find it amusing that the 10 year old who is text messaging their friend is likely unaware of notehand. And unless they happen to be browsing the Logotree blog on their iPhone, I doubt they ever will become aware of it.
All of this is to say that simplicity is key to good corporate branding. Reebok deciding to abbreviate themselves to their distinctive "rbk" look was a bold move, catering to their youth market, already full of abbreviations. The effectiveness of their branding is due largely to the minimalism. They lost their Union Jack and half of the letters in their name, and introduced a new stylized logo of only a few scant lines.
When working with a design company on a logo or corporate naming, keep your customers in mind. Although you may want to show that your company has a global presence, by adding a globe into the design, it doesn't take much before your logo becomes cluttered and weak. At that point you also have to wonder if it will size down legibly on a website or a business card. A good logo is an important part of corporate branding, but there is only so much you can ask of it. The rest has to be taken care of through the copywriting for your promotional materials. If you're wanting a logo that states "we've been in business for 80 years" or "you can trust us", consider stating such things in a tagline or as a heading in a brochure or presentation folder. Keep your logo simple and memorable.
 OK, you are a young upstart company, looking to give yourself a logo. Say your company name is Frankenscents, because you sell refined scented oils and your name is Frank. You decide that while your myopic secretary may have some great ideas about how your logo should look you don't think her proposals, all including crude drawing of her 2nd favorite cat in varying compromising positions, are the proper representation of your company's core principles.
It appears that you will be in the market for a logo design company. There are lots of them on the internet and they all seem to be offering a similar product, so you decide to base your decision on price. For what you are paying you get 6 concepts and 6 revisions. That sounds alright. And the price is certainly right.
Your logo design professionals promise you the moon. Unfortunately, what you get ends up more like a cardboard cutout, and you don't like it. If you don't start to like it within the 6 revisions granted you're going to be stuck with it because there are no refunds with this contract.
The secret as to why a lot of logo design companies can offer such a low price on the product and services is because they are outsourcing their labor. Essentially the company that you hired does no actual design in-house, they are merely middlemen between your company and cheap labor.
For something as important and all encompassing as a logo, you would really want a company to devote all their resources to the creation of such. Not to say that the outsourced product that is being created is inferior. I'm sure there's lots of hard working, talented individuals capable of creating logos for your company. However, if an advertising agency bases their core philosophies on profit, it gives a slash and burn aspect of profiteering to the whole affair. You have a business that offers quantity over quality.
A logo design company with their designers in house would take the time to research your company and judge the competition, helping your logo to be not only a representation of your company but a shining exemplar of what your company could be. It could be like buying those jeans that you one day intend to fit into. As is often the case if life, if it appears too good to be true it often is.
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Blog Directory ID: 443
Blog URL: http://logotreedesigns.blogspot.com
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Blog Description: Logo Design is an integral part of a company's corporate identity. At Logo Tree Design, our aim is to create a unique and customized graphic logo design that will amplify your company's identity and goals, as well as spark instant recognition.
Blog Category: Marketing Blogs
Blog Owner: Katie Gentry
Blog Added: June 26, 2007 09:53:03 PM
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