Blog Directory ID: 1271
Blog URL: http://www.my-life-in-china.com
Google Pagerank: 3
Blog Description: Blog about internet advertising, search engine promotion and web 2.0 projects in China. The author is online marketing expert with year-long experience in Chinese markets. Other topics are banner campaigns, affilate and e-mail marketing.
Blog Category: SEO Blogs
Blog Owner: Stefan Schneider
Blog Added: December 19, 2007 12:08:09 PM
Audience Rating: General Audience
Blog Country: China Number Hits: 13 |  Blog Rating: 4.50 |  Rate Blog: Submit rating |  Review Blog |
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Search Engine Marketing (SEM, PPC) Budgets in Asia
“It is estimated that in Asia alone, more than 450 million internet users conduct 20 billion searches a month.” (Source: digital media).
Wow, that’s a number. Let’s take this statement to try to calculate what this means in terms of search engine marketing budgets in Asia:
1. To start with we need to set a few numbers. [...] China SEO: Quality of Baidu Search Results
I have always written about the fact that Baidu has a different user group than Google, e.g. in this article: compare Baidu and Google. This is true for both SEO and SEM results. The basic difference between the two search engines is that Baidu has more uneducated users who live in rural areas and/or are [...] Baidu SEO and Baidu PPC (Baidu Paid Search)
I wrote a post about Baidu advertising a while ago and also posted about experiences with Chinese SEO which resulted in an interesting discussion about Baidu SEO. Also, several contact requests raised questions of how to do SEO in Baidu. So, I suppose it’s time for another Baidu SEO post, repeat a few things, answer [...] Search Engine Keyword Marketing in TV Spots and Outdoor Ads
I just wrote a post about how brand marketers can adopt search engine marketing. Now here comes a great example of cross-channel advertising. In Taiwan, there is an interesting development to observe: more and more TV spots show a search engine slot filled with keywords in the closing screen of the spot. In most cases [...] China Search Engine: Chinese sites in Baidu backlash
Chinese portal Sohu.com and social networking sites including 51.com and Xiaonei have blocked Baidu from conducting searches of their sites.
According to reports, the companies are trying to protect website users who have created personal profiles and blogs. These profiles, many of which were created for private audiences, can be crawled by search engines and the [...] E-Commerce in China: Alibaba, Ctrip, Taobao and others
Alibaba Group has merged two of its fastest-growing divisions, digital advertising exchange service Alimama and consumer-based auction platform Taobao.com.
In a statement, group chairman Jack Ma said consolidating the platforms’ operations will better attract sellers and provide consumers with more options, further advancing the Alibaba name brand.
The move comes after Alibaba posted stellar second-quarter earnings, which [...]
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